Magnite builds seller agent into SpringServe for AI-driven ad buying
Magnite launched its first seller agent in SpringServe during December 2025, testing AI-driven advertising transactions with Scope3 as buyer agent partner.
PPC Land
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California lawmaker wants to ban selling your sensitive data
California Assembly Member Christopher Ward introduced legislation January 5 that would prohibit businesses from selling sensitive personal information to third parties under state privacy laws.
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ChatGPT's massive scale meets challengers in race for AI dominance
Similarweb data reveals year-over-year growth from January 2025 to 2026 across ChatGPT, Gemini, Perplexity, and Claude as mobile app adoption surges past website visits.
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DAX brings DISQO's measurement tools to every audio campaign
DAX US partners with DISQO on January 6, 2026, to provide accessible brand lift measurement across podcast and streaming audio inventory reaching 108 million listeners.
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YouTube creators get TV-style measurement as Spotter partners with Comscore
Spotter and Comscore announced January 6 a partnership bringing broadcast-caliber audience measurement to long-form YouTube content, addressing a gap in creator monetization infrastructure.
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Influencers strike back with detailed contracts showing Honey violated terms
Content creators file second amended complaint January 5, 2026 with specific merchant contracts proving PayPal's Honey extension violated affiliate agreements.
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PayPal's transaction graph shows what competitors can't see across merchants
PayPal launched Transaction Graph Insights & Measurement on January 6, giving advertisers cross-merchant purchase data that platform-specific tools miss entirely.
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How IAB Tech Lab plans to prevent agentic AI's fragmentation problem
IAB Tech Lab unveils agentic roadmap on January 6, extending OpenRTB and existing standards with modern protocols to scale AI agents without rebuilding digital advertising.
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Google forces retailers to split product IDs by March 2026
Google Merchant Center will require separate product IDs for online versus in-store items starting March 2026, affecting Local Inventory Ads and feed management.
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Walmart Connect bets on AI agents to reshape retail advertising
Walmart introduces agentic advertising assistant and AI-powered creative tools on January 6, positioning retail media platform against rising competition from Amazon.
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How Basis and Mediaocean's new deal could reshape advertising workflow automation
Basis and Mediaocean announce integration linking programmatic, search, social, and CTV advertising with enterprise planning, ordering, trafficking, measurement, and financial systems.
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Google opens prediction markets to advertising, but only for CFTC-regulated platforms
Google Ads will permit prediction market advertising starting January 21, 2026, exclusively for platforms authorized by CFTC as Designated Contract Markets or NFA-registered brokerages.
