PPC Land (Page 196)

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Google Ad Manager to adopt Open Measurement viewability for mobile app display inventory

Google says this change brings Active View in line with the industry standard: Open Measurement (OM) SDK.

Google adds screenshots in Ad Manager and AdSense Policy Centers

Screenshots in the Policy Centers help publishers to find the pages, identify and understand the policy issues.

Audio-Out-of-Home Vibenomics raises $12.3 million in new funding

Vibenomics delivers music, messaging and programmatic audio ads.

DuckDuckGo browser blocks all trackers except the ones coming from Microsoft

DuckDuckGo browsers in iOS and Android block all trackers except the ones coming from Microsoft.

Google recommends publishers to adopt the new app-ads.txt for CTV inventory

Google recommends publishers to adopt the new app-ads.txt for CTV inventory

Google advised publishers to set up the app-ads.txt file for all relevant CTV app stores.

From Cookies to Topics

Google tests Topics globally starting in July

Tests are scheduled to start in July, in AdSense and in Google Ad Manager.

Shopping Ads in mobile search results

Google to introduce more Shopping Ads in mobile search results

The new placement for Shopping Ads will appear later this year in search results, in the US.

Web to App Connect

Google Ads introduces a Web to App Connect tool

Web to App Connect is a tool in Google Ads that that enables advertisers with apps to identify missing deep links, to set up conversion tracking in-app, and to estimate how many conversions and revenue was generated in-app.

Google Ads Scripts

Google updates Google Ads Scripts

Google Ads scripts enable advertisers to make automated changes in the Google Ads account, by using custom JavaScript code.

Deutsche Telekom and Vodafone test an alternative to cookies, the TrustPID

TrustPID is defined as unique digital ‘token’ generated by assigning random numbers to each user, to enable advertisers to provide personalised experiences.

Google My Ad Center

Google to launch My Ad Center replacing Ad Settings

My Ad Center to be launched later this year.

JCDecaux to install 64 DOOH screens in Galeries Lafayette

JCDecaux to install 64 DOOH screens in Galeries Lafayette

The “Coupole” store and the Men store will be equipped from mid-July 2022 with 64 digital screens specifically designed for Galeries Lafayette.

22% of podcasts are available on YouTube

22% of podcasts are available on YouTube, Podtrac finds

Podtrac this week released a study covering the top 250 measured podcasts. The study found that 22% (54 podcasts) posted full video episodes on YouTube, and 11% (29 podcasts) posted audio only episodes on YouTube. 63% of top audio weekly podcasts post inconsistently or not at all to YouTube, even

Marriott operates under 30 travel brands.

Marriott to introduce ads in their websites and hotels

Marriott Media Network to cover display, mobile, video, email, and DOOH channels.

Google Search releases May 2022 core update

Google Search releases May 2022 core update

Google’s May 2022 core update was rolled out today.

Magnite launches a self-service Deal Discovery

Magnite launches a self-service Deal Discovery

In Magnite Deal Discovery buyers can curate open market inventory and request PMP deals.

Xandr integrates Hivestack Supply Side Platform (SSP)

Xandr Invest is now able to buy Hivestack’s DOOH inventory through RTB transactions via Open Exchange and Private Marketplace (PMP) deals.

Nielsen TV Usage March 2022

Audiences spent nearly 30% of their TV time watching OTT video content

Streaming accounted for nearly 30% of total time spent on TV in March.

Amazon ad revenue grows 23% in the first quarter

Amazon’s ad revenue was $7,877 million in Q1 2022.