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Nearly half of brands have raised PR budgets due to AI search, but most still fail to connect earned media to sales, a 2026 survey of 858 professionals finds.
by Luis Rijo
Reddit today launched Dual Attribution beta, Max campaigns for apps, and App Event Optimization GA - 17% lower CPA and 27% more conversions in early tests.
by Luis Rijo
Google today expanded Asset Studio with Gemini Omni multimodal video, natural language briefs, and 1-Click Creative Testing, rolling out globally this summer.
by Luis Rijo
Google today expanded UCP to hotel booking, food delivery, Canada, Australia and the UK, adding Affirm, Klarna, and multi-item cart support to agentic checkout.
by Luis Rijo
Google today announced new Demand Gen features at GML 2026: Maps inventory, automotive product feeds, AI-assisted campaign setup, and new checkout markets.
by Luis Rijo
Google today launched Ask Advisor at GML 2026, a unified Gemini AI agent spanning Google Ads, Analytics, Merchant Center, and DV360 for marketers globally.
by Luis Rijo
Google is testing Conversational Discovery ads and Highlighted Answers in AI Mode, plus AI-powered Shopping ads and Business Agent for Leads in standard Search.
by Luis Rijo
Google integrates Meridian MMM into Analytics 360 and introduces Qualified Future Conversions at GML 2026, linking ad spend to predicted future sales via Gemini
by Luis Rijo
Nearly half of brands have raised PR budgets due to AI search, but most still fail to connect earned media to sales, a 2026 survey of 858 professionals finds.
by Luis Rijo
Reddit today launched Dual Attribution beta, Max campaigns for apps, and App Event Optimization GA - 17% lower CPA and 27% more conversions in early tests.
Google today launched Ask Advisor at GML 2026, a unified Gemini AI agent spanning Google Ads, Analytics, Merchant Center, and DV360 for marketers globally.
Google opens the WebMCP origin trial in Chrome 149, letting websites expose structured tools to AI agents instead of leaving them to parse pixels and DOMs.
Advertisers warn Google's AI Max routes specific product searches to generic landing pages, fueling frustration before the DSA shutdown set for September 2026.
Google on May 19 upgraded AI Mode with Gemini 3.5 Flash, information agents, generative UI, agentic booking, and Personal Intelligence across 200 countries.
Data centers supported 5.5 million US jobs and $927bn in GDP in 2024, PwC finds - while E3 finds no clear evidence they raised electricity bills for households.
ICO advises UK government to ease PECR regulation 6 consent rules for low-risk online ads, covering contextual targeting, frequency capping and measurement.
iPullRank's Mike King argues Google's AI search guide protects platform interests, dismissing GEO, chunking, and multi-platform SEO strategies in May 2026.
Nearly half of brands have raised PR budgets due to AI search, but most still fail to connect earned media to sales, a 2026 survey of 858 professionals finds.
by Luis Rijo
Reddit today launched Dual Attribution beta, Max campaigns for apps, and App Event Optimization GA - 17% lower CPA and 27% more conversions in early tests.
by Luis Rijo
Google today expanded Asset Studio with Gemini Omni multimodal video, natural language briefs, and 1-Click Creative Testing, rolling out globally this summer.
by Luis Rijo
Google today expanded UCP to hotel booking, food delivery, Canada, Australia and the UK, adding Affirm, Klarna, and multi-item cart support to agentic checkout.
by Luis Rijo
Google today announced new Demand Gen features at GML 2026: Maps inventory, automotive product feeds, AI-assisted campaign setup, and new checkout markets.
by Luis Rijo
Google today launched Ask Advisor at GML 2026, a unified Gemini AI agent spanning Google Ads, Analytics, Merchant Center, and DV360 for marketers globally.
by Luis Rijo
Google is testing Conversational Discovery ads and Highlighted Answers in AI Mode, plus AI-powered Shopping ads and Business Agent for Leads in standard Search.
by Luis Rijo
Google integrates Meridian MMM into Analytics 360 and introduces Qualified Future Conversions at GML 2026, linking ad spend to predicted future sales via Gemini
by Luis Rijo