PPC Land (Page 195)

Sign in Subscribe

Mobile advertising spend increases 71% year-over-year in the second quarter of 2020

Mobile advertising spend increases 71% year-over-year in the second quarter of 2020

PubMatic yesterday reported it has seen a growth of mobile advertising in the second quarter of 2020. 71% year-over-year, in the second quarter of 2020. Pubmatic says while mobile advertising decreased in the early weeks of the Covid-19 pandemic, it recovered more quickly than desktop advertising, showing growth through the

Google to start paying for news in Brazil and Germany

Google is now licencing the news from 10 newspapers in Germany and Brazil. The newspapers are ZEIT ONLINE, Der Spiegel, Tagesspiegel, Frankfurter Allgemeine Zeitung, Ippen Media Group and Rheinische Post in Germany and Estado de Minas, A Gazeta, Correio Braziliense and UOL in Brazil. “Collaborating with Google on this new

Vistar Media launches the first real-time bidding open exchange for out-of-home advertising

Verizon Media, Ubimo, MediaMath, Amobee, AdQuick.com and Adelphic are the first DSPs where advertisers can buy DOOH inventory from Vistar Media.

Google to introduce support for Google Analytics goals on Custom Bidding scripts in DV360

Advertisers can now export the Google Analytics goals to the DV360 advertiser to use on Custom Bidding.

Google introduces attribution models based on viewable impressions in DV360

Advertisers to be able to remove view-through conversions attributed to non-viewable impressions.

Nielsen mobile digital ad ratings (mDAR) to expand to more countries in DV360

Mobile digital ad ratings (mDAR) enables the measurements on mobile app.

Position Targeting in DV360

Google introduces support for Position Targeting in DV360 for native inventory

The native positions available are in-feed, in-article, peripheral, recommendation, and unknown.

Google's App Campaigns roadmap for the third quarter of 2020

Google this month presented several updates for App Campaigns, bringing new features for advertisers and publishers

AudioGO launches zip-code targeting and offers new users $125 off in their first campaign

AudioGO says the number of advertisers on the platform climbed 70% in the past four months.

Search Console Insights

Google releases Search Console Insights in a closed beta

Search Console Insights is powered by data from both Search Console and Google Analytics.

What is Ad Completion Rate?

Ad Completin Rate measures the percentage of video or audio ads that were completed once started. So Completion Rate is the percentage of video impressions that played to completion.

What is an Ad View?

Ad View is an impression that is accrued after the first frame of an ad is displayed. Display ads are considered viewable when at least 50% of the ad is visible for at least 1 second. For large display ads of 242,500 pixels or more, the ad is considered

What are Discovery Ads?

Discovery Ads are ads available on Google Ads that appear on YouTube, Discover, and Gmail – Google properties. Discovery Ads are native ads containing an headline, a description, images, business name, logos, a landing page, and a call-to-action. Discovery Ads were launched in May, 2019, and rolled out globally in 2020.

What is Sellers.json?

Sellers.json is a file hosted by Supply Side Platforms (SSPs) that list the publishers or vendors that are either direct sellers of or intermediaries in the selling of digital advertising. While publishers need to have a file ads.txt on their domains, listing the SSPs allowed to sell ads

What is ThruPlay?

ThruPlay is Facebook’s default optimization and billing option for video ads. ThruPlay enables advertisers to pay only for ThruPlays, video ads that were played at least 15 seconds. ThruPlay is available with auction or reach and frequency campaigns. According to Facebook, ThruPlay was introduced on Facebook Ads Manager in

What is Connected TV?

Connected TVs are devices that connect to a TV screen to display video streams from the Internet (Roku, Apple TV, etc.), or TVs with integrated Internet connections (Samsung Smart TV, etc.), or gaming consoles that are Internet-connected (Xbox, PlayStation, Wii, etc.), or set top boxes delivering traditional cable and video

US Digital Out-of-Home Ad Spending, 2019-2023

DOOH US ad spending to increase by 19.2% in 2021

By 2023, 42.0% of all US outdoor ad spending will come from DOOH.

Podcast analytics app

Deezer launches a podcast analytics app for podcasters

Podcasters can see the number of streams, unique listeners, fans and shares of their podcasts.

Revcontent launches Browser Targeting

The native ad network Revcontent today launched Browser Targeting, a new targeting enabling advertisers to target specific browsers. Revcontent says Browser Targeting was a highly requested advertiser targeting option. “We’re excited for Browser Targeting to expand their ability to customize and scale spend across Revcontent. Browser Targeting is highly

OTT app Peacock reaches nearly 3 million installs in the first month

Peacock’s free version is completely ad-supported.

GDPR - TCF v2.0 - may kill AdSense in Europe on November 13

GDPR - TCF v2.0 - may kill AdSense in Europe on November 13

Google this year announced the integration of their ad programs (AdMob, AdSense, Ad Manager) with TCF v2.0. TCF v2.0 is the second version of IAB Europe’s Transparency and Consent Framework, a framework from the industry to comply with GDPR.

Performance Dashboards

Walmart Media Group launches Performance Dashboards for Display and Sponsored Products campaigns

Advertisers can measure how their campaigns are performing in Walmart stores and on Walmart’s digital properties.

Astound Commerce launches VTail, a video-etailing solution for ecommerce

Video-etailing is a live video shopping solution that brings the in-store experience to customers via mobile video.

45% marketer’s struggle to maintain scale in third-party-cookie-restricted environments

45% marketer’s struggle to maintain scale in third-party-cookie-restricted environments

55% of brand decision makers think consumer privacy restricts programmatic buying addressability.