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Kochava today launched Atlas Performance by Kochava, the industry's first true Supply Performance System for premium publishers and platforms.
by Luis Rijo
Bad Bunny's Super Bowl LX halftime show attracted 128.2 million viewers, ranking fourth all-time, while setting social media records with 4 billion views and shattering Spanish-language broadcast figures.
by Luis Rijo
OpenAI begins testing ChatGPT ads at $60 CPM while Google launches AI Mode shopping ad formats, Discover gets a core update, and Spotify drops manual coding.
by Luis Rijo
Penske Media filed opposition arguments February 12 accusing Google of shattering the fundamental exchange that sustained the open internet for decades.
by Luis Rijo
New York Times Advertising partners with Magnite's DV+ platform for private marketplace mobile in-app deals as publisher's app audience doubles while CTR grows 19% year over year.
by Luis Rijo
DAX US partners with Learfield to monetize digital audio streams across collegiate basketball tournaments and football season through programmatic sales.
by Luis Rijo
Only 11% plan spending over $100 for Valentine's Day 2026 as thoughtfulness tops price concerns, with 61% undeterred by inflation, InMarket survey finds.
by Luis Rijo
BCN and Kleinanzeigen integrate European Unified ID and OpenPath to strengthen German open web advertising through privacy-compliant identity and direct supply paths.
by Luis Rijo
Kochava today launched Atlas Performance by Kochava, the industry's first true Supply Performance System for premium publishers and platforms.
by Luis Rijo
OpenAI begins testing ChatGPT ads at $60 CPM while Google launches AI Mode shopping ad formats, Discover gets a core update, and Spotify drops manual coding.
Penske Media filed opposition arguments February 12 accusing Google of shattering the fundamental exchange that sustained the open internet for decades.
Google introduces shopping ad format in AI Mode on February 11, 2026, as VP Vidhya Srinivasan positions agentic commerce and Gemini-powered tools as defining marketing trends.
Advertising platform faces $75 million revenue headwind in 2026 after major retailers slash managed services.
Amazon today made Alexa+ available to all U.S. Prime members at no additional cost, bundling the $19.99 monthly AI assistant into memberships as voice commerce competition intensifies.
Nielsen tests smartwatch-style devices to track co-viewing during Super Bowl LX and major live events, building on Big Data + Panel measurement advances.
Search volatility intensified during the first week of February 2026 as Google deployed a Discover-specific update prioritizing local content, while OpenAI began accepting advertisers for ChatGPT placements at premium rates exceeding typical social media inventory.
European Commission charges TikTok with DSA violations over infinite scroll, autoplay and push notifications that fuel compulsive behavior among minors and vulnerable users.
Kochava today launched Atlas Performance by Kochava, the industry's first true Supply Performance System for premium publishers and platforms.
by Luis Rijo
Bad Bunny's Super Bowl LX halftime show attracted 128.2 million viewers, ranking fourth all-time, while setting social media records with 4 billion views and shattering Spanish-language broadcast figures.
by Luis Rijo
OpenAI begins testing ChatGPT ads at $60 CPM while Google launches AI Mode shopping ad formats, Discover gets a core update, and Spotify drops manual coding.
by Luis Rijo
Penske Media filed opposition arguments February 12 accusing Google of shattering the fundamental exchange that sustained the open internet for decades.
by Luis Rijo
New York Times Advertising partners with Magnite's DV+ platform for private marketplace mobile in-app deals as publisher's app audience doubles while CTR grows 19% year over year.
by Luis Rijo
DAX US partners with Learfield to monetize digital audio streams across collegiate basketball tournaments and football season through programmatic sales.
by Luis Rijo
Only 11% plan spending over $100 for Valentine's Day 2026 as thoughtfulness tops price concerns, with 61% undeterred by inflation, InMarket survey finds.
by Luis Rijo
BCN and Kleinanzeigen integrate European Unified ID and OpenPath to strengthen German open web advertising through privacy-compliant identity and direct supply paths.
by Luis Rijo