IAB Ireland published December 2025 report examining retail media infrastructure, measurement approaches, and first-party data readiness in Irish advertising market.
by Luis Rijo
Amazon, Disney, Netflix, NBCU and Fox stage 2026 upfronts as OpenAI adds audience targeting, Google rewires Analytics, and CTV fraud climbs 140% year-on-year.
Google integrates Tag Manager into Google Ads Data Manager, letting advertisers manage tags without leaving the ads platform. Here is what changes technically.
After 4.5 years of speculation, Amazon MGM Studios confirmed on May 14, 2026 that James Bond auditions have begun, with Nina Gold tapped to find the new 007.
Amazon DSP shopping signals go live on Netflix inventory across EMEA on May 18.
YouTube rolls out conversational AI search, gaming title cards, family groups, and chapter navigation to smart TVs and gaming consoles in its Q1 2026 update.
Lily Ray warns on GEO spam, listicle manipulation, and the AI search optimization tactics that Google and Microsoft are now flagging as LLM poisoning here.
Future PLC's H1 2026 results show profit down 67% and at least 60% of revenue still linked to Google search traffic, as programmatic and ecommerce decline.
Microsoft Monetize SSP routes LinkedIn profile data into CTV ads, now activatable through Amazon DSP, The Trade Desk, and Microsoft Advertising platform itself.