Social 50% will abandon or significantly limit their social media interactions by 2025 In a report released this week, Gartner unveiled its key marketing predictions for 2024 and beyond, outlining the challenges and opportunities that marketers will face in this rapidly evolving digital landscape.
Data Chrome new Tracking Protection Chrome this week announced Tracking Protection, a new feature that limits cross-site tracking and marks a significant milestone in the company's plan to phase out third-party cookies by the second half of 2024.
Search Google enhances Last-Minute Shopping experience in Search and Gmail Google is introducing several enhancements to its Search and Gmail platforms to streamline the last-minute shopping experience for both consumers and marketers, the company announced this week.
Data Teads Ad Manager integrates Scope3 Teads this week announced the launch of a tool that measures the carbon emissions associated with digital advertising campaigns. The tool is available in Teads Ad Manager and it is powered by Scope3.
Data YOC integrates ID5 YOC, a technology platform for high-impact advertising, this week announced a partnership with ID5, an identity provider for digital advertising.
Retail Utah to require Online Sellers to display labels on stuffed or filled products Effective January 1, 2024, online retailers in Utah will be required to display law labels on stuffed or filled products, such as pillows, comforters, and mattresses.
Audio Spotify to continue service in Uruguay Spotify this week announced it will continue to operate in Uruguay, despite recent changes to music copyright law. The company made the decision after the Uruguayan government clarified that the new law would not require Spotify to pay additional fees to local rightsholders.
Data Google Analytics 4 to integrate Protected Audience API and enhanced conversions Google Analytics 4, the latest generation of Google's analytics platform, this month announced the upcoming integration of the Chrome Privacy Sandbox's Protected Audience API, enabling marketers to continue reaching their audiences while safeguarding user privacy.
Search Google tightens Ad Consent Measures for Search Ads Partners Google yesterday announced it will begin enforcing consent management requirements for its Search Ads publisher products, including AdSense for Search, AdSense for Domains, and Programmable Search Engine, on February 1, 2024.
Video Video view campaigns on YouTube Video views campaigns on YouTube are a way for marketing professionals to get more views for their video ads at a lower cost.
Search Google incorporates Real Academia Española (RAE) and Lengua Española e Inteligencia Artificial (LEIA) Google today announced two advancements as part of its partnership with the Real Academia Española (RAE)'s Lengua Española e Inteligencia Artificial (LEIA) project.
DOOH Perion acquires Hivestack Perion Network Ltd. yesterday acquired Hivestack Inc., a global full-stack programmatic digital out of home (DOOH) company.
Data Google updates Consent Mode with Two New Parameters The update includes two new parameters, which will give website owners more flexibility in how they manage user consent.
Search Google Maps updates to Location History, provides New Permissions Controls Google yesterday announced updates to its Location History and Maps features, giving users more control over their location data.
Search Google to update its Advertiser Business Operations Verification Program Google yesterday announced an update to its advertiser verification program, providing detailed information about the business operations verification process. This update aims to enhance transparency and clarity for advertisers.
Display Apple Top Apps and Games of 2023 on the App Store Apple yesterday released the year-end charts for the App Store, showcasing the most popular apps and games of 2023.
Video Video Reach Campaigns (VRC) for Efficient Reach now reach YouTube in-feed and YouTube Shorts Google this month updated Video Reach Campaigns (VRC) for Efficient Reach to allow advertisers to reach viewers across three different inventory types: in-stream, in-feed, and Shorts. This update makes VRC for Efficient Reach more versatile for reaching a wide range of viewers.
Data DoubleVerify expands Brand Safety and Suitability measurement to YouTube Shorts DoubleVerify (DV), a leading global software platform for digital media measurement, data and analytics, announced today that it is expanding its brand safety and suitability measurement capabilities to include YouTube Shorts.
Data Global internet traffic soars Cloudflare today published its fourth annual Year in Review, offering insights into global Internet trends, security challenges, and the most popular Internet services in 2023.
Search Google launches Most Searched Playground Google today has unveiled a new interactive experience called the Most Searched Playground, inviting users to explore a virtual world filled with 25 of the most searched people, places, and moments from the past 25 years.
Video Magnite opens its first office in India Magnite today announced the opening of its first office in India, in Mumbai. This expansion marks Magnite's commitment to supporting publishers and buyers in one of the fastest-growing digital advertising markets globally.
Video Netflix releases its first Viewing Report Netflix today released its first-ever comprehensive viewing report: What We Watched: A Netflix Engagement Report, which provides insights into what viewers are watching on the platform.
Social Twitch Recap 2023 Twitch Recap 2023 went live today. Twitch Recap is a personalized experience that showcases users' most memorable moments, and favorite streamers.
Display Similarweb and HypeAuditor releases 2024 Marketing Benchmark Report Similarweb and HypeAuditor today released the 2024 Marketing Benchmark Report, providing detailed insights into the performance of businesses across seven key industries.
Data Safari 17.2 adds Blob Partitioning to Protect Privacy Apple today released Safari 17.2, which includes a new feature called blob partitioning. This feature helps to protect user privacy by preventing websites from tracking users across different websites.
