ChatGPT Ads makes automated bidding the default in new ad groups
Maximize results carries no CPA, CPC or ROAS guarantee and is preselected for eligible ad groups. Manual: Max bid remains the only route to a hard bid ceiling.
PPC Land
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Oura sued over 95% sleep staging accuracy claim in ads
Peer-reviewed testing put stage detection at 53.18%, and the filing counts 91 live Meta ads carrying that promise. Health-category buyers now face a jury test.
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Rival agentic ad protocols overlap on 13 functions, IAB Tech Lab says
Agentic ad protocols AAMP and AdCP overlap on 13 functions, IAB Tech Lab says, while just 6% of marketers act on in-platform AI advice, StackAdapt has found.
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The platforms named all of this before you ever logged in
Sixteen terms sorted into four groups of four. Saturday's grid runs on platform vocabulary, and the hardest group is not the one you reach for first.
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FreeWheel gains Truthset accuracy grades for CTV audience matching
Activation begins inside Buyer Cloud and Curation Hub, the buy-side tools Comcast rebuilt from Beeswax. No match rate is disclosed. What can buyers verify?
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LT.agency cuts 40-hour ad refresh work by 98% with Fluency
Case study reports 456% more form submissions and 71% lower cost per lead for one client, none of it audited. Three creative hires followed. What is unsaid?
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Search referral drops from 70% to under 20% for publishers, JWX says
Content Hub bundles Augie Labs and True Anthem into one library, with FAST channels built from files publishers already own. Can one vendor replace six tools?
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Walmart ad business gains 38% as Walmart Connect hits 43% in Q2
Retail media buyers now see Walmart Connect outgrow the blended US ad line. Flipkart Ads lifted international 20%. Scintilla extends to Sam's Club next year.
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Tokyo drops to ninth largest city by 2100 as Dhaka hits 55 million
Jakarta leads 2025 at 41.9 million and Karachi more than doubles to 43.7 by 2100. Ad infrastructure sits in the markets losing people. What closes the gap?
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Microsoft Advertising drops Max CPC from new campaigns on October 1
Portfolio, enhanced CPC and target impression share keep the bid ceiling, while standard search campaigns lose it. Existing campaigns go unmentioned in notice.
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Live streamers accept 8.7 minutes of ads per hour, Magnite study finds
US survey of 835 streamers puts shoppable ad awareness at 53%, with 55% of purchase actions landing during the stream. Where does that leave shoulder content?
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ESPN gains 24-camera NEP unit EU-01 for Dutch Eredivisie coverage
Dutch league coverage moves onto a UHD unit expandable to 48 cameras, built to UEFA specification. What does a standardised fleet mean for European ad supply?
