StackAdapt brings self-serve NPI targeting to pharmaceutical advertisers
StackAdapt launches in-platform NPI targeting and measurement on Jan. 6, 2026, enabling pharmaceutical marketers to run deterministic HCP campaigns.
PPC Land
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Google shuts down session tracking for new advertisers in Ads API
Google restricts IP address and session attribute imports in Google Ads API starting February 2, forcing developers toward Data Manager API migration.
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Amazon pushes Alexa+ beyond Echo devices into Samsung TVs and BMW cars
Amazon extends AI assistant to third-party hardware with Samsung television integration and automotive deployments across BMW, HERE Technologies, and TomTom navigation systems.
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Sophie Turner leads star-studded Tomb Raider cast for Amazon
Amazon MGM Studios announces complete cast for Prime Video's Tomb Raider series led by Sophie Turner as Lara Croft with Sigourney Weaver and Jason Isaacs.
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Magnite secures Roblox's 151 million daily users for programmatic video
Magnite gains exclusive global rights to monetize Roblox's rewarded video inventory across 151 million daily users as programmatic gaming advertising expands
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Microsoft Advertising and Epsilon bring precision targeting to search campaigns
Microsoft Advertising Platform now integrates Epsilon data through Third-Party Search collaboration with PMX, achieving 2x higher ROAS in travel pilot campaign tests.
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JPMorgan Chase takes over Apple Card in $2.2 billion banking shift
Apple's credit card moves from Goldman Sachs to Chase after consumer lending losses topped $1 billion, with 12 million cardholders facing 24-month transition.
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Spotify finally lets you spy on what your friends are listening to right now
Spotify launches listening activity and Request to Jam in Messages on January 7, 2026, enabling real-time music sharing for 40 million messaging users.
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Ten hard truths separating AI advertising hype from working systems
Advertisers face genuine operational changes through agentic AI while navigating empty promises, brand safety crises, and platform power plays reshaping 2026.
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Microsoft launches checkout inside Copilot as AI commerce battle intensifies
Microsoft introduces Copilot Checkout on January 8, enabling direct purchases through AI conversations with PayPal, Shopify, and Stripe while launching Brand Agents for merchant websites.
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Criteo sets Luxembourg vote as ad platform seeks capital flexibility
Criteo schedules February 27, 2026 shareholder meeting for Luxembourg redomiciliation vote, streamlining corporate structure with direct Nasdaq listing.
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Why expert developers refuse to "vibe" with AI coding tools
Experienced programmers maintain strict control over AI agents rather than delegating design decisions, new research reveals amid industry debate.
