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Data

First European publisher hit with a GDPR fine over dropping cookies without consent

Last month, CNIL, the French data protection watchdog, fined Le Figaro, a French publisher, €50,000, for dropping cookies without user consent.
Aug 12, 2021 1 min read
Full-screen inline ads
Display

Google launches full-screen inline ads in AdSense

Google today announced the release of full-screen inline ads to all AdSense publishers. Full-screen inline ads are full-screen banner ads that appear inline with your content as a user scrolls the page.
Aug 12, 2021 1 min read
Google to forbid political advertising in Ontario during the election period
Display

Google to forbid political advertising in Ontario during the election period

Google today announced it will disallow political advertising with Shopping Ads, in Ontario, during regulated election periods.
Aug 11, 2021 1 min read
Facebook investing in new ad measurement solutions
Data

Facebook investing in new ad measurement solutions

Facebook today announced it will launch a Private Lift Measurement broadly to advertisers next year. Facebook is also investing in on-device learning, a technology that processes data locally.
Aug 11, 2021 1 min read
Google Ad Manager not delivering some campaigns in Brazil as expected
Display

Google Ad Manager not delivering some campaigns in Brazil as expected

Google yesterday reported it has a disruption in Google Ad Manager, affecting some campaigns targeting Brazil, that are not delivering as expected.
Aug 11, 2021
Integral Ad Science acquires Publica
Video

Integral Ad Science buys Publica

Integral Ad Science yesterday announced the acquisition of Publica for $220 million, 75% in cash and 25% in stock. Publica is a connected TV (CTV) advertising platform.
Aug 11, 2021 1 min read
Comscore integrates YouTube and YouTube TV measurement
Data

Comscore integrates YouTube and YouTube TV measurement

Comscore yesterday announced it is incorporating YouTube and YouTube TV measurement into its cross-platform measurement service, Comscore Campaign Ratings.
Aug 10, 2021 1 min read
Bidding Insights report in DV360
Display

Google introduces a Bidding Insights report in DV360

Google today announced it has introduced a new report in DV360. The Bidding Insights report gives advertisers visibility into how automated bidding is working. The Bidding Insights report shows the average cost-per-thousand impression (CPM) bid and the likelihood of an impression to lead to a conversion or a click. According
Aug 10, 2021 1 min read
Google updates Custom Bidding in DV360 introducing a Goal Builder
Display

Google updates Custom Bidding in DV360 introducing a Goal Builder

Google today announced an update to Custom Bidding in DV360. With Custom Bidding, advertisers can assign values to different events, such as a conversion or a purchase.
Aug 10, 2021 1 min read
Google releases a new tool to manage deals in DV360

Google releases a new tool to manage deals in DV360

The new tool enables advertisers to package, prioritize and monitor deals across partners and advertisers in Display & Video 360.
Aug 4, 2021 1 min read
Luxembourg National Commission for Data Protection fines Amazon in 746 million euros
Retail

Luxembourg National Commission for Data Protection fines Amazon in 746 million euros

Luxembourg National Commission for Data Protection last month imposed a fine of €746 million to Amazon European headquarters in Luxembourg, Amazon Europe Core S.à r.l. The decision is related with Amazon Advertising.
Aug 3, 2021 1 min read
Yelp updates its logo and app icons
Retail

Yelp updates its logo and app icons

Yelp yesterday updated its logo and app icons on iOS. The update will rollout in Android devices later this week.
Aug 3, 2021 1 min read
How to add a business in Apple Maps?
Retail

How to add a business in Apple Maps?

Apple Maps is often the forgotten alternative of Google Maps. Apple Maps works mainly in Apple hardware (iPhones, iPads, and Apple Watches), but in 2019 DuckDuckGo incorporated Apple Maps in the map searches.
Aug 2, 2021 1 min read
Dutch Data Protection Authority fines TikTok for not having the Privacy Policy in Dutch
Social

Dutch Data Protection Authority fines TikTok for not having the Privacy Policy in Dutch

The Dutch Data Protection Authority (DPA) fined TikTok last month, over English-only privacy terms. The imposed fine was 750,000 euros. TikTok lodged an objection.
Aug 2, 2021 1 min read
Adsquare suggests Proximity Targeting as alternative to audience targeting
Data

Adsquare suggests Proximity Targeting as alternative to audience targeting

Adsquare last month proposed proximity targeting as an alternative to identity-based targeting.
Aug 2, 2021 1 min read
IAS partners with The Global Disinformation Index (GDI) to avoid sources of misinformation
Data

IAS partners with The Global Disinformation Index (GDI) to avoid sources of misinformation

IAS says it is the first ad verification company to help marketers avoid misinformation content based on GDI’s standards.
Aug 1, 2021 1 min read
TikTok reveals back to school hashtags
Social

TikTok reveals back to school hashtags

TikTok this month revealed the back to school hashtags for back to school marketing campaigns.
Aug 1, 2021 1 min read
Google Ads expands advertising verification program to new countries
Search

Google Ads expands advertising verification program to new countries

Google last month announced it is expanding its advertiser identity verification policy to British Virgin Islands, Colombia, Costa Rica, Dominican Republic, Jordan, Kuwait, Lebanon, Oman, Puerto Rico, Qatar, and Singapore.
Aug 1, 2021
Google reveals the Privacy Sandbox timeline

Google reveals the Privacy Sandbox timeline

Google says the timeline details the Privacy Sandbox milestones on the path to phasing out third-party cookies in Chrome.
Aug 1, 2021 1 min read
Amazon releases campaign management in Amazon Advertising API in Canada, Mexico and Brazil
Retail

Amazon releases campaign management in Amazon Advertising API in Canada, Mexico and Brazil

Amazon yesterday announced the release in Amazon Advertising API, in a beta, of the campaign management functionality in Canada, Mexico and Brazil.
Aug 1, 2021
IAB Tech Lab launches an Open Source Initiative on GitHub
Data

IAB Tech Lab launches an Open Source Initiative on GitHub

IAB Tech Lab says the Open Source Initiative aims to increase transparency and collaboration across the advertising community.
Aug 1, 2021 1 min read
Google to enforce correct Manufacturer Part Number attributes in Merchant Center
Retail

Google to enforce correct Manufacturer Part Number attributes in Merchant Center

Google this week announced it will start to check incorrect values for the MPN [mpn] attribute in Merchant Center accounts.
Jul 31, 2021 1 min read
Google adds a frequency management data visualisation in DV360

Google adds a frequency management data visualisation in DV360

Google this week added a new data visualization of frequency in DV360, at campaign level.
Jul 31, 2021 1 min read
TuneIn taps Triton Digital to monetize audio and gets access to iHeartMedia’s stations
Audio

TuneIn taps Triton Digital to monetize audio and gets access to iHeartMedia’s stations

TuneIn this week announced it will monetize its audio with Triton Digital, acquired this year by iHeartMedia, and iHeartMedia’s 850 digital stations become available in TuneIn.
Jul 31, 2021 1 min read
Teads postpones IPO
Display

Teads postpones IPO

Teads this week announced that it has postponed plans for its initial public offering. This filed for an IPO in the beginning of this month.
Jul 31, 2021
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