Nielsen ONE Ads gains all measurable CTV inventory in Japan
Coverage reaches every measurable CTV publisher two months after Japan's YouTube-only June launch, with offline delivery first. What happens to reporting next?
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IKEA gains 243,400 New Zealand shoppers in a month, Nielsen finds
Almost half of the retailer's six-month ad spend landed in December, and 82% of its shoppers also visit Chemist Warehouse. Which rivals share that audience?
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Palm Lake tops Australia retirement advertisers as spend gains 10.4%
Nielsen Ad Intel puts category investment at $53.6m for the year to June 2026, while 4.68 million Australians have already retired. Who reaches the next 3.09m?
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Criteo cuts full-year guidance as Q2 revenue falls 11% to $428 million
Contribution ex-TAC guided down as much as 12% for 2026, with $237m to $241m expected in Q3. Sarah Glickman leaves the CFO seat on August 10 after six years.
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GreenBanana SEO founder prices 238-page AI search playbook at $1.99
Amazon lists June 26 publication; the press release says July 21. Ten reviews, all five-star. Does one more framework help where Google says none is needed?
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Only 53% of marketers get meaningful ROI from AI, TransUnion finds
Survey of 100 US marketing leaders puts data and process readiness at 36% while 89% raise AI budgets. Fragmented data now shapes who scales AI and who stalls.
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PubMatic guardrails block AI agents from unapproved ad inventory
Agents halt mid-flight when a required approval field is empty, and every action is logged for buyers. Rise piloted it. Can an audit trail win agentic spend?
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New York Times digital ad revenue gains 20.7% to $114 million in Q2
Marketer demand beat guidance again as print ads fell 11.1% to $35.2 million. Adjusted costs grew 10%. Q3 guidance points to slower mid-to-high-teens growth.
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Google says targets become the efficiency lever in budget-capped campaigns
Smec's Mike Ryan calls August 17 no cliff and allows 30 to 60 days to read results, hours before Google posted its FAQ. Which auctions do campaigns enter next?
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53% of holiday shoppers will buy only from last year's stores, Optimove finds
Seventy-two percent now consult ChatGPT, Claude or Gemini for gift ideas, and 55% plan bigger budgets. Privacy remains the main barrier to wider AI adoption.
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Brave Search gains a spot on Chrome's engine list at 2.46 billion queries
Browser hit 122.55 million monthly users in July, up 1.3% on June, with 51 million daily. Whether a listing shifts a browser holding 1% of traffic is untested.
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Reddit loses search traffic as Google denies any ranking preference
Jennifer Kutz says Google AI features target no single platform, days after Reddit stock fell 12.49% on referral fears. But does a $60m data deal test that?
