Kochava fixes the MMM data problem marketers didn't know they had
Measurement company releases data validation tool addressing broken spend tracking, naming inconsistencies, and revenue gaps that derail marketing mix modeling.
PPC Land
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Industry leaders spar over brand building's toughest challenge yet
Marketing strategists debate whether modern media environments have made advertising fundamentally harder—or if claims of secular stagnation miss the point entirely.
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BBC to make YouTube-first shows as traditional broadcasting crumbles
BBC strikes unprecedented YouTube deal to create platform-first programming as broadcaster loses audience share to Google's video service in UK viewing metrics.
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AWS launches European Sovereign Cloud to address data sovereignty concerns
Amazon announces AWS European Sovereign Cloud in Germany with €7.8 billion investment and expansion plans for Belgium, Netherlands, and Portugal.
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Microsoft adds customer goals and automation across Performance Max
Microsoft expands Performance Max campaigns with customer acquisition targeting while introducing automated assets to responsive search ads across most global markets.
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Bruno Mars returns with new solo track, hits 42M views in first week
KPop Demon Hunters' Golden accumulates 66.7M views while Bruno Mars debuts with I Just Might as regional markets fragment across 13 territories.
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Cat litter box maker sues competitor over alleged TikTok influencer deception
TikTok Shop sellers Meowant and PetPivot clash in court over allegedly false product reviews, raising questions about creator partnerships and advertising disclosure.
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Sesame Street becomes YouTube's biggest digital archive with 100+ episodes
YouTube positions itself as the largest digital library of Sesame Street content as childhood icon expands streaming footprint beyond Max platform partnership.
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Google Analytics drops three major features that will reshape how marketers track campaigns
Google yesterday integrated cross-channel budgeting alongside enhanced conversion management and attribution analysis in Google Analytics, marking significant changes to how advertisers optimize spending across platforms.
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Google appeals DOJ search ruling, asks to pause data-sharing remedies
Google filed appeal notice January 16 seeking to pause mandates forcing search data sharing with competitors while appeal is heard in search monopoly case.
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Media leaders expect 43% more traffic losses as AI reshapes journalism
Survey of 280 news executives reveals Google Search traffic fell 38% in US, with publishers pivoting to YouTube and AI platforms while questioning industry survival.
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Google Merchant Center's 24-hour update promise fails by nine days
Emmanuel Flossie exposes automatic import delays compromising Shopping ads and remarketing campaigns across retail accounts.
