AI Polish emerges as top language in multilingual AI benchmark testing Researchers test 26 languages across seven synthetic tasks at context lengths from 8K to 128K tokens, finding performance gaps widen at longer contexts for low-resource languages.
Video IAB pushes standardized conversion APIs to close CTV outcome gap IAB releases guide showing Conversion APIs can bridge Connected TV's measurement gap with search and social. Two-thirds of advertisers improved ROAS after CAPI.
Data Bombora launches curated ecosystem audiences with premier B2B partners Bombora debuts curated ecosystem audiences on October 30, 2025, partnering with Crunchbase, Definitive Healthcare, G2, and HG Insights for B2B targeting.
Video OpenX launches curated video packages for Latin American advertisers OpenX introduces specialized connected TV and premium video offerings targeting Mexico, Brazil, and Latin America's rapidly growing digital advertising market.
Video LG Ad Solutions introduces AI platform for CTV advertising operations LG Ad Solutions launched Agentiv on October 30, integrating over 20 AI agents for media planning and data collaboration in Connected TV advertising workflows.
AI Google expands Mixboard to 180+ countries after September launch Mixboard, an experimental AI-powered concepting board from Google Labs, now reaches users in over 180 countries following initial September launch, quadrupling board size based on feedback.
AI Cloudflare unveils registry format for bot and agent authentication Cloudflare introduces registry format enabling website operators to discover and validate cryptographic keys from bots and agents at scale, addressing authentication needs.
Social Bluesky tests new features to improve reply quality and user control Bluesky announced October 31, 2025 testing social proximity ranking, dislikes beta, toxicity detection, and reply controls to enhance conversation quality.
Data Microsoft Clarity enforces final cookie consent deadline starting now Microsoft Clarity begins final enforcement of cookie consent requirements for European traffic on October 31, 2025, affecting analytics features.
AI HubSpot acquires XFunnel to strengthen answer engine optimization HubSpot announced on October 31, 2025, the acquisition of XFunnel, an answer engine optimization platform, strengthening its marketing automation capabilities.
Retail Cyber Monday 2025 preparation requires understanding 2024 Cyber Monday 2025 falls on December 1, requiring retailers to prepare based on 2024 data showing $13.3 billion in sales, with 57% mobile transactions and extended shopping periods.
AI MIT researchers expose major gaps in AI world understanding Research comparing 517 humans and three frontier AI models reveals significant limitations in how AI systems learn and understand environments through benchmark testing.
Display Newsletter platform Paved adds executives from Outbrain and OpenWeb Newsletter advertising platform Paved appointed Victor Charpin as VP of Publishers and Phil Reich as VP of Sales on October 30, 2025, following Redbrick acquisition.
Display Gannett reports third quarter results, announces Microsoft AI licensing deal Gannett posts $560.8 million Q3 revenue, reveals Microsoft AI content marketplace partnership, and achieves debt milestone below $1 billion.
Audio SiriusXM reports third quarter revenue of $2.16 billion with podcast growth SiriusXM announced third quarter 2025 revenue declined 1% year-over-year to $2.16 billion on October 30, while podcast advertising revenue surged nearly 50% and free cash flow reached $257 million.
AI Triton Digital launches white-label audio advertising platform with AI Triton Digital announced AdBuilder AI on October 30, a self-serve audio advertising platform with AI-powered creative generation supporting 60+ languages for publishers.
Video YouTube introduces AI upscaling and enhanced TV viewing features YouTube announces five updates for TV screens on October 29, 2025, including AI-powered video upscaling to 4K and 50MB thumbnail support for better quality.
AI Amplitude introduces AI Visibility tool with competitive tracking Amplitude unveils AI Visibility on October 30, 2025, enabling marketers to monitor brand presence across ChatGPT, Claude, and Google AI Overview with conversion tracking.
Video Google expands sports betting ads to UK and Brazil on TV Masthead Google TV Masthead will allow sports betting and Daily Fantasy Sports ads in United Kingdom and Brazil starting November 13, 2025, following gambling policy compliance.
Data AdRoll integrates HUMAN Security for fraud defense and viewability tracking AdRoll announced integration with HUMAN Security on October 28, 2025, combining pre-bid fraud detection and viewability measurement for advertising campaigns.
AI Most holiday shoppers will use AI to select gifts this year A survey of 2,000 weekly AI users reveals 83% plan to use algorithms for holiday purchases, with trust levels matching advice from friends.
Display Raptive sues Google for ad tech monopolization seeking billions in damages Creator media company files 93-page complaint on October 17, alleging Google's decade-long scheme manipulated ad auctions across thousands of websites nationwide.
AI HUMAN Security launches open-source MCP server for AI threat analysis HUMAN Security released its MCP Server on July 24, 2025, enabling AI assistants to query threat intelligence through conversational interfaces.
Data IAB Tech Lab opens device disclosure specification for public comment IAB Tech Lab announced updates to the Device Storage Duration & Access Disclosure specifications on November 1, 2025, with public comment period remaining open until December 1, 2025.
AI Google VP doubles down: ads aren't going anywhere despite AI takeover Robby Stein dismisses concerns about advertising's future as Google integrates AI across search, explaining why paid ads remain essential despite transformation.
