Fluency blocks AI from touching live ad spend across $3 billion in budgets
Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI.
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USA TODAY Sports charges $39.99 a year for fantasy football tools
Huddle subscribers migrate after the 2026-2027 season, with free access from October. A 38 million monthly sports audience now meets a paid tier and fewer ads.
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Acast acquires Backyard Ventures for $20 million, gaining 200 US creators
Backyard Ventures booked $16.1 million of 2025 revenue at a 12% EBITDA margin, and creators reach 230 million monthly YouTube views. What changes for buyers?
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VAB finds 52% search for brands in shows featuring creators they follow
Purchase intent reaches 43% and advocacy 41% among the 889 creator followers polled in June, while 71% of marketers still name ROI proof as their top hurdle.
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Comcast sued over cream pie assaults on lowest-ranked sales staff
Store manager ranked sellers monthly and had the top performer strike the bottom one, the complaint says. Filed July 9 in Connecticut, return date August 18.
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EU packaging law needs 27 registrations. Sellers are already leaving
Regulation (EU) 2025/40 applies August 12, forcing registration and a local representative in every destination state. One merchant has already cut EU orders.
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New York Times has sued three AI companies, CEO Kopit Levien says
Close to $2bn went into half a million works last year, a cost base publishers can now price against in licensing talks. What terms would make a deal work?
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RTL TV ad revenue drops 4% to €977m as digital advertising gains 10.9%
Streaming profit guidance rises to €100m from a €25m-€50m range, and Sky Deutschland adds €61m in one month. Will German ad softness persist into September?
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Stanford study finds 5% of IP addresses send 55% of all web requests
Fewer than 0.2% of domains hold a unique IPv4 address, and 44% of client IPs carry two or more user agents. Frequency caps and fraud filters read that signal.
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EU packaging law forces sellers to register in up to 27 countries
One authorised representative per member state, one registration each, applies August 12. Small merchants are already cutting EU shipping. Who absorbs the cost?
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AI lengthens purchase decisions for 42% of US shoppers, RTB House finds
Google AI Overviews and ChatGPT outrank TikTok and newspapers on trust, yet 35% of shoppers want human sign-off before an agent buys. Who wins the longer wait?
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Indonesia's data law faces court test with DPA rules still two months away
Komdigi says the watchdog reports to the president, not the ministry, while AI products split across three risk tiers. Can a regulator this late still bite?
