Retail Amazon releases Amazon Advertising API The Amazon Advertising API lets advertisers to take reports.
DOOH OAAA creates a working group to establish standards for OOH in OpenRTB The Out of Home Advertising Association (OAAA) this month has created a working group to establish standards for OOH in OpenRTB.
Retail Amazon introduces bulk device targeting in Amazon DSP Device targeting enables advertisers to target specific devices or environments, like mobile web or desktop.
Retail Amazon DSP introduces bulk edit of supply bids and total budget Bulk edits enables advertisers to edit multiple Line Items at the same time in Amazon DSP.
Retail Amazon launches a Shopper Panel Amazon Shopper Panel to be used on ad measurement, retail insights, and intelligence. Shopper Panel is only available in the US.
Data Semcasting launches Activate, a new cookie-free audience and attribution platform Semcasting developed a platform that does attribution, build audiences, is connected with DSPs, social platforms, and has CRM onboarding, all connected with an omnichannel identity graph.
Data Google still investing in Campaign Manager, the adserver for buyers Google guarantees that it will continue to invest in Campaign Manager, as the digital ads ecosystem evolves with an increased focus on privacy, new regulations, and changes in technology platforms.
Display DOJ and 11 US states hit Google with an antitrust lawsuit The antitrust case 1:20-cv-03010 was submitted today in the United States District Court for the District of Columbia. Google replied saying this is a "deeply flawed lawsuit."
DOOH TPS Engage’s DOOH DSP partners with Adsquare TPS Engage’s DOOH DSP services over 100.000 digital billboards in 25 countries.
Data Google to remove the Insights Tab from Campaign Manager Google says the Insights Tab from Campaign Manager had low usage.
Display Google restricts Audience Performance & Page Category reports in DV360 Advertisers can see the audience performance and the contextual performance on Audience Performance & Page Category reports.
Display Germany's digital ad spend growth slows down due to travel and auto spend break Germany digital ad spend to grow 0.8% this year.
Data Google introduces GA4, the next generation of Google Analytics Google Analytics 4 properties are the next generation of Google Analytics.
Retail More than half of Americans plan to do their holiday shopping in November 800 US consumers were surveyed in September 2020.
DOOH Adsquare integrates Nielsen in its Out-of-Home Planner Countries available include the U.K., Germany, France, Italy, and Spain.
Audio Google provides SEO guidelines for podcasts Podcasters can increase discoverability by optimizing the podcasts to show on Google search results.
Display Vungle acquires AlgoLift AlgoLift’s probabilistic approach enables Vungle to target and optimize ad campaigns in compliance with pending iOS-related changes to IDFA.
Data Google introduces support to AMP emails in Gmail AMP emails to be supported by Gmail, Mail.ru, and Outlook.com.
Data Sendinblue launches a Certification for Email Marketing Sendinblue this week launched Sendinblue Academy, a free marketing certification course designed to help beginners and experts strengthen their email marketing skills.
Video Google extends similar audiences to reach connected TV devices The seeding audience must contain 500 or more members, and third-party audiences, new mobile, installed apps, or any negatively targeted lists are not supported.
Display Google adds support for programmatic deals in Display & Video 360’s forecasting tool DV360 forecasting tool enables advertisers to calculate the unique reach, and how how the campaign might perform.
Data Google updates Display & Video 360 API v1 changing quota limits Display & Video 360 API v1 has now a default daily limit of 86,400 total requests made to the API per project.
Video Disney reorganizes its structure to focus on streaming Disney is shifting its focus to the growing business: streaming.
Search Yelp introduces Ad Goals, Audience Size Estimator, and Keyword Targeting Yelp says the new features bring more transparency to advertisers.
