Announcement
Video   -   Feb 22, 2026 Google's Meridian gets a Scenario Planner to close the MMM usability gap
Meridian Scenario Planner response curves showing optimized vs non-optimized budget by channel.

Google launched Scenario Planner for Meridian on Feb 19, 2026, giving marketers a code-free interface to run real-time budget scenarios and ROI estimates with its open-source MMM.

by Luis Rijo
Retail   -   Feb 22, 2026 Walmart Connect hits 41% growth as ad business nears $6.4B
Walmart Connect

Walmart's global advertising business grew 46% to nearly $6.4 billion in FY26, with Walmart Connect up 41% in Q4, VIZIO triple-digit gains, and Sparky driving higher basket values.

by Luis Rijo
Video   -   Feb 22, 2026 Viaplay locks all EFL Championship rights in Nordics until 2028
EFL Championship football under Nordic winter floodlights, Viaplay streaming rights until 2028.

Viaplay Group secured all broadcast rights to the EFL Championship across every Nordic market in a new multi-year deal running until 2028, covering all matches live.

by Luis Rijo
Social   -   Feb 22, 2026 BVDW pushes education over bans for child safety online
Child using a tablet in the dark, surrounded by glowing shields and books symbolizing online safety.

Germany's BVDW calls for media literacy and risk-based age verification to protect minors online, backed by a Civey survey of 2,500 people conducted February 3-4, 2026.

by Luis Rijo
Retail   -   Feb 22, 2026 Amazon narrows OTDR enforcement: only worst listings face deactivation from Feb 28
Single flagged box isolated under red light on warehouse conveyor while others move freely.

Amazon limits OTDR deactivation to worst-performing seller-fulfilled listings from February 28, 2026, replacing blanket account penalties with targeted enforcement. 158 chars

by Luis Rijo
Data   -   Feb 22, 2026 LiveRamp and Scowtt bet on CRM signals to fix ad optimization
LiveRamp and Scowtt bet on CRM signals to fix ad optimization

LiveRamp partners with Scowtt to integrate predictive AI models using first-party CRM data, promising 40%+ ROAS gains across major ad platforms and programmatic destinations.

by Luis Rijo
Search   -   Feb 22, 2026 Google Ads support form quietly asks advertisers to hand over account control
Google Ads support form authorization clause granting specialists direct account access.

The authorization clause buried in the support contact form grants a Google specialist direct access to make changes - raising questions about consent and accountability in advertiser relationships.

by Luis Rijo
AI   -   Feb 22, 2026 ChatGPT, Trade Desk, Google: ad industry's fault lines widen in one week
Three suited executives face a foggy wall as ad industry power shifts reshape digital advertising.

ChatGPT serves first confirmed brand ads at $60 CPM; Dentsu and WPP exit Trade Desk OpenPath; Google Demand Gen targeting shifts; Omnicom posts $17.5B year.

by Luis Rijo
Meridian Scenario Planner response curves showing optimized vs non-optimized budget by channel.
Video   -   Feb 22, 2026 Google's Meridian gets a Scenario Planner to close the MMM usability gap

Google launched Scenario Planner for Meridian on Feb 19, 2026, giving marketers a code-free interface to run real-time budget scenarios and ROI estimates with its open-source MMM.

by Luis Rijo
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Video   -   Feb 22, 2026 Google's Meridian gets a Scenario Planner to close the MMM usability gap
Meridian Scenario Planner response curves showing optimized vs non-optimized budget by channel.

Google launched Scenario Planner for Meridian on Feb 19, 2026, giving marketers a code-free interface to run real-time budget scenarios and ROI estimates with its open-source MMM.

by Luis Rijo
Retail   -   Feb 22, 2026 Walmart Connect hits 41% growth as ad business nears $6.4B
Walmart Connect

Walmart's global advertising business grew 46% to nearly $6.4 billion in FY26, with Walmart Connect up 41% in Q4, VIZIO triple-digit gains, and Sparky driving higher basket values.

by Luis Rijo
Video   -   Feb 22, 2026 Viaplay locks all EFL Championship rights in Nordics until 2028
EFL Championship football under Nordic winter floodlights, Viaplay streaming rights until 2028.

Viaplay Group secured all broadcast rights to the EFL Championship across every Nordic market in a new multi-year deal running until 2028, covering all matches live.

by Luis Rijo
Social   -   Feb 22, 2026 BVDW pushes education over bans for child safety online
Child using a tablet in the dark, surrounded by glowing shields and books symbolizing online safety.

Germany's BVDW calls for media literacy and risk-based age verification to protect minors online, backed by a Civey survey of 2,500 people conducted February 3-4, 2026.

by Luis Rijo
Retail   -   Feb 22, 2026 Amazon narrows OTDR enforcement: only worst listings face deactivation from Feb 28
Single flagged box isolated under red light on warehouse conveyor while others move freely.

Amazon limits OTDR deactivation to worst-performing seller-fulfilled listings from February 28, 2026, replacing blanket account penalties with targeted enforcement. 158 chars

by Luis Rijo
Data   -   Feb 22, 2026 LiveRamp and Scowtt bet on CRM signals to fix ad optimization
LiveRamp and Scowtt bet on CRM signals to fix ad optimization

LiveRamp partners with Scowtt to integrate predictive AI models using first-party CRM data, promising 40%+ ROAS gains across major ad platforms and programmatic destinations.

by Luis Rijo
Search   -   Feb 22, 2026 Google Ads support form quietly asks advertisers to hand over account control
Google Ads support form authorization clause granting specialists direct account access.

The authorization clause buried in the support contact form grants a Google specialist direct access to make changes - raising questions about consent and accountability in advertiser relationships.

by Luis Rijo
AI   -   Feb 22, 2026 ChatGPT, Trade Desk, Google: ad industry's fault lines widen in one week
Three suited executives face a foggy wall as ad industry power shifts reshape digital advertising.

ChatGPT serves first confirmed brand ads at $60 CPM; Dentsu and WPP exit Trade Desk OpenPath; Google Demand Gen targeting shifts; Omnicom posts $17.5B year.

by Luis Rijo
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