Display Featured Google releases Android Mobile Ads SDK Version 23.0.0 Google yesterday unveiled version 23.0.0 of its Android Google Mobile Ads SDK, bolstering the platform with performance enhancements, updated requirements, and developer-friendly features.
Audio Featured Triton Digital and ID5 collaborate to transform Audio advertising targeting Triton Digital this week announced it has teamed up with ID5, a top identity provider in digital advertising, to introduce advanced audience targeting solutions to Triton's Audio Marketplace.
Video Mediaocean and Magnite partner to streamline streaming TV advertising Mediaocean and Magnite this week announced a partnership. The collaboration will bring automation and efficiency to Mediaocean's Prisma platform users when buying connected TV (CTV) and online video (OLV) inventory.
Retail Easter spending in 2024 projected to surpass $22 Billion Easter spending in 2024 is expected to reach a strong $22.4 billion, according to the National Retail Federation (NRF) and Prosper Insights & Analytics annual survey.
Social LinkedIn expands Thought Leader Ads LinkedIn this week announced the expansion of its Thought Leader Ads program. Businesses can now sponsor content from any LinkedIn member, not just their own employees.
DOOH Featured JCDecaux announces strong 2023 results and positive outlook for Q1 2024 JCDecaux SE this week announced its audited and certified results for the year ended December 31st, 2023.
Data Google unveils new Marketing Platform Admin API Google this week launched a new API designed to streamline administration for Google Marketing Platform users.
Video Featured DV360 expands measurement options for Instant Reserve Masthead Deals Google's DV360 DSP this month added functionality that provides advertisers with more in-depth insights for their Instant Reserve YouTube Masthead campaigns.
Audio Spotify to increase French subscription prices due to new music streaming tax Music streaming giant Spotify this week announced subscription price increases for its Premium service in France. The change comes in response to a new government tax imposed on streaming platforms to fund the Centre National de la Musique (CNM).
Social Reddit Pro: a new toolkit for business growth Reddit Pro offers businesses tools to understand and engage in this online ecosystem.
Data Featured Google unveils Meridian, a new open-source Marketing Mix Model Google this week announced Meridian, a new open-source Marketing Mix Model (MMM) designed to help marketers overcome measurement challenges brought on by evolving media consumption habits and privacy concerns.
Retail Walmart Marketplace: Upcoming Spotlight Sales Events in March & April Walmart Marketplace sellers have the opportunity to significantly boost visibility and sales by participating in upcoming Spotlight events throughout March and April.
Search Featured Google Search Console introduces New Recipe properties Google Search Console this week unveiled two new properties within the Recipes rich result report: recipeInstructions and recipeIngredient.
Display Microsoft Advertising expands Display Advertising options for enhanced brand awareness This move provides advertisers with more visually engaging ways to reach targeted audiences across popular Microsoft properties like MSN, Microsoft Start, Microsoft Edge, and Outlook.com.
Search Featured Microsoft Advertising streamlines international campaigns with new Feed Labels feature Feed Labels enables advertisers to streamline international campaigns by grouping products from different feeds based on common characteristics.
Video Featured Microsoft Advertising expands CTV reach with Netflix partnership Microsoft Advertising this week announced a significant expansion of its Connected TV (CTV) advertising capabilities with the inclusion of Netflix as a publisher.
Social Featured TikTok announces new Tools and Programs to help creators thrive These include new features, expanded resources, and enhanced monetization opportunities, all designed to help creators grow their presence on the platform and turn their passion into a profitable career.
Social Featured TikTok enhances Data Portability, aims for DMA compliance Facing its designation under the EU's Digital Markets Act (DMA), TikTok this month announced a range of measures to improve platform transparency and user data control.
Search Featured Google Ads Editor 2.6 unveiled: streamlined campaign management Google has released last month the latest update to its campaign management tool, Google Ads Editor. Version 2.6 delivers a suite of new features and improvements designed to simplify workflows and enhance advertising performance.
Video Featured Google expands YouTube Create app to more countries The YouTube Create app is a mobile application designed to give creators the tools they need to take their videos to the next level. The app includes editing tools, effects, filters, and transitions, all in an intuitive and easy-to-use interface.
Search New Approval Process for AdSense for Search Sites Google has introduced a new site-level approval process for publishers using AdSense for Search (AFS). This change, which began on March 4, 2024, aims to ensure the quality of the websites where AFS ads are displayed.
Display Google Ads to pause inactive Ad Groups starting March 11 Google Ads last month announced a major change that will automatically pause ad groups with no impressions in the past 13 months. This change begins on March 11, 2024, and will roll out to all accounts by April 30, 2024.
Data DoubleVerify launches new tiered "Made for Advertising" (MFA) categories The new tiered "Made for Advertising" (MFA) categories allow advertisers to precisely identify and avoid websites designed primarily for generating ad revenue rather than offering genuine content.
Data Amazon expands AMC capabilities with Sponsored TV signals This update grants advertisers in-depth insights into their Sponsored TV campaigns, empowering them to optimize their streaming TV advertising strategies.
Display Featured Amazon DSP introduces expanded Responsive e-commerce Creative (REC) Amazon DSP last month announced the expansion of its Responsive e-commerce Creative (REC) feature. This update gives advertisers flexibility and efficiency in ad creation across nearly all traditional ad sizes.
