Search Google Ads rolls out a new Experiments page Google says the new Experiments page helps advertisers to create, manage, and optimize experiments in one place.
Data Half of the singles are using dating apps, Wells Fargo survey finds More than half of all singles have used a dating app or online dating site, is one conclusion of a Wells Fargo survey revealed yesterday.
Audio Acast launches a podcast incubator programme in the UK Acast this week announced the launch of a podcast incubator programme in the UK for 3 aspiring UK-based creators.
Social TikTok surpasses YouTube as the third-most-popular influencer platform Facebook and Instagram remain the first two most popular influencer marketing platforms.
Data Google launches .day top-level domain registration Users and companies can now register .day domains for an additional onetime fee, in an Early Access Program.
Retail FTC releases guidance about online reviews The Federal Trade Commission (FCT) today released two guidances for businesses about online reviews.
Search IndexNow protocol begins working with Yandex and Bing search engines IndexNow is a protocol that submits URLs to search engines, when URLs are added, updated, or deleted.
Data Google replaces FLoC with Topics, recognising growing criticism To replace FLoC (Federated Learning of Cohorts), Google today announced Topics, a new Privacy Sandbox proposal.
Display Amazon DSP integrates Pre-Bid Viewability from Moat Amazon this month announced the integration of Oracle Data Cloud’s Pre-Bid by Moat Viewability on third-party supply.
Video Google to enforce parallel tracking on YouTube starting February Google this month announced that the deadline for advertisers to adopt parallel tracking for YouTube & partners is January 31, 2022.
Data Advertising industry companies launch an European Addressable Media Initiative The European Addressable Media Initiative will support the development of addressable media in Europe.
Search Google introduces indexifembedded to index embedded content Google last week introduced a new a new robots tag - indexifembedded - that enables publishers to tell Google if content should be indexed when it’s embedded through iframes and similar HTML tags in other pages, even when the content page has the noindex tag.
Data Amazon DSP introduces Pixalate pre-bid invalid traffic filtering Amazon DSP this month integrated Pixalate pre-bid invalid traffic filtering in Amazon DSP.
Search Google introduces images in desktop search results Google this month announced it started showing images on desktop search results. Previously, image extensions only showed on mobile devices.
Display Outbrain expands to 9 new European markets Outbrain today announced the expansion to Greece, Czech Republic, Denmark, Hungary, Finland, Croatia, Slovakia, Luxembourg, and Romania.
Display Taboola starts bidding outside its native ad placements Taboola today announced the launch of a new native bidding service that will bring the existing demand of 14,000 advertisers to other supply types such as display advertising inventory, social networks and others, starting with Microsoft Exchange.
Data Microsoft's Xandr acquisition is all about connecting data with ad inventory After the acquisition of Xandr, the potential reach of Microsoft will increase significantly, as Xandr is connected with hundreds of publishers globally.
Video Microsoft to buy Xandr Microsoft today announced it has agreed with AT&T to acquire Xandr (formerly known as AppNexus).
Display Mobile SSP VRTCAL launches a $5 million bonus fund to attract new app developers According to VRTCAL, the bonus fund incentivizes mobile application developers to integrate directly with the VRTCAL Marketplace or through its software development kits (SDKs).
Video Criteo to buy the ad exchange BidSwitch Criteo’s offer for IPONWEB is $380 million, $305 million paid in cash and $75 million paid in CRTO treasury shares.
Social UK Competition and Markets Authority orders Facebook to sell Giphy The CMA concluded that Facebook’s acquisition of Giphy would reduce competition between social media platforms and that the deal has already removed Giphy as a potential challenger in the display advertising market.
Social TikTok launches apps in TVs TikTok this month launched apps on Amazon Fire TV, Google TV, and in other Android TV™ OS devices, LG Smart TVs, and Samsung Smart TVs.
Retail Black Friday: Shopify registers a 21% increase in sales Shopify this week announced record sales on Black Friday. This year, Shopify sellers had nearly $2.9 billion sales.
Video Google renames YouTube Video discovery ads to In-feed video ads YouTube Video discovery ads are now called In-feed video ads.
Taboola integrates video library from Getty Images into the ad platform Taboola this month announced the integration of Getty Images library of stock video content within the Taboola Ads media buying platform, a new multiyear deal. According to Taboola, advertisers can now use high-quality videos from Getty in their campaigns. “The ability to create custom video content for campaigns with a
