Explaining Demand Gen
Demand Gen is Google's visual campaign type for image and video ads on YouTube, Discover, Gmail, Maps and the Display Network. Mechanics, history, disputes.
PPC Land
Posts
Previous Posts-
-
Google wins bankrupt Spirit Airlines data for $10 million
Mercor.io bid $7.5 million and lost. Assets cover 100 million emails, 30 million lines of code and 7.5 billion transactions. Judge rules on the sale August 19.
-
Spotify editors gain public profiles as Playlist Notes reach 6 markets
User notes ship on iOS and Android in more than 100 markets, against an editor rollout in only six. Named playlists double as Sponsored Playlist inventory.
-
Explaining doorway pages
Doorway pages are sets of near identical pages built to rank for similar queries and funnel visitors elsewhere. Google renamed the policy doorway abuse in 2024.
-
Explaining campaign
Campaign is the container an ad platform uses to hold budget, objective, bidding strategy and delivery rules, sitting between the account and the ad group.
-
Explaining flight
Flight is the start and end date range in which a campaign may serve. Pacing maths, budget caps, makegoods and cancellation rights all hang off those two dates.
-
Explaining PMax
PMax, short for Performance Max, is the Google Ads campaign type buying across every Google surface from one campaign. How it works, and where it is contested.
-
Google pushes budget-capped campaigns back up to target CPA
Google began lifting budget-capped Target CPA and ROAS campaigns toward their stated targets on August 17, across Search, Shopping, Travel and Performance Max.
-
The search channel has two dialects and one glossary
A grid of sixteen terms drawn from the paid and organic sides of search, where one group has nothing to do with advertising until you look at it twice.
-
Explaining YouTube Views
YouTube views count how many times a video was played. From August 24, 2026 the counter fires on the first frame across every format, inflating public totals.
-
YouTube makes a view an impression across all formats from August 24
YouTube counts views from the first frame across Shorts, long-form and live streams on August 24. Public counters inflate. Creator pay stays on engaged views.
-
Similarweb opens AI ad data as 26% of ChatGPT replies carry sponsored ads
Nearly 30% of ad-eligible Google AI Mode queries now show ads, yet advertisers cannot segment them in Google Ads reporting. Can a vendor panel close that gap?
