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Google's third core update of 2025 devastated Discover traffic for news publishers during peak holiday season, while OpenAI signals advertising ambitions and major ad tech consolidation reshapes the competitive landscape.
by Luis Rijo
Sponsored content surpassed paid subscriptions as the dominant revenue model for email newsletters in 2025, with 77% of new publications seeking advertising partnerships compared to just 2% operating paywalls.
by Luis Rijo
Industry veterans warn Ad Context Protocol ignores fraud risks that plagued similar standards while major platforms lack incentive to adopt it.
by Luis Rijo
Marc Berg shared three critical lessons from leading Statista through 2025 as data became the new battleground for AI partnerships with tech giants.
by Luis Rijo
Egypt issues Executive Decree 816 on November 10, 2025, establishing operational framework for 2020 personal data protection legislation with penalties up to 666,666 EGP and new obligations for international transfers.
by Luis Rijo
Taiwan's Executive Yuan submitted Draft AI Basic Act on August 28, 2025, establishing governance framework for artificial intelligence development across semiconductors.
by Luis Rijo
Lionsgate partnered exclusively with FreeWheel on December 18, 2025, to manage its 30 U.S. FAST channels, giving ad buyers unified access to premium content.
by Luis Rijo
Microsoft confirms exact match keywords override ad rank in search auctions, fundamentally changing how advertisers compete against Performance Max campaigns.
by Luis Rijo
Google's third core update of 2025 devastated Discover traffic for news publishers during peak holiday season, while OpenAI signals advertising ambitions and major ad tech consolidation reshapes the competitive landscape.
by Luis Rijo
Amazon raises Seller Fulfilled Prime delivery speed thresholds from July 6, 2026, and introduces a zip-code-level delivery promise tool launching in September 2026.
Google's AI Mode now shows sponsored listings mid-conversation, nearly indistinguishable from organic results, as the surface crosses 1 billion monthly users.
Marmelab CEO Francois Zaninotto reports a 50% Google traffic drop in six months as the 'crawled but not indexed' page count rises with no explanation given.
Google AI Mode hits 1B users, Publicis buys LiveRamp for $2.2bn, OpenAI upgrades ChatGPT Ads Manager, and the FTC fines Cox Media $880K for fake AI targeting.
Google flags 8 Merchant Center feed attributes for AI Mode and AI Overviews - what each does, its character limits, and the formatting errors that break data.
Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026.
A new Originality.ai study scanning over 3 million websites finds just 26 public UCP implementations, raising questions about agentic commerce readiness.
Google unveiled 42 lead gen launches at GML 2026 covering AI bidding, creative tools, measurement upgrades, and new ad formats for search, YouTube, and Maps.
Google's third core update of 2025 devastated Discover traffic for news publishers during peak holiday season, while OpenAI signals advertising ambitions and major ad tech consolidation reshapes the competitive landscape.
by Luis Rijo
Sponsored content surpassed paid subscriptions as the dominant revenue model for email newsletters in 2025, with 77% of new publications seeking advertising partnerships compared to just 2% operating paywalls.
by Luis Rijo
Industry veterans warn Ad Context Protocol ignores fraud risks that plagued similar standards while major platforms lack incentive to adopt it.
by Luis Rijo
Marc Berg shared three critical lessons from leading Statista through 2025 as data became the new battleground for AI partnerships with tech giants.
by Luis Rijo
Egypt issues Executive Decree 816 on November 10, 2025, establishing operational framework for 2020 personal data protection legislation with penalties up to 666,666 EGP and new obligations for international transfers.
by Luis Rijo
Taiwan's Executive Yuan submitted Draft AI Basic Act on August 28, 2025, establishing governance framework for artificial intelligence development across semiconductors.
by Luis Rijo
Lionsgate partnered exclusively with FreeWheel on December 18, 2025, to manage its 30 U.S. FAST channels, giving ad buyers unified access to premium content.
by Luis Rijo
Microsoft confirms exact match keywords override ad rank in search auctions, fundamentally changing how advertisers compete against Performance Max campaigns.
by Luis Rijo