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New research from LG Ad Solutions shows diverse audiences prefer free ad-supported streaming over traditional TV, with 94-97% owning connected TV devices.
by Luis Rijo
AI technology now enables businesses to automate complex marketing processes through Adobe's Experience Platform Agent Orchestrator announced September 10, 2025.
by Luis Rijo
Google Ads debuts text guidelines feature to enhance brand control across Performance Max and AI Max campaigns with term exclusions and natural language restrictions.
by Luis Rijo
Reddit introduces publisher-focused tools within Pro platform to help media outlets track content performance across 110M+ daily users while improving article engagement.
by Luis Rijo
Netflix and Amazon Ads enable advertisers to purchase premium streaming inventory through automated demand-side platform across 11 international markets.
by Luis Rijo
PayPal Ads and PubMatic unite to provide verified audience insights based on transaction data for high-intent consumer targeting through programmatic platform.
by Luis Rijo
Magnite announces streamr.ai acquisition on September 9, 2025, bringing AI-powered CTV ad creation tools to small business marketers through ecosystem partnerships.
by Luis RijoLinkedIn and Ipsos research shows 94% of marketers agree trust building represents most important factor for B2B brand success as influencer collaboration delivers 39 percentage point lift in brand awareness goals compared to traditional marketing approaches.
by Luis RijoNew research from LG Ad Solutions shows diverse audiences prefer free ad-supported streaming over traditional TV, with 94-97% owning connected TV devices.
by Luis Rijo
Amazon today made Alexa+ available to all U.S. Prime members at no additional cost, bundling the $19.99 monthly AI assistant into memberships as voice commerce competition intensifies.
Nielsen tests smartwatch-style devices to track co-viewing during Super Bowl LX and major live events, building on Big Data + Panel measurement advances.
Search volatility intensified during the first week of February 2026 as Google deployed a Discover-specific update prioritizing local content, while OpenAI began accepting advertisers for ChatGPT placements at premium rates exceeding typical social media inventory.
European Commission charges TikTok with DSA violations over infinite scroll, autoplay and push notifications that fuel compulsive behavior among minors and vulnerable users.
Description: Alphabet reported $113.8 billion in Q4 2025 revenues, with Google advertising up 14% and Gemini App hitting 750 million monthly active users, while announcing CapEx will reach $175-185 billion in 2026.
Anthropic pledged Claude will remain ad-free while spending millions on Super Bowl commercials directly targeting OpenAI's January advertising announcement.
Google's John Mueller cautioned against excessive technical analysis for redirect optimization, stating most issues are visible during normal browsing.
Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.
New research from LG Ad Solutions shows diverse audiences prefer free ad-supported streaming over traditional TV, with 94-97% owning connected TV devices.
by Luis Rijo
AI technology now enables businesses to automate complex marketing processes through Adobe's Experience Platform Agent Orchestrator announced September 10, 2025.
by Luis Rijo
Google Ads debuts text guidelines feature to enhance brand control across Performance Max and AI Max campaigns with term exclusions and natural language restrictions.
by Luis Rijo
Reddit introduces publisher-focused tools within Pro platform to help media outlets track content performance across 110M+ daily users while improving article engagement.
by Luis Rijo
Netflix and Amazon Ads enable advertisers to purchase premium streaming inventory through automated demand-side platform across 11 international markets.
by Luis Rijo
PayPal Ads and PubMatic unite to provide verified audience insights based on transaction data for high-intent consumer targeting through programmatic platform.
by Luis Rijo
Magnite announces streamr.ai acquisition on September 9, 2025, bringing AI-powered CTV ad creation tools to small business marketers through ecosystem partnerships.
by Luis RijoLinkedIn and Ipsos research shows 94% of marketers agree trust building represents most important factor for B2B brand success as influencer collaboration delivers 39 percentage point lift in brand awareness goals compared to traditional marketing approaches.
by Luis Rijo