IAB unites 17 markets in creator week as US spend hits $43.9bn
Roughly 50 million of the world's 200 million creators now work professionally, and IAB wants shared rules. Can 45 national bodies actually align buying cycles?
PPC Land
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Google blocks mixed gambling accounts and forces one application per country
Separate accounts now required for online gambling and social casino certification. Affiliates must confirm in footers that all outbound links are licensed.
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Google puts Adelaide attention scores into DV360 bidding from mid-July
Attention Units move from post-campaign reports into live bid decisions for DV360 buyers. Amazon DSP got the same signal in June. Which DSP holds the edge?
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Google Ads API v25 kills two lifecycle goal resources, forcing code rewrites
Removed CustomerLifecycleGoal and CampaignLifecycleGoal break automated goal configuration. Five features land, including Shorts likes and comments in reports.
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Bauer Media France exits ad sales as Azerion absorbs its entire team
Publisher of Tele 7 Jours and Maxi retains no in-house sales staff after a January 2026 pilot. Does full outsourcing become the norm for European magazines?
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Anti-trafficking billboards ran in 25 markets during World Cup, 600 reports followed
Nationwide push ran June to July 31 across 25 markets, timed to the World Cup. First Compass Connections deal tests whether donated inventory moves reporting.
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Culture Hive gains second SSP in 30 days as Magnite opens ClearLine to CRS
CRS reached Index Exchange on June 23, then Magnite ClearLine 28 days later. No beta outcome data published yet on whether cultural scoring truly lifts results.
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Adthena partners dentsu as UK ChatGPT CPCs swing 278% with no explanation
Three dentsu clients sit among the top nine UK ChatGPT advertisers, Adthena says, as a new Decision Intelligence product targets a costly auction blind spot.
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Yahoo DSP gains Truthset audiences rated against 30-60% data waste
Independently scored AAA-B segments match Yahoo ConnectID on a 1:1 basis across CTV, mobile and open web. Can rated data close the accuracy gap buyers face?
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The Athletic gains its first CTV home as Fubo opens 6 shows to sponsors
Six flagship shows including Rates & Barrels and NBA Daily reach living-room screens, with T Brand Studio branded video and home screen takeovers now in play.
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Reddit and USA Today face Google exit as search traffic drops 28%
Reddit's 60 million dollar Google deal expires soon as Politico and Reuters both weigh crawler blocks. What breaks in search if premium publishers walk away?
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Paramount forced to quit UIP within 13 months to win EU Warner clearance
Clearance covers 19 EEA countries and bars joint distribution with Universal or Disney for ten years. What changes now for CTV buyers and cinema operators.
