Advertisers using DV360 can now do ad sequencing on YouTube video campaigns. Google this month launched video ad sequencing on TrueView line items, the company announced yesterday. Google says that with video ad sequencing, advertisers can show a series of TrueView in-stream, bumper, or non-skippable ads in an order that

Amazon this month added support to Greek, Hungarian, Romanian, Thai, Ukrainian, Urdu, and Vietnamese in Amazon Translate. Amazon Translate now has support for 32 languages. Developers use Amazon Translate to integrate the service or to do translations directly. The Amazon Translate supported languages are Arabic, Chinese (Simplified), Chinese (Traditional), Czech,

Accenture this week announced that it entered into an agreement to acquire Nytec, a company headquartered in Kirkland, WA, specialist in creating new types of products, services and experiences, and better ways to design, engineer, manufacture, operate and support them across their entire lifecycle. Accenture says Nytec will expand the

RTB House this week launched Snippet Ads, dynamic ad banner creatives. RTB House says Snippet Ads are delivering 2.5 to 3 times higher click-through rates vs. static banners. According to RTB House, Snippet Ads have personalized messaging at scale by combining creativity and data. Snippet Ads examine the page

Taboola will bring more reach for advertisers and more revenue for publishers, wrote Adam Singolda, CEO of Taboola, this week, explaining what he predicts with Taboola and Outbrain merger. Adam Singolda, will assume the CEO position of the combined company. Adam Singolda says that Taboola will have more reach for

This week, Pixalate released the Pixalate’s H1 2019 OTT/CTV Supply Chain Intelligence Report, where it shows that nearly two-thirds (62%) of programmatic video OTT/CTV ads go to Roku devices. Ad-supported Roku apps had a 53% growth since the start of 2018. Roku active accounts topped 27 million

Microsoft Advertising will depreciate the Accelerated Budget strategy for Search, Dynamic Search Ads (DSA) and Shopping campaigns. Microsoft campaigns using Accelerated Budget will migrate automatically to Standard Budget starting on November 1. Microsoft says that budget-constrained campaigns using the Accelerated budget strategy tend to go dark earlier in the day

Facebook today launched Threads from Instagram, a new camera-first messaging app. Facebook says Threads is a standalone app designed with privacy, speed and and with close connections in mind. Users can share photos, videos, messages, Stories with the Instagram close friends list. Last year, Instagram introduced Close Friends for sharing

TikTok yesterday clarified that has chosen not to allow political ads on TikTok. Blake Chandlee, Vice President of Global Business Solutions at TikTok, wrote that “the nature of paid political ads is not something TikTok believes fits the TikTok platform experience.” TikTok will not allow paid ads that “promote or

Google yesterday announced the introduction of user-generated images in product reviews on Google Shopping. The experience is currently available on mobile in the US, with plans to expand across more Google properties and countries over the coming months. Advertisers can now include review images in the product review feeds, allowing

Google last month enabled cross-account reports in Google Ads. Advertisers can now aggregate the data of multiple accounts into one report, directly in the browser. Before, advertisers had to download the reports from the different accounts and merge them. Cross-account reporting is available for Manager accounts managing up to ten

Google this week created a Community Template Gallery for Google Tag Manager. The Community Template Gallery is an open platform where Google Tag Manager partners can share their tag templates. Community Template Gallery is available in both Tag Manager and Tag Manager 360. Google says that the increase usage of

Google this week released an infograph where it states that is having 350 times more search interest in “local” + “near me” than there was 10 years ago. Why is this important? A from American Express, 67 cents of every dollar is spent at a small business in the US. Google

Google this week revamped Google Shopping in the U.S. across mobile and desktop. The new Google Shopping homepage is personalized with product suggestions, and sections that help users reorder common items or continue the shopping research. Google says that users ready to buy can purchase online, at a nearby

Taboola and Outbrain are merging, the companies announced today,  after both boards approved the merger. The combined companies will  operate under the Taboola brand name and Adam Singolda, the Founder and  current CEO of Taboola, will assume the CEO position of the combined  company. Outbrain shareholders will receive shares representing

Google this month announced it has now 57,000 public from India on Google Maps. The project of mapping the public toilets started in 2016, in 3 cities (New Delhi, Bhopal, and Indore), in a partnership between Google, and the Ministry of Housing & Urban Affairs from the Indian Government.

Telaria last week launched a programmatic Editorial Video Marketplace in a partnership with a consortium of Australian publishers, including Seven West Media, Network 10, SBS, Foxtel Media, Pedestrian Group and Daily Mail. Telaria says the Editorial Video Marketplace will simplify buyers’ access to this content. “This is an important collaboration

BidSwitch has adopted The Trade Desk’s unified ID solution, The Trade Desk today announced. The Trade Desk’s unified ID solution improves user match rates across the digital advertising ecosystem. According to The Trade Desk, supply-side platforms (SSPs) that use BidSwitch can pass on the ID to all of

WPP today announced the appointment of John Rogers as Chief Financial Officer (CFO). WPP says John Rogers will join WPP in early 2020, when he will also become a member of the Board. He succeeds Group Finance Director Paul Richardson, who is retiring from the company. John Rogers is currently

Pinterest last week launched Dark Mode on iOS and Android apps globally. Dark Mode is a feature that darkens the Pinterest interface across the app. Pinterest says that dark mode has been at the top of the list of requests from Pinners as the white background can be too bright.

People in their 20s and 30s (Millennials) are more likely to report losing money to fraud than people 40 and over, new FTC data spotlight reports. FTC says people sometimes think scams mostly affect older adults, but reports to Consumer Sentinel tell a different story. The top 5 frauds affecting

Smaato this month released a new software development kit (SDK) for Android and iOS. Smaato is a global in-app advertising platform based in Germany that with the new SDK is now supporting Open Measurement and an in-app header bidding. According to Smaato, the SDK offers support for banners, interstitials, rich

BrightTALK today launched a new intent insights tool. BrightTALK says the new intent insights tool empowers customers to gain a perspective into the viewing and buying behavior of the professionals in its communities. The intent insights tool was built on top of the Intent Leads, a product for lead generation

IAB Europe is hosting a webinar on 24th October, 15.00 CEST / 14.00 BST. The speakers are Laura Stokes, Senior Client Partner, Oracle Data Cloud, Rachel Zalta, Head of Global Creative Insights and Research, Taboola, and Agathe Rakowicz, Global Director, Programmatic Business, Outbrain. The discussion will be around the