AI Why greed, not technology, blocks programmatic advertising reform Advertising veterans warn new AI protocol ignores fraud risks while major platforms resist adoption that threatens vendor lock-in profits.
Retail eBay brings back auctions with live shopping in Germany eBay launched its Live shopping platform in Germany on November 29, delivering real-time auctions and instant purchases through streamed events from sellers.
DOOH Adform acquires Splicky: why this DOOH deal reshapes European ad tech Adform acquires Splicky from Goldbach Group, adding DOOH capabilities and 200 clients to strengthen its position in DACH programmatic markets before December 31 close.
AI Google December update wrecks traffic as ChatGPT explores ads Google's third core update of 2025 devastated Discover traffic for news publishers during peak holiday season, while OpenAI signals advertising ambitions and major ad tech consolidation reshapes the competitive landscape.
Display Newsletter monetization shifts toward sponsorships as paid models plateau Sponsored content surpassed paid subscriptions as the dominant revenue model for email newsletters in 2025, with 77% of new publications seeking advertising partnerships compared to just 2% operating paywalls.
AI Why advertising experts say new AI protocol won't fix programmatic's biggest problem Industry veterans warn Ad Context Protocol ignores fraud risks that plagued similar standards while major platforms lack incentive to adopt it.
Data Statista CEO reveals how 2025 forced a complete business model redesign Marc Berg shared three critical lessons from leading Statista through 2025 as data became the new battleground for AI partnerships with tech giants.
Data Egypt finally implements data protection law after five-year delay Egypt issues Executive Decree 816 on November 10, 2025, establishing operational framework for 2020 personal data protection legislation with penalties up to 666,666 EGP and new obligations for international transfers.
AI Taiwan drafts AI Basic Act amid chip dominance and regulatory gaps Taiwan's Executive Yuan submitted Draft AI Basic Act on August 28, 2025, establishing governance framework for artificial intelligence development across semiconductors.
Video Lionsgate hands FreeWheel exclusive control of its FAST channel advertising Lionsgate partnered exclusively with FreeWheel on December 18, 2025, to manage its 30 U.S. FAST channels, giving ad buyers unified access to premium content.
Search Microsoft Advertising now gives exact match total control over ad auctions Microsoft confirms exact match keywords override ad rank in search auctions, fundamentally changing how advertisers compete against Performance Max campaigns.
Search SEO expert says websites lose rankings because they're doing too much SEO Lily Ray warns excessive optimization tactics now trigger Google penalties as AI content floods search results. Recovery requires sustained effort spanning years.
Audio iHeartMedia opens OTA broadcast radio to Viant's programmatic buyers Viant integrates iHeartMedia's podcast, streaming and broadcast radio inventory through Triton Digital, marking first OTA broadcast programmatic access for DSP.
AI Google's Gemini now lets users verify AI-generated video content Google introduced video verification tools within the Gemini app on December 18, 2025, letting users detect content created or edited with Google AI.
AI Adobe teams with Runway to build AI video tools for creatives Adobe partners with Runway on December 18, bringing Gen-4.5 generative video models to Firefly users while developing exclusive AI video capabilities for professionals.
Search Google's John Mueller calls SEO content "digital mulch" Google Search Analyst John Mueller endorsed criticism of formulaic SEO content on December 19, warning blogs ranking solely for search algorithms face "borrowed time."
Data Apple pauses Texas age verification rules after court injunction Apple halts Texas SB2420 implementation following district court injunction while keeping developer tools available for Utah and Louisiana laws taking effect in 2026.
AI Alexa+ gains Expedia, Yelp, Angi and Square to handle travel and home tasks Amazon extends voice assistant booking capabilities across hotels, home services, and wellness appointments coming throughout 2026, expanding agentic commerce infrastructure.
Data Looker Studio adds 15 partner connectors in year-end expansion Google expands Looker Studio Connector Gallery with 15 integrations from Supermetrics, Dataslayer, and others spanning retail media, social platforms, and CRM on December 23, 2025.
Video Nielsen and Roku deepen ties with Roku Channel becoming #2 in ad-supported TV Nielsen and Roku expand strategic partnership on December 22, integrating streaming data while revealing The Roku Channel ranks #2 in ad-supported TV time.
Video Paramount climbs to third despite losing ground year-over-year Paramount captured 8.9% of TV in November 2025 with strong monthly gains, though down from 9.3% in 2024. Netflix grew to 8.3% while YouTube leads at 12.9% share.
AI Snapchat brings AI video generation to users with new Animate It lens Snapchat launched Animate It on December 22, offering Lens+ subscribers access to prompt-based video generation powered by an internally developed AI model.
Social TikTok leads platforms in misinformation exposure, new EU study reveals Comprehensive research measuring disinformation across Facebook, Instagram, LinkedIn, TikTok, X/Twitter and YouTube finds TikTok users face highest exposure to false claims.
Data Brazil's data watchdog adds child protection to enforcement agenda ANPD approves priority enforcement map including child safety online following Digital Statute passage while postponing consent rules and governance frameworks.
Data Belgian data watchdog targets adtech with sweeping enforcement strategy Belgium's privacy regulator is shifting enforcement resources toward large-scale advertising technology platforms and data brokers under a strategic plan announced December 23, 2025 that fundamentally reshapes how the authority approaches data protection.
