Super Bowl ads drove 31% QSR foot traffic spike, but will brands return?
Azira foot traffic data shows Dunkin', Little Caesars, and Taco Bell saw 31% store visit increases after 2025 Super Bowl ads, with peak impact hitting 48% on Thursday.
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YouTube clarifies AdSense payment timeline in creator community FAQ
YouTube published detailed FAQ explaining monthly AdSense payment schedule, revenue adjustments, and processing timelines for creators earning from content.
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Study: TV ad market big enough for competing measurement companies
New research finds U.S. TV advertising market can financially support multiple competing companies that measure what people watch, but faces major challenges.
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Netflix writers repeat plot points for phone-scrolling viewers, says Matt Damon
Netflix asks content creators to dumb down dialogue and repeat story beats because viewers watch while distracted by devices, according to comments from Matt Damon during a January 16 podcast appearance that sparked debate about streaming's impact on storytelling quality.
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Only 5% of tasks explain why marketers really use AI
Adobe research analyzing 4M Claude conversations reveals AI adoption concentrates in complex creative work while routine marketing tasks remain largely untouched.
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Awin confirms Honey violated affiliate policies, suspends payments
Awin Group yesterday suspended Honey's payments after investigation confirmed browser extension violated publisher policies through affiliate commission diversion practices.
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Google's sneaky trick with duplicate links: one URL, one impression, no matter where it appears
Google Search Console counts duplicate URLs in AI Overviews and blue links as one impression. John Mueller confirms the methodology that affects visibility metrics for publishers.
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Former Extreme Reach CEO takes MINT's helm as advertising operations hit breaking point
Louisa Wong becomes CEO of MINT on February 2, bringing two decades of agency and adtech experience to lead advertising resource management platform as industry faces fragmentation.
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Amazon unleashes Prebid adapter publishers actually wanted
Amazon Publisher Services launches open beta Prebid adapter connecting publishers to Amazon demand plus 60+ buyers while reducing latency and preserving existing workflows.
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Yelp bets $270M on AI with Hatch acquisition to automate services leads
Yelp acquires AI communication platform Hatch for $270 million to automate lead management for home services businesses, marking its largest AI investment to date.
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AI psychosis warning: the "assistant axis" controlling model behavior
WordPress founder Matt Mullenweg warns of AI psychosis as Anthropic researchers identify neural patterns governing AI personas and methods to prevent harmful drift.
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Vox Media becomes latest major publisher to sue Google over ad tech monopoly
Vox Media filed a federal antitrust lawsuit on January 14, 2026, alleging Google's monopolization of advertising technology markets deprived the publisher of billions in revenue.
