InMobi video ads win 3.5x more attentive seconds than YouTube equivalents
Certified CTV inventory scored 9,593 APM against a 7,286 streaming benchmark, giving buyers a guaranteed floor. Does supply-side curation hold up in practice?
PPC Land
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Google signs EU AI code as advertisers face 3% turnover fines August 2
Signing lands two days past the compliance-presumption deadline. Providers must watermark free-form text over 200 tokens and offer detection free of charge.
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Acast gains 26% more revenue per listen while listens rise only 2%
Podcast buyers face rising unit costs as Acast net sales hit SEK 776m on 29% organic growth. Apple Podcasts video inventory now spans 180 shows, 1,000 episodes.
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Meta's free Facebook badge blocks Pages, ProMode and under-18 accounts
Brand Pages sit outside the free selfie badge now marking real people across Marketplace, Dating and Groups. Feed slots arrive later, and markets stay unnamed.
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Marketplace sellers gain a separate Meta app as listings hit 430M a month
US iOS users 18 and older get first access, while Android testing continues. Meta AI fills in titles, prices and categories from photos. What is still missing?
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Meta drops Facebook Feed to second tab in full-screen video test
Marketplace carries 430 million items monthly and a free Verified badge lands Monday. Video-heavy countries go first, raising questions over Feed ad inventory.
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Disney Campaign Manager gains AI video ad tool, closed to most advertisers
Small and mid-sized businesses are the target as multiple AI models turn logos and past creative into connected TV spots. No wider release date has been set.
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DV360 API gains AI attestation field 10 days before EU deadline
Reach forecasting enters beta for allowlisted partners only, while advertiser-level defaults auto-fill Demand Gen and YouTube ads. Article 50 binds August 2.
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Trade Desk gains direct CTV pause ad supply as IAB finalizes 6 format signals
Creatives are locked to static PNG or JPG and appear 1-3 seconds after a viewer hits pause. Whether publishers route that supply direct is the open question.
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SiriusXM takes over channel 156 for WWE Radio as SummerSlam lands August 1
Wrestling shows move to a dedicated 24/7 channel on July 27, with live SummerSlam calls on August 1 and 2. What the shift hands to audio advertising buyers.
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Apple wins Ford navigation deal for $30,000 EV platform arriving in 2027
Embedded navigation displaces the CarPlay-only model as Ford's Latitude AI team taps road-level data for BlueCruise. What does Apple gain beyond Maps ad reach?
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AdPlayer.Pro gains Google Ad Manager technology partner certification
Certification validates GAM technical integration compliance for the Kyiv video vendor. Product updates repeat May disclosures. What shifts for publishers?
