Belgian court hands IAB Europe a major TCF win
IAB Europe's appeal succeeds as Belgian Market Court annuls action plan validation, requiring narrower scope reflecting limited joint controllership role.
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European advertisers struggle with trust gaps despite digital growth forecasts
IAB Europe's first comprehensive digital advertising report reveals 70% frustration with performance measurement while CTV investment momentum builds across continent.
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Atlantic sues Google claiming ad tech cheated publishers out of billions
The Atlantic files antitrust lawsuit accusing Google of monopolizing ad tech through rigged auctions, following April 2025 court ruling against the company.
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Platform failures hit publishers as AI commerce protocols arrive
Google ad infrastructure crashes slash publisher revenue 90% while Universal Commerce Protocol debuts, as industry confronts autonomous spending hesitancy.
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ChatGPT opens ads to 700M users - here's what marketers need to know
OpenAI announces advertising tests for ChatGPT starting in weeks, launching $8 Go tier globally while competitors already monetize AI platforms at scale.
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X doubles creator revenue pool and offers $1M for top Article - but why?
X yesterday expanded its revenue sharing pool, shifted payouts to timeline impressions, weighted Articles more heavily, and launched a $1M prize for US creators.
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Impact.com just kicked Honey off its network for hiding cookie theft
Impact.com suspended Honey from its affiliate network today following investigation into standdown violations that concealed attribution manipulation from testers.
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Just 5% of work tasks drive 59% of AI use in marketing and beyond
Adobe paper reveals AI usage concentrated in creative, complex tasks requiring idea generation while routine work remains largely untouched by generative tools.
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OpenAI finally pulls trigger on ChatGPT ads after monthslong delay
OpenAI today confirmed advertising tests for ChatGPT's free and Go tiers starting within weeks, ending months of speculation about monetization strategy.
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Amazon bets on Fallout universe with reality competition series
Prime Video greenlights Fallout Shelter unscripted series with 10 episodes, expanding gaming IP into reality TV as streaming competition heats up.
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IAB introduces disclosure framework as Gen Z trust in AI ads plummets 19 points
IAB launches first AI Transparency Framework requiring disclosure for synthetic humans and digital twins as new research shows 37-point gap between advertiser assumptions and consumer sentiment toward AI advertising.
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France's privacy watchdog just changed how cookies work across your devices
CNIL publishes final recommendations on cross-device consent for cookies and trackers, establishing new requirements for authenticated environments.
