SISTRIX finds ChatGPT text scores drop to 37.7 as prompts sway quality most
ChatGPT texts average 37.7 points on Wortliga's scale, trailing Claude's 47.7, across 2,112 B2B documents. Can better prompts close the gap models alone cannot?
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Google drops 2007 rule requiring blocked internal search pages
Site search pages no longer breach Search Essentials, Mueller told Splitt, though server strain and hacked-content risks still favor robots.txt blocking today.
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Microsoft kills Predictive Matching, shifts Search ads to AI Max
Only advertisers using conversion-based auto-bidding strategies had access, and Microsoft has not confirmed when the Search term matching switch takes effect.
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AI slop got a gold star while Meta, Amazon and Microsoft got records
AI slop cleared premium quality checks and charged more for it, Meta, Amazon and Microsoft posted records, and the crawlers finally got sorted into four boxes.
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Amazon advertising gains 26% to $19.8 billion as sports inventory sells out
Sponsored prompts convert shoppers 48% more often and Ads Agent trims acquisition costs 6%, per the earnings call. Prime Day's shift into Q2 clouds the pace.
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Reddit ad revenue hits $762 million as stock drops 12.5% on search fears
Advertiser count grew over 70% and scaled-channel revenue doubled, but Q3 guidance implies ad growth slowing to 48% as search referral traffic turns choppy.
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ZDF content arrives on Joyn as ProSiebenSat.1 deepens streaming tie-up
Ad-free on-demand programming reaches Joyn users in the fourth quarter, testing how German public broadcasters can share digital reach with private platforms.
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Online fashion growth in Europe drops to 3% as resale gains ground, NIQ says
Sportswear brands grew 71% versus 51% for fashion overall, as Black Friday now drives 9% of annual online sales, NIQ reports, reshaping ad and brand strategy.
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StackAdapt gains real-time link to $4tn consumer spend data set
Powered by Affinity Solutions data covering 100 million U.S. consumers and 86 billion transactions, the tool shows revenue impact while campaigns still run.
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Spotify limits new Running Mode feature to Premium iOS users in 8 nations
Running Mode ships with 25 curated presets across eight countries for Premium iOS subscribers, leaving Android and free-tier listeners without a rollout date.
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Universal Ads gains 8 measurement partners as Comcast spin-off looms
Eight named partners now link existing digital audiences and app tracking to premium TV, arriving as Comcast's split leaves the platform's future unsettled.
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Adobe Advertising ties Eyeota CTV IDs to identities without cookies
Eyeota audience segments now feed Adobe Advertising CTV identities, letting brands track TV viewers across digital, mobile and web without third-party cookies.
