Search Microsoft introduces Recommendations in Microsoft Advertising Editor Recommendations in Microsoft Advertising Editor were launched globally this month.
Search Microsoft introduces campaign-level associations in Microsoft Advertising Editor Advertisers can now apply and manage audience associations at the campaign level.
Display Index Exchange partners with White Ops to avoid ad fraud The partnership provides Index Exchange protection against sophisticated bot attacks and fraud.
Display DoubleVerify creates a publisher division The new DoubleVerify's publisher division has over 60 employees globally across insights, R&D and engineering.
Data Google to sunset DBM API Line Item service on February 26, 2021 Google will sunset the Line Item and SDF Download services of the Doubleclick Bid Manager (DBM) API on February 26, 2021.
Search Google to sunset Google Ads API v2 on October 21, 2020 Google’s deprecation schedule: Google Ads API v2 will be sunset on October 21, 2020. The v3 will be sunset on January 27, 2021. The v4 will be sunset on June 28, 2021.
DOOH DPAA to hold its annual global Video Everywhere Summit live-via-Zoom in October Content pillars for the OOH industry’s tentpole event will include: 1) Omnichannel and Programmatic, 2) Diversity and Inclusion, and 3) Globalization of media and brands.
Data GfK onboards data from Switzerland and New Zealand in Eyeota The data onboarding uses propensity modeling to aggregate key offline customer attributes to geolocation and online user profiles to maximize the scale of data owners’ audiences.
Retail Uber Eats launches Ads for Restaurants Uber Eats' consumers will start seeing Sponsored Listings in the app this month, and the ads will be labeled.
Display Google releases Publisher Ads Audits Publisher Ads Audits measures the ad speed, and helps publishers to resolve discovered problems, and to evaluate the effectiveness of iterative changes.
Social Impact acquires the influencer marketing company ACTIVATE ACTIVATE is an influencer marketing marketplace with more than 150,000 vetted and authenticated influencers.
Display What is SKAdNetwork (SKAN)? Google until now only told publishers to prepare their SDKs for iOS 14.
Retail Free and Fast Shipping annotations are driving up the conversion rates Free and Fast Shipping annotations are labels that appear on Google search results.
Video Flipboard TV is now Ad-Supported Flipboard TV is now free and ad-supported, with only one exception: Samsung Galaxy owners.
Search Microsoft introduces Asset Performance Ratings for Responsive Search Ads optimization Asset Performance Ratings help advertisers to understand which of the headlines and descriptions are working better in the Responsive Search Ads.
Display Facebook to require new ad accounts to run app install ads targeting iOS 14 Facebook will launch the new account creation for iOS 14 app install campaigns in early September.
Display How will iOS 14 impact Facebook ad business? Facebook apps (Instagram, Facebook, and WhatsApp) will stop collecting the IDFA in iOS 14.
DOOH Hivestack gains access to ECN, DOOH inventory in workplaces in Germany and in the UK ECN will leverage the Hivestack Supply-Side Platform (SSP). ECN’s ad inventory will now be available to Hivestack buyers through private marketplace (PMP) deals and open exchange buys.
Display Outbrain signs with Local Media Consortium Local Media Consortium and its members will receive access to exclusive and negotiated rates across Outbrain’s inventory.
Audio IAB Tech Lab members to avoid measurement of unique downloads/listeners in watchOS by October The majority of watchOS downloads are automated downloads and not user initiated.
Video Research finds CTV to be more effective than Linear TV in driving consumer behaviors CTV users are 71% more likely to tell a friend about a brand, and 52% more likely to buy a product.
Display Facebook may discontinue Audience Network for iOS 14 Facebook will stop collecting the IDFA on their own apps, in iOS 14.
Display IAB Tech Lab releases SafeFrame 2.0 in public comment until September 28 SafeFrame was originally released in 2013, and had only a minor update in 2014.
Social Facebook introduces a Shop button in the Facebook app Users can now discover products and make purchases, directly on Facebook app, without having to use the web. Facebook is also waiving selling fees for businesses through the end of the year.
Data Narrative raises $8.5 million as it launches the Data Streams Marketplace Data Streams Marketplace sells app audiences, meaning mobile IDs. The mobile IDs purchased are delivered directly to a connected Facebook Ad Account or via CSV download.
