Announcement
DOOH   -   May 20, 2026 Raley's and Grocery TV bring in-store retail media to 208 Western stores
Grocery TV digital screen displaying a Land O'Lakes ad inside a Raley's store

The Raley's Companies and Grocery TV launch an in-store retail media network across 208 stores in California, Nevada, and Arizona, spanning six grocery banners.

by Luis Rijo
Data   -   May 20, 2026 Fluent wins Backpack Media deal to monetise student life-stage data
Fluent wins Backpack Media deal to monetise student life-stage data

Fluent, Inc. selected as commerce media partner for Backpack Media by Sallie, combining first-party student life-stage data with AI-powered yield optimisation.

by Luis Rijo
Retail   -   May 20, 2026 Google's Universal Cart may quietly kill coupon and deal sites
Before/after flow diagram showing Google Universal Cart replacing coupon sites in shopping journey

Launched at Google I/O on May 19, Universal Cart tracks price drops and automatically surfaces deals - putting coupon and deal aggregator sites at real risk.

by Luis Rijo
AI   -   May 20, 2026 AI search is pushing 44.8% of brands to spend more on PR
Bar chart: 44.8% of brands raised PR budgets for AI search, only 6.1% integrate insights into sales

Nearly half of brands have raised PR budgets due to AI search, but most still fail to connect earned media to sales, a 2026 survey of 858 professionals finds.

by Luis Rijo
Social   -   May 20, 2026 Reddit rolls out dual attribution and Max campaigns for app advertisers
Reddit Ads Manager Top Audience Personas panel showing three AI-clustered audience segments

Reddit today launched Dual Attribution beta, Max campaigns for apps, and App Event Optimization GA - 17% lower CPA and 27% more conversions in early tests.

by Luis Rijo
Display   -   May 20, 2026 Asset Studio gets Gemini Omni and 1-click creative testing at GML 2026
Asset Studio 1-Click Creative Testing interface showing control and treatment arms in Google Ads.

Google today expanded Asset Studio with Gemini Omni multimodal video, natural language briefs, and 1-Click Creative Testing, rolling out globally this summer.

by Luis Rijo
Retail   -   May 20, 2026 Google expands UCP to hotels, food delivery, and three new countries
UCP partner logos: DoorDash, Uber Eats, Booking.com, Hilton, Marriott, Expedia, and more

Google today expanded UCP to hotel booking, food delivery, Canada, Australia and the UK, adding Affirm, Klarna, and multi-item cart support to agentic checkout.

by Luis Rijo
Display   -   May 20, 2026 Google's Demand Gen gets Maps, automotive feeds, and AI campaign creation
Demand Gen prefill interface showing recommended and other available source campaigns list

Google today announced new Demand Gen features at GML 2026: Maps inventory, automotive product feeds, AI-assisted campaign setup, and new checkout markets.

by Luis Rijo
Grocery TV digital screen displaying a Land O'Lakes ad inside a Raley's store
DOOH   -   May 20, 2026 Raley's and Grocery TV bring in-store retail media to 208 Western stores

The Raley's Companies and Grocery TV launch an in-store retail media network across 208 stores in California, Nevada, and Arizona, spanning six grocery banners.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 9920 Articles
DOOH   -   May 20, 2026 Raley's and Grocery TV bring in-store retail media to 208 Western stores
Grocery TV digital screen displaying a Land O'Lakes ad inside a Raley's store

The Raley's Companies and Grocery TV launch an in-store retail media network across 208 stores in California, Nevada, and Arizona, spanning six grocery banners.

by Luis Rijo
Data   -   May 20, 2026 Fluent wins Backpack Media deal to monetise student life-stage data
Fluent wins Backpack Media deal to monetise student life-stage data

Fluent, Inc. selected as commerce media partner for Backpack Media by Sallie, combining first-party student life-stage data with AI-powered yield optimisation.

by Luis Rijo
Retail   -   May 20, 2026 Google's Universal Cart may quietly kill coupon and deal sites
Before/after flow diagram showing Google Universal Cart replacing coupon sites in shopping journey

Launched at Google I/O on May 19, Universal Cart tracks price drops and automatically surfaces deals - putting coupon and deal aggregator sites at real risk.

by Luis Rijo
AI   -   May 20, 2026 AI search is pushing 44.8% of brands to spend more on PR
Bar chart: 44.8% of brands raised PR budgets for AI search, only 6.1% integrate insights into sales

Nearly half of brands have raised PR budgets due to AI search, but most still fail to connect earned media to sales, a 2026 survey of 858 professionals finds.

by Luis Rijo
Social   -   May 20, 2026 Reddit rolls out dual attribution and Max campaigns for app advertisers
Reddit Ads Manager Top Audience Personas panel showing three AI-clustered audience segments

Reddit today launched Dual Attribution beta, Max campaigns for apps, and App Event Optimization GA - 17% lower CPA and 27% more conversions in early tests.

by Luis Rijo
Display   -   May 20, 2026 Asset Studio gets Gemini Omni and 1-click creative testing at GML 2026
Asset Studio 1-Click Creative Testing interface showing control and treatment arms in Google Ads.

Google today expanded Asset Studio with Gemini Omni multimodal video, natural language briefs, and 1-Click Creative Testing, rolling out globally this summer.

by Luis Rijo
Retail   -   May 20, 2026 Google expands UCP to hotels, food delivery, and three new countries
UCP partner logos: DoorDash, Uber Eats, Booking.com, Hilton, Marriott, Expedia, and more

Google today expanded UCP to hotel booking, food delivery, Canada, Australia and the UK, adding Affirm, Klarna, and multi-item cart support to agentic checkout.

by Luis Rijo
Display   -   May 20, 2026 Google's Demand Gen gets Maps, automotive feeds, and AI campaign creation
Demand Gen prefill interface showing recommended and other available source campaigns list

Google today announced new Demand Gen features at GML 2026: Maps inventory, automotive product feeds, AI-assisted campaign setup, and new checkout markets.

by Luis Rijo
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