CTV lifts paid search conversions 22.3%, Lifesight report finds
Paid social gained 8.5% in the same analysis, while one anonymized test returned 3.03x incremental ROAS - mostly from existing buyers. Who really caused it?
PPC Land
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Mediavine names advocacy director as Google page views fall 34%
Cyd Converse takes a newly created post spanning 18,000 publisher sites, inheriting the Uplift and Shine programmes. Can advocacy change what platforms decide?
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Basis blocks podcast episodes, not whole shows, before bids are placed
Barometer's AI reads full transcripts and audio pre-release across Spotify, SiriusXM, NPR and Acast, tagged to IAB Taxonomy 3.0. Does granularity widen reach?
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For the person who reads release notes before coffee
Sixteen terms, four groups of four, drawn from the parts of the job that changed most in the last decade. The hardest group rewards a long memory.
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The daily grid for anyone who bills by the thousand
Sixteen terms, four groups of four. Friday's grid runs hard, and one group turns on a second meaning that has nothing to do with advertising.
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The ad tech glossary with the definitions taken out
Sixteen ad tech terms sort into four groups of four. Several tiles look like they belong to a group they do not, and that is the whole puzzle.
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Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3%
Programmatic screens grew 45% in the quarter for German buyers, while the data unit's earnings fell 43.6%. Full-year guidance holds, but can digital carry it?
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Yomiuri and Asahi gain cryptographic IDs as fake clones of their sites spread
Dentsu is signing its own Japanese ad buys with the same credential, and OP-CIP wants 50 organizations running it by early 2027. Will browser makers follow?
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Google's SerpApi case forces its licensing deals into the open
Two partners stay unnamed only until discovery opens; the court already located the records inside Google. Binding US and EU data orders complete the squeeze.
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Google puts ad group targets in scope for the August 17 bidding change
Marvin rules out any benefit for campaigns already missing targets, and unconstrained accounts see nothing move. Which targets get reset before Monday, Aug 17?
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Brazil gives Discord 3 days to halt Go Live for all local users
Regulator cites a 54% jump in complaints and a March encryption change that cut detection. Sanctions reach R$50 million per infraction if the deadline slips.
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AI Max shows 72% more invalid traffic in retail search, Lunio finds
Lunio found retail AI Max search campaigns carry 72% more invalid traffic and 68% of all invalid clicks. Google converts broad match ads on September 1, 2026.
