Advertising technology company announces first year-over-year revenue growth in solutions business since Q3 2023, driven by strong DOOH and retail media performance.
Nexxen expands VIDAA partnership with $35M investment, securing exclusive North American ad monetization rights through 2029 while focusing on growing the Connected TV platform's market presence.
New research reveals 88% of consumer mobile app ad spend remains with Google and Meta despite users shifting attention elsewhere, with diversification yielding up to 214% higher returns.
TVision's State of Streaming report reveals original content captures 8.5% more attention than library programming while weekly release schedules drive higher engagement.
Meta unveils multi-agent system addressing data warehouse access challenges as AI transforms enterprise infrastructure through automated negotiation between user and owner agents.
Advertising technology company announces first year-over-year revenue growth in solutions business since Q3 2023, driven by strong DOOH and retail media performance.
Google's John Mueller cautioned against excessive technical analysis for redirect optimization, stating most issues are visible during normal browsing.
Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.
Companies spend thousands on generative engine optimization to influence ChatGPT recommendations. A Wall Street Journal investigation reveals the tactics behind AI search manipulation.
OpenAI sets $60 CPM for ChatGPT advertising while Meta completes Threads monetization. Microsoft's Prebid caching shutdown threatens publisher video delivery.
Cloudflare data shows Googlebot accesses 3.2x more unique URLs than OpenAI and 4.8x more than Microsoft, as UK regulator considers crawler separation mandate.
Microsoft search advertising revenue increased 10% to $3.8 billion in Q2 fiscal 2026 as cloud business surpassed $50 billion quarterly milestone for first time.
Publishers would control AI training opt-outs while Google must prove fair ranking under first UK digital markets conduct requirements targeting search dominance.
US immigration agency requests proposals for location data and advertising technology tools while data brokers expose military personnel movements through commercial phone tracking systems.
Advertising technology company announces first year-over-year revenue growth in solutions business since Q3 2023, driven by strong DOOH and retail media performance.
Nexxen expands VIDAA partnership with $35M investment, securing exclusive North American ad monetization rights through 2029 while focusing on growing the Connected TV platform's market presence.
New research reveals 88% of consumer mobile app ad spend remains with Google and Meta despite users shifting attention elsewhere, with diversification yielding up to 214% higher returns.
TVision's State of Streaming report reveals original content captures 8.5% more attention than library programming while weekly release schedules drive higher engagement.
Meta unveils multi-agent system addressing data warehouse access challenges as AI transforms enterprise infrastructure through automated negotiation between user and owner agents.