PPC Land (Page 193)

Google introduces the Optimization Score in Google Ads mobile app

Google yesterday introduced the Optimization Score in Google Ads mobile app. Ryan Beauchamp, Product Manager, at Google Ads, wrote yesterday that the Optimization Score previously was only available on the web UI. Optimization Score is a module in Google Ads that helps advertisers prioritize recommendations. The score goes from 0%

Google postpones Accelerated Delivery sunset to October

Google this week postponed the Accelerated Delivery sunset to October. Ramil Sobti, Product Manager at Google Ads, wrote that budgets using Accelerated Delivery will be automatically switched to Standard Delivery, starting October 7, 2019. The previous announced date for the sunset was September 17, 2019. Accelerated Delivery allows advertisers to

Triton Digital partners with Frequency, a digital audio Creative Management Platform

Triton Digital yesterday announced a new partnership with Frequency, a digital audio Creative Management Platform that enables digital audio publishers produce, manage, and deliver ad creatives. Triton says Frequency’s Creative Management Platform (CMP) is complementary to Triton’s Tap Ad Server and a2x® marketplace, and makes it easier for

Google expands support for AMPHTML creatives in DV360

Google this week announced expanded support for AMPHTML creatives in DV360 over the next few weeks. Image creatives will auto-convert for AMP inventory, and AMPHTML creatives will soon be able to serve across more inventory, including non-AMP pages. Google says If an image creative serves on AMP inventory, it will

Roku licenses Roku TV in Europe

Roku this week announced it is now licensing Roku TV reference designs and the Roku OS to TV manufacturers in Europe. Hisense was the first TV manufacturer to join the licensing program. According to Roku, Hisense Roku TV models are expected to be available for purchase in the UK in

The “unintended impact” of Apple’s ITP

Apple’s ITP (Intelligent Tracking Protection), introduced back in 2017, and updated this year, is having consequences on several digital industries, affecting mainly publishers, ecommerce, and advertisers. Apple’s WebKit team published its tracking prevention policy last month, and the team lists the “unintended impacts” of the Intelligent Tracking Protection

Facebook launches a Playable Preview Tool to validate assets used in Playable Ads

Facebook last month launched a Playable Preview Tool. With Playable Preview Tool, advertisers can test and validate assets used in Playable Ads. Playable Ads is a Facebook ad format that enables users to preview a mobile app before downloading it. What the Playable Preview Tool does? The Playable Preview Tool

AppNexus SSP rebranded as Xandr Monetize

Xandr this week renamed AppNexus SSP as Xandr Monetize. Xandr Monetize includes an ad server, supply side platform (SSP), and yield analytics. According to Xandr, Xandr Monetize platform unifies all inventory and transaction types, and demand channels. Xandr says is enabling publishers and media owners to focus on creating more

Selected Spotify podcasts become available on Delta flights

Delta this month announced that it teamed up with Spotify to bring a variety of popular podcasts on board of their airplanes. The service is already available on over 700 Delta aircraft. According to Delta, the partnership with Spotify is an effort to bring new offerings to customers so they

Google prohibits advertising for unproven or experimental medical techniques

Google this week introduced a new policy that forbids advertising for unproven or experimental medical techniques. The new Healthcare and medicines policy prohibits advertising for unproven or experimental medical techniques such as most stem cell therapy, cellular (non-stem) therapy, and gene therapy. According to Google, the new restriction also include

YouTube starts to abbreviate public subscriber counts

Google started to roll out the abbreviated public subscriber counts. The change will impact both YouTube and the public YouTube Data API Service. YouTube creators will continue to see their full subscriber counts privately in YouTube Studio and YouTube Analytics. According to Google, this addresses creator concerns about stress and

Facebook rolls out the lead generation click-to-Messenger ads in Messenger

Facebook this week rolled out the lead generation in Messenger globally. The ads are click-to-Messenger, and are created in the messages objective. The click-to-Messenger ads open a Messenger conversation between a person and business and kicks off a set of questions that can be answered through pre-filled or free form

Google adds seasonality adjustments for smart bidding in Google Ads

Google this week added seasonality adjustments for smart bidding in Google Ads. The seasonality adjustments enable advertisers to inform the bidding that a higher conversion rate is expected, and are available now for search and display campaigns. According to Google, advertisers know when there are key moments for the business

Display

Ads without cookies represent 52% less revenue for the publishers; Google finds

The study concludes that traffic for which there was no cookie present yielded an average of 52 percent less revenue for the publisher than traffic for which there was a cookie present.

Feedvisor releases a real-time pricing optimization for private labels competing in Amazon

Feedvisor last month unveiled its ProductSphereᵀᴹ pricing technology, a price optimization solution for brands and private labels competing in Amazon. In tbe beginning of the year, Feedvisor expanded its platform combining pricing and advertising on Amazon. “Until now, pricing technology could only be used by resellers competing for Amazon’s

DV360 starts enforcing the app-ads.txt

Display & Video 360 started enforcing the IAB app-ads.txt standard and stop buying unauthorized app inventory as identified by app-ads.txt files. Google’s DSP is now buying by default only Authorized Direct Sellers and Resellers, but this new targeting only applies to web inventory. According to Google, Display

Centro’s Basis starts to enforce the app-ads.txt, the first mover DSP

Centro last month started to enforce the app-ads.txt, the company announced on July 30. Centro’s programmatic ad platform, Basis, automatically targets app ads from authorized and validated sellers. Centro says this prevents advertisers from buying ads from fraudulent and questionable sellers representing mobile applications. Centro began the testing

Xaxis reaches over 5.4 million people with DOOH ads in Malaysia

Xaxis this month announced that a campaign for Domino’s Pizza Malaysia reached more than 5.4 million people by using DOOH channels. In two months, the campaign drove over 1,300 store visits across seven Domino’s Pizza outlets, a ten percent increase in store footfall. According to Xaxis,

Google to apply new policies across AdSense, AdMob, and Ad Manager

Google this month announced changes on the content policies for all publisher products: AdSense, AdMob, and Ad Manager. Scott Spencer, Director of Sustainable Ads at Google, wrote that Google Publisher Restrictions will apply to all publishers, regardless of the products they use—AdSense, AdMob or Ad Manager. Google is launching

WPP leases 115,000 square feet in San Francisco to create a co-location campus

WPP this week announced that is creating a new co-location campus in San Francisco, housing over 1,000 people in 115,000 square feet. The move will be completed in the third quarter of 2021. According to WPP, the new co-location is at 360 Third Street, a recently redeveloped building

Pixalate: In-app ad fraud reaches 25% in Q2 of 2019

Pixalate this month revealed that In-app ad fraud is growing and in the second quarter of 2019 reached 25% of the ads. These are findings of Pixalate’s Q2 2019 Ad Fraud Report, that breaks down the latest in ad fraud across desktop, mobile in-app, and OTT/CTV. Pixalate says

Forrester: Amobee, 4C, and Adobe are the leader cross-channel video advertising platforms

Forrester this week released an evaluation of the emerging market for cross-channel video advertising platforms, where Amobee, 4C, and Adobe were considered the leaders. The study included 4C, Adobe, Amobee, Cadent, Centro, dataxu, MediaMath, Mediaocean, Simulmedia, The Trade Desk, Verizon Media, VideoAmp, and Xandr. dataxu, The Trade Desk, VideoAmp, and

Google to sunset accelerated delivery in Google Ads’ search and shopping campaigns

Google is changing the ad delivery options in Google Ads, maintaining only the standard delivery active in all search, shopping, and shared budgets campaigns. Accelerated delivery will disappear starting September 17, 2019 on these campaigns. The exception are for display campaigns and video campaigns, where accelerated delivery will continue to

Spotify Premium Family Plan now includes parental control and a family playlist

Spotify is updating the Premium Family Plan. Spotify Premium Family Plan costs 14.99 euros and 6 family members can share the plan. The new upgraded Spotify Premium Family Plan is now available in Ireland, and will rollout in all other countries this fall. Spotify Premium Family subscribers have on-demand

Accenture to acquire Analytics8 in Australia

Accenture has entered into an agreement to acquire Analytics8, Accenture yesterday announced. Analytics8 is a privately held Australian big data and analytics consultancy that specialises in data management, reporting and visualisation, data science and analytics services. Analytics8 was founded in 2002, and provides data and analytics solutions. Accenture says has