Usercentrics acquires MCP Manager to govern AI data access through Model Context Protocol, extending consent management into agentic workflows as EU AI Act enforcement begins.
IAB Europe this week launched an initiative calling for advertising technology companies to contribute to its comprehensive addressability and measurement solution mapping.
IAB Europe's appeal succeeds as Belgian Market Court annuls action plan validation, requiring narrower scope reflecting limited joint controllership role.
IAB Europe's first comprehensive digital advertising report reveals 70% frustration with performance measurement while CTV investment momentum builds across continent.
The Atlantic files antitrust lawsuit accusing Google of monopolizing ad tech through rigged auctions, following April 2025 court ruling against the company.
Google ad infrastructure crashes slash publisher revenue 90% while Universal Commerce Protocol debuts, as industry confronts autonomous spending hesitancy.
OpenAI announces advertising tests for ChatGPT starting in weeks, launching $8 Go tier globally while competitors already monetize AI platforms at scale.
X yesterday expanded its revenue sharing pool, shifted payouts to timeline impressions, weighted Articles more heavily, and launched a $1M prize for US creators.
Impact.com suspended Honey from its affiliate network today following investigation into standdown violations that concealed attribution manipulation from testers.
Adobe paper reveals AI usage concentrated in creative, complex tasks requiring idea generation while routine work remains largely untouched by generative tools.
OpenAI today confirmed advertising tests for ChatGPT's free and Go tiers starting within weeks, ending months of speculation about monetization strategy.
Prime Video greenlights Fallout Shelter unscripted series with 10 episodes, expanding gaming IP into reality TV as streaming competition heats up.
