AI California requires licensed physicians to supervise AI use in healthcare Legal advisory details new requirements and restrictions for artificial intelligence systems in medical settings.
Retail Featured Walmart unveils updated brand identity in major refresh after 73 years Walmart announces comprehensive brand refresh focusing on new typography, color palette and digital-first approach.
Data Microsoft Clarity adds Google Ads data analysis to behavioral analytics tools New integration combines advertising metrics with user behavior tracking for detailed campaign insights.
Data Google faces sanctions motion over systematic deletion of chat messages in antitrust case State plaintiffs allege Google deliberately destroyed millions of chat messages to avoid discovery in ongoing ad tech litigation.
AI Local chatbot capabilities arrive for web applications, reducing data privacy concerns WebLLM and new browser APIs enable offline-capable chatbots that keep sensitive data on users' devices while maintaining functionality.
DOOH Featured T-Mobile acquires Vistar Media's DOOH system in strategic $600 million deal Major acquisition consolidates digital out-of-home content management capabilities with T-Mobile's data infrastructure.
Data Politico achieves 99.6% ad trafficking accuracy through GeoEdge partnership Global news outlet Politico implements automated ad quality control system, reaching near-perfect trafficking accuracy in six months.
Audio NFL podcast expansion reaches four-year milestone with iHeartMedia partnership renewal National Football League and iHeartMedia extend successful podcast network, launching new shows and growing original content lineup for 2025.
Social Reddit Pro launches keyword tracking tool to enhance business insights Search engines rank Reddit as 6th most searched term globally, as platform introduces Pro Trends for business analytics
Display Magnite and Playwire forge programmatic alliance for premium ad formats New partnership aims to streamline digital advertising supply chain through high-impact creative formats and programmatic delivery.
Video GumGum launches new video ad integration with Fuse Media for diverse audiences Partnership aims to enhance multicultural ad engagement through contextual video technology launched on January 7, 2025.
Search Google updates global gambling ad policies following Nigerian court ruling Recent Supreme Court decision prompts changes to Google Ads policies, affecting online gambling advertising in Nigeria.
Data Amazon introduces SQL generator for Marketing Cloud to streamline data analysis New AI tool helps advertisers create SQL queries using natural language to analyze marketing data across channels.
Audio Blubrry Podcasting unveils commission-based model for podcast monetization Partnership with CodeADX introduces new revenue structure allowing podcasters to earn up to 25% commission on listener purchases.
Social LinkedIn adds advanced attribution and lead optimization features LinkedIn unveils four major updates to its advertising platform, including data-driven attribution and qualified leads optimization tools.
Retail Microsoft introduces first-party data solutions for retailers Microsoft Advertising launches Curate for Commerce and Sponsored Promotions by Brands to help retailers monetize first-party data.
Data Apple defends privacy practices amid $95m lawsuit over unauthorized Siri recordings Apple details privacy measures for Siri following class action settlement over voice recording allegations.
Social X appoints former Verizon executive as global head of advertising innovation Two key appointments at X announced during CES 2025, with John Nitti leading advertising innovation and data strategies.
Data Looker Studio expands data visualization capabilities with enhanced field limits Latest update allows up to 100 dimensions and metrics in Looker-connected table charts, improving data analysis capabilities.
AI California adds new rules to combat AI deepfakes in elections New law requires online platforms to remove AI-generated deceptive content within 72 hours during election periods starting January 2025.
Social Meta CEO reveals government pressure behind years of content suppression Mark Zuckerberg details how Biden administration officials demanded removal of truthful content about vaccine side effects.
Video Featured New YouTube monthly frequency targets differ from standard frequency capping Analysis reveals key differences between YouTube's new monthly frequency targeting and traditional frequency caps in advertising.
Video Google TV to integrate Gemini models for enhanced voice interactions Google announces Gemini integration for Google TV at CES 2025, bringing new AI capabilities for searching and content discovery.
Data Roku launches data platform to enhance tv streaming measurement New data solution enables partners to access proprietary streaming data for improved campaign planning and measurement.
Social Meta advertising specialists reveal 'hands-off' approach boosts campaign success Digital marketing experts share insights on why minimal interference with high-performing ad campaigns leads to better long-term results.
