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Google launched Scenario Planner for Meridian on Feb 19, 2026, giving marketers a code-free interface to run real-time budget scenarios and ROI estimates with its open-source MMM.
by Luis Rijo
Walmart's global advertising business grew 46% to nearly $6.4 billion in FY26, with Walmart Connect up 41% in Q4, VIZIO triple-digit gains, and Sparky driving higher basket values.
by Luis Rijo
Viaplay Group secured all broadcast rights to the EFL Championship across every Nordic market in a new multi-year deal running until 2028, covering all matches live.
by Luis Rijo
Germany's BVDW calls for media literacy and risk-based age verification to protect minors online, backed by a Civey survey of 2,500 people conducted February 3-4, 2026.
by Luis Rijo
Amazon limits OTDR deactivation to worst-performing seller-fulfilled listings from February 28, 2026, replacing blanket account penalties with targeted enforcement. 158 chars
by Luis Rijo
LiveRamp partners with Scowtt to integrate predictive AI models using first-party CRM data, promising 40%+ ROAS gains across major ad platforms and programmatic destinations.
by Luis Rijo
The authorization clause buried in the support contact form grants a Google specialist direct access to make changes - raising questions about consent and accountability in advertiser relationships.
by Luis Rijo
ChatGPT serves first confirmed brand ads at $60 CPM; Dentsu and WPP exit Trade Desk OpenPath; Google Demand Gen targeting shifts; Omnicom posts $17.5B year.
by Luis Rijo
Google launched Scenario Planner for Meridian on Feb 19, 2026, giving marketers a code-free interface to run real-time budget scenarios and ROI estimates with its open-source MMM.
by Luis Rijo
JWX launched Vertical Video on February 19, 2026, giving publishers a one-line JavaScript tool to create swipeable, social-like experiences on owned properties amid search traffic declines.
Walmart's global advertising business grew 46% to nearly $6.4 billion in FY26, with Walmart Connect up 41% in Q4, VIZIO triple-digit gains, and Sparky driving higher basket values.
ChatGPT serves first confirmed brand ads at $60 CPM; Dentsu and WPP exit Trade Desk OpenPath; Google Demand Gen targeting shifts; Omnicom posts $17.5B year.
Meta integrates Manus AI into Ads Manager after its December 2025 acquisition, giving advertisers autonomous agent tools for audience research, reporting, and campaign analysis.
Starting March 2026, Google Ads converts Lookalike segments in Demand Gen from strict targeting constraints to audience suggestions, reshaping advertiser control over audience boundaries.
The Trump administration is pressuring Utah Republican Rep. Doug Fiefia to abandon HB286, a bill targeting frontier AI developers with revenue above $500M.
European Commission opens formal DSA proceedings against Shein over illegal products, addictive design, and recommender opacity, affecting 145 million EU shoppers.
Google admits opting out of AI Overviews without losing search visibility is a massive engineering task, as the FT signs a new AI content licensing deal.
Google launched Scenario Planner for Meridian on Feb 19, 2026, giving marketers a code-free interface to run real-time budget scenarios and ROI estimates with its open-source MMM.
by Luis Rijo
Walmart's global advertising business grew 46% to nearly $6.4 billion in FY26, with Walmart Connect up 41% in Q4, VIZIO triple-digit gains, and Sparky driving higher basket values.
by Luis Rijo
Viaplay Group secured all broadcast rights to the EFL Championship across every Nordic market in a new multi-year deal running until 2028, covering all matches live.
by Luis Rijo
Germany's BVDW calls for media literacy and risk-based age verification to protect minors online, backed by a Civey survey of 2,500 people conducted February 3-4, 2026.
by Luis Rijo
Amazon limits OTDR deactivation to worst-performing seller-fulfilled listings from February 28, 2026, replacing blanket account penalties with targeted enforcement. 158 chars
by Luis Rijo
LiveRamp partners with Scowtt to integrate predictive AI models using first-party CRM data, promising 40%+ ROAS gains across major ad platforms and programmatic destinations.
by Luis Rijo
The authorization clause buried in the support contact form grants a Google specialist direct access to make changes - raising questions about consent and accountability in advertiser relationships.
by Luis Rijo
ChatGPT serves first confirmed brand ads at $60 CPM; Dentsu and WPP exit Trade Desk OpenPath; Google Demand Gen targeting shifts; Omnicom posts $17.5B year.
by Luis Rijo