Amazon bets on Fallout universe with reality competition series
Prime Video greenlights Fallout Shelter unscripted series with 10 episodes, expanding gaming IP into reality TV as streaming competition heats up.
Prime Video greenlights Fallout Shelter unscripted series with 10 episodes, expanding gaming IP into reality TV as streaming competition heats up.
IAB launches first AI Transparency Framework requiring disclosure for synthetic humans and digital twins as new research shows 37-point gap between advertiser assumptions and consumer sentiment toward AI advertising.
CNIL publishes final recommendations on cross-device consent for cookies and trackers, establishing new requirements for authenticated environments.
Microsoft ends GitHub's seven-year independence as CEO Thomas Dohmke resigns. The $7.5B acquisition joins CoreAI amid AI coding competition.
Four major AI systems leak full copyrighted texts including Harry Potter despite safety measures designed to prevent memorization and reproduction of training data.
Meta today banned general-purpose AI chatbots from WhatsApp's Business API while keeping its own Meta AI as the sole assistant on the 3 billion-user platform.
Account-level placement exclusions consolidate brand safety controls across Performance Max, Demand Gen, YouTube and Display in a single Google Ads setting.
Audioboom reports 54% profit growth to $5.1M with record Q4 revenue while launching Spotify partnership to close video podcast monetization gap between $71 audio RPM and sub-$35 video rates.
Industry founder challenges Interactive Advertising Bureau to address existential revenue crisis facing digital media companies amid AI traffic collapse
Bloomberg's Joe Weisenthal questions why websites exist when AI chatbots handle information better, sparking debate about digital publishing's future.
The Coalition for Innovative Media Measurement and WFA today launched a strategic review examining competing approaches across Europe as advertisers demand unified metrics.
Google today expanded campaign total budgets to Search, Performance Max and Shopping campaigns globally in open beta, letting advertisers set fixed spending limits for 3 to 90 days.