PPC Land (Page 192)

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European telcos line up to eat the cookies

European telcos jump in to replace cookies

Last week the European Comission approved the creation of a joint venture by Deutsche Telekom, Orange, Telefónica, and Vodafone, to replace cookies and to solve the identity problem on the web and apps.

Google to limit complex speculative financial products ads

Google to limit complex speculative financial products ads in Brazil

Google this month announced it will limit complex speculative financial products ads in Brazil. Beginning March 10, advertisers of complex speculative financial products will be able to advertise only if certified by Google and licensed by the Brazilian Securities and Exchange Commission (CVM).

Paramount EyeQ integrates Amazon Publisher Direct

Amazon last month announced the integration of Amazon Publisher Direct in Paramount EyeQ streaming content. This includes the ad-supported streaming services Pluto TV, Paramount+, CBS News, CBS Sports HQ, Comedy Central, MTV, VH1, Paramount Network, BET, and ET Live.

TripleLift layoffs

The SSP TripleLift laid off 20% of its workforce this week. 100 employees in Canada and in the US. Dave Clark, CEO of Triplelift, justifies the lay off with advertisers pulling back ad spend to levels in line with historic averages before the pandemic.

EMX Digital creditors

The top 30 creditors of EMX Digital

EMX Digital (Big Village) this week filed for bankruptcy. The filing shows over 50 million dollars in liabilities to up to 10,000 creditors, including Pluto, Yahoo, Google, Xandr, Sovrn, Proper Media, and others. See the top 30 creditors of EMX Digital.

EMX files for bankruptcy

EMX files for bankruptcy

EMX, an SSP (Supply Side Platform), and its parent company Big Village, this week filed for Chapter 11 bankruptcy in the U.S. Bankruptcy Court District of Delaware. The case number is 23-10180-CTG.

Yahoo to shut down its SSP

Yahoo to shut down its SSP

Yahoo will shut down their SSP in the coming months; over 50% of Yahoo’s ad tech employees - 1600 people - to be layoff, Axios reported this week. Yahoo SSP contains video and display inventory connected to several DSPs.

Total Digital Commerce Dollars in the US, in billions

Digital commerce exceeds $1 trillion in consumer spend in the US

Comscore yesterday released the 2023 State of Digital Commerce Report stating the internet recorded the largest year of digital commerce in its history in 2022, exceeding $1 trillion in online retail consumer spend for the first time in the U.S. A 21% increase in spend year-over-year (YoY).

Contextual Advertising Certification

GumGum launches a contextual certification program

GumGum last week launched a free Contextual Advertising Certification intended to educate media planners and buyers on contextual advertising and GumGum offerings.

Spotify Ad Revenue per quarter - 2022

Spotify ad revenue grew 14% in Q4 last year

Spotify today announced the financial results for Q4 2022. Spotify Ad Revenue grew 14% in Q4 last year to 449 million euros.

Google Analytics 4 search bar

Google updates Google Analytics 4 search bar

Google yesterday updated Google Analytics 4 search bar, at the top of Google Analytics. The search bar at the top of GA4 now enables advertisers to find information about the current property or to navigate to other Google Analytics 4 property.

Netflix taps Nielsen for audience insights in the US, Mexico and Poland

Nielsen last week announced a new multi-year agreement with Netflix to provide linear and streaming audience data across the US, Mexico and Poland.

Podcast Listener Snapchot

Podcast downloads increased 20% in 2022

Triton Digital last week announced the release of the U.S. Year-End Podcast Report. Podcast downloads increased by 20% in 2022 over the prior year, with an average of 3.8 hours of content downloaded per listener, per week.

Global Marketing Day 2023

Semrush Global Marketing Day 2023

Semrush last week announced the days, agenda, and speakers for the Global Marketing Day 2023. The conference is for free and will take place on February 16, beginning at 10 a.m. ET. Registrations are open.

Amazon Ads Belgium

Amazon launches Sponsored ads and Stores in Belgium

Amazon last week launched Sponsored ads and Stores in Belgium. Merchants and vendors can now create Stores and pay for Sponsored Products, Sponsored Brands, Sponsored Display on Amazon.com.be

Giant Eagle + Criteo

Criteo partners with Giant Eagle

Criteo this month announced a new partnership with one of the United States’ largest food, fuel and pharmacy retailers, Giant Eagle, Inc.

Twitter’s Marketing Calendar 2023

Twitter launches the Marketing Calendar for the year 2023

Twitter this week launched the Marketing Calendar for the year 2023. Advertisers can find events in different locations for the current year.

Amazon’s RxPass: a monthly flat fee for generic medications

Amazon this week launched RxPass in the US, a new monthly subscription for Prime members, providing patients with access to generic medications that treat over 80 common health conditions. RxPass costs a flat fee of $5 a month.

HUMAN takes down ad fraud operation targeting 120 publishers

HUMAN last week took down an ad fraud operation, named VASTFLUX, where over 1,700 apps were spoofed with invisible video ads. 120 publishers were targeted.

Google's Ad Ecosystem

DOJ sues Google for anticompetitive conduct over the past 15 years

The US Justice Department today filed a new civil antitrust suit against Google for monopolizing multiple digital advertising technology products.

Samsung Wallet available in 8 new markets

Samsung Electronics this month announced the launch of Samsung Wallet in Australia, Brazil, Canada, Hong Kong, India, Malaysia, Singapore and Taiwan. Samsung Wallet is an app that enables users to do payments with Samsung mobile devices.