SEGA cuts CPM 44% using Bannerflow social dynamic ads
Production time fell from three weeks to one across seven markets and CPC dropped 14%. Self-reported gains land as just 22.5% of marketers automate creative.
PPC Land
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Influencer reviews lose to peer posts by 2x in US buying, Reddit finds
UK gap runs closer to 2.5x, while 60% of US Reddit users trust the platform over family when checking AI picks. Does commissioned research settle the point?
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New York Times journalism costs $2bn a year. AI reads it for nothing
Kopit Levien set a $2bn annual production cost against AI compute budgets. A bot disclosure bill, curation's quiet death and token caps followed within days.
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FinCEN drops US ownership filings, cutting $9bn a year in compliance costs
Only foreign-formed entities still file, roughly 11,667 a year, and records already lodged by US persons are deleted. What now verifies who owns an advertiser?
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Amazon DSP gains publisher-hosted creatives for GAM deals in 33 markets
Self-service buyers get the option inside third party display and video creatives, reaching publishers that host ad assets themselves. Which ones open first?
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Skai and Innovid gain Reddit ad buying through completed API integrations
Reddit posted $762 million in quarterly ad revenue on July 30, and its buying-tool partner list now runs from Sprinklr in 2024 to Pacvue. What is still missing?
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YouTube cuts Shorts pay for channels under 10M views from February 2027
Creator Pool earnings switch to a rolling 90-day test, and entry for new applicants doubles to 20 million views. Targeted Shorts ads pay a direct 45% share.
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YouTube Premium Lite gains 57 markets, paying creators from a 60% pool
Ads keep running on Shorts, music and search for Lite viewers, and the tier jumps from 63 markets to 120. Creators face a Jan. 31, 2027 terms deadline to sign.
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New YouTube creators face 8,000-hour bar for ad revenue from February 2027
Shorts applicants will need 20 million qualified views in 90 days, up from 10 million. Existing partners keep earning, but unsigned terms stop payouts in 2027.
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Claude text gains invisible watermarks across 5 Anthropic products
Marks travel with copied text and cover AWS, Google Cloud and Microsoft Foundry output. Detection tooling has not shipped, and older models remain unmarked.
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Honey loses 7,000 merchants as judge lets creator lawsuit proceed
Merchant count fell from about 35,000 to 28,000 and coupons from 90,000 to 50,000, trackers say. PayPal now heads into full discovery on code it once defended.
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AdRoll gains ChatGPT ad access for select SMB and B2B customers
Pilot covers only AdRoll and AdRoll ABM accounts, six months after OpenAI opened a channel that counted 7,378 advertisers in July. Where does the channel fit?
