Display Industry leaders emphasize performance focus as programmatic shows strong H1 growth European programmatic advertising demonstrated robust performance in the first half of 2025, with experts highlighting a decisive shift toward outcome-driven campaigns during IAB Europe's Virtual Programmatic Day on July 3.
Video LG Ad Solutions expands to Australia with Sydney-based director appointment Smart TV advertising technology arrives in Australia as company targets growing CTV market expansion.
Video Paramount Australia partners with Magnite for programmatic streaming ads Premium streaming inventory becomes programmatically accessible for the first time across Australia's Paramount+ platform.
Display Attention metrics influence programmatic decisions but standardization remains elusive IAB Europe's latest Virtual Programmatic Day explores growing testing momentum as industry debates measurement uniformity.
Display Himalaya Wellness reveals natural beauty trends driving India's marketing ecosystem Amazon Ads interview exposes micro-trends in India's beauty sector showing natural ingredients preference.
Search Google completes Performance Max brand guidelines rollout for all UI campaigns All new Performance Max campaigns through Google Ads interface now require brand assets at campaign level.
Display Industry leaders clash over curation benefits Leaders debate curation's real impact amid rising demand for premium inventory and transparency concerns.
Data European board requires 26 changes to German data privacy certification EDPB demands extensive modifications to TÜV NORD certification criteria before approval under GDPR frameworks.
Video Nielsen expands CTV tracking to UK Ad Intel platform Nielsen adds Connected TV measurement capabilities to its advertising intelligence product for UK market analysis.
Search Google adds metadata field to Search Analytics API Google Search Console announces new metadata feature for incomplete data tracking in API responses for improved data accuracy.
Search Google clarifies merchant return policies and loyalty programs documentation Google's July 11 update targets documentation gaps affecting e-commerce structured data implementation across return policies and member programs.
AI NotebookLM introduces featured notebooks with expert-curated content Google launches featured notebooks section with content from The Economist, The Atlantic, and expert authors on July 14.
AI AI chatbots start talking with each other using Perplexity Comet browser enables AI-to-AI conversations in customer support chats on July 14, 2025.
Search Google Search Console Insights rollout continues with broader access Enhanced reporting interface expands to additional accounts as integration phase progresses.
Social Reddit Pro adds crosspost feature to enhance business profile visibility Reddit Pro users gain ability to crosspost community discussions directly to business profiles for enhanced visibility.
Data European Commission releases implementation guidance for political advertising rules European Commission publishes draft guidance for implementing Regulation 2024/900 on political advertising transparency, with new obligations starting autumn 2025.
AI Perplexity buys OS.ai domain to build AI operating system AI search company Perplexity purchased the premium domain OS.ai to develop its own operating system powered by artificial intelligence.
AI Berkeley researcher proposes collectivist approach to artificial intelligence development Digital marketing could benefit from new economic perspective that prioritizes social welfare over individual systems.
Social LinkedIn launches frequency capping for brand awareness campaigns LinkedIn rolls out frequency cap controls for brand awareness objectives, giving advertisers control over ad exposure limits with customizable settings.
Data Automattic's marketing problem highlighted by industry veteran Dave Winer points to Automattic's pattern of building great products but failing to promote them effectively.
Video YouTube and 4S behaviors redefine marketing strategies Industry leaders reveal how streaming, scrolling, searching and shopping reshape consumer journeys for marketers.
Retail Amazon Prime Day hits record sales in four days Amazon happy with four-day Prime Day format as members saved billions on deals.
AI Dutch grid crisis exposes Europe's AI energy infrastructure gap Europe faces a stark reality check as artificial intelligence demands strain power grids.
Data Gmail adds new way to stop unwanted emails New Gmail feature helps users easily unsubscribe from emails they don't want anymore.
AI French data watchdog rejects AI age cameras in tobacco shops France's privacy authority declares enhanced surveillance systems neither necessary nor proportionate for age verification, citing GDPR violations and surveillance concerns.
