Data

Google launches an audience migration tool for Google Analytics 4

The tool is an add-on in Google Workspace Marketplace called GA4 Migrator for Google Analytics Google Sheets, and enables Google Analytics account administrators to migrate audience definitions, as well as users and their permissions from Universal Analytics to a GA4 property using Google Sheets.

Display

Google AdSense introduces a new ad format in widescreen monitors

Side Rail Ads is a new AdSense ad format that stick to the sides of pages when viewed on widescreen devices, such as desktops.

Data

AdMob adds reporting on IDFA user permission status

The new ATT consent status dimension enables publishers to see the IDFA user permission statuses and how they’re affecting the app monetization.

Search

Google: Keywords under review no longer trigger ads

Starting this month, keywords under review in Google Ads won’t be able to trigger ads.

Data

Google introduces dynamic lookback windows in Analytics audiences

Google this week announced the introduction of dynamic lookback windows in GA4 audiences, associated with the value of the event_count parameter.

Search

Microsoft starts accepting cryptocurrency ads from exchanges in search results

Microsoft Advertising this week announced it is now accepting advertising for cryptocurrency exchanges in the United States.

Retail

Pinterest to buy THE YES to become the home of taste-driven shopping

Pinterest believes the acquisition of THE YES will accelerate Pinterest’s vision to be the home of taste-driven shopping.

Display

Google bans ads of skin lightening products implying the superiority of one skin tone

Skin lightening products that imply the superiority of one skin tone over another are now prohibited from doing ads.

Display

FTC seeks public comment on how to make effective disclosures in digital advertising

The Federal Trade Commission (FTC) yesterday launched a process to collect public comment on how to make effective disclosures in digital advertising.

Retail

Amazon Advertising creates a GitHub repository

Amazon last month created the Amazon Ads API GitHub repository. The repository enables developers, retailers and advertisers to stay up to date on the latest additions.

DOOH

Yahoo DSP integrates Hivestack SSP

Yahoo last week announced the integration of Hivestack in Yahoo DSP. Advertisers and agencies using Yahoo DSP can now buy Hivestack’s DOOH inventory through real-time bidding (RTB) transactions.

Data

Google introduces Behavioral Modeling in Google Analytics

Behavioral Modeling for Consent Mode fills data gaps by modeling the behavior of users who decline analytics cookies based on the behavior of similar users who accept analytics cookies.

Display

Google Ad Manager to adopt Open Measurement viewability for mobile app display inventory

Google says this change brings Active View in line with the industry standard: Open Measurement (OM) SDK.

Display

Google adds screenshots in Ad Manager and AdSense Policy Centers

Screenshots in the Policy Centers help publishers to find the pages, identify and understand the policy issues.

DOOH

Audio-Out-of-Home Vibenomics raises $12.3 million in new funding

Vibenomics delivers music, messaging and programmatic audio ads.

Data

DuckDuckGo browser blocks all trackers except the ones coming from Microsoft

DuckDuckGo browsers in iOS and Android block all trackers except the ones coming from Microsoft.

Video

Google recommends publishers to adopt the new app-ads.txt for CTV inventory

Google advised publishers to set up the app-ads.txt file for all relevant CTV app stores.

Display

Google tests Topics globally starting in July

Tests are scheduled to start in July, in AdSense and in Google Ad Manager.

Retail

Google to introduce more Shopping Ads in mobile search results

The new placement for Shopping Ads will appear later this year in search results, in the US.

Display

Google Ads introduces a Web to App Connect tool

Web to App Connect is a tool in Google Ads that that enables advertisers with apps to identify missing deep links, to set up conversion tracking in-app, and to estimate how many conversions and revenue was generated in-app.

Display

Google updates Google Ads Scripts

Google Ads scripts enable advertisers to make automated changes in the Google Ads account, by using custom JavaScript code.

Data

Deutsche Telekom and Vodafone test an alternative to cookies, the TrustPID

TrustPID is defined as unique digital ‘token’ generated by assigning random numbers to each user, to enable advertisers to provide personalised experiences.

Data

Google to launch My Ad Center replacing Ad Settings

My Ad Center to be launched later this year.

DOOH

JCDecaux to install 64 DOOH screens in Galeries Lafayette

The “Coupole” store and the Men store will be equipped from mid-July 2022 with 64 digital screens specifically designed for Galeries Lafayette.

Social

TikTok introduces Content Marketing Partners

TikTok Content Marketing Partners are companies that built solutions making it easier for brands to publish, manage, and track their content on TikTok.