JCDecaux wins 15-year Hamburg contract covering 2,200 bus shelters
Hamburg Parliament votes in September on a partnership dating to 1982. Wall adds 400 shelters, 100 with green roofs. Germany trades 42.7% of its digital OOH.
PPC Land
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Retailers on AI Max face 72% more invalid traffic, Lunio finds
Google Shopping invalid clicks reached 7.51% in Q2 2026, roughly one in thirteen. A retailer spending $10m a year wastes $500,000. What happens at the Q4 peak?
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Google adds Granola to Gemini 12 days after it was sued over secret recording
Otter.ai, Wix, Ticketmaster and ten more arrive within weeks, joining a documented roster of 41 apps, most US-only. Which service captures the default slot?
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Google rewrites YouTube and Discover ad rules for a second time in 11 months
Change log entry of August 11 leaves masthead, election ad and clickbait rules as written. Enforcement stays untouched. So what actually moved on the page?
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Google faces French complaint as AI summaries cut traffic up to 38%
Publishers invoke 2022 commitments that bind Google until July 2027, filed 20 days after AI Overviews reached France. Will the Autorité reopen negotiations?
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SEGA cuts CPM 44% using Bannerflow social dynamic ads
Production time fell from three weeks to one across seven markets and CPC dropped 14%. Self-reported gains land as just 22.5% of marketers automate creative.
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Influencer reviews lose to peer posts by 2x in US buying, Reddit finds
UK gap runs closer to 2.5x, while 60% of US Reddit users trust the platform over family when checking AI picks. Does commissioned research settle the point?
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New York Times journalism costs $2bn a year. AI reads it for nothing
Kopit Levien set a $2bn annual production cost against AI compute budgets. A bot disclosure bill, curation's quiet death and token caps followed within days.
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FinCEN drops US ownership filings, cutting $9bn a year in compliance costs
Only foreign-formed entities still file, roughly 11,667 a year, and records already lodged by US persons are deleted. What now verifies who owns an advertiser?
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Amazon DSP gains publisher-hosted creatives for GAM deals in 33 markets
Self-service buyers get the option inside third party display and video creatives, reaching publishers that host ad assets themselves. Which ones open first?
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Skai and Innovid gain Reddit ad buying through completed API integrations
Reddit posted $762 million in quarterly ad revenue on July 30, and its buying-tool partner list now runs from Sprinklr in 2024 to Pacvue. What is still missing?
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YouTube cuts Shorts pay for channels under 10M views from February 2027
Creator Pool earnings switch to a rolling 90-day test, and entry for new applicants doubles to 20 million views. Targeted Shorts ads pay a direct 45% share.
