Retail

Coronavirus started a consumer behavior transformation, Nielsen finds

Coronavirus (COVID-19) has changed the consumer behavior accross countries.

Display

Confiant sees a higher rate of malicious ads in Europe for the latest quarter

Prebid was the technology more affected with malicious ads.

Display

Centro to require sellers.json and SupplyChain Object

Centro will block ad intermediaries that do not comply with sellers.json.

Audio

38% podcast listeners in the US listen podcasts to improve their mood, Deezer study reveals

67% of men stream more romantic content, compared to 41% of women.

DOOH

DPAA Sets DOOH Programmatic Training Courses for North America and EMEA

DPAA this month is holding live-via-Zoom training courses on programmatic Digital Out of Home (DOOH) for North America.

Audio

Google launches a beta for audio ads in Ad Manager

Publishers can now traffic in-stream audio ads in Ad Manager.

Data

Google integrates IAB Europe’s TCF v2.0 this week and gives a 90-day grace period to publishers

Publishers not asking consent should not call Google’s ad tag.

Data

TCF v2.0: The 90-day grace period Google is giving publishers

Google decided to offer their Consent Manager Platform only to selected publishers, making the decision to not support small publishers with the full compliance. The CMP Funding Choices is invitation only.

Data

Google launches Server to Server Tagging in Tag Manager

Server to Server provides faster page load times and privacy to users.

Display

Google drops Western Union as form of payment in AdSense

Payments via Western Union will stop in early 2021.

Data

Google launches Trust Token API, part of Privacy Sandbox, to identify bots and real users

The Trust Token API is part of the Privacy Sandbox, an initiative led by Google to replace all cookies for APIs, ensuring privacy for the end users.

Search

Google introduces recommendations on Google Ads’ manager account level

According to Google, recommendations and optimization score are available in manager accounts for up to 1000 accounts.

Display

Rubicon Project changes name to Magnite

Rubicon Project this week was rebranded to Magnite. Rubicon Project says Magnite is “the world’s largest independent sell-side platform for every channel and format.” Last year, Rubicon Project and Telaria announced a merge to capture growth in Connected TV. The name change was expected for both companies, now merged.

Search

Google’s ad revenues to drop in the US affected by the travel industry collapse, eMarketer forecasts

eMarketer last week forecasted Google ad revenues will drop 5.3% to $39.58 billion in the US, for the current year.

Display

Amazon not charging a supply fee on APS when inventory is bought via Amazon DSP

Amazon advertiser customers to secure 10% lower clearing prices.

Display

Amazon releases the Amazon DSP reporting API in an open beta

On Amazon Advertising API, advertisers can filter results by advertiser IDs and specify a list of metrics from over 400 available.

Data

MRC updates the Invalid Traffic (IVT) Detection and Filtration Standards

The Media Rating Council (MRC) this month issued an update to its Invalid Traffic (IVT) Detection and Filtration Standards. MRC says the additions and revisions in these updated Standards are intended to modernize the Invalid Traffic Detection and Filtration Guidelines Addendum, originally issued by MRC in October 2015, to more

Display

Google: News publishers are getting 80% of the ad revenue via programmatic

Google Ad Manager is the adserver normally used by publishers that sell ads programmatically or directly to advertisers.

Data

IAB Tech Lab to sunset DigiTrust by July 31

DigiTrust was one of the IDs supported by the PubMatic Identity Hub. Other ids included The Trade Desk Unified ID, ID5, and LiveIntent.

DOOH

Vibenomics selects Vistar Media as their ad serving & programmatic software provider

Vibenomics today announced a partnership with Vistar Media. Vibenomics selected Vistar as their ad serving & programmatic software provider. Vistar Media is a provider of software for digital out-of-home (DOOH).

Data

Apple introduces a compulsory consent manager for all apps with ads

Apple’s consent manager in-app enforces the opt-in model for tracking – to allow the use of the IDFA.

Video

Microsoft shuts down the streaming gaming platform Mixer

Mixer is transitioning the gaming community to Facebook Gaming, in a broader initiative that Xbox and Facebook Gaming are embarking on.

Video

Google expands inventory for TrueView for Action campaigns

According to Google, Video action campaigns will show on YouTube home feed, watch pages, and Google video partners.

Video

Google launches a lightweight SDK to help distributors monetizing the connected TV

Google says the Programmatic Access Library (PAL) helps programmers and distributors to monetize connected TV ads at scale while respecting the Ad Manager video publisher policies.

Video

Google includes YouTube in Google Ads' attribution reports

On attribution reports, advertisers can understand where your conversions are coming from, and have insights on the customer’s path to purchase.