LiveRamp just turned its data marketplace into an AI model training hub
Data collaboration platform opens licensing infrastructure for training data, third-party models, and AI-powered applications starting January 6, 2026.
PPC Land
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Google Ads quietly buys ads on X
Google Display Network purchases X inventory programmatically through Search Partners and Video Partners extensions, exposing brands to platform they avoid.
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German court holds third-party cookie providers liable without consent
Frankfurt Higher Regional Court rules technology companies placing third-party cookies face direct liability even when website operators fail to obtain user consent, awarding €100 damages in December 2025 decision.
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DIRECTV makes its live TV network available for programmatic DOOH buying
DIRECTV enables programmatic access to its digital out-of-home inventory through Place Exchange, Basis, and The Trade Desk for the first time at CES 2026.
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VIOOH locks down 5,000 screens in US grocery stores and transit hubs
VIOOH partners with Dolphin OOH to provide programmatic access to over 5,000 digital screens generating 50 million monthly impressions across major US cities.
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Show-level transparency comes to streaming TV ads through Index Exchange
Index Exchange launches Gracenote-powered reporting for streaming ads, giving advertisers program-level data and brands proof of purchase on Spectrum Reach inventory.
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Google's $32 billion bet on cloud security faces February deadline
Description: European regulators must decide by February 10 whether to approve Google's largest-ever acquisition of cybersecurity firm Wiz amid warnings from researchers about vertical monopolization risks.
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YouTube's ad revenue dominance challenged despite dwarfing TV budgets
YouTube generates $36.1B annually while global TV advertising reaches $180B, yet TikTok gains momentum as YouTube's growth rate slows to 12.5% after years of decline.
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Spend-based carbon measurements overstate ad emissions by 450%
Cedara and momox case study reveals how spend-based carbon calculations inflate digital advertising emissions compared to GMSF activity-based methodology.
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Major publishers back Trade Desk's OpenAds auction platform
The Trade Desk secured commitments from nine prominent publishers including AccuWeather, BuzzFeed, the Guardian, and Hearst for its OpenAds auction platform, announced January 6, 2026, as the company expands infrastructure designed to deliver transparent programmatic transactions.
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RTL+ and HBO Max merge platforms in unprecedented German streaming bundle
RTL+ announces exclusive bundling partnership with HBO Max launching January 13, enabling German subscribers to access both platforms under single subscription.
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Amazon splits variation reviews in bid to stop misleading ratings
Amazon restricts review sharing across product variations starting February 12, 2026, forcing sellers to rebuild ratings for dissimilar products.
