Data Google Analytics 4 revamps Admin Experience for enhanced usability and efficiency Google this month announced the rollout of a redesigned Admin experience for Google Analytics 4 (GA4) properties. This update aims to streamline and simplify administrative tasks, enabling users to navigate settings more effectively and maximize the insights derived from GA4.
Data RTB House launches ContentGPT, a new AI audiences insights tool By leveraging the power of Generative Pre-trained Transformers (GPT) and Large Language Models (LLMs), ContentGPT provides insights into the specific interests and intents of webpage readers across the Open Internet.
Display What is marketing? Marketing is the activity of identifying, anticipating, and satisfying customer needs. It involves the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.
Display Brand advertisers embrace Performance KPIs for mobile campaigns, InMobi study reveals InMobi this month published a new study on Advertiser Perceptions revealing that brand advertisers are increasingly adopting performance KPIs (key performance indicators) for their mobile campaigns.
Search Google introduces Notes in search results Google this month launched a new experiment in Search Labs called Notes, enabling users to share tips and insights about articles and topics right on Search.
Data GA 4 360 customers gain increased parameter value character limit Google this month announced Google Analytics 4 (GA4) 360 customers can now send string parameter values of up to 500 characters from web data streams.
Display Google Ad Manager introduces Web Interstitial triggers for enhanced ad control Google Ad Manager this month announced the launch of web interstitial triggers in beta, empowering publishers with greater control over the timing and placement of interstitial ads on both desktop and mobile web platforms.
Data WPP and Sprinklr partner to bring AI-Powered CXM solutions to global brands Sprinklr this month announced an expanded strategic partnership with WPP. Together, WPP and Sprinklr will create AI solutions to help global clients deliver more personalized and consistent experiences to customers using Sprinklr’s unified customer experience management (Unified-CXM) platform.
Microsoft rolls out new UET testing functionality Microsoft Advertising this month released a new UET testing functionality to help advertisers ensure that their Universal Event Tracking (UET) tags are working properly. UET is a crucial tool for tracking conversions across a website, allowing advertisers to see how their marketing efforts are driving results. The new UET testing
Display Microsoft introduces Maximize Conversions and Target CPA bidding in Audience Ads Microsoft Advertising this month announced the introduction of new automated bidding options for Audience Ads. Advertisers can now use Maximize Conversions or Target CPA strategies in Microsoft Audience Network.
Display Google Ads introduces generative AI in Performance Max Google this month announced the rollout of generative AI features in Performance Max, empowering marketers to create and enhance their creative assets with ease and efficiency.
Data Eyeota partners with Expandi to offer targeted B2B audiences in Europe Eyeota, a Dun & Bradstreet company, this month announced a partnership with Expandi, to offer targeted B2B audiences in Europe.
Data MiQ acquires Grasp MiQ today announced it has acquired Grasp, a French media governance and data quality company. In 2022, MiQ acquired UK-based AirGrid, a company that provides targeting and activation capabilities for programmatic advertising.
Display Google Ad Manager launches Beta Support for manual creative review protections Google Ad Manager yesterday announced the launch of beta support for Manual Creative Review Protections, a new feature that allows publishers to block unreviewed creatives from serving until they have been reviewed in the Ad Review Center.
Data Comscore revenue down 1.9% YOY, but profitability and adjusted EBITDA increase significantly Comscore's third-quarter results were mixed, with revenue down slightly year-over-year but profitability and adjusted EBITDA up significantly.
Social TikTok integrates Salesforce CRM TikTok last month announced a new integration with Salesforce CRM, a customer relationship management (CRM) platform. The integration allows businesses to automatically sync their TikTok leads and customer data with Salesforce, so they can better manage their sales and marketing efforts.
Display Taboola announces advancements in generative AI AdMaker for advertisers With Taboola Generative AI AdMaker, advertisers can now make instant adjustments to their existing creative assets, such as replacing backgrounds or generating image variations.
Data PubMatic partners with Experian to offer Household-Level Commerce Data for ad targeting PubMatic, an SSP, and Experian, a global information services company, today announced a partnership to offer household-level commerce data for ad targeting in the US and UK.
Social Facebook and Instagram give creators more ways to make money Meta today announced Facebook and Instagram are giving creators more ways to make money on their platforms. Meta is testing a new holiday bonus that rewards creators for reels plays and photo views on Instagram.
Social TikTok shares 5 ad targeting best practices to boost ad performance TikTok this month shared 5 ad targeting best practices to boost ad performance.
Data IAB Europe publishes a summary of Digital Services Act (DSA) transparency approach IAB Europe, the European-level industry association for the digital advertising ecosystem, last month published a summary of its solution approach for meeting the Digital Services Act (DSA)'s supplementary advertising transparency requirements.
Data Google announces new IP Protection feature for Chrome Google last month has announced a new IP Protection feature for Chrome that will help protect users' privacy by masking their IP addresses from certain domains.
Video Fubo exceeds guidance in Q3 2023 with strong subscriber growth FuboTV Inc. (NYSE: FUBO), the sports-first live TV streaming platform, last week announced its financial results for the third quarter ended September 30, 2023. The company also raised its previously stated full year 2023 guidance for North America.
Search AdSense for Search and Other Search Ads products transition to new serving domains Google last week announced that starting in November 2023, its Search Ads publisher products will undergo a transition from using "google.com" as their "serving domain" to new domains aimed at enhancing user privacy and adapting to evolving web platform standards.
Search Google Search announces 2 notable updates in November Google this month announced two notable updates for November 2023: a core update and an update to the reviews system in Google Search.
