Data IAB Tech Lab launches an Open Source Initiative on GitHub IAB Tech Lab says the Open Source Initiative aims to increase transparency and collaboration across the advertising community.
Retail Google to enforce correct Manufacturer Part Number attributes in Merchant Center Google this week announced it will start to check incorrect values for the MPN [mpn] attribute in Merchant Center accounts.
Google adds a frequency management data visualisation in DV360 Google this week added a new data visualization of frequency in DV360, at campaign level.
Audio TuneIn taps Triton Digital to monetize audio and gets access to iHeartMedia’s stations TuneIn this week announced it will monetize its audio with Triton Digital, acquired this year by iHeartMedia, and iHeartMedia’s 850 digital stations become available in TuneIn.
Display Teads postpones IPO Teads this week announced that it has postponed plans for its initial public offering. This filed for an IPO in the beginning of this month.
Social Pinterest monthly active users decline in Q2 2021 versus previous quarter Pinterest this week announced a revenue growth of 125% year over year to $613 million, but the global Monthly Active Users (MAUs) grew 9% year over year to 454 million, but that meant a decline of 5% in MAUs versus the previous quarter.
Data DoubleVerify registers a revenue increase of 44% in Q2 2021 DoubleVerify this week announced the financial results for the second quarter of 2021. DoubleVerify registered a revenue of $76.5 million, an increase of 44%.
Google to forbid animal cruelty in their ad network Google will forbid animal cruelty content in their publisher ad network, starting in August.
Display Google updates Ad Manager Partner Guidelines to include guidance over encrypted signals Google this month updated Google Ad Manager Partner Guidelines to include guidance over encrypted signals from publishers.
Display Google launches Audience Explorer, an insights tool for first-party data Google this week launched Audience Explorer, a new tool in Google Ad Manager where publishers can better understand their audiences.
How to exclude referrals in Google Analytics 4 (GA4) Advertisers can exclude referrals in the new Google Analytics 4 (GA4). According to Google, the common referrals to exclude are third-party payment processors, like Stripe or PayPal, or website-managed interactions.
Social Facebook expects increased CPMs during the rest of 2021 Facebook this week, in the quarter results, said it is expecting advertising revenue growth to be driven primarily by advertising price increases during the rest of 2021.
Mixed Reality Metaverse: the embodied internet where users are inside of rather than just looking at Mark Zuckerberg, CEO of Facebook, this month said it wants to build metaverse, a virtual environment where users can be present with people in digital spaces.
Display Google to upgrade Active View metrics in CM and DV360 Google this week announced an upgrade of the Active View metrics in Campaign Manager 360 and Display & Video 360.
Amazon Advertising with almost 300 available open roles Amazon Advertising has right now almost 300 job openings around the world.
Bug: Publishers unable to create new unified pricing rules in Ad Manager Google today announced that a problem is affecting Google Ad Manager. Users cannot create new unified pricing rules (UPR) and get the message: “Error updating pricing rule.”
Google advertising revenue up 68%, and YouTube ad revenue up 84% in Q2 2021 YouTube registered ad revenues of $7.0 billion, 84% up year over year.
Social Facebook launches Campaign Ideas Generator Facebook today announced the launch of Campaign Ideas Generator, a new tool that provides campaign ideas, pre-made assets and resources that are specific to small business needs.
Google launches a beta version of the new Google Ads scripts experience Google today announced the launch of a new beta version of the new Google Ads scripts experience.
Retail Twitter launches a Shop Module, a showcase of products Twitter today announced the launch of a Shop Module, a dedicated space at the top of a profile where businesses can showcase their products.
Social LinkedIn ad revenue surpasses $1 billion in Q2 Microsoft says LinkedIn Marketing Solutions surpassed $1 billion in revenue this quarter, for the first time, up 97 percent year over year.
Audio Spotify ad revenue is rebounding in 2021, led by the direct and podcast sales channels Spotify today reported an ad revenue rebound in Q2 2021. Spotify reached 275 million euros with ad revenue in Q2 2021, 110% growth year over year, 28% growth quarter over quarter.
Video Google to introduce Nielsen's sales lift measurement for CTV ads in DV360 Google this month announced that will introduce sales lift measurement for CTV ads in DV360, in the US, using Nielsen Catalina Solutions (NCS).
Retail Amazon introduces bid suggestions for Sponsored Brands video on Amazon Advertising API Amazon this week make available bid suggestions for Sponsored Brands video on Amazon Advertising API.
Data IAB Europe releases a Guide to Contextual Advertising IAB Europe today released a Guide to Contextual Advertising, a document with 34 pages providing education on alternatives to third-party cookies.
