Nielsen reports 46 billion minutes of women's sports consumed in 2025, with record WNBA, NWSL, tennis, and Olympics viewership reshaping ad strategies.
by Luis Rijo
RTB House launches rtb.com on March 4, 2026 - a self-service programmatic platform for SME ecommerce brands using Deep Learning, with no minimum budgets.
JCDecaux retained its exclusive advertising contract with Melbourne's Yarra Trams on March 5, 2026, securing up to 14 years with major digital expansion plans.
Google is adding AI-generated voice-over to Performance Max video ads using advertiser headlines and descriptions, with an opt-out deadline of March 20, 2026.
Australia's internet advertising market grew 11.5% to $18.4bn in 2025, with video surging 19.8% and social video up 35.1%, per IAB Australia and PwC data.
US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth.
Anthropic filed a federal lawsuit today challenging a presidential ban on its Claude AI and a national security supply chain designation that threatens hundreds of millions in contracts.
Amazon Multi-Channel Fulfillment launches a dedicated German-language website, offering D2C brands EU-wide delivery in 1-3 days with no long-term contracts.
ChatGPT's first ad tech partner, Netflix's Conversion API, The Trade Desk's margin scrutiny, Google's TCF v2.3 enforcement, and search volatility defined this week.