Social Merkle identifies 5 marketing trends for the first quarter Experiences, Social Commerce, Gaming & Sports, over-the-top (OTT)/connected television (CTV), and Cookieless Future are the trends for Q1 2021.
Google introduces new Data Exclusion controls for Smart Bidding in Google Ads Data Exclusions ensures Smart Bidding uses accurate data to set the right bids.
Video TEGNA signs with FreeWheel a new multi-year deal FreeWheel last week announced that it signed a new multi-year deal with TEGNA to transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion.
Retail What is Amazon Shopper Panel? Amazon Shopper Panel is an app in iOS and Android, that rewards users sharing receipts from purchases made outside of Amazon.com and that complete short surveys.
Display Europeans spent $14.8 billion across the App Store and Google Play during 2020 United Kingdom was the country driving more app revenue in 2020, followed by Germany and France.
Social TikTok is the app with more installs in 2020, with 163 million installs in Europe last year TikTok, known in China as Douyin, is a video-sharing social networking service owned by Chinese company ByteDance.
Data DoubleVerify introduces Brand Suitability Tiers DoubleVerify is aligning with standards from the 4A’s Advertising Protection Bureau (APB) and WFA’s Global Alliance for Responsible Media (GARM).
What are Google Ads taxes? Since November, 2020, Google Ads is invoicing additional taxes to advertisers for clicks registered in Austria, in the UK, and Turkey.
DOOH Velocity buys EYE, and has now 32,000 DOOH screens in the USA Velocity acquired 2 OOH companies in the last 6 months.
Social What is Facebook Product Catalog? Facebook Product Catalog contains information about the product items advertisers want to sell in Facebook’s marketplaces and show in the Ads.
Retail Amazon launches Sponsored Ads and Stores in the Netherlands Amazon Netherlands was fully launched in March 2020. Sellers are able to advertise in Amazon.nl since yesterday.
Data Nielsen renews multi-year agreement with TEGNA to provide TV ratings TEGNA’s customers use Nielsen data to activate and measure local media buys.
What is Account-Based Marketing (ABM)? Account-Based Marketing is a B2B strategy that identifies specific accounts (i.e. companies) to advertise.
Display Microsoft Advertising activates brand safety protections in Canada and in the UK Microsoft Advertising, back in September, chose IAS as a third party service for brand safety in Microsoft Audience Network.
Audio Red FM starts using Triton Digital for audio monetization Red FM is one of the largest private radio networks in India.
Data What is Customer Match? Customer Match enables advertisers to use CRM data from customers, like email addresses and phone numbers, to identify online users browsing the web.
Microsoft Advertising launches Sweepstakes Microsoft will award agencies that link new customer accounts on Microsoft Advertising.
Video Roku surpasses 50 million active accounts Roku added 14 million accounts last year and ended 2020 with 51.2 million active accounts.
Amazon opens a beta for Amazon Marketing Cloud Amazon today announced the launch of Amazon Marketing Cloud (AMC) in beta. AMD is a measurement and analytics solution built on Amazon Web Services (AWS).
Display What is Ad Position? The dimension Ad Position identifies where an ad was located on a website.
Google workers form a Union open to all employees of Alphabet Workers at Alphabet companies, including Google, today announced the creation of a union.
Video Discovery launches discovery+ in the US and in Europe discovery+ costs $4.99 per month or $6.99 per month without ads.
S4Capital buys 2 new agencies: Decoded Advertising and Metric Theory S4Capital today announced the acquisition of 2 new agencies: Decoded Advertisingand Metric Theory. Decoded Advertising (“Decoded”) will combine with MediaMonks, and Metric Theory will combine with MightyHive.
