Apple adds 4,656 IP addresses to Applebot crawler in one update
Merj's monitor logged 21 new CIDR prefixes at 00:49, taking the published pool to 7,056 addresses. Apple has issued no statement about the capacity increase.
PPC Land
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Google today forces overperforming CPAs up across 5 campaign types
Overperformers on Target CPA and ROAS drift toward stated figures in Search, Shopping, PMax, Demand Gen and Travel. Will results read before Q4 budgets lock?
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YouTube counts views from the first frame across all formats on August 24
Engaged views stay the basis for Partner Program pay, so bigger counters will not move creator earnings. Help Center text still carries the old 30-second rule.
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Italy fines Piaggio 460,000 euros over 112 emails taken from two staff
Retention ran five years past termination and access logs six months, the Garante found. The company can now settle at half the sum inside the appeal window.
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Acemoglu says removing algorithmic feeds would break TikTok's business
MIT economist would strip ranking from feeds at Meta and TikTok, firms already facing EU addictive design findings. What happens to the ad model underneath?
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NIQ AI-native revenue gains 34% as agentic commerce product nears launch
Optiq Bridge opens retail measurement to AI agents via MCP in September, and Unlimitail is the first retail media client. Can NIQ price agent access to data?
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iHeartMedia radio profit drops 39% as programmatic revenue targets $200m
Broadcast radio revenue grew just 0.5% to $397.6 million as segment margin sank to 10.9% from 17.7%. Amazon DSP arrives in Q4. Can programmatic close the gap?
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YouTube doubles monetization thresholds and adds a rolling Shorts test
YouTube doubles Partner Program entry bars from February 2027, puts Shorts pay on a rolling 90-day test, and expands Premium Lite into 57 further markets.
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Ahrefs's Letaido claims a 40-hour audit now takes 60 minutes
Foundation's CEO says the AI workspace cut a full workweek of research to an hour. Ahrefs built it on 170 trillion pages and 439 million monthly AI prompts.
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WP Engine drops hosting requirement for Smart Search AI plugin
Once locked to WP Engine's own paying customers only, Smart Search AI now runs on any WordPress site as agencies weigh search tools against AI answer engines.
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Intentsify adds QuantumDemand to score B2B buying groups over leads
The Westwood, Massachusetts vendor pairs it with the Quantum Index, a purchase-readiness score replacing marketing qualified leads for enterprise sales teams.
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Automation took the trading desk's job, not its words
Sixteen terms, four groups of four. Most of this grid comes from the machinery of a media buy, and one group has been hiding in plain sight for years.
