Galderma gains 9x conversion likelihood from three-format Amazon test
Prime Video, DSP and sponsored ads lifted consideration 4.5% on a budget the brand calls small, yet Chemist Warehouse still takes the larger share of spend.
PPC Land
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Metcash warns 800-screen retail media loses brand dollars to incrementality
Total Tools draws 85% of sales from professional trades, an audience brands rarely reach. Panellists say one-metric measurement caps what networks can charge.
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Retail media's $2bn Australian market faces measurement gap, IAB summit told
Seven in 10 advertisers plan to raise retail media budgets, yet 85% of Australian sales still occur in store. Proof of incrementality now sets the ceiling.
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IAB Australia: retail media faces metrics gap as 60% of buyers lift spend
Only 22% of retail media networks rate their own offering advanced, and 56% of buyers keep trade and media budgets apart. Can standard metrics unlock growth?
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Chemist Warehouse gains 220% more AI Overview appearances in a quarter
News Australia drove a 46% rise in retailer brand mentions across ChatGPT and Google AI Mode in five months, yet no framework links those citations to sales.
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Google lets some PMax advertisers switch off search partners and display
Performance Max advertisers in a limited Google alpha can now exclude search partners and display, while household income exclusions surfaced on July 27, 2026.
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Amazon's search bar loses to chat as 75% think about shopping weekly
Uber sells Bunnings lawnmowers in under 30 minutes and Criteo ties basket-size gains to feed depth. Sydney panel maps where retail media growth moves next.
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Meta faces 3% turnover fines in 5 days as it signs EU AI content code
Markus Reinisch confirmed the signature 6 days after the EU presumption deadline, reversing a 2025 refusal. Who now carries the visible labelling duty on ads?
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RedCircle turns AI on programmatic ads after cutting read errors 75%
Sex toy creative arrived tagged Shopping and political ads dodged category blocks. Publishers gain automatic checks in seconds, but only on one host platform.
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AI slop wins premium grades 70% of the time, TAG and ANA analysis finds
Slop inventory posts a 0.05% invalid traffic rate against 0.32% for clean supply and commands a $7.08 TrueCPM. Verification metrics now flag the wrong risk.
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Yelp Host adds OpenTable as call volume gains 38% a month since launch
Counter-service restaurants get voice ordering piped into Toast, Square and Clover tills at $249 a month, with zero commission. Can delivery apps match that?
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YouTube gains 0.4 points to 13.8% of US TV as cable drops to 20.4%
Prime Video hit a platform-best 4.5% share as streaming took 48.6% of US viewing. Nielsen still keeps Gauge data outside the currency ratings buyers trade.
