Malware hides in browsers as ad fraud outpaces detection
Confiant finds malware built inside browsers as MCP drops sessions, Brazil bans deepfake ads, Amazon bots dodge origin queries, and Time sells ads to bots.
PPC Land
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US Search ad spend climbs 122% to $100 million monthly, Funnel says
Facebook and Google Ads pushed US monthly spend from 45 million to 100 million since January 2024, Funnel data shows. Social budgets are closing the gap fast.
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VAB warns ACR viewing data needs opt-in, STB skews to richer homes
Five collection methods carry distinct limits, from opt-in gaps to income skew, VAB tells video buyers. Panel bias and dataset scale remain open questions.
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CIMM outlines six steps to stop AI from distorting ad budgets
The industry group's new paper says unclear MMM inputs could let AI systems misjudge TV and video value; six fixes target data gaps before 2027.
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SourTrade malvertising builds malware inside browsers, hits 12 countries
Confiant documents browser-side malware assembly defeating file scanning as SourTrade ads keep running through Google, Meta and X advertising infrastructure.
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Rockbot gains exclusive Vevo music videos across 50,000 venues
Six ad-free channels launch first, spanning restaurants, gyms and retailers among 50,000 sites, dayparted by mood. More Vevo programming is expected to follow.
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ShowHeroes brings Whale TV homescreen ads to programmatic in 9 markets
Nine European and Latin American markets gain automated buying access to Whale TV's homescreen inventory across 47.5 million connected TV households worldwide.
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Brazil bans paid ads for deepfakes in final 72 hours before elections
New ANPD study documents deepfake advertising fraud using Gisele Bundchen's image that moved R$20 million before arrests. Global labeling rules now converge.
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MCP forces ad tech to rebuild agent servers as sessions disappear
Six proposals strip sessions from every protocol call, ending sticky routing MCP servers relied on since 2024, forcing ad tech builders into a migration window.
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Amazon Alexa dodges 'made in USA' queries, Khan-linked report finds
Amazon and Walmart bots dodge origin data even after FTC scrutiny. A Khan-founded policy center tested both agents on July 30, finding inconsistent answers.
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Prime Video gains exclusive NHL Wednesday nights for 12 years in Canada
Sportsnet keeps over 500 national games yearly while Prime absorbs at least 26, reshaping how Canadian broadcasters split NHL streaming rights through 2038.
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IAB Polska guide forces 3-way split on political ad duties in Poland
Publishers, agencies and ad-tech vendors now get a three-role classification map under Regulation 2024/900. Pending EDPB targeting rules could still reshape it.
