Polish DOOH network joins global programmatic platform
Jet Line's MORE network integration with VIOOH enables international agencies to buy 600+ urban screens programmatically across Poland's largest cities.
PPC Land
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Dow Jones Factiva passes 8,000 AI-licensed sources as demand surges
Factiva expands licensed content database to 8,000+ sources with USA TODAY, ADWEEK, and The Atlantic, positioning platform as leading AI marketplace for publishers.
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Partnership platform impact.com hits $270M revenue as creator economy reshapes advertising
Creator-driven transactions surged 51% during Cyber Week as the company powered nearly $120 billion in partner-referred sales across 350,000 active partnerships.
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Building the 2026 marketing tech stack: ESPs can't see 95% of traffic
Wunderkind's January 2026 buyer's guide reveals email service providers (ESP) cannot identify 95% of website traffic, forcing marketers toward identity layers.
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Netflix soundtrack dips slightly but still crushing competition
Golden drops to 57.5M views in week 3 while Shakira's Zoo claims second with 39.5M as regional markets show Brazil's funk dominance and India's Bollywood surge.
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ICE wants ad tech companies to help with surveillance investigations
US immigration agency requests proposals for location data and advertising technology tools while data brokers expose military personnel movements through commercial phone tracking systems.
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Google Messages bot arrives to preview links in your chat threads
Google today added Google Messages to its user-triggered fetchers list, enabling link previews for URLs shared in chat threads via newly documented crawler.
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TikTok just made its Smart+ automation actually usable for advertisers
TikTok upgrades Smart+ with creative automation, ad preview tools, and efficiency features that address advertiser complaints about automated campaign control.
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Bot tracking and streaming ads reshape marketing week four
Microsoft exposed AI crawler traffic while Netflix doubled advertising revenue and Meta completed Threads monetization during the fourth week of January 2026.
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X exposes algorithm secrets
X open sources Grok-powered recommendation algorithm revealing engagement scoring mechanics, verification advantages, and 30-minute velocity windows for brands.
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Brazil blocks Meta's WhatsApp AI chatbot ban in surprise move
Brazil's competition authority suspends Meta's controversial policy blocking third-party AI assistants from WhatsApp, following Italy's similar action weeks earlier.
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Marketers bet on AI media despite struggling with generative AI adoption
Mediaocean survey shows 54% of marketers increasing AI media spend while 42% struggle with data quality issues preventing broader AI implementation.
