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Google Analytics now offers benchmarking for 20 unnormalized metrics like total revenue and new users, estimating performance ranges based on active user counts.
by Luis Espada
NIQ introduces data clean room on Snowflake platform enabling marketers to enrich first-party data and measure campaign outcomes across global markets.
by Luis Espada
AudioUK relaunches Audiotrain on October 2, 2025, in partnership with BBC. The free platform offers 19 webinars covering creative, business, and technical skills.
by Luis Espada
Amazon Prime members can now add items to upcoming deliveries with a single tap through a new shopping feature announced October 2, 2025.
by Luis Espada
Meta's text-based platform rolls out communities across 100+ topics, enabling focused discussions with exclusive Like emojis for member identity.
by Luis Espada
Google will allow licensed gambling operators in Cross River, Ekiti and Oyo states to advertise starting October 16, 2025, expanding beyond Lagos.
by Luis Espada
Digital media network leverages transaction data from 160 billion payments to deliver personalized advertising across owned channels and bank outlets worldwide.
by Luis Espada
Karen Hao argues AI companies operate across political, social, and economic spheres while accumulating resources at imperial scales after 2019 investigation.
by Luis Espada
Google Analytics now offers benchmarking for 20 unnormalized metrics like total revenue and new users, estimating performance ranges based on active user counts.
by Luis Espada
Google processes over one billion health queries daily. At The Check Up 2026, on March 17, it detailed how AI Mode, Fitbit, and research tools handle that scale.
Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.
Perion's 2025 Form 20-F, filed March 16, 2026 with the SEC, documents how its Outmax AI execution agent drove CTV revenue up 59% in Q4 and scaled one client's spend from $50K to $20M in 24 months, while operating as a cross-DSP optimization layer no single platform can replicate.
Choice overload reduces conversions by up to 90%. Sheena Iyengar's landmark research on decision paralysis carries direct implications for digital advertising and product strategy.
Ströer posts record €2.08B revenue for 2025 but flat organic growth, then unveils Ströer Ad Manager and Public Mind to transform OOH into an AI platform.
YouTube will replace ABC as the exclusive Oscars broadcaster from 2029. The 98th ceremony showed what the shift means for media buyers as CTV ad spend doubles.
Meta is testing clickable links directly in Instagram post captions, capped at 10 per month, exclusively for Meta Verified subscribers - a shift from its long-standing link restriction policy.
Google launched Merchant Center for Agencies on March 11, 2026, giving digital marketing firms a single dashboard to manage all client accounts, diagnostics, and ad opportunities.
Google Analytics now offers benchmarking for 20 unnormalized metrics like total revenue and new users, estimating performance ranges based on active user counts.
by Luis Espada
NIQ introduces data clean room on Snowflake platform enabling marketers to enrich first-party data and measure campaign outcomes across global markets.
by Luis Espada
AudioUK relaunches Audiotrain on October 2, 2025, in partnership with BBC. The free platform offers 19 webinars covering creative, business, and technical skills.
by Luis Espada
Amazon Prime members can now add items to upcoming deliveries with a single tap through a new shopping feature announced October 2, 2025.
by Luis Espada
Meta's text-based platform rolls out communities across 100+ topics, enabling focused discussions with exclusive Like emojis for member identity.
by Luis Espada
Google will allow licensed gambling operators in Cross River, Ekiti and Oyo states to advertise starting October 16, 2025, expanding beyond Lagos.
by Luis Espada
Digital media network leverages transaction data from 160 billion payments to deliver personalized advertising across owned channels and bank outlets worldwide.
by Luis Espada
Karen Hao argues AI companies operate across political, social, and economic spheres while accumulating resources at imperial scales after 2019 investigation.
by Luis Espada