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The Interactive Advertising Bureau Europe has released technical standards requiring artificial intelligence platforms to compensate publishers for content ingestion, published in September 2025.
by Luis Rijo
German research study demonstrates digital outdoor advertising effectiveness in combination with TV and online video, establishing concrete planning metrics for marketers.
by Luis Rijo
Italian industry association outlines framework for measuring and reducing environmental impact of digital advertising campaigns.
by Luis Rijo
Digital brand positioning at physical point-of-sale gains structure through comprehensive analysis of technology, measurement, and market dynamics.
by Luis Rijo
Reddit sues Anthropic for $1 billion claiming the AI company scraped platform data without permission to train Claude chatbot models, violating user agreements and privacy policies.
by Luis Rijo
Spotify introduces lossless audio streaming for Premium users starting September 10, 2025, offering 24-bit/44.1 kHz FLAC quality across 50+ markets with implications for audio advertising.
by Luis Rijo
TikTok jumped to number one among most scraped websites in 2025 as companies collect diverse content for AI training, with video platforms now representing 38% of all scraping activity.
by Luis Rijo
The Federal Trade Commission investigates whether tech giants misled advertisers about search advertising terms and pricing practices.
by Luis Rijo
The Interactive Advertising Bureau Europe has released technical standards requiring artificial intelligence platforms to compensate publishers for content ingestion, published in September 2025.
by Luis Rijo
Amazon today made Alexa+ available to all U.S. Prime members at no additional cost, bundling the $19.99 monthly AI assistant into memberships as voice commerce competition intensifies.
Nielsen tests smartwatch-style devices to track co-viewing during Super Bowl LX and major live events, building on Big Data + Panel measurement advances.
Search volatility intensified during the first week of February 2026 as Google deployed a Discover-specific update prioritizing local content, while OpenAI began accepting advertisers for ChatGPT placements at premium rates exceeding typical social media inventory.
European Commission charges TikTok with DSA violations over infinite scroll, autoplay and push notifications that fuel compulsive behavior among minors and vulnerable users.
Description: Alphabet reported $113.8 billion in Q4 2025 revenues, with Google advertising up 14% and Gemini App hitting 750 million monthly active users, while announcing CapEx will reach $175-185 billion in 2026.
Anthropic pledged Claude will remain ad-free while spending millions on Super Bowl commercials directly targeting OpenAI's January advertising announcement.
Google's John Mueller cautioned against excessive technical analysis for redirect optimization, stating most issues are visible during normal browsing.
Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.
The Interactive Advertising Bureau Europe has released technical standards requiring artificial intelligence platforms to compensate publishers for content ingestion, published in September 2025.
by Luis Rijo
German research study demonstrates digital outdoor advertising effectiveness in combination with TV and online video, establishing concrete planning metrics for marketers.
by Luis Rijo
Italian industry association outlines framework for measuring and reducing environmental impact of digital advertising campaigns.
by Luis Rijo
Digital brand positioning at physical point-of-sale gains structure through comprehensive analysis of technology, measurement, and market dynamics.
by Luis Rijo
Reddit sues Anthropic for $1 billion claiming the AI company scraped platform data without permission to train Claude chatbot models, violating user agreements and privacy policies.
by Luis Rijo
Spotify introduces lossless audio streaming for Premium users starting September 10, 2025, offering 24-bit/44.1 kHz FLAC quality across 50+ markets with implications for audio advertising.
by Luis Rijo
TikTok jumped to number one among most scraped websites in 2025 as companies collect diverse content for AI training, with video platforms now representing 38% of all scraping activity.
by Luis Rijo
The Federal Trade Commission investigates whether tech giants misled advertisers about search advertising terms and pricing practices.
by Luis Rijo