Trade Desk faces rivals wrapping guaranteed deals in agentic AI at 1% fees
IAB Tech Lab wrote programmatic guaranteed into its agentic specs in April 2026, and DataBeat found agentic buyers clearing 13.4% below conventional demand.
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PubMatic revenue gains 11% after three quarters of decline
Emerging AI revenue nearly doubled to 15% of sales, mobile app grew over 40%, and CFO Steve Pantelick will retire. Q3 guidance now implies a sequential dip.
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Trade Desk stock drops 24% as Q3 guidance points to 12% revenue decline
Revenue reached $715 million, up 3%, while CPG and autos supply a quarter of platform spend. Q3 guidance assumes no macro recovery. Where does growth restart?
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Disney tests AI search on ESPN and Disney+ with limited user groups
Natural language, voice input and suggested prompts reach a small subset of users. Advertisers face a discovery layer they cannot yet target, buy or measure.
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Google Wallet balance for under-18s blocks all online and in-app payments
Prepaid Visa issued by Pathward runs in the US only, while 38 other kids Wallet markets get nothing. Can ecommerce reach money that never leaves the counter?
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Cloudflare scores brand visibility inside Claude and GPT answers
Four metrics land in early access, covering citation, mention and prominence rates for site owners. Whether probing only two assistants measures enough is open.
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Unqualified advertisers lose unlimited Google Ads impressions by 2028
Google's August 5 update pushes impression throttling from Search onto Gmail, Play Store and Discover. Seven account signals now decide who stays qualified.
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80% of large-company managers kill profitable projects, Sutherland says
Ogilvy's vice chairman puts real green-premium payers at 8% against the 75% who claim it. Survey-led marketing teams now face a widening say-do evidence gap.
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Omnicom's PHD gains just 10-20% productivity from AI in APAC
Practitioners scored their own AI maturity at six out of ten, with agents covering 15-20% of dentsu's APAC workload. Who pays the token bill stays unsettled.
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YouTube opens Shopping affiliate program to UK creators with six retailers
Wayfair, Currys, Debenhams, Boots, M&S and Etsy are the launch merchants for a market that becomes the 15th. Commissions clear 60 to 120 days after purchase.
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USA TODAY Co. loses 22 million monthly unique visitors in one quarter
Digital advertising fell 9.2% to $79.8m after a programmatic partner exited, squeezing publisher supply. Reed puts cutting Google off at 9 to 15 months out.
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Teads halts 2026 guidance as direct response profit drops 30%
Adjusted EBITDA fell 74% to $7 million while premium publisher page views dropped 15-25%, squeezing open web ad supply. Where does that ad budget move next?
