Cross-media measurement study targets European standards fragmentation
The Coalition for Innovative Media Measurement and WFA today launched a strategic review examining competing approaches across Europe as advertisers demand unified metrics.
PPC Land
Posts
Previous Posts-
-
Google finally lets you set fixed budgets for Search and Shopping campaigns
Google today expanded campaign total budgets to Search, Performance Max and Shopping campaigns globally in open beta, letting advertisers set fixed spending limits for 3 to 90 days.
-
Infillion teams with Yobi to crack walled garden automation on the open web
Infillion and Yobi today announced partnership bringing Performance Max-style AI optimization to independent advertisers through privacy-first behavioral intelligence.
-
Meta shifts Facebook Reels beyond engagement metrics with new user survey model
Meta launched User True Interest Survey model on Jan 14, integrating direct feedback to improve Facebook Reels recommendations beyond watch time and likes metrics.
-
European Commission releases public Google AdTech decision as structural remedies loom
Brussels published redacted version of €2.95 billion antitrust decision on January 14, 2026, while market testing behavioral remedies Google proposed in November.
-
VIOOH just unlocked 60,000 streaming TV screens in bars and gyms for programmatic ads
VIOOH partners with Atmosphere TV to enable programmatic buying across 60,000 place-based streaming venues generating 1 billion monthly impressions in restaurants and airports.
-
Meta's disappearing support act leaves advertisers stranded
Meta's automated support systems create frustrating loops, preventing advertisers from reaching human assistance when technical issues require intervention.
-
Blackstone's Liftoff bets $4 billion mobile ad empire on public markets
Liftoff files S-1 for Nasdaq IPO amid mobile advertising consolidation, revealing $491.6M revenue and widening losses while Blackstone seeks exit from 2019 investment.
-
Google ad platform failures slash publisher revenue up to 90% overnight
Google Ad Manager and AdSense experienced simultaneous technical disruptions on January 13-14, triggering widespread revenue declines of 50-90% for publishers.
-
AudioGo adds true crime and comedy podcasts to January inventory
AudioGo today expanded its podcast advertising network with high-profile shows from SiriusXM and multicultural publishers, giving marketers access to previously unavailable inventory.
-
HubSpot and Reddit reveal why B2B buyers bypass your website
HubSpot and Reddit released a B2B marketing guide showing 70% of decisions happen before sales contact, with Reddit becoming the #1 AI-cited source for research.
-
Microsoft reveals when your products disappear from AI recommendations
Microsoft Advertising publishes comprehensive retailer playbook addressing Answer Engine Optimization and Generative Engine Optimization as agentic commerce reshapes discovery patterns.
