Retail IAB Ireland releases retail media report for brands and agencies IAB Ireland published December 2025 report examining retail media infrastructure, measurement approaches, and first-party data readiness in Irish advertising market.
Social Pinterest unveils 21 consumer trends for 2026 advertising campaigns Pinterest released its annual Pinterest Predicts 2026 report on December 9, 2025, identifying 21 emerging trends across fashion, food, home decor, beauty, and travel categories based on global search data analysis.
AI Media experts embrace AI advertising cautiously amid brand safety concerns IAS survey reveals 61% of media professionals excited about AI-generated content opportunities while 53% cite unsuitable adjacencies as top 2026 challenge.
AI European Commission opens probe into Google's AI content practices European Commission investigates whether Google abuses market power by using publisher and YouTube content for AI without compensation or opt-out options on December 9, 2025.
Search Google Search Console adds social channel performance tracking Google Search Console now displays clicks, impressions, and trending content for associated social media channels, marking platform's first cross-channel reporting integration.
AI OpenAI revises ChatGPT crawler documentation with significant policy changes OpenAI modified technical specifications for ChatGPT-User crawler, removing robots.txt compliance language and clarifying OAI-SearchBot usage no longer includes training data collection.
Data Google launches Data Manager API to centralize first-party data uploads Google introduces Data Manager API on December 9, 2025, consolidating first-party data ingestion for Google Ads, Analytics, and DV360 through a unified interface.
Audio Programmatic audio shifts to curation, identity, and video in 2026 Triton Digital CRO predicts programmatic audio will prioritize curated supply and brand fit over scale while integrating with omnichannel platforms in 2026.
Retail Amazon consolidates ad platforms while expanding streaming and music features Amazon merges DSP and Ads Console into unified Campaign Manager with AI agents. Prime Video adds news hub. Music launches 2025 Delivered. CEO discusses persistence.
Data AdClarity adds click-through rate benchmarking to ad intelligence platform BIScience launched CTR competitive intelligence for AdClarity on December 5, 2025, enabling advertisers to benchmark engagement across display, video, social and in-app ads.
AI AI anxiety drives consumer privacy fears as data trust reaches crisis point Verve survey reveals 65% of consumers worry about AI data training, while 97% demand transparency from publishers as privacy concerns intensify in 2025.
Data Looker Studio updates filters, charts, and connectors in November releases Google introduced timeline chart modernization, parameter-enabled filter defaults, and expanded Google Ads metrics in Looker Studio's November 6 and 13 updates.
Video DoubleVerify urges streaming industry to adopt transparency standards Measurement verification company calls for widespread adoption of content-level reporting and viewability standards as low CTV measurement adoption persists.
Data Meta removes 134 million scam ads in 2025 amid expanding fraud crisis Meta announces extensive anti-scam measures at Global Anti-Scam Summit, removing 134 million scam ads in 2025 while user reports decline 50% over 15 months.
Video Amazon Prime Video adds free news hub for US streaming customers Prime Video launches dedicated news destination on December 3, 2025, offering 24/7 access to ABC, CBS, CNN, NBC News and hundreds of channels at no additional cost.
Data Bombora audiences reach Reddit's 116 million daily users for B2B targeting Consent-driven B2B audience data expands to Reddit platform through partnership with Bombora, enabling advertisers to activate 19,000 intent-based segments.
Video LG Ad Solutions and Taboola partner for CTV performance tracking LG Ad Solutions and Taboola announced Performance Enhancer on December 3, 2025, connecting connected TV exposure to measurable digital conversions globally.
Display Marketers plan email resurgence amid AI adoption and podcast growth Survey of 100 business leaders reveals 65% will reinvest in email marketing while 97% report AI impact on performance. Retail media networks reach 70% adoption.
Display Display retargeting CPMs surge 11% as early holiday shopping intensifies AdRoll reports retargeting costs jumped 11% year-over-year in Q4 2025 as brands competed for early holiday demand amid economic uncertainty and K-shaped spending patterns.
Data Amazon CEO Andy Jassy on persistence: seeing projects through makes the difference Amazon CEO Andy Jassy discusses the importance of resilience and controlling controllable factors during AWS's uncertain early development period in December 2025.
Audio YouTube launches personalized Recap feature for North American users YouTube announced Recap on December 2, delivering personalized viewing summaries with personality types and music insights to users starting in North America.
DOOH JCDecaux secures 8-year Helsinki metro advertising contract with LED screens JCDecaux won an 8+2 year contract with HKL and Länsimetro Oy to operate advertising in 30 Helsinki and Espoo metro stations starting July 1, 2026.
Audio Amazon Music adds Insights and 2025 Delivered personalized analytics features Amazon Music launches Insights with Monthly Recaps on August 1, 2025, and 2025 Delivered festival-themed year-end recap on December 2, 2025, for subscribers globally.
Data Treasure Data expands AI Marketing Cloud access through AWS Marketplace Treasure Data made its AI Marketing Cloud available through AWS Marketplace on December 2, 2025, giving brands direct access to its customer data platform.
Data Wikipedia's most-read articles of 2025 reach 2.4 billion hours Wikimedia Foundation reveals Charlie Kirk assassination, Deaths in 2025 page, and serial killer Ed Gein top Wikipedia's most-read articles with traffic exceeding 44 million views.
