Austrian regulator orders Microsoft to stop tracking school children
Austrian Data Protection Authority rules Microsoft 365 Education illegally tracked students without consent. Company has four weeks to comply with GDPR.
PPC Land
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Google increases local pack ads by 733% in three months
Google's local pack ads surged from less than 3% to 22% of tracked mobile keywords between November 2025 and January 2026, marking unprecedented change in search results.
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Amazon opens its advertising APIs to AI agents through industry protocol
Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.
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Traditional search holds steady while query language evolves
Traditional search maintained 10% of desktop activity through 2025 while AI tools grew to 0.77%, with users writing longer queries rather than switching platforms.
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German court dismisses surgeon's AI Overview lawsuit but confirms Google can be liable for false information
Frankfurt Regional Court ruled September 10 that Google's AI Overviews can materially harm competition but dismissed plastic surgeons' preliminary injunction.
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Google expands tag gateway reach with Akamai CDN integration
Google today added Akamai support to tag gateway, letting advertisers deploy first-party tracking via major CDN alongside Cloudflare and GCP options.
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Nearly half of marketers encounter AI errors weekly as study exposes trust gap
NP Digital study reveals 47% of marketers encounter AI hallucinations weekly, with ChatGPT scoring 59.7% accuracy across 600 prompts. Trust issues persist.
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Google reveals secret behind training AI agents that browse the web
Google research paper details SAGE framework generating synthetic training data for search agents requiring multiple reasoning steps to answer complex questions.
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CMOs say they trust agencies but still switch them anyway
CMOs across Europe claim to view agencies as trustworthy partners yet continue to undermine relationships by holding constant pitches and changing agencies.
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French marketing trade group urges hybrid measurement as cookie-free tracking falters
Alliance Digitale publishes white paper recommending marketers combine attribution and contribution models as privacy regulations fragment measurement.
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IAB Spain sets standardized parameters for connected TV bid requests
IAB Spain issues bid request standards for CTV programmatic buying establishing P1 and P2 parameters across Spanish streaming platforms.
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How brands manipulate ChatGPT to dominate AI search results
Companies spend thousands on generative engine optimization to influence ChatGPT recommendations. A Wall Street Journal investigation reveals the tactics behind AI search manipulation.
