Data Expert calls for structured DMA cooperation to prevent market fragmentation Submission warns of regulatory gaps and recommends strengthened enforcement coordination across EU member states.
Video Teads CTV HomeScreen ads achieve 48% attention rate, outpacing YouTube by 16% Neuroscience study with MediaMento Institute reveals HomeScreen placements drive superior engagement compared to traditional skippable formats, achieving 50% unaided recall.
Video Zales programmatic pause ads drive 276% QR code boost in CTV campaign Zales and WunderKIND Ads demonstrate CTV pause advertising effectiveness with 276% QR code increase, driving directly attributable revenue on Xumo Play.
Social Tubular Labs restores Instagram Reels view data through Meta API update Tubular Labs announces return of Instagram Reels view counts September 25, enabling marketers to track platform-verified metrics across 27.5 billion data points.
Data Study reveals which business terms confuse UK workers most in 2025 Research shows "stakeholder" is searched 163,800 times annually as professionals seek clarity on corporate jargon while Inverness emerges as least business-literate city.
Search Google challenges Digital Markets Act enforcement amid consultation closure European Commission closes Digital Markets Act consultation on September 24, 2025 as Google cites €114 billion European business losses and degraded services in official response document.
Social Creator economy shifts from digital to in-person experiences, survey shows Creator economy research reveals 41% of social media users attended influencer events in 2025, with $528.39B market projected by 2030 as brands adopt experiential marketing strategies.
Social Meta advertising expert reveals common campaign mistakes killing performance Digital marketing specialist John Ho shares critical Meta advertising mistakes from audits of startup to enterprise accounts, affecting millions in ad spend.
AI Inoreader launches enhanced podcast features with AI-powered transcripts Inoreader introduces new audio player, instant transcripts, topic extraction, and article generation for podcasts and YouTube videos on September 1, 2025.
Display DV360 introduces natural language search functionality Display & Video 360 introduces AI-powered natural language search on September 18, 2025, enabling advertisers to find campaigns using conversational queries.
AI Google makes AI audience personas available to all Display Video 360 users Google expands access to artificial intelligence-driven audience targeting tool that converts marketing personas into actionable campaign parameters across its programmatic platform.
Display Google DV360 launches targeting templates for streamlined campaign management New targeting templates feature helps marketing teams create reusable audience criteria sets, reducing setup time and manual errors in programmatic advertising campaigns.
Video YouTube Shorts Remix gains AI-powered Extend feature for creators YouTube introduces artificial intelligence-powered remixing tool that allows creators to generate new video segments for existing Shorts content.
AI UK retail media spending drives digital ad growth to £45 billion by 2026 Digital advertising in Britain shows resilience with retail media emerging as fastest-growing channel while artificial intelligence transforms campaign automation despite industry concerns.
Display Google retires session-related metrics from AdSense reporting platform Google announced September 23, 2025 the retirement of session-related metrics in AdSense reporting, affecting ad sessions, session RPM and related measurement data.
Retail Alliance Digitale unveils comprehensive drive-to-store framework across four publications French digital marketing organizations receive detailed roadmap spanning investment tracking, multilocal strategies, measurement protocols, and catalog digitalization during September 24 event.
Search Google modifies campaign setup flow to prioritize Performance Max Google has silently restructured its campaign creation interface, shifting from format-first selection to channel-based campaign setup that defaults to Performance Max when advertisers select all available channels.
AI Zeta launches AI search optimization as traditional queries decline Zeta Global unveils GEO solution for brands to maintain visibility across AI platforms as Gartner predicts 25% drop in traditional search volume next year.
Retail MediaMarktSaturn launches first offsite retail media program with Unlimitail MediaMarktSaturn expands advertising reach beyond owned properties through strategic partnership, targeting high-intent shoppers across open web with privacy-safe first-party data leveraging.
AI Adobe launches AI agents for business customer experience automation Adobe announces AI platform to manage customer experiences through specialized agents and third-party integrations across enterprise workflows.
Data Apple criticizes Digital Markets Act impact on EU users Apple released September 24, 2025 statement criticizing EU Digital Markets Act implementation, citing delayed features, privacy risks for users in 27 member countries.
AI LeCun calls auto-regressive LLMs "doomed" at NYU seminar Meta Chief AI Scientist Yann LeCun declared auto-regressive LLMs "doomed" at NYU seminar September 10, presenting JEPA as superior alternative to current AI approaches.
Video Amazon launches Commitments Hub for publisher spend management Amazon DSP introduces centralized platform for tracking spending agreements across global markets, addressing advertiser pain points with automated tools and API integration.
AI Technical guide emerges for building functional AI marketing agents Step-by-step framework addresses common development challenges in autonomous marketing automation through proven methodologies shared by developer community.
Audio SiriusXM launches dedicated Taylor Swift channel ahead of new album SiriusXM's 24/7 Taylor Swift channel debuts September 20, targeting 160 million subscribers with strategic celebrity-driven content programming thirteen days before "The Life of a Showgirl" release.
