Kantar identifies AI agents, retail media hitting 1.8x better results, creator ROI demands among ten marketing trends reshaping brand strategy in 2026.
by Luis Rijo
Microsoft exposed AI crawler traffic while Netflix doubled advertising revenue and Meta completed Threads monetization during the fourth week of January 2026.
X open sources Grok-powered recommendation algorithm revealing engagement scoring mechanics, verification advantages, and 30-minute velocity windows for brands.
SerpApi files lawsuit against former contractor Zilvinas Kucinskas claiming he stole source code, customer lists, and trade secrets to build SearchApi competitor.
New research finds U.S. TV advertising market can financially support multiple competing companies that measure what people watch, but faces major challenges.
Survey of 280 news executives reveals Google Search traffic fell 38% in US, with publishers pivoting to YouTube and AI platforms while questioning industry survival.
Google VP Dan Taylor reveals why Gemini remains ad-free while AI Mode and AI Overviews monetize, addressing infrastructure costs and competitive positioning concerns.
Paul Archer, founder of brand advocacy platform Duel, argues AI automation will replace traditional influencer managers with "advocacy engineers" managing 100,000+ customer advocates.
OpenAI today confirmed advertising tests for ChatGPT's free and Go tiers starting within weeks, ending months of speculation about monetization strategy.