Video Global ad spending hits $1.14 trillion as commerce overtakes TV WPP Media projects 8.8% growth in 2025 advertising revenue, reaching $1.14 trillion globally, with commerce surpassing TV for first time at $178.2B.
Search Google's third core update of 2025 just dropped before Christmas Google released its December 2025 core update on December 11, taking up to three weeks to roll out as website owners report ranking volatility.
DOOH NZZ moves to acquire 45% stake in APG|SGA for CHF 220 per share Swiss media company NZZ to increase APG|SGA stake from 25% to 45% through CHF 220 per share transactions with JCDecaux and Pargesa, pending shareholder approval January 2026.
Video YouTube adds inline corrections feature for published videos YouTube introduces native correction system allowing creators to add timestamped fixes to live videos through description field without re-uploading content.
AI EU regulators identify gatekeepers' AI advantages in data and infrastructure access High-Level Group paper maps Digital Markets Act interplay with AI competition as Brussels opens Google investigation on December 9, 2025, examining content usage terms.
Retail Amazon Same-Day grocery delivery reaches 2,300 cities across the U.S. Amazon expanded Same-Day Delivery for fresh groceries to over 2,300 U.S. cities by December 2025, with perishables becoming top sellers and Prime members shopping twice as often.
AI PubMatic partners with Kontext for AI chatbot advertising PubMatic and Kontext announced a partnership enabling programmatic access to advertising inventory within AI-powered chatbots and conversational interfaces.
Data Google Analytics session attribution confusion spreads among professionals Marketing professionals struggle with Google Analytics 4 session attribution mechanics as 59% incorrectly answer direct traffic question despite platform documentation errors.
AI Google clarifies AI Max attribution discrepancies as advertisers discover search term reporting anomalies Google explains AI Max search term matching now relies on inferred intent rather than raw text queries, addressing advertiser concerns about attribution transparency and keyword performance measurement.
Data Dutch authority reprimands Takeaway for Google Analytics data transfers Netherlands data protection regulator issues formal reprimand against food delivery company for transferring customer data to US through Analytics from 2020 to 2023.
Retail Sponsored products coverage climbs 7% as retailers shift to dynamic ad placement Pentaleap's H2 2025 benchmarks report reveals major retail media networks expanding keyword coverage while adopting fluid grid strategies over fixed ad slots.
Video French digital marketing sector drives €14.4bn economy with 310,000 jobs Alliance Digitale unveils economic impact study showing digital advertising industry generated 5.6 billion euros in value while maintaining innovation spending five times above automotive sector levels.
Video IAB Tech Lab releases CTV ad format standards for public comment IAB Tech Lab published six standardized CTV ad formats on December 11, opening public comment through January 31 to advance programmatic connected television advertising.
Retail November retail sales rise 4.53% as holiday spending meets forecast CNBC/NRF Retail Monitor shows November retail sales increased 4.53% year-over-year with flat monthly growth as Cyber Monday timing shifts spending patterns.
Display Unapproved peptides ads surge 208% as marketplaces see 276% sales growth LegitScript data reveals explosive growth in problematic peptides advertising across social media, e-commerce, and online ads from 2020-2025 as enforcement remains light.
AI Analyst who forecasted social media advertising predicts AI platforms will become media giants in 2026 Debra Aho Williamson predicts AI platforms including ChatGPT and Perplexity will emerge as major advertising destinations in 2026, growing faster than social networks did.
Display Google launches Nano Banana Pro image model for advertising Google introduces Nano Banana Pro, built on Gemini 3 Pro, bringing advanced image generation to Google Ads with multilingual text rendering and enhanced creative controls.
Search Google tests AI article summaries for select publishers amid traffic concerns Google launches AI-powered article overviews on December 10, 2025 for major publishers while smaller outlets face mounting traffic losses from AI features.
Data Meta settles Nigerian privacy case for $32.8 million Meta and Nigeria's data authority reach settlement after investigation into behavioral advertising practices affecting 60 million users in the West African nation.
Data Netherlands raises serious concerns about EU Digital Omnibus privacy changes Dutch government warns proposed GDPR amendments could substantially weaken data protection without effectively reducing regulatory burden for businesses.
Video Pinterest acquires tvScientific to expand into connected TV advertising Pinterest enters definitive agreement to buy CTV platform tvScientific, bringing performance advertising measurement to television screens for first time at scale.
Video YouTube TV launches genre-based plans with sports focus in 2026 YouTube TV announces over 10 genre-specific subscription packages launching early 2026, including dedicated sports plan with ESPN networks and NFL add-ons.
Search Google Search Console adds weekly and monthly aggregation views Google Search Console adds weekly and monthly data in Performance reports, addressing misaligned date comparison issues for website owners.
Search Google expands customization features as publisher partnerships enter AI era Google launches Preferred Sources globally on December 10, 2025, while piloting AI-powered article overviews with major publishers including The Guardian.
AI GenAI app spending hits $824 million as marketers adopt AI agents AppsFlyer reveals GenAI app advertising reached $824 million while 57% of marketers deploy AI agents for technical automation across $109 billion mobile market.
