FouAnalytics prices unlimited ad verification at $2 million a year
Wire crossed 36 minutes after Nielsen agreed to buy DoubleVerify for $2.15 billion. Flat pricing targets vendors paid per impression measured. Who blinks first?
PPC Land
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Apple ATT shifted 0.07% of apps to paid downloads, four-year study finds
Developers held on to ad revenue instead: linked-data disclosures among surviving apps rose from 10.4% to 24.1% by 2025. What do privacy rules actually change?
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Maldita.es tracked 5,600 posts in Facebook groups after 141 died at Ceuta
Coordination jumped to WhatsApp on July 27, where private groups sit outside DSA scope while Facebook remains a designated VLOP. Who polices the handover point?
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Trade Desk faces rivals wrapping guaranteed deals in agentic AI at 1% fees
IAB Tech Lab wrote programmatic guaranteed into its agentic specs in April 2026, and DataBeat found agentic buyers clearing 13.4% below conventional demand.
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PubMatic revenue gains 11% after three quarters of decline
Emerging AI revenue nearly doubled to 15% of sales, mobile app grew over 40%, and CFO Steve Pantelick will retire. Q3 guidance now implies a sequential dip.
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Trade Desk stock drops 24% as Q3 guidance points to 12% revenue decline
Revenue reached $715 million, up 3%, while CPG and autos supply a quarter of platform spend. Q3 guidance assumes no macro recovery. Where does growth restart?
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Disney tests AI search on ESPN and Disney+ with limited user groups
Natural language, voice input and suggested prompts reach a small subset of users. Advertisers face a discovery layer they cannot yet target, buy or measure.
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Google Wallet balance for under-18s blocks all online and in-app payments
Prepaid Visa issued by Pathward runs in the US only, while 38 other kids Wallet markets get nothing. Can ecommerce reach money that never leaves the counter?
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Cloudflare scores brand visibility inside Claude and GPT answers
Four metrics land in early access, covering citation, mention and prominence rates for site owners. Whether probing only two assistants measures enough is open.
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Unqualified advertisers lose unlimited Google Ads impressions by 2028
Google's August 5 update pushes impression throttling from Search onto Gmail, Play Store and Discover. Seven account signals now decide who stays qualified.
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80% of large-company managers kill profitable projects, Sutherland says
Ogilvy's vice chairman puts real green-premium payers at 8% against the 75% who claim it. Survey-led marketing teams now face a widening say-do evidence gap.
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Omnicom's PHD gains just 10-20% productivity from AI in APAC
Practitioners scored their own AI maturity at six out of ten, with agents covering 15-20% of dentsu's APAC workload. Who pays the token bill stays unsettled.
