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Meta announces Q5 marketing opportunities for mobile game developers with lower CPMs and CPAs during late December to mid-January advertising period.
by Luis Espada
PubMatic and MNTN partnership brings performance marketers to premium CTV inventory, generating 10% revenue uplift for publishers through 14% more unique demand.
by Luis Espada
Google emphasizes £118 billion UK economic contribution while warning regulatory interventions could inhibit innovation and harm businesses following CMA designation.
by Luis Espada
OpenAI positions AI tools for enterprise market while building internal advertising infrastructure and exploring ChatGPT ad revenue streams.
by Luis Espada
Spotify engineers detail implementation of pre-ranking algorithm that reduced acquisition costs by 14% while maintaining performance after iOS privacy changes.
by Luis Espada
Criteo and DoorDash establish retail media partnership to connect brands with convenience, grocery, and CPG advertisers across growing delivery platform starting October 2025.
by Luis Espada
Franklin Township community organized for months to oppose Google's 468-acre data center, forcing withdrawal minutes before council vote through grassroots action.
by Luis Espada
Irish DPC's €530 million TikTok penalty establishes that remote access from third countries qualifies as data transfer under GDPR, setting precedent for digital platforms.
by Luis Espada
Meta announces Q5 marketing opportunities for mobile game developers with lower CPMs and CPAs during late December to mid-January advertising period.
by Luis Espada
Google processes over one billion health queries daily. At The Check Up 2026, on March 17, it detailed how AI Mode, Fitbit, and research tools handle that scale.
Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.
Perion's 2025 Form 20-F, filed March 16, 2026 with the SEC, documents how its Outmax AI execution agent drove CTV revenue up 59% in Q4 and scaled one client's spend from $50K to $20M in 24 months, while operating as a cross-DSP optimization layer no single platform can replicate.
Choice overload reduces conversions by up to 90%. Sheena Iyengar's landmark research on decision paralysis carries direct implications for digital advertising and product strategy.
Ströer posts record €2.08B revenue for 2025 but flat organic growth, then unveils Ströer Ad Manager and Public Mind to transform OOH into an AI platform.
YouTube will replace ABC as the exclusive Oscars broadcaster from 2029. The 98th ceremony showed what the shift means for media buyers as CTV ad spend doubles.
Meta is testing clickable links directly in Instagram post captions, capped at 10 per month, exclusively for Meta Verified subscribers - a shift from its long-standing link restriction policy.
Google launched Merchant Center for Agencies on March 11, 2026, giving digital marketing firms a single dashboard to manage all client accounts, diagnostics, and ad opportunities.
Meta announces Q5 marketing opportunities for mobile game developers with lower CPMs and CPAs during late December to mid-January advertising period.
by Luis Espada
PubMatic and MNTN partnership brings performance marketers to premium CTV inventory, generating 10% revenue uplift for publishers through 14% more unique demand.
by Luis Espada
Google emphasizes £118 billion UK economic contribution while warning regulatory interventions could inhibit innovation and harm businesses following CMA designation.
by Luis Espada
OpenAI positions AI tools for enterprise market while building internal advertising infrastructure and exploring ChatGPT ad revenue streams.
by Luis Espada
Spotify engineers detail implementation of pre-ranking algorithm that reduced acquisition costs by 14% while maintaining performance after iOS privacy changes.
by Luis Espada
Criteo and DoorDash establish retail media partnership to connect brands with convenience, grocery, and CPG advertisers across growing delivery platform starting October 2025.
by Luis Espada
Franklin Township community organized for months to oppose Google's 468-acre data center, forcing withdrawal minutes before council vote through grassroots action.
by Luis Espada
Irish DPC's €530 million TikTok penalty establishes that remote access from third countries qualifies as data transfer under GDPR, setting precedent for digital platforms.
by Luis Espada