YouTube logs 1.6 billion hours of college move-in videos in one year
Google/Ipsos data behind the 62% research claim rests on 117 parents and 162 students. Brands briefing creators now face an August peak and September move-ins.
PPC Land
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Measured says Google turns $10 CPA targets into instructions on August 17
Vendor analysis published August 11 warns a $5 actual CPA is not automatically a new target, and that placement mix can shift beneath a stable ROAS reading.
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SerpApi faces revived Google scraping claims built on Reddit licensing terms
Amended 15-page filing landed on day 21 of a 21-day window and names Reddit as the partner that asked Google to block scrapers. Does the narrowed theory hold?
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Yellow Pages faced 16 years of price caps. Whittaker says platforms are next
Directories held 75% share under a UK price cap that ran to 2013. Investors still modelling breakup risk may be pricing the wrong regulatory regime entirely.
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JCDecaux wins 15-year Hamburg contract covering 2,200 bus shelters
Hamburg Parliament votes in September on a partnership dating to 1982. Wall adds 400 shelters, 100 with green roofs. Germany trades 42.7% of its digital OOH.
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Retailers on AI Max face 72% more invalid traffic, Lunio finds
Google Shopping invalid clicks reached 7.51% in Q2 2026, roughly one in thirteen. A retailer spending $10m a year wastes $500,000. What happens at the Q4 peak?
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Google adds Granola to Gemini 12 days after it was sued over secret recording
Otter.ai, Wix, Ticketmaster and ten more arrive within weeks, joining a documented roster of 41 apps, most US-only. Which service captures the default slot?
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Google rewrites YouTube and Discover ad rules for a second time in 11 months
Change log entry of August 11 leaves masthead, election ad and clickbait rules as written. Enforcement stays untouched. So what actually moved on the page?
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Google faces French complaint as AI summaries cut traffic up to 38%
Publishers invoke 2022 commitments that bind Google until July 2027, filed 20 days after AI Overviews reached France. Will the Autorité reopen negotiations?
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SEGA cuts CPM 44% using Bannerflow social dynamic ads
Production time fell from three weeks to one across seven markets and CPC dropped 14%. Self-reported gains land as just 22.5% of marketers automate creative.
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Influencer reviews lose to peer posts by 2x in US buying, Reddit finds
UK gap runs closer to 2.5x, while 60% of US Reddit users trust the platform over family when checking AI picks. Does commissioned research settle the point?
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New York Times journalism costs $2bn a year. AI reads it for nothing
Kopit Levien set a $2bn annual production cost against AI compute budgets. A bot disclosure bill, curation's quiet death and token caps followed within days.
