Video Twitch launches Watch Parties with Prime users watching movies & TV shows together Amazon acquired Twitch in August, 2014.
Data Microsoft launches dynamic Remarketing lists and in-market audiences in France & Germany In-market audiences include more than 100 French and more than 200 German audiences.
Data Episerver to acquire Optimizely Episerver is a company expert in content management founded in Stockholm back in 1994.
Data Experian rolls out an address, email, and phone validation in Salesforce Commerce Cloud Experian for B2C Commerce: Data Quality is available for $500 USD per user per year.
Social TikTok certifies 19 companies to help advertisers 19 companies are certified by TikTok to help advertisers with campaign management, creative development, branded effects, and measurement.
Display Microsoft Advertising rolls out new UI for all advertisers The new UI was tested by multiple advertisers in the last 10 months.
Display Portuguese publishers adopt Xandr Monetize Nonio today has two million registered users via a Single Sign On (SSO). In 2017, Facebook had around 6 million users in Portugal.
Retail Shopping Ads can now be displayed to users in multiple countries sharing the same language Google Merchant Center is available in 94 countries, and in 78 currencies.
Display What is Custom Bidding in DV360? In the image, a use case where the Custom Bidding optimizes for weighted conversions with different floodlights.
Data Google introduces 13 new conversion categories in Google Ads Google will automatically apply the conversion categories if advertisers haven’t already accepted them. Advertisers have until October 15th to review the suggested conversion categories.
Video Facebook Watch reaches 1.25 billion unique visitors per month Last year, Google said it had 2 billion monthly users on YouTube.
Data Google launches Consent Mode to enable conversions without cookies Consent Mode is available for advertisers that do not choose to use TCF v2.0.
Social Microsoft Advertising adds LinkedIn Profile targeting LinkedIn Profile targeting covers more than 100 industries and 80,000 companies.
Social TikTok’s competitors capture 44% share of the US video-sharing app installs in August Sensor Tower says TikTok’s rivals are Triller and Likee.
Data Comscore starts providing digital audience measurement to Nextdoor Comscore Plan Metrix Multi-Platform combines consumers’ desktop and mobile behavior with information about their lifestyles, interests, attitudes, demographics and behaviors.
Search DuckDuckGo reaches 2 billion search queries in one month 2 billion search queries last month represented a growth of 30% year over year for DuckDuckGo. 2 billion search queries per month are 65 million daily search queries on average.
Display Apple delays the launch of the mandatory consent manager to 2021 Apple’s compulsory consent manager enables the use of the IDFA.
Display App Store to have information about the tracking by the end of the year The App Store will have information about the tracking used on each app by the end of the year.
Search Google limits the data available in Google Ads’ search terms report A search term is the exact word or set of words a user enters when searching on Google.com or one of the Google’s Search Network sites.
Retail Microsoft Advertising to hold 2 virtual sessions on Shopping Campaigns optimization Purna Virji to present the Holiday season-specific product offerings from Microsoft Advertising.
Search Google Ads introduces new location extensions useful for major retailers and chains Over 22,000 business chains are available. Advertisers can report store visits on Google’s curated location lists.
Search Google Ads to pass cost of digital taxes to advertisers, starting in November In Austria, the DST is 5% and in the United Kingdom the DST is 2%. The DST will be added to the budget spent, in the invoice.
Data Eyeota earns certification from the IAB Tech Lab for its Data Transparency Data Transparency Standard, launched in 2019, aims to establish a minimum disclosure and transparency standards for any company that collects audience data for targeting or measurement.
Retail Walmart+ costs $98 a year or $12.95 a month and includes unlimited free delivery Amazon Prime in the US costs $119 per year. Walmart+ is $21 less expensive than Amazon Prime.
Display AT&T reportedly exploring the sale of Xandr (AppNexus) AT&T is exploring a potential sale of Xandr, the ad tech company formerly known as AppNexus. AT&T paid around $1.6 billion for AppNexus in 2018.
