Audio

Triton Digital releases February 2024 Canada Podcast Ranker

Dateline NBC (NBCUniversal News Group) remained the top-ranked podcast overall in Canada.

Video

Comscore achieves MRC accreditation for National and Local TV measurement

Comscore (Nasdaq: SCOR) this week announced it has received accreditation from the Media Rating Council (MRC). This accreditation covers Comscore's Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.

Social

Reddit prices IPO at $34 a share

The company will offer 22 million shares of Class A common stock at $34 per share, valuing Reddit at an estimated $6.4 billion, but Reddit shares jumped as much as 60% in their debut.

Video Featured

Disney connects Disney's Real-Time Ad Exchange (DRAX) directly to Google and The Trade Desk

Disney Advertising today announced landmark agreements with Google’s DV360 and The Trade Desk, significantly simplifying how advertisers access premium inventory across Disney's streaming platforms.

Data Featured

GA4 now collects user-provided data without a user ID

Google Analytics today released an update enabling businesses to collect user-provided data without the need for a user ID.

Retail

Google's Search Ads 360 to integrate Retail Media

Google today announced the latest update to its Search Ads 360 (SA360) platform, adding support for retail media.

Video

YouTube unveils a new tool enhancing transparency for AI-Altered Content

Creators will now be required to disclose the use of realistically altered or synthetic media generated via generative AI tools in their content.

Retail

Amazon first-ever Big Spring Sale

Amazon is shaking up seasonal shopping with its first-ever Big Spring Sale, running from March 20th to 25th, 2024.

Search Featured

Google dominates Web Traffic, sending nearly two-thirds of all referrals

A new study reveals just how much Google dominates the flow of traffic on the internet. Data provided by Datos and analyzed by SparkToro shows that Google is responsible for a staggering 63.41% of all US website traffic referrals.

Social Featured

TikTok Launches "Sounds for Business - Voice Clips"

TikTok this week debuted its latest tool for businesses: Sounds for Business - Voice Clips. This innovative collection of audio templates empowers brands of all sizes to infuse trending sounds and engaging voices into their marketing with ease.

Social Featured

TikTok's How to Reach Women on TikTok report

TikTok this month released a new report entitled How to Reach Women on TikTok, delving into the ways women are shaping the platform and how brands can connect meaningfully with this influential audience.

Social Featured

TikTok unveils SKAN 4.0 enhancements for iOS advertisers

TikTok's SKAN 4.0 integration introduces a range of enhancements to optimize data collection and subsequent insights for iOS 14+ campaigns.

Search Featured

Google: Gary Illyes and Lizzi Sassman on Web Crawlers

In the latest episode of Search Off the Record, Gary Illyes and Lizzi Sassman took a deep dive into crawling the web: what is a web crawler, and how does it really work.

Video Featured

Teads expands exclusive CTV native partnership with LG Ad Solutions

The partnership grants Teads exclusive rights to CTV native advertising inventory in Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries (Indonesia, Vietnam, Philippines, Singapore, Malaysia, Thailand, Hong Kong, Japan, Taiwan, and India).

Video

Pixalate: global CTV IVT rate stands at 17% in Q4 2023

Pixalate this week released the Q4 2023 Global Connected TV (CTV) Invalid Traffic Benchmark Report. This report analyzes invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices.

Video Featured

DoubleVerify, NBCUniversal partner for Program-Level Streaming Measurement

DoubleVerify (DV) and NBCUniversal are expanding their partnership to deliver an industry-first solution: program-level measurement for streaming video across OTT and CTV.

Data Featured

IAB warns against FTC rules that could harm Children's Online Access

The Interactive Advertising Bureau (IAB) this week raised concerns about proposed changes to the Federal Trade Commission's (FTC) Children's Online Privacy Protection Rule (COPPA).

Social

Bluesky opens up Moderation, empowering users and developers

Bluesky introduces a unique ecosystem where users, communities, and developers all play a role in shaping the online experience.

Data

Speedometer 3.0 released: a new standard in browser benchmarking

Speedometer is a browser benchmark designed to measure the responsiveness and speed of web applications, giving developers and users crucial insights into how their browsers perform.

Data Featured

Meta's CrowdTangle to shut down in August 2024

Meta, the parent company of Facebook, Instagram, and WhatsApp, has announced the discontinuation of its social media analytics tool, CrowdTangle. The platform will officially cease to exist on August 14, 2024.

Search Featured

Microsoft: Generative AI surges in popularity

Search trend data from Microsoft reveals significant growth in this area, offering valuable insights for advertisers and marketers.

Data

Epsilon integrates Proximic by Comscore

The collaboration will provide key insights for Epsilon's performance-driven digital advertising platform, Epsilon Digital.

Mixed Reality Featured

AdInMo adds audio and rewarded video formats to its InGamePlay SDK

AdInMo this week has added audio and rewarded video formats to its InGamePlay SDK, allowing game publishers to diversify their ad inventory and reach players in different contexts.

Retail Featured

Google Product Studio launches St. Patrick's Day Templates

Google Product Studio this week launched a new feature offering St. Patrick's Day themed templates. These templates allow merchants to quickly generate holiday-specific product images with minimal effort.

Social Featured

Reddit unveils "Free-Form Ads" for unprecedented brand engagement

Inspired by the platform's popular "Megathread" discussions, free-form ads offer an unprecedented level of flexibility and integration, allowing brands to reach niche audiences with a dynamic blend of media.