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 90% statistic with AI circuit pattern showing advertisers adopting artificial intelligence for ads
AI

Nearly 90% of advertisers will use AI to build video ads by 2026

IAB report reveals 86% of buyers using AI for video ads, with CTV inventory becoming 47% biddable as performance metrics dominate.
Jul 16, 2025 9 min read
Trade Desk joins S&P 500 index July 2025, showing programmatic advertising growth with connected devices
Video

The Trade Desk joins S&P 500 following strong programmatic growth

The demand-side platform replaces ANSYS in the prestigious stock index on July 18, 2025.
Jul 16, 2025 8 min read
WhatsApp user testing new group voice chat feature for restaurant recommendations and social planning conversations.
Social

WhatsApp launches group voice chats for instant group conversations

Group voice chat feature rolls out today, allowing users to start live conversations without ringing all participants.
Jul 16, 2025 8 min read
B2B video formats: cinematic brand films get 129% engagement, real talk videos 103% dwell time
Video

LinkedIn Creative Labs reveals what makes B2B video content successful

LinkedIn's most comprehensive video marketing study analyzed 13,000 advertisements to determine the creative elements that drive higher engagement rates.
Jul 16, 2025 7 min read
Vodafone telecoms tower with AI-powered brand safety tech connecting to news sites, showing 10% increase and 41% reduction metrics
Display

Vodafone increases news ad inventory 10% with AI brand suitability strategy

Telecom leader achieves 41% block rate reduction using DoubleVerify technology.
Jul 16, 2025 8 min read
SiriusXM Play dashboard showing $7 ad-supported subscription with music, sports, talk channels in car
Audio

SiriusXM launches low-cost ad-supported plan targeting 100 million vehicles

Audio entertainment company introduces SiriusXM Play with limited ads for under $7 monthly.
Jul 16, 2025 8 min read
Netflix dominates 8.3% TV share as streaming reaches 46% in Nielsen's June 2025 Gauge report showing platform breakdown.
Video

Netflix commands 8.3% of total TV as streaming hits 46% market share

Nielsen's 50th monthly report reveals Netflix's strongest monthly performance as summer viewing patterns reshape television landscape.
Jul 16, 2025 8 min read
Claude's Financial Analysis Solution enables comprehensive competitive benchmarking across athletic footwear companies like Velocity Athletic.
AI

Anthropic unveils comprehensive financial analysis platform with Claude

AI company launches unified solution targeting banks, asset managers, and insurers with expanded data integrations.
Jul 15, 2025 8 min read
Two advertising technology executives (Ciarán O'Kane, Andrew Casale) discuss AI-driven innovation and investment strategies at Cannes 2025.
AI

Index Exchange invests in First Party Capital as programmatic enters AI-powered phase

Index Exchange CEO Andrew Casale and First Party Capital general partner Ciarán O'Kane discuss accelerated innovation cycles at Cannes 2025 conference.
Jul 15, 2025 9 min read
Back-to-school ranks 3rd in US consumer spending at $874.68 per person, trailing college and holiday events.
Retail

Back-to-school shoppers begin purchasing earlier due to tariff concerns

Two-thirds of families start July shopping as spending reaches $39.4 billion amid inflation fears and retailer promotional events.
Jul 15, 2025 7 min read
Facebook tests attribution links showing "Original by Deborah Jones" to credit creators and combat content theft.
Social

Facebook introduces stronger measures against unoriginal content creators

Platform expands enforcement to protect original creators from spammy behavior and fake engagement tactics.
Jul 15, 2025 9 min read
AI brain receiving data from multiple sources, showing successful manipulation of ChatGPT and Perplexity responses.
Search

Marketing agency proves AI responses can be manipulated through targeted content

Study confirms successful influence of ChatGPT and Perplexity using low-authority expired domains with minimal investment.
Jul 15, 2025 7 min read
YouTube creator workspace showing Partner Program monetization dashboard with revenue analytics and policy compliance indicators for authentic content creation.
Video

YouTube clarifies "inauthentic content" policy changes

YouTube's minor policy update addresses creator confusion about AI and content monetization rules.
Jul 15, 2025 8 min read
IAB Europe retail media framework diagram showing on-site, off-site and in-store ad categories
Retail

IAB Europe releases updated retail media definitions for European markets

IAB Europe introduces comprehensive framework covering on-site, off-site and in-store advertising formats across digital landscape.
Jul 15, 2025 6 min read
Retail media networks enable brands to reach shoppers with targeted ads using commerce data and insights.
Retail

IAB Europe releases retail media best practice guides

IAB Europe publishes comprehensive frameworks for buyers and networks to optimize retail media campaign performance across European markets.
Jul 15, 2025 6 min read
Mobile retail media advertising platform showing shopping cart integration for e-commerce campaigns
Retail

IAB Europe updates retail media guide for 2025 market

Comprehensive 101 resource addresses €10bn European sector growth.
Jul 15, 2025 6 min read
Microsoft Clarity Flutter SDK session recording interface showing login form analytics and user behavior tracking capabilities.
Data

Microsoft launches Flutter SDK for mobile app analytics

Behavioral analytics platform expands cross-platform support with session recordings and heatmaps for Flutter developers.
Jul 15, 2025 5 min read
Dutch AI regulation report cover shows person in profile, highlighting human oversight in algorithmic governance.
AI

Netherlands regulatory sandbox to launch by 2026 as EU clarifies AI rules

Dutch privacy authority maps compliance pathways amid ongoing regulatory uncertainty.
Jul 15, 2025 6 min read
GDPR-compliant cookie banner showing equal Accept All and Reject All buttons on Dutch news website interface
Data

Dutch regulator releases final letters on cookie banner probe

Dutch Data Protection Authority publishes redacted letters from five website investigations completed in March 2025.
Jul 15, 2025 4 min read
Futuristic blue interface showcasing retail media network data visualization and digital advertising trends
Retail

European retail media partnerships extend as measurement challenges persist

Brands working with 4-6 retail media networks doubled in 2025, while standardization gaps limit growth.
Jul 15, 2025 6 min read
Social audience measurement funnel showing Comscore's incremental reach across desktop, mobile platforms
Data

Comscore expands social measurement to nine international markets

Comscore unveils enhanced cross-platform audience insights across desktop, mobile and social channels.
Jul 15, 2025 7 min read
Healthline CCPA violation: 118 tracking cookies sent user data to ad networks despite opt-outs, $1.55M fine.
Data

Healthline settles largest CCPA violation case for $1.55 million

California health publisher fined for sharing medical data with third parties despite user opt-outs.
Jul 15, 2025 6 min read
Movistar Plus+ interface on Titan OS showing content categories and LaLiga sports programming options
Video

Movistar Plus+ launches on Titan OS across Philips Smart TVs in Spain

Spanish streaming platform expands reach through smart TV integration as connected TV market grows.
Jul 15, 2025 6 min read
Grok 4
AI

xAI's Grok 4 drives 17% user surge amid intensifying AI search competition

xAI's Grok 4 announcement on July 9 generated 17% next-day user increase and 50% app downloads, setting new benchmarks.
Jul 15, 2025 4 min read
AI adoption for local business search remains limited with 56.7% never using AI assistants, survey shows.
Search

Survey shows traditional search dominates local business discovery

93% trust Google over AI assistants for finding local businesses, new research reveals.
Jul 15, 2025 7 min read
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