Display

App-ads.txt adoption grows 5,550% in 2019

Pixalate this week released the 2019 App-ads.txt and Ads.txt Trends Report. According to the report, last year, the implementation of App-ads.txt grew 5,550% last year, after DSPs like DV360 and Centrostarted to enforce App-ads.txt.

Display

Facebook shuts down the web and in-stream placements from Audience Network

Facebook this month announced that is shutting down the in-stream video and mobile web placements until Apr 10. Facebook says that starting Apr 11, there’ll no longer be advertiser demand for these placements from Facebook. Here the exact deadlines for the shutdown.

Display

Taboola Newsroom now using AI helping publishers to increase subscriptions

Taboola this month introduced a new feature in Taboola Newsroom that enables publishers to have Artificial Intelligence helping to understand the articles that turn normal readers into paying subscribers.

Audio

found.ee launches an Ad Builder with audio playable banner ads

found.ee last week announced the launch of a new HTML5 Ad Builder, that enables advertisers to create display banners with an embeddable streaming widget (via Apple Music, Spotify, SoundCloud, YouTube, Show.co or any other platform that offers embed codes).

DOOH

Vibenomics launches an Audio Out-of-Home Marketplace on convenience stores

Vibenomics this month launched a Convenience Store Audio Out-of-Home Advertising Marketplace. In the Audio Out-of-Home Advertising Marketplace, advertisers can buy audio ads on Out-of-Home that run in 4000 convenience retail locations in the USA, across 48 states.

Display

Google introduces limits on Ad Manager line items, starting in May 1st

Google this month created a page with the limits of Google Ad Manager, and it stated that the limits will apply from May 1st. The introduced limits remove control from publishers, as they will not be able to customize the auction as they want.

Display

Google updates Publisher Policies to forbid political misrepresentative content

Google this month announced it is updating Google Publisher Policy for Misrepresentative content, a clarification “to not allow content that makes claims that are demonstrably false and could significantly undermine participation or trust in an electoral or democratic process.”

Display

Google introduces frequency across Programmatic Guaranteed Deals and RTB in DV360

Google this month announced that DV360 is now limiting the frequency across Programmatic Guaranteed Deals and RTB (Open Auction and PMPs). Google also introduced a dashboard showing budget savings reinvested and impressions passed due to frequency for each Programmatic Guaranteed deal.

Retail

Amazon DSP starts suggesting bids to advertisers

Amazon last month replaced win rate with new suggested bids, which provide insights into the auction landscape based on historical winning bids.

Retail

Amazon: Search term reports become available for Sponsored Brands

Search term reports are now available for Sponsored Brands, Amazon last month announced. Search term reports give visibility into the search terms that are entered by shoppers searching on Amazon and resulted in at least one click.

Display

MGID now only bills viewable impressions to advertisers

MGID this week announced that is now billing 100% viewable native ad impressions.

Retail

Amazon launches Product Targeting on Sponsored Brands

Amazon last month announced a new targeting on Sponsored Brands, enabling advertisers to target individual products, or categories.

Data

Data Studio now supports data from Hotel Campaigns on Google Ads

Google this week introduced support in Data Studio for Hotel Campaigns on Google Ads. According to Google, the campaign data automatically appears in the Ads-connected reports, and there is no need to refresh the data source.

DOOH

AdQuick raises $6 million to build its programmatic capabilities in OOH

AdQuick this week announced the close of a $6million series-A funding round, bringing total funding to $9.4M. AdQuick is an Out of Home (OOH) advertising software company founded in 2016 and headquartered in Los Angeles.

Data

Google updates the Combined Audiences in DV360 allowing AND combinations for interest-based audiences

Combined Audiences will be more flexible, accepting the AND combination of generic Google audiences with first-party audiences. Until now, generic Google audiences and first-party audiences could only have the combination OR.

Data

Wunderman Thompson acquires XumaK

WPP this month announced that Wunderman Thompson has acquired XumaK, a marketing technology consultancy company headquartered in Miami, and with offices in Guatemala, and Colombia.

Data

Google integrates Nielsen mobile digital ad ratings (mDAR) in DV360

Google this month announced the integration of Nielsen mobile digital ad ratings (mDAR) in DV360. According to Google, advertisers in the United States and Australia will soon be able to use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR).

Display

Euronews signs an exclusive partnership with Outbrain

Outbrain this month announced that Euronews has signed an exclusive partnership deal. Euronews will use native ads from Outbrain, via Outbrain’s Smartfeed.

Data

Google Maps now used by over 1 billion people every month

Google Maps last week turned 15 years old. Google Maps was launched on Feb 8, 2005, and has become the most utilised map in the world.

Display

GumGum raises $22M; reaches record revenue in 2019

GumGum yesterday announced it has raised $22M in a Series-D funding round. GumGum, founded in 2008, is a company providing solutions for advertising and media. Last year, GumGum achieved $155M in global revenue.

Data

Dentsu Aegis Network acquires Media Storm

Dentsu Aegis Network yesterday announced the acquisition of Media Storm, an US agency, headquartered in New York, and specialized in data-driven audience planning and targeting.

Video

The Coalition for Better Ads launches new standards for videos chopping off mid-rolls

The Coalition for Better Ads last week announced new standards for short-from videos, in desktop, mobile web and in-app environments. The Standard for short-form video does not apply to other environments like feeds or OTT.

Video

GroupM names Karin Ross as CEO Germany

GroupM last month named Karin Ross as CEO Germany. Karin Ross was the COO for the past three years, and succeeds Jürgen Blomenkamp who last August shared his decision to pursue new challenges.

Social

50% of the retail brands plan to invest at least half of the marketing budget in social ads this year

Smartly.io last month shared the conclusions of a research concluding 50 percent of retail advertisers are planning to spend at least half of their annual marketing budget on social media advertising.

Data

Forrester Consulting study finds 67% of marketers plan to use attention metrics on mobile

Forrester Consulting in December released a study, commissioned by Yieldmo, that investigates how customer attention metrics can improve mobile advertising outcomes.