Audio

Blubrry Podcasting integrates Auphonic to offer audio mastering

Blubrry Podcasting last week integrated Auphonic, offering now audio mastering during the publishing process. Blubrry is offering a 30-day free trial for any hosting customer to try Media Mastering, starting Jan. 19. After this trial, it will be an additional monthly fee.

Data

EDPB on the minimum thresholds for cookies banners

The European Data Protection Board (EDPB) last week released a report with minimum thresholds for the cookie / consent banners. EDPB issued the report in reaction to over 700 cookie banner complaints from noyb.

Audio

PRISA’s audio ad revenue grows 43% in 2022

PRISA today announced its audio advertising revenue grew 43% last year, over the previous year. PRISA Audio registered up 574 million downloads and 971 million listening hours last year - a year-over-year increase of 39% and 17%, respectively.

Display

Microsoft expands in-market audiences to the Middle East and Africa

Microsoft Advertising this month extended the in-market audiences to new markets, in the Middle East and Africa.

DOOH

JCDecaux renews Singapore Changi Airport 2029

JCDecaux last week renewed the advertising concession (DOOH screens) with Singapore Changi Airport, for 7 years until 2029.

Data

Google to shut down Optimize in September

Google last week announced that Google Optimize will no longer be available after September 30, 2023. Google Optimize was created 5 years ago for free.

Display

Google introduces Performance Max Experiments

Google this month rolled out Performance Max Experiments in Google Ads. Advertisers can now test 1) uplift from Performance Max or test 2) Performance Max campaigns vs. Shopping campaigns.

Audio

New HomePod (2nd generation)

Apple today launched the second generation of the HomePod, for $299 or €349. HomePod is the smart speaker integrated into the Apple ecosystem, and packed with the personal assistant Siri.

Search

Apple Business Connect

Apple last week launched Apple Business Connect, a tool similar to Google Business Profile, enabling business to introduce and manage their information across Apple apps.

Display

Yahoo and Taboola close the 30-year deal

Yahoo and Taboola yesterday closed a 30-year commercial agreement. Taboola becomes the native advertising partner for all of Yahoo’s digital properties. Taboola native ads and outstream inventory will be available to buy through the Yahoo DSP.

Video

JW Player acquires InPlayer

JW Player yesterday announced it has acquired InPlayer, a leading provider of video subscription management and identity management technology.

Video

Google to pay creators for YouTube Shorts video views

Beginning in February, Google will pay YouTube creators for the video views of their Short videos. Google to pay 45% rev share to creators, but only after paying the music licensing.

Data

Germany to limit Google's data sharing between services

Bundeskartellamt last month announced it has opened an administrative proceeding against Google, due to Google’s data processing terms across multiple Google services.

Display

Blaze: WordPress introduces native ads promoting content

Automattic last week launched Blaze, native ads in WordPress.com and Tumblr ad network, paid by bloggers using WordPress that want to promote their content.

Data

Bid Manager API v1.1 sunset

Google last week reminded advertisers that Bid Manager (DBM) API v1.1 will sunset on February 28, 2023.

Retail

Microsoft launches PromoteIQ Offsite

According to Microsoft, PromoteIQ Offsite will start in February, first in Microsoft Advertising Platform and in Meta Ad platform.

Retail

PromoteIQ Onsite gets demand from Microsoft Advertising

Microsoft last week announced retailers using PromoteIQ platform are now able to monetize their websites with demand from thousands of brand advertisers using Microsoft Advertising platform.

Social

Meta’s new Variance Reduction System (VRS) technology

The new machine learning technology has the goal that the actual audience that sees an ad more closely reflects the eligible target audience for that ad.

Data

FTC updates guidance on environmental marketing claims

The Federal Trade Commission last month opened up for public comment potential updates and changes to the Green Guides, for the use of environmental claims. Comments to be accepted until February 21.

Video

Teads integrates IAS’s Context Control solution

Teads last month integrated IAS’s Context Control solution for avoidance, enabling advertisers to avoid content deemed unsuitable for their brand.

Data

Cookies in Chrome capped to 400 days

Google last week announced it has introduced in Chrome a cap for the expiration of cookies to a maximum of 400 days, around 13 months, from the time the cookie was set.

Search

Microsoft to require certification for UK financial ads

Microsoft Advertising now requires certification for ads promoting financial products and services in the UK.

Retail

BigCommerce introduces Buy with Prime

The Buy with Prime for BigCommerce app will be available in Q1 2023 to all BigCommerce merchants in the US.

Retail

“Buy with Prime” increases shopper conversion by 25%

Amazon yesterday said “Buy with Prime” has shown an increase of shopper conversion by an average of 25%. Buy with Prime, launched in April last year, enables merchants to use benefits of Amazon Prime in their own online stores.

Audio

Apple Podcasts Subscriptions supported by Triton Digital

This feature enables creators to authorize Omny Studio to deliver free and subscriber episodes to Apple Podcasts on their behalf.