Microsoft lets advertisers block ads next to 1,000 page titles
Terms apply account-wide across Audience, Search, Shopping and Performance Max campaigns. Premium Streaming is unsupported, and rollout remains incomplete.
PPC Land
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Prime Video sets Madden premiere for November 18, mid-NFL season
Cage biopic arrives on a service Amazon sized at 315 million ad-supported viewers, handing buyers a football title in November. Ad load remains undisclosed.
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Meta and TikTok lose as judge finds minors' feeds are not protected speech
Ranking by predicted engagement is not editorial judgment, the court held. California can default teen feeds to one hour, with age rules due January 1, 2027.
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Google Maps gains food ordering through Square and Toast
Ordering, hotel and event search stay US-only while transit and Gmail-linked answers go worldwide across 150 countries. Who pays for placement remains open.
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Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?
Nielsen buys DoubleVerify for $2.15 billion at $13.60 a share, taking ad verification private and folding fraud and quality checks into TV audience currency.
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BBC audio ads would raise £10m, 0.25% of licence fee income, study finds
Eighteen signatories including Global, Bauer, News UK and the Telegraph wrote to Lisa Nandy on 6 August. Two-thirds of the public oppose ads on BBC content.
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Google opens Meridian Scenario Planner beta with per-channel spend constraints
Open beta guide sets out fixed and flexible budget targets, spend bound formulas and a $150M demo. Saved dashboards run on the owner's own data access rights.
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Apple forces 4+ rating on App Store creative assets arriving this fall
Discounts, rival store logos and Editors' Choice badges are barred from the new images and videos. App marketers get Figma templates now, placements this fall.
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Nielsen acquires DoubleVerify for $2.15 billion in all-cash deal
Shareholders receive $13.60 a share, a 30% premium to the 60-day VWAP, as the verification firm leaves the NYSE. Combined pro-forma revenue tops $4 billion.
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Prime Video gains 11 Baywatch seasons in Fremantle multi-territory deal
Twelve episodes reach Italy, Germany, Turkey and India in 2027, handing Amazon ad buyers a dormant franchise catalogue. Do all of those markets carry ads yet?
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Magnite offers two ways to run partner AI models inside its auction
Chalice AI and inPowered AI describe embedding decisioning engines inside the SSP, alongside Omnicom Media and SWYM.ai. Which route suits which model type?
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Google Ads AI Max auto-upgrade lands September 1. Will ads all look alike?
Google Ads confirms a September 1 AI Max auto-upgrade for broad match and automatically created assets, while advertisers ask if AI-built ads all look alike.
