Reddit sues Anthropic as Huffman claims a third of OpenAI's training set
Huffman told Semafor brand safety now rarely arises in advertiser talks, and commercial use needs commercial terms. So what happens to free AI training data?
PPC Land
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Kenya forces impact assessments on recommendation engines and 7 other AI uses
Recommendation engines, hiring tools and credit scoring all trigger mandatory assessments. AI processors get only 48 hours to report breaches to a controller.
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Suno loses GEMA case as Munich court sets 250,000 euro penalty per breach
Judges applied US fair use law themselves and rejected it, finding model weights reproduce works. Generative model providers in Europe now face a licence bill.
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Scope3 exits sustainability branding as agentic AI turns the word taboo
A senior agency employee is barred from writing the word in company posts. Sustainable ad behaviours fell to 4.3% while agentic AI dominates the 2026 agenda.
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EDPB puts EU-US data pact in doubt as FTC's five commissioners lose shield
Talus wrote to McGrath on 31 July 2026, citing Article 45(2)(b) GDPR and paragraphs 58-60. Ad tech firms moving EEA data west now await a Commission answer.
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AI Office gains 5% daily penalty power over Google and Meta AI systems
Consolidated text dated 27 July 2026 also lets the Commission seal offices and recover its own enforcement costs. Which ad duties bite next, and when exactly?
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Apple ads set June quarter record as services revenue gains 12% to $30.7bn
Advertising and cloud drove the segment, while App Store faces a Supreme Court test on link-out fees. Memory costs now threaten the margin that funds it all.
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Deliveroo cuts local rate cards 20% as programmatic ads launch in four markets
Order Tracker screens get checked up to six times per order, according to internal Deliveroo Media data, with two more targeting tools due later this year.
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Google Cloud faces 48% revenue reliance on OpenAI and Anthropic in 2027
OpenAI lost $20.9 billion in 2025 and cannot pay its bills from cash flow, Ed Zitron says. What happens to the ad platforms financing the record AI buildout?
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Bots overtake humans
Meta, Amazon and Reddit posted record ad revenue while AI slop graded premium and outpriced real content, and EU AI labeling rules became applicable August 2.
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Draft Digital cuts 12 MCP calls to one buyer agent to stop token burn
Twelve named platforms and five buying roles collapse into one agent layer. Postmus hit Claude usage limits building it. Do the specialists survive the change?
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Magnite CEO warns of far fewer SSPs as PubMatic faces a $70m quarter
Barrett puts 2027 agentic spend at $600m to $700m industry-wide. Emerging AI revenue is 14% of PubMatic sales. August 6 now tests whether the pitch converts.
