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  • Deutsche Bahn sets a 5-day notice rule for press filming inside its trains 18 min read

    Deutsche Bahn sets a 5-day notice rule for press filming inside its trains

    Employees clear a separate stack: image-rights consent, works council rules, an employer ban. One rail creator with 68,700 subscribers has stopped filming.

  • Explaining engaged view 9 min read

    Explaining engaged view

    Engaged view is non-click conversion credit for video ads: a viewer watches a qualifying portion, does not click, converts later, and the ad still gets credit.

  • Explaining DNT 9 min read

    Explaining DNT

    DNT is the Do Not Track HTTP header, a one-character browser opt-out that sites were free to ignore. How it worked, why it collapsed, and what replaced it.

  • Explaining GPC 9 min read

    Explaining GPC

    GPC, or Global Privacy Control, is a browser signal telling sites not to sell or share personal data. How the header works, and where law makes it binding.

  • Explaining Consent Mode 10 min read

    Explaining Consent Mode

    Consent Mode is Google's API for relaying cookie consent choices to its tags, adjusting data collection when consent is denied and modelling lost conversions.

  • Explaining JS error 8 min read

    Explaining JS error

    JS error in Microsoft Clarity is an uncaught browser script exception, captured by the tracking code, grouped by message and linked to the session recordings.

  • Explaining hard bounce 8 min read

    Explaining hard bounce

    Hard bounce is a permanent email delivery failure the receiving server will not retry. How SMTP status codes, suppression rules and sender reputation connect.

  • Explaining spam trap 8 min read

    Explaining spam trap

    Spam trap: an email address with no human owner, used by mailbox providers and blocklist operators to expose senders who harvest, buy or fail to clean lists.

  • Explaining quick back 9 min read

    Explaining quick back

    Quick back is a Microsoft Clarity metric counting visitors who click through to a page and then return to the previous one inside an unpublished time threshold.

  • Explaining rage click 9 min read

    Explaining rage click

    Rage click: a burst of rapid repeated clicks on one element, logged by analytics tools as a frustration signal. How detection works, and where it breaks down.

  • Explaining dead click 9 min read

    Explaining dead click

    Dead click is a click that produces no page response, logged by session replay tools as a frustration signal marking broken or misleading interface elements.

  • AI ad labels cut clicks 31.5% as IAB issues disclosure framework 14 min read

    AI ad labels cut clicks 31.5% as IAB issues disclosure framework

    AI ad labels cut click-through 31.5% in NYU Stern tests as the IAB sets disclosure rules, agentic buying reaches audio and the FTC targets personalized pricing.

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