Display Google launches Audience Explorer, an insights tool for first-party data Google this week launched Audience Explorer, a new tool in Google Ad Manager where publishers can better understand their audiences.
How to exclude referrals in Google Analytics 4 (GA4) Advertisers can exclude referrals in the new Google Analytics 4 (GA4). According to Google, the common referrals to exclude are third-party payment processors, like Stripe or PayPal, or website-managed interactions.
Social Facebook expects increased CPMs during the rest of 2021 Facebook this week, in the quarter results, said it is expecting advertising revenue growth to be driven primarily by advertising price increases during the rest of 2021.
Mixed Reality Metaverse: the embodied internet where users are inside of rather than just looking at Mark Zuckerberg, CEO of Facebook, this month said it wants to build metaverse, a virtual environment where users can be present with people in digital spaces.
Display Google to upgrade Active View metrics in CM and DV360 Google this week announced an upgrade of the Active View metrics in Campaign Manager 360 and Display & Video 360.
Amazon Advertising with almost 300 available open roles Amazon Advertising has right now almost 300 job openings around the world.
Bug: Publishers unable to create new unified pricing rules in Ad Manager Google today announced that a problem is affecting Google Ad Manager. Users cannot create new unified pricing rules (UPR) and get the message: “Error updating pricing rule.”
Google advertising revenue up 68%, and YouTube ad revenue up 84% in Q2 2021 YouTube registered ad revenues of $7.0 billion, 84% up year over year.
Social Facebook launches Campaign Ideas Generator Facebook today announced the launch of Campaign Ideas Generator, a new tool that provides campaign ideas, pre-made assets and resources that are specific to small business needs.
Google launches a beta version of the new Google Ads scripts experience Google today announced the launch of a new beta version of the new Google Ads scripts experience.
Retail Twitter launches a Shop Module, a showcase of products Twitter today announced the launch of a Shop Module, a dedicated space at the top of a profile where businesses can showcase their products.
Social LinkedIn ad revenue surpasses $1 billion in Q2 Microsoft says LinkedIn Marketing Solutions surpassed $1 billion in revenue this quarter, for the first time, up 97 percent year over year.
Audio Spotify ad revenue is rebounding in 2021, led by the direct and podcast sales channels Spotify today reported an ad revenue rebound in Q2 2021. Spotify reached 275 million euros with ad revenue in Q2 2021, 110% growth year over year, 28% growth quarter over quarter.
Video Google to introduce Nielsen's sales lift measurement for CTV ads in DV360 Google this month announced that will introduce sales lift measurement for CTV ads in DV360, in the US, using Nielsen Catalina Solutions (NCS).
Retail Amazon introduces bid suggestions for Sponsored Brands video on Amazon Advertising API Amazon this week make available bid suggestions for Sponsored Brands video on Amazon Advertising API.
Data IAB Europe releases a Guide to Contextual Advertising IAB Europe today released a Guide to Contextual Advertising, a document with 34 pages providing education on alternatives to third-party cookies.
Retail Taboola buys Connexity for $800 million Taboola this week announced it will buy Connexity for approximately $800 million. Connexity is a e-Commerce media platform, serving over 1,600 direct merchants, and 6,000 publishers.
Search Google to roll out a “link spam update” in search results According to Google, the rollout is effective at identifying and nullifying link spam more broadly, across multiple languages.
Search Google asks publishers to label affiliate links According to Google, affiliate links should have the attribute rel="sponsored".
Google reduces number of campaign-level bid strategies in Google Ads According to Google, in the next following weeks, advertisers will no longer have the option of using the old Target CPA or Target ROAS bid strategies for standard campaigns.
Display Native ads network Outbrain goes public today Outbrain will go public today, in the NASDAQ exchange, with the symbol OB.
Social Pinterest now supports Arabic Pinterest this week launched Arabic as a supported language, available to all Pinners on iOS, Android, and web.
MediaGo joins IAB Europe’s Transparency and Consent Framework MediaGo says is now offering its advertisers access to native and display traffic in the European Union.
Search Google introduces Deals in Search Results Google yesterday announced it is introducing deals in the Shopping tab, on search results.
Twitter undergoes into a Brand Safety audit with MRC Twitter yesterday announced it has signed an agreement with the MRC for a Brand Safety pre-assessment.
