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  • Explaining pre-roll 11 min read

    Explaining pre-roll

    Pre-roll is a video ad that plays before the content a viewer selected, the oldest in-stream position in digital video and still a default unit in streaming.

  • Disney adds Pixar's Cars to Formula 1 deal now running through 2028 12 min read

    Disney adds Pixar's Cars to Formula 1 deal now running through 2028

    Six Disney Store items debut at D23 before an August 27 wider release, and a helmet signed by 20 drivers drew 199 bids to reach 201,000 dollars. Monza is next.

  • Cloudflare Gateway blocks MCP calls that bypass approved portals 15 min read

    Cloudflare Gateway blocks MCP calls that bypass approved portals

    Gateway now flags any TLS-inspected request carrying an MCP-Protocol-Version header, though local stdio servers and off-network calls stay outside the new view.

  • Shorts watched as ads do not count toward YouTube's 20 million view bar 13 min read

    Shorts watched as ads do not count toward YouTube's 20 million view bar

    Rene Ritchie listed the exclusions on August 14, four days after YouTube doubled entry thresholds. Which Shorts channels can still clear a bar that just moved?

  • Reddit gains S&P 500 seat with 130 million daily users behind it 10 min read

    Reddit gains S&P 500 seat with 130 million daily users behind it

    Effective before Tuesday's market open, the swap is off-cycle and the release never names the constituent being acquired. What that changes for media buyers

  • YouTube VP cites 'a few cents' to justify 10 million Shorts view floor 12 min read

    YouTube VP cites 'a few cents' to justify 10 million Shorts view floor

    Amjad Hanif defended entry bars doubling to 8,000 watch hours and 20 million Shorts views. Creators left 890 comments. What actually lands on February 1, 2027?

  • ChatGPT gains Yelp table booking as 65% want action in AI local search 11 min read

    ChatGPT gains Yelp table booking as 65% want action in AI local search

    Reservations and waitlist joins now close inside the chat for Yelp Guest Manager restaurants, 17 days after Yelp licensed reviews to OpenAI. Who counts them?

  • Google Ads gains AI dashboards built from text prompts 10 min read

    Google Ads gains AI dashboards built from text prompts

    Analytics now compares campaigns to anonymized averages from similar businesses, and Ads cards answer typed prompts. No rollout dates or language scope given.

  • Disney+ and Hulu gain six iHeartMedia podcasts starting August 14 12 min read

    Disney+ and Hulu gain six iHeartMedia podcasts starting August 14

    Weekly episodes begin with Hey Jonas! on August 14 and run through November 2, adding video podcast inventory to two ad-supported streaming apps. Who sells it?

  • For anyone who inherited a channel they never asked for 10 min read

    For anyone who inherited a channel they never asked for

    Sixteen terms and four groups of four, drawn from across a working stack. One group reads like a vendor list and isn't, which is where most people slip.

  • ChatGPT ads reach Europe as its own crawler ignores publisher blocks 15 min read

    ChatGPT ads reach Europe as its own crawler ignores publisher blocks

    ChatGPT ads reach Europe on the Free and Go plans this month, while TollBit finds 15% of AI page fetchers reached URLs that European publishers had blocked.

  • YouTube's own channel tells parents a zero timer removes Shorts from homepage 13 min read

    YouTube's own channel tells parents a zero timer removes Shorts from homepage

    Creator Insider aired its second screen time interview in 68 days, and YouTube has just set a 20 million Shorts view bar for 2027. Who loses the impressions?

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