TikTok today updated Market Scope with e-commerce, tentpole, and theatrical modules, and launched Brand Consideration Ads, its first mid-funnel ad objective.
by Luis Rijo
TikTok launches Attribution Portfolio on May 13 with GA4 integration, Assisted Conversion data, and four tools measuring full-funnel ROI beyond last-click.
Amazon today launched Alexa for Shopping, merging Rufus and Alexa+ into a single AI assistant for U.S. customers on the Shopping app, website, and Echo Show.
Google's Data Manager API v1.6 adds store sales ingestion to Google Ads and expands Analytics event support across web and app data streams - released May 7.
A beauty creator with eight years on YouTube explains how product tagging, timestamps, and holiday planning drive affiliate sales through YouTube Shopping.
Google sales reps send unsolicited commercial emails to advertisers without a CAN-SPAM-compliant opt-out, a specialist publicly alleges on LinkedIn in 2026.
Stater Bros. partners with In-Store Marketplace and Mood Media to launch programmatic audio across 165 stores, with digital screens planned for later in 2026.
DSP concentration hits 85%, Google moves UCP checkout into main Search, Yango faces a 100M euro GDPR fine, and vibe-coded apps spill ad data this week.
Google's UCP checkout has left AI Mode and now appears in main search results, letting shoppers buy Wayfair listings using Google Pay without leaving Google.