Shoppers click more but buy less
Consumers researched extensively but purchased selectively in 2025 as clicks surged 2% while transactions fell 5% across 2,300 U.S. retail brands, signaling fundamental changes in purchase journeys.
PPC Land
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Netflix soundtrack holds YouTube's top spot as regional charts splinter
Golden from KPop Demon Hunters maintains global #1 with 39.8M views while Big Guy tops US charts, revealing platform's territorial fragmentation.
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AI coding tools could be stealing tomorrow's expertise while boosting today's productivity
Anthropic research reveals AI assistance reduces coding quiz scores by 17% even as developers complete tasks faster, challenging assumptions about skill development in an AI-augmented workplace.
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Czech internet association seeks developer for political ad transparency system ahead of EU deadline
SPIR announced a tender for a centralized political advertising transparency notification system to meet EU regulation requirements by April 2026.
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Disney faces $2.75 million fine for broken streaming privacy controls
California Attorney General announces Disney settlement over CCPA violations affecting opt-out requests across Disney+ and Hulu streaming platforms.
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Index Exchange embeds AI attention signals into SSP for pre-bid targeting
Index Exchange integrates xpln.ai's predictive attention metrics directly into its supply-side platform, enabling programmatic buyers to optimize campaigns based on eye-tracking data before placing bids.
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Google turns vignette ads into revenue machines with six new user interaction triggers
Google AdSense adds six new vignette ad triggers including back button navigation and scroll-based timing, auto-activating March 9 for all publishers.
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Abu Dhabi sovereign fund bets $6.2 billion on America's billboards
Mubadala Capital and TWG Global will acquire Clear Channel Outdoor for $6.2 billion at $2.43 per share, representing 71% premium and one of advertising industry's largest leveraged buyouts.
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India forces social media into three-hour takedown deadline
India mandates social media platforms remove unlawful content within three hours, down from 36 hours, creating compliance challenges for Meta, Google, and X.
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Apple Sports expands into golf with PGA and LPGA coverage
Apple Sports adds golf tracking for PGA Tour and LPGA Tour events with live scores, hole-by-hole results, and individual scorecards starting this weekend.
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Reach deploys AI answer engine as UK publisher races to keep readers amid search erosion
Reach selects DeeperDive from Taboola, implementing generative AI search directly on Express and Daily Star sites to combat traffic losses from AI-powered search platforms.
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SiriusXM beats guidance with $1.26B free cash flow as podcast ads surge 41%
Audio entertainment company stabilizes business with flat 2026 outlook while Howard Stern renewal and companion subscriptions drive retention improvements.
