Web3 is dead and AI killed it
Web3 funding crashed 74% while AI investment hit $124.3B in 2024. Developers abandoned blockchain for AI tools as 90% of Web3 projects failed. Here's why it matters.
PPC Land
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Private label sales hit €352 billion as shoppers reshape European grocery
European retailers' own brands now command 38.5% of grocery market value, outpacing manufacturer brands by 2.5x.
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YouTube quietly removes upload date sorting, sparking creator backlash
YouTube eliminates sort-by-upload-date function while maintaining date filters, disrupting news discovery workflows for creators and viewers.
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Netflix's KPop Demon Hunters holds YouTube's top spot as 2026 begins
Golden from Netflix's animated film leads with 59.8 million views while regional charts show India, Brazil dominate global consumption patterns week of January 2-8, 2026.
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Microsoft lets advertisers add 50 search themes to Performance Max campaigns
Microsoft Advertising expands search theme capacity from previous limits, giving advertisers more control over automated campaign targeting signals.
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Your favorite website might be rotting away
Traffic to established websites dropped 11% over five years while AI platforms rise, leaving outdated content to clutter search results with broken links.
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Google quietly expands asset A/B testing to all Performance Max campaigns
Google extends Performance Max asset experimentation beyond retail campaigns, enabling advertisers to test creative combinations within single asset groups.
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Google opens Belarus gambling ads with dual-authority licensing
Google accepts online gambling ads in Belarus starting January 22, 2026, requiring operators to secure authorization from Ministry of Taxes and presidential offices.
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Google blocks rummy and fantasy sports ads in India after legal crackdown
Google Ads will disallow all rummy and daily fantasy sports promotions targeting India starting January 21, 2026, following regulatory compliance requirements.
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OpenX unveils software suite promising 70% cost reduction
OpenXBuild APIs let advertisers inject custom logic directly into auctions, cutting conversion costs dramatically according to early adopter tvScientific.
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StackAdapt brings self-serve NPI targeting to pharmaceutical advertisers
StackAdapt launches in-platform NPI targeting and measurement on Jan. 6, 2026, enabling pharmaceutical marketers to run deterministic HCP campaigns.
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Google shuts down session tracking for new advertisers in Ads API
Google restricts IP address and session attribute imports in Google Ads API starting February 2, forcing developers toward Data Manager API migration.
