Social Instagram Quiet Mode Meta last week launched a Quiet Mode feature on Instagram. When Quiet Mode it’s enabled, Instagram does not send any notification, the profile activity status change to let people know, and Instagram automatically sends an auto-reply when someone sends a DM.
Video HUMAN takes down ad fraud operation targeting 120 publishers HUMAN last week took down an ad fraud operation, named VASTFLUX, where over 1,700 apps were spoofed with invisible video ads. 120 publishers were targeted.
Display DOJ sues Google for anticompetitive conduct over the past 15 years The US Justice Department today filed a new civil antitrust suit against Google for monopolizing multiple digital advertising technology products.
Retail Samsung Wallet available in 8 new markets Samsung Electronics this month announced the launch of Samsung Wallet in Australia, Brazil, Canada, Hong Kong, India, Malaysia, Singapore and Taiwan. Samsung Wallet is an app that enables users to do payments with Samsung mobile devices.
Audio Blubrry Podcasting integrates Auphonic to offer audio mastering Blubrry Podcasting last week integrated Auphonic, offering now audio mastering during the publishing process. Blubrry is offering a 30-day free trial for any hosting customer to try Media Mastering, starting Jan. 19. After this trial, it will be an additional monthly fee.
Data EDPB on the minimum thresholds for cookies banners The European Data Protection Board (EDPB) last week released a report with minimum thresholds for the cookie / consent banners. EDPB issued the report in reaction to over 700 cookie banner complaints from noyb.
Audio PRISA’s audio ad revenue grows 43% in 2022 PRISA today announced its audio advertising revenue grew 43% last year, over the previous year. PRISA Audio registered up 574 million downloads and 971 million listening hours last year - a year-over-year increase of 39% and 17%, respectively.
Display Microsoft expands in-market audiences to the Middle East and Africa Microsoft Advertising this month extended the in-market audiences to new markets, in the Middle East and Africa.
DOOH JCDecaux renews Singapore Changi Airport 2029 JCDecaux last week renewed the advertising concession (DOOH screens) with Singapore Changi Airport, for 7 years until 2029.
Data Google to shut down Optimize in September Google last week announced that Google Optimize will no longer be available after September 30, 2023. Google Optimize was created 5 years ago for free.
Display Google introduces Performance Max Experiments Google this month rolled out Performance Max Experiments in Google Ads. Advertisers can now test 1) uplift from Performance Max or test 2) Performance Max campaigns vs. Shopping campaigns.
Audio New HomePod (2nd generation) Apple today launched the second generation of the HomePod, for $299 or €349. HomePod is the smart speaker integrated into the Apple ecosystem, and packed with the personal assistant Siri.
Search Apple Business Connect Apple last week launched Apple Business Connect, a tool similar to Google Business Profile, enabling business to introduce and manage their information across Apple apps.
Display Yahoo and Taboola close the 30-year deal Yahoo and Taboola yesterday closed a 30-year commercial agreement. Taboola becomes the native advertising partner for all of Yahoo’s digital properties. Taboola native ads and outstream inventory will be available to buy through the Yahoo DSP.
Video JW Player acquires InPlayer JW Player yesterday announced it has acquired InPlayer, a leading provider of video subscription management and identity management technology.
Video Google to pay creators for YouTube Shorts video views Beginning in February, Google will pay YouTube creators for the video views of their Short videos. Google to pay 45% rev share to creators, but only after paying the music licensing.
Data Germany to limit Google's data sharing between services Bundeskartellamt last month announced it has opened an administrative proceeding against Google, due to Google’s data processing terms across multiple Google services.
Display Blaze: WordPress introduces native ads promoting content Automattic last week launched Blaze, native ads in WordPress.com and Tumblr ad network, paid by bloggers using WordPress that want to promote their content.
Data Bid Manager API v1.1 sunset Google last week reminded advertisers that Bid Manager (DBM) API v1.1 will sunset on February 28, 2023.
Retail Microsoft launches PromoteIQ Offsite According to Microsoft, PromoteIQ Offsite will start in February, first in Microsoft Advertising Platform and in Meta Ad platform.
Retail PromoteIQ Onsite gets demand from Microsoft Advertising Microsoft last week announced retailers using PromoteIQ platform are now able to monetize their websites with demand from thousands of brand advertisers using Microsoft Advertising platform.
Social Meta’s new Variance Reduction System (VRS) technology The new machine learning technology has the goal that the actual audience that sees an ad more closely reflects the eligible target audience for that ad.
Data FTC updates guidance on environmental marketing claims The Federal Trade Commission last month opened up for public comment potential updates and changes to the Green Guides, for the use of environmental claims. Comments to be accepted until February 21.
Video Teads integrates IAS’s Context Control solution Teads last month integrated IAS’s Context Control solution for avoidance, enabling advertisers to avoid content deemed unsuitable for their brand.
Data Cookies in Chrome capped to 400 days Google last week announced it has introduced in Chrome a cap for the expiration of cookies to a maximum of 400 days, around 13 months, from the time the cookie was set.
