AI slop wins premium grades 70% of the time, TAG and ANA analysis finds
Slop inventory posts a 0.05% invalid traffic rate against 0.32% for clean supply and commands a $7.08 TrueCPM. Verification metrics now flag the wrong risk.
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Yelp Host adds OpenTable as call volume gains 38% a month since launch
Counter-service restaurants get voice ordering piped into Toast, Square and Clover tills at $249 a month, with zero commission. Can delivery apps match that?
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YouTube gains 0.4 points to 13.8% of US TV as cable drops to 20.4%
Prime Video hit a platform-best 4.5% share as streaming took 48.6% of US viewing. Nielsen still keeps Gauge data outside the currency ratings buyers trade.
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Apple drops iPhone Upgrade Program for Klarna leases from $17.99
Klarna Inc. is the lessor, not Apple, and seven models including iPhone 16 are excluded. Existing Upgrade Program members must switch. What does 24 months cost?
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Anthropic faces open-weights ban accusations as 77 firms sign letter
Signatories include Nvidia, Google, Meta and OpenAI, whose models sit in ad stacks. Anthropic counters with chip curbs and pre-release tests for capable models.
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VIOOH gains 7,680 gym and salon screens in Brazil through b.drops deal
Gyms supply 6,241 screens and 159 million monthly impressions across the network, 5% of Brazil's DOOH market. It is the second network VIOOH calls 5% there.
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YouTube Premium gains $10.99 Peacock tier in 2027 NBCUniversal deal
Ad-supported Peacock lands inside an ad-free product, reaching YouTube's US Premium base in early 2027. FreeWheel ties deepen as Comcast prepares its spin-off.
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Google's expiry tag forces a re-crawl, and it won't fix 50% of 404 hits
Classifieds site cycles 10,000 listings monthly on 24-72 hour lifespans against 5,000 stable URLs. Half of Googlebot hits land on 404s. What the tag misses.
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Demand Gen feed use hits 35% as PMax advertisers face Q4 overlap, smec
Uptake climbed from 16% in 2024 to 26% in 2025 among ecommerce merchants on Google Ads. Smec runs its Q4 playbook session today. Which campaign wins budget?
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Amazon sellers face September 16 stock cutoff for an undated October event
Deal submissions close September 8, eight days before the inbound cutoff. Amazon confirmed the 2025 October dates only on September 16. Sellers commit blind.
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All About Berlin loses 75% of traffic as zero-click searches hit 68%
Affiliate income stayed down 30% despite renegotiated commissions, and Time now routes AI crawlers to a stripped-down copy of its site. Who survives the shift?
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Only 5.3% of marketers use IVT tools as 75.6% lose ad budget to bots, Lunio
Just 5.3% of the 131 marketers surveyed run a dedicated IVT platform, and 53.5% know little about them. Half say bidding now optimizes toward bots, not buyers.
