Retail Amazon launches Sponsored Ads and Stores in the Netherlands Amazon Netherlands was fully launched in March 2020. Sellers are able to advertise in Amazon.nl since yesterday.
Data Nielsen renews multi-year agreement with TEGNA to provide TV ratings TEGNA’s customers use Nielsen data to activate and measure local media buys.
What is Account-Based Marketing (ABM)? Account-Based Marketing is a B2B strategy that identifies specific accounts (i.e. companies) to advertise.
Display Microsoft Advertising activates brand safety protections in Canada and in the UK Microsoft Advertising, back in September, chose IAS as a third party service for brand safety in Microsoft Audience Network.
Audio Red FM starts using Triton Digital for audio monetization Red FM is one of the largest private radio networks in India.
Data What is Customer Match? Customer Match enables advertisers to use CRM data from customers, like email addresses and phone numbers, to identify online users browsing the web.
Microsoft Advertising launches Sweepstakes Microsoft will award agencies that link new customer accounts on Microsoft Advertising.
Video Roku surpasses 50 million active accounts Roku added 14 million accounts last year and ended 2020 with 51.2 million active accounts.
Amazon opens a beta for Amazon Marketing Cloud Amazon today announced the launch of Amazon Marketing Cloud (AMC) in beta. AMD is a measurement and analytics solution built on Amazon Web Services (AWS).
Display What is Ad Position? The dimension Ad Position identifies where an ad was located on a website.
Google workers form a Union open to all employees of Alphabet Workers at Alphabet companies, including Google, today announced the creation of a union.
Video Discovery launches discovery+ in the US and in Europe discovery+ costs $4.99 per month or $6.99 per month without ads.
S4Capital buys 2 new agencies: Decoded Advertising and Metric Theory S4Capital today announced the acquisition of 2 new agencies: Decoded Advertisingand Metric Theory. Decoded Advertising (“Decoded”) will combine with MediaMonks, and Metric Theory will combine with MightyHive.
Data Google introduces support for Google Analytics 4 in Data Studio Google last month introduced support for Google Analytics 4 in Data Studio.
DOOH Hivestack launches an iOS app for buyers and sellers Hivestack last month launched an iOS app, where buyers and sellers can check how much spend or revenue was activated through Hivestack.
Audio New podcasts grew 187% in 2020 Listen Notes, a podcast search engine, identified 897 thousand new podcasts in 2020. The previous year, 2019, had 313 thousand new podcasts. This is a growth rate of 187%, year over year.
Display Vungle launches Device Targeting Vungle last month announced the introduction of Device Targeting, enabling advertisers to target specific iOS, Android, Windows, and Amazon devices.
Audio Amazon to acquire Wondery Wondery is a podcast publisher network from the US, with shows including Dirty John, Dr. Death, Business Wars, and The Shrink Next Door.
Search Microsoft launches Microsoft Advertising Health Blog Microsoft this month launched Microsoft Advertising Health Blog, a new overview where advertisers and webmasters can track known issues and understand how they might be impacting delivery, reporting, and latency.
Data Goldman Sachs, ClearSky, and NightDragon acquire White Ops DSPs like MediaMath, Xandr, and The Trade Desk use White Ops services to block and detect fraudulent traffic.
Video Oracle exposes StreamScam, an ad fraud operation in Connected TV StreamScam ad fraud operation spoofed more than 28.8 million U.S. valid household IP addresses.
Search Google starts showing the estimated list sizes of similar audiences in Google Ads Until now, advertisers could only see the estimated list sizes for their similar audiences when applying them to campaigns.
Retail Amazon launches Sponsored Ads and Stores in Brazil Amazon this month launched Sponsored Ads and Stores in Brazil. Advertisers can now create Stores or advertise with Sponsored Ads on Amazon.com.br
Social Snapchat user growth to slow down in Western Europe, eMarketer predicts eMarketer this month predicted the slowdown of Snapchat growth in Western Europe. eMarketer says the rate of growth will drop to just 1.2% by the end of 2024.
Search Google updates Google Ads Editor introducing image extensions Google Ads Editor is a tool from Google Ads that enables advertisers to manage their Google Ads campaigns via a downloadable application.
