Brand marketers gain de-duplicated Meta measurement in LiveRamp clean room
Meta becomes a reporting source alongside CTV, programmatic, social and audio, with Hill's Pet Nutrition an early user. The Publicis deal now clouds neutrality.
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Snap ad prices gain 10% as advertising revenue rises just 9%
Buyers paid more per impression as subscriptions supplied $316 million and headcount fell to 4,723 full-time staff. Q3 guidance points to $1.70bn to $1.74bn.
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Teads warns Google could cut its revenue in retaliation for antitrust suit
Risk factor names service disruption, lost revenue and damaged publisher ties as the cost of suing. Second-quarter results land three days after the filing.
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Google's CodeMender agent fixed 72 open source flaws in six months
Roughly 10% of Alphabet staff wrote open source code in 2025, and 20,000 outside accounts committed to its projects. Ad tech runs on standards Google seeded.
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DoubleVerify finds dozens of Android apps a month showing ads after calls
Apps abuse Android's Display over other apps permission to fire ads when a call ends, then vanish from the recents list. Can pre-install scans catch them all?
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Only 16% of brands track AI visibility as IAB sets measurement standard
More than 20 vendors sell AI visibility tools that disagree on the same brand. New IAB rules set out what buyers must be told before trusting any of the data.
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AMC draws 10.2 million moviegoers as Spider-Man opens to $355 million
Food and drink revenue beat the Avengers: Endgame record from 2019, and nine titles have opened strongly since March. What does that mean for cinema ad buys?
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WhatsApp brings calling to the browser, no download required
Waiting rooms, QuickHD and noise suppression arrive with the browser calls in Meta's July 28 update, widening WhatsApp reach just as Status ads scale globally.
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Advertisers face irreversible AI label field across 2 Google ad APIs
Setting syntheticContentAttestationStatus to IS_SYNTHETIC triggers labels in the EU, India and New York state. Once written, agencies cannot revert to unset.
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Teads sues Google for 6.88 trillion impressions it says never arrived
Teads sued Google on August 3 over 6.88 trillion impressions lost to rival exchanges, as Reddit, Suno and EU regulators pressed claims of their own this week.
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StackAdapt logs 15,000 weekly workflows as Ivy Studio cuts hours to minutes
Nearly 70 percent of use sits in only 20 workflows, a narrow base for buyers weighing agent claims. OpenAI models now feed the Toronto platform's core stack.
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ChatGPT ad budgets lose fixed daily caps 9 weeks after OpenAI set them
Seven-day averaging replaces per-day limits on live campaigns with no opt-out. Google caps single-day overspend at twice the daily figure. OpenAI names no cap.
