Explaining GPTBot
GPTBot is OpenAI's training crawler for foundation models. The robots.txt token, user agent versions, published IP ranges, blocking rates and the open disputes.
PPC Land
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Explaining Applebot
Applebot is Apple's web crawler, indexing pages for Spotlight, Siri and Safari and feeding foundation model training. Three separate robots controls govern it.
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Explaining Bytespider
Bytespider is ByteDance's web crawler, gathering page content for Toutiao search and AI model training. It is among the most blocked and disputed bots online.
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Explaining Demand Gen
Demand Gen is Google's visual campaign type for image and video ads on YouTube, Discover, Gmail, Maps and the Display Network. Mechanics, history, disputes.
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Google wins bankrupt Spirit Airlines data for $10 million
Mercor.io bid $7.5 million and lost. Assets cover 100 million emails, 30 million lines of code and 7.5 billion transactions. Judge rules on the sale August 19.
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Spotify editors gain public profiles as Playlist Notes reach 6 markets
User notes ship on iOS and Android in more than 100 markets, against an editor rollout in only six. Named playlists double as Sponsored Playlist inventory.
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Explaining doorway pages
Doorway pages are sets of near identical pages built to rank for similar queries and funnel visitors elsewhere. Google renamed the policy doorway abuse in 2024.
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Explaining campaign
Campaign is the container an ad platform uses to hold budget, objective, bidding strategy and delivery rules, sitting between the account and the ad group.
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Explaining flight
Flight is the start and end date range in which a campaign may serve. Pacing maths, budget caps, makegoods and cancellation rights all hang off those two dates.
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Explaining PMax
PMax, short for Performance Max, is the Google Ads campaign type buying across every Google surface from one campaign. How it works, and where it is contested.
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Google pushes budget-capped campaigns back up to target CPA
Google began lifting budget-capped Target CPA and ROAS campaigns toward their stated targets on August 17, across Search, Shopping, Travel and Performance Max.
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The search channel has two dialects and one glossary
A grid of sixteen terms drawn from the paid and organic sides of search, where one group has nothing to do with advertising until you look at it twice.
