Google's DV360 now requires a business name and logo on YouTube ads
Brand auction and instant deals are covered, and one rejected logo disapproves the whole ad. Which YouTube formats can actually carry the new assets in DV360?
PPC Land
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Google lets gambling advertisers apply for certification inside Google Ads
Online gambling is the only category in the new Admin > Policy > Account section, and existing certificates stay put. Who gets it first, and what changes next?
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Explaining native advertising
Native advertising is paid media that matches the form and function of the content around it, from in-feed units to branded articles, sold direct or via OpenRTB.
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Google's Universal Cart calls retailers once, and only at transfer
Merchants get no signal when a shopper saves a product, and Google's reports start at Clicks to Buy. Can retailers measure a cart they never see filling up?
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Explaining plagiarism detection
Plagiarism detection is software that compares text with indexed sources to flag copied or paraphrased passages, as used by Turnitin, Copyscape and Google.
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Explaining target frequency
Target frequency is a buying setting that aims ad delivery at an average number of exposures per person per week or month, used in YouTube and Meta campaigns.
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Character.ai faces creditors under oath on November 19, a day before bids
No deadline yet for claims against the chatbot maker, so ad partners and states owed money wait, while a Jan 19 cutoff already applies to fraud-type claims.
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TikTok gatekeeper appeal should be dismissed, EU court adviser says
Advocate General Biondi says the Commission owed ByteDance no second hearing inside the DMA's 45-working-day window. Will judges follow in the first DMA appeal?
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Google sets October 19 deadline for first Cape Town Search Central Live
Seats at the free November 11 event need confirmation by October 26, with John Mueller and Martin Splitt speaking. Will Nairobi or Nigeria get the next edition?
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Consent can't keep up with AI agents, 65 Google-led researchers argue
51 open problems cover agents that buy, book and share personal data for users, and 36 of the 65 authors list Google. Who decides which norms agents follow?
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16% grant AI data access reluctantly, 7% willingly, Usercentrics finds
Germany's reluctant-yes rate hits 24%, more than double the UK and US, in an 11,000-person survey. Can a consent rate still be read as a real measure of trust?
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Singapore's Lacuna gains TCF vendor ID 1648 for European consent signals
Vendor ID 1648 lets publisher consent tools name Lacuna's ad exchange in EU consent strings. What the listing proves about compliance, and what it does not.
