Stanford study finds 5% of IP addresses send 55% of all web requests
Fewer than 0.2% of domains hold a unique IPv4 address, and 44% of client IPs carry two or more user agents. Frequency caps and fraud filters read that signal.
PPC Land
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EU packaging law forces sellers to register in up to 27 countries
One authorised representative per member state, one registration each, applies August 12. Small merchants are already cutting EU shipping. Who absorbs the cost?
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AI lengthens purchase decisions for 42% of US shoppers, RTB House finds
Google AI Overviews and ChatGPT outrank TikTok and newspapers on trust, yet 35% of shoppers want human sign-off before an agent buys. Who wins the longer wait?
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Indonesia's data law faces court test with DPA rules still two months away
Komdigi says the watchdog reports to the president, not the ministry, while AI products split across three risk tiers. Can a regulator this late still bite?
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Shakira's Dai Dai wins 9 of 15 YouTube markets at 117.8M weekly views
Indian playback singers sweep the top five artist slots at 1.54bn weekly views; local hits rule six markets. Post-Billboard, the files anchor media planning.
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TikTok Shop halts sales for sellers who change their business entity
Funds stay frozen until 24 hours after approval, and brand badges, category permits and bank links all reset. Eight conversion paths qualify, reversals do not.
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Ex-Google marketer says up to 35 staff ran YouTube's Twitter account
Claire Stapleton spent 12 years inside the company and left in 2019. Her account of brand marketing bloat lands while Google's ad tech remedies stay unresolved.
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Exact match loses 1 in 4 impressions to AI Max, smec finds
Smec measured 383 million EMEA ecommerce impressions, where expansion climbed from zero to nearly 29% since January 2025. Google's own uplift claim is 15%.
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Google adds Search Console guide for TikTok, Instagram, X and YouTube data
Creators without a website gain query, country and device breakdowns for posts. The July 29 guide also flags what a YouTube playlist filter does not measure.
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Four gaming publishers gain up to 14X APS revenue through InMobi SDK bridge
Beta publishers changed no mediation settings while native rendering opened 28 extra bidders and over 1,000 advertisers. Does one ceiling figure hold at scale?
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Hotel reviewer exits Mexico after Amanvari cancellation
Refund offered, no apology received, Ryan Walker told 150,000 subscribers on August 8, 2026. Which hotel brands stepped in, and what Aman's silence now risks.
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Amazon Multi-Channel Fulfillment reaches TikTok Shop through nine apps
TikTok Shop lists nine apps, including Pipe17 and CedCommerce, that link Amazon FBA stock to Shop orders, easing setup as fulfillment rules keep tightening.
