Fire TV users pick Alexa's top result 40% more often with Alexa+
Every US Fire TV device now carries Amazon's AI assistant at no cost, Prime or not, and conversation volume runs near double. What happens to ad discovery?
PPC Land
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ChatGPT users in the UK gain their 1250 Experian credit score
Experian says 62% of regular ChatGPT users turn to AI for money goals, and 8 in 10 UK credit card applications run on its data. Can marketers follow them in?
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AAMP and AdCP overlap on 13 functions, IAB Tech Lab COO says
Shailley Singh assessed seven published claims about the rival agentic ad standards and called most of them incorrect. Buyers still face a two-stack choice.
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Facebook outranks Yelp 43% to 22% among 30-44 auto review readers
Review readers reach Google at 74% to 87% in every age band, while search discovery falls from 48% under 30 to 15% past 60. Which customers never get asked?
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Google Ads API v25.1 gains 24 lift metrics, allowlist only
Read-only lift resources expose study configs and flight dates, while BenchmarksService adds category filters and share of voice. Who gets access, and when?
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Google kills euro check payouts for AdSense, change spotted 11 days late
Publishers on euro checks lost the option on August 7, 2026, and the Help Center note surfaced only on August 18. Dollar checks, EFT, SEPA and wire remain open.
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MS NOW charges $7.99 a month for its first paid membership
Introductory pricing runs $39.99 for a full year through Sept. 30, half the $79.99 annual rate. Versant is testing whether cable news fandom converts to paid.
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Only 6% of marketers act on in-platform AI recommendations, StackAdapt finds
Comfort with AI slides from 90% for suggestions to 50% for autonomy, and 19% have tools fully integrated. Brand risk leads barriers. What unlocks delegation?
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Amazon Prime Air targets 500 US towns by end of 2026, up from 11 sites
Each drone site covers about 175 square miles, and 60% of top-selling items qualify at under 5 pounds. What the sixfold target leaves undisclosed matters most.
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Deutsche Bahn sets a 5-day notice rule for press filming inside its trains
Employees clear a separate stack: image-rights consent, works council rules, an employer ban. One rail creator with 68,700 subscribers has stopped filming.
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Explaining engaged view
Engaged view is non-click conversion credit for video ads: a viewer watches a qualifying portion, does not click, converts later, and the ad still gets credit.
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Explaining DNT
DNT is the Do Not Track HTTP header, a one-character browser opt-out that sites were free to ignore. How it worked, why it collapsed, and what replaced it.
