DOOH VIOOH to measure and monitor its carbon emissions over time VIOOH has publicly shared its carbon emission intensity per ad impression for 2022, demonstrating a commitment to sustainability and transparency.
Video YouTube Select YouTube Select is an advertising program that provides brands with access to the top 5% of most popular channels on YouTube. These channels are handpicked by YouTube teams based on their high engagement, viewership, and relevance to specific markets.
Video Debunking the Myth: Twitch DSP does not exist All advertising on Twitch is managed through Amazon DSP, the unified advertising platform of Amazon.
Data Apple announces upcoming requirements for 3rd party SDKs to enhance user privacy These requirements, which will take effect in spring 2024, will apply to a list of commonly used SDKs on the App Store and will mandate the inclusion of privacy manifests and signatures for those SDKs.
Data Google Analytics 4 adds 360 ad platforms reports Google Analytics 4 this week announced the addition of three new reports that will enable users to analyze data from Campaign Manager 360, Display & Video 360, and Search Ads 360.
Social WhatsApp introduces Disappearing Voice Messages WhatsApp this week introduced a new feature that allows users to send voice messages that disappear after they have been listened to.
Display Adobe Creative Visual Report forecasts Innovative and Inspirational Trends Will dominate in 2024 The 2024 Adobe Creative Trends Report, released this week, reveals four emerging trends that will be shaping the creative landscape next year: Calming Rhythms, Wonder and Joy, Dynamic Dimensions, and The New Nostalgia.
Social IAB releases Research Report on the Creator Economy Advertising Opportunity A new report from the Interactive Advertising Bureau (IAB), released this week, has found that advertiser interest in creator content marketing is growing rapidly, with 89% of advertisers feeling positive about the channel and 92% considering it a high quality option.
Retail DoubleVerify report on Retail Media spotlights Key Trends for advertisers in 2024 A new report from DoubleVerify (DV), released this week, reveals that retail media networks (RMNs) are rapidly gaining traction among advertisers, particularly in the US.
Social Sprinklr unveils Conversational AI+, human-like conversational bots Sprinklr this week introduced Conversational AI+, a new capability that simplifies the creation and deployment of human-like conversational bots.
Social Meta rolling out End-to-End Encryption on Messenger and Facebook Meta this week announced the rollout of default end-to-end encryption for personal messages and calls on Messenger and Facebook.
Social EDPB orders Meta to cease Behavioral Advertising in entire EEA The European Data Protection Board (EDPB) this week issued an urgent binding decision ordering Meta Ireland Limited (Meta IE) to cease processing personal data for behavioral advertising purposes on the basis of contract and legitimate interest throughout the entire European Economic Area (EEA).
Display Google clarifies Cryptocurrency Coin Trust ads policy The new policy will take effect on January 29, 2024, and will require advertisers who target the United States to obtain certification from Google before running ads for CCTs.
Google changing YouTube Music to accommodate podcasts Google this week announced a number of new features and integrations that are designed to make it easier for users to listen to podcasts on YouTube Music. Besides the new features, Google is launching a Migration Tool for Google Podcasts. Google will discontinue Google Podcasts in the US as early
Audio Google Migration Tool for Google Podcasts listeners Google this week announced a migration tool enabling Google Podcasts listeners in the US to migrate their subscriptions to YouTube Music or export them for use in other podcast apps. The tool is expected to be released in the coming weeks.
Data Google Analytics updates Preset Date Ranges in Explore Google Analytics this week announced an update to its Explore feature that changes the way preset date ranges are handled.
Data Google Analytics introduces Warning System for properties with high event volume Google Analytics this week announced the introduction of a new warning system to alert owners of large properties that are approaching the event collection limits.
Display Google Ads to accept Lottery-Courier Ads in Arkansas, Montana, New Jersey, and New York Google Ads this week announced it will begin accepting and running ads for lottery-couriers in Arkansas, Montana, New Jersey, and New York. This represents an expansion of the company's policy, which previously only allowed ads for lottery-related services in a limited number of jurisdictions.
Social Sprinklr reports its highest quarterly profitability ever Sprinklr this week reported financial results for its third quarter ended October 31, 2023. The company saw revenue increase 18% year-over-year to $186.3 million, while subscription revenue grew 22% to $170.5 million.
Social Meta expands its use of AI across Facebook, Instagram, Messenger, and WhatsApp Meta this week announced it is expanding its use of AI across its apps, including Facebook, Instagram, Messenger, and WhatsApp.
Display Private State Token API The Private State Token API is a technology that allows Google to verify that a user has not given consent for the use of their personal data for ad personalization. This API is used by Google to serve Limited Ads.
Display Google to open demand for Limited Ads (LTD) in Q1 2024 Google this week announced plans to introduce programmatic bidding support for inventory eligible for Limited Ads.
DOOH Scope3 expands Carbon Measurement Capabilities to include DOOH advertising Scope3 today announced the addition of digital out-of-home (DOOH) to its emissions measurement. This expansion includes advancements to Scope3's emissions model to consider the unique variables of DOOH advertising.
Video Google TV to become a YouTube targeting option in DV360 Google yesterday announced an expansion of control over YouTube & partner video line items, allowing advertisers to separately manage eligibility for serving on Google TV and video partners.
DOOH JCDecaux secures extended partnership with Lima Airport JCDecaux today announced that its subsidiary JCDecaux Peru has renewed and extended its partnership with Lima Airport Partners (LAP) for the advertising concession at the new Jorge Chávez International Airport (LCY) in Lima, Peru.
