Display Google introduces automated third-party verification in Campaign Manager With automated third-party verification, Campaign Manager (CM) generates automatically a placement tag that includes the code from the measurement provider.
Data Google opens DV360 for custom pre-bid filtering Custom pre-bid filtering enables advertisers to use custom filtering from third-party, independent, verification services. IAS is the first available vendor in DV360.
Data Microsoft Audience Network chooses IAS for brand safety Microsoft Audience Network starts using IAS' pre-bid filtering for brand safety.
Retail Google expands free listings in Shopping across Europe, Asia, and Latin America Free listings in Google Shopping tab are available since April in the US. Retailers can participate via Google Merchant Center.
Display Google rolls out Google News Showcase in Germany and Brazil Google News Showcase are panels with stories that appear within Google’s news products.
Retail Prime Day 2020 to happen on October 13-14 Prime Day 2020 will happen on October 13-14, and will kick off at midnight PT.
Data Index Exchange integrates the netID netID is supported by Mediengruppe RTL Deutschland, ProSiebenSat.1, and United Internet, 3 main publishers in Germany.
Social CTV, YouTube, and TikTok are soaring since the start of the COVID-19 pandemic, report finds YouTube has seen the greatest increased interest, with 43% of consumers spending more time on the platform.
Retail Amazon rolls out Manager Account enabling advertisers to share accounts In Manager Account, advertisers can share accounts, and have access to insights, billing, and user management.
Retail Amazon expands Transparency to Japan and Australia Amazon says Transparency is being used by 10,000 brands and has prevented 500k suspected counterfeits.
Video Samsung Ads launches a DSP Samsung Ads platform enables advertisers to buy video ads across linear TV, CTV, and mobile/desktop.
Data Adsquare partners with Vistar Media The partnership extends Adsquare's audience targeting into programmatic DOOH in the UK.
Video Amazon includes Twitch inventory and audiences in Amazon DSP Amazon this month announced the inclusion of Twitch video and display media, as well as new Twitch audiences, in Amazon Advertising campaigns.
Video Discovery taps Magnite for the CTV monetization Discovery says streaming and CTV are taking a centre stage.
Video Study finds digital campaigns are more effective running in parallel with TV ads There was a 15% lift in purchase intent when ads aired on TV plus digital compared to digital alone.
Social Amobee partners with Lotame expanding the audiences across social networks Amobee's clients can now use Lotame's audiences across Facebook, Instagram, Pinterest, Snapchat, and Twitter.
Audio Triton Digital partners with Tru Optik for political audiences Advertisers can now target Leaning Democrats, Leaning Independents, Leaning Republicans, Swing Voters, or Undecided.
Display Revcontent says it sees 1,100% increase in profitability Revcontent says it is still offering revenue guarantees to publishers.
Data HubSpot introduces custom objects, sophisticated sales reporting, and advanced permissions in the sales CRM Sales Hub Enterprise is HubSpot's CRM. The CRM is connected with over 500 apps like LinkedIn.
Video FreeWheel integrates FastPay in Strata platform FastPay enables agencies to directly transfer funds to their media vendors digitally.
Search Google reveals the winners for the search preference menu for Android devices info.com and PrivacyWall are the biggest winners. info.com will appear as a choice in all European countries. The search preference menu will appear on all Android devices in Europe.
Data IAB Australia publishes a paper to help the industry with the deprecation of cookies IAB Australia this month published a paper on the cookiepocalypse. The paper Beyond the Cookie – Mapping the Future of Marketing Measurement helps advertisers and publishers understand the impact of the deprecation of cookies.
Amazon moves Seller Central advertising management to the advertising console Sponsored ads campaigns, Stores, and reports are now available on Amazon's advertising console.
Display Adsquare opens a new Office in Düsseldorf Düsseldorf office to serve enterprises from the automotive, FMCG, and technology industries.
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