Google's hidden data controls let advertisers block tag tracking
Unnoticed Google Tag feature enables advertisers to block advertising, analytics, and diagnostic data collection when users deny consent across platforms.
PPC Land
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X opens Articles to all Premium users, ending exclusive pricing tier
X expands long-form content publishing beyond Premium+ subscribers, potentially reshaping content monetization on social platforms while raising questions about differentiation.
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Uber debuts Journey Takeover with Coca-Cola at your destination
Uber Advertising launches Journey Takeover format January 6, 2026, pairing branded maps with destination-linked ads as Coca-Cola campaigns debut across 12 markets.
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Roku becomes first streaming platform to optimize ads using iSpot outcomes
Roku integrates iSpot's Outcomes at Scale for outcome-based optimization on January 6, 2026, with SimpliSafe test showing 23% lead increase and 31% website visit boost.
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Magnite builds seller agent into SpringServe for AI-driven ad buying
Magnite launched its first seller agent in SpringServe during December 2025, testing AI-driven advertising transactions with Scope3 as buyer agent partner.
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California lawmaker wants to ban selling your sensitive data
California Assembly Member Christopher Ward introduced legislation January 5 that would prohibit businesses from selling sensitive personal information to third parties under state privacy laws.
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ChatGPT's massive scale meets challengers in race for AI dominance
Similarweb data reveals year-over-year growth from January 2025 to 2026 across ChatGPT, Gemini, Perplexity, and Claude as mobile app adoption surges past website visits.
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DAX brings DISQO's measurement tools to every audio campaign
DAX US partners with DISQO on January 6, 2026, to provide accessible brand lift measurement across podcast and streaming audio inventory reaching 108 million listeners.
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YouTube creators get TV-style measurement as Spotter partners with Comscore
Spotter and Comscore announced January 6 a partnership bringing broadcast-caliber audience measurement to long-form YouTube content, addressing a gap in creator monetization infrastructure.
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Influencers strike back with detailed contracts showing Honey violated terms
Content creators file second amended complaint January 5, 2026 with specific merchant contracts proving PayPal's Honey extension violated affiliate agreements.
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PayPal's transaction graph shows what competitors can't see across merchants
PayPal launched Transaction Graph Insights & Measurement on January 6, giving advertisers cross-merchant purchase data that platform-specific tools miss entirely.
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How IAB Tech Lab plans to prevent agentic AI's fragmentation problem
IAB Tech Lab unveils agentic roadmap on January 6, extending OpenRTB and existing standards with modern protocols to scale AI agents without rebuilding digital advertising.
