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Index Exchange announced Transparent Dynamic Take Rates on October 23, 2025, adjusting per-impression pricing to optimize publisher yield with 4% revenue gains.
by Luis Espada
Campaigns must maintain minimum $50 daily budget and avoid budget limitations before upgrading to AI Max for Search, according to Advanced AI Powered Advertising Webinar.
by Luis Espada
Perplexity denied training models after Reddit's October 22 lawsuit, while Cloudflare documented the company using stealth crawlers to evade protections.
by Luis EspadaTwo advertising technology companies announced integration addressing fragmented video production and campaign execution, particularly for Connected TV advertising.
by Luis Espada
Amazon Ads announced open beta for unified advertiser accounts, enabling single-login access to all advertising products across regions during UK and EU roadshow.
by Luis Espada
Over half of marketers report unchanged confidence in measurement accuracy year-over-year, with 60% facing internal skepticism that puts budgets at risk.
by Luis Espada
Florida's attorney general demands records from gaming platform as investigations reveal alleged failures in protecting minors from predators and harmful content.
by Luis Espada
After years of advertisers paying for "brand safety" that only checked keywords, the Media Rating Council issues policy requiring actual content analysis.
by Luis Espada
Index Exchange announced Transparent Dynamic Take Rates on October 23, 2025, adjusting per-impression pricing to optimize publisher yield with 4% revenue gains.
by Luis Espada
Google processes over one billion health queries daily. At The Check Up 2026, on March 17, it detailed how AI Mode, Fitbit, and research tools handle that scale.
Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.
Perion's 2025 Form 20-F, filed March 16, 2026 with the SEC, documents how its Outmax AI execution agent drove CTV revenue up 59% in Q4 and scaled one client's spend from $50K to $20M in 24 months, while operating as a cross-DSP optimization layer no single platform can replicate.
Choice overload reduces conversions by up to 90%. Sheena Iyengar's landmark research on decision paralysis carries direct implications for digital advertising and product strategy.
Ströer posts record €2.08B revenue for 2025 but flat organic growth, then unveils Ströer Ad Manager and Public Mind to transform OOH into an AI platform.
YouTube will replace ABC as the exclusive Oscars broadcaster from 2029. The 98th ceremony showed what the shift means for media buyers as CTV ad spend doubles.
Meta is testing clickable links directly in Instagram post captions, capped at 10 per month, exclusively for Meta Verified subscribers - a shift from its long-standing link restriction policy.
Google launched Merchant Center for Agencies on March 11, 2026, giving digital marketing firms a single dashboard to manage all client accounts, diagnostics, and ad opportunities.
Index Exchange announced Transparent Dynamic Take Rates on October 23, 2025, adjusting per-impression pricing to optimize publisher yield with 4% revenue gains.
by Luis Espada
Campaigns must maintain minimum $50 daily budget and avoid budget limitations before upgrading to AI Max for Search, according to Advanced AI Powered Advertising Webinar.
by Luis Espada
Perplexity denied training models after Reddit's October 22 lawsuit, while Cloudflare documented the company using stealth crawlers to evade protections.
by Luis EspadaTwo advertising technology companies announced integration addressing fragmented video production and campaign execution, particularly for Connected TV advertising.
by Luis Espada
Amazon Ads announced open beta for unified advertiser accounts, enabling single-login access to all advertising products across regions during UK and EU roadshow.
by Luis Espada
Over half of marketers report unchanged confidence in measurement accuracy year-over-year, with 60% facing internal skepticism that puts budgets at risk.
by Luis Espada
Florida's attorney general demands records from gaming platform as investigations reveal alleged failures in protecting minors from predators and harmful content.
by Luis Espada
After years of advertisers paying for "brand safety" that only checked keywords, the Media Rating Council issues policy requiring actual content analysis.
by Luis Espada