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Nov 08, 2025 X iOS update disables JavaScript during link prefetch, generating artificial traffic
Substack traffic chart showing sharp spike from X's prefetch implementation November 2025

X's November 5 iOS update automatically loads links before users click, creating invalid traffic that inflates publisher metrics and undermines advertising measurement standards.

by Luis Rijo
AI   -   Nov 08, 2025 Google expands no-code AI app builder Opal to 160+ countries
Google expands no-code AI app builder Opal to 160+ countries

Google's Opal no-code platform expansion to over 160 countries on November 6, 2025 intensifies competition with workflow automation tools like n8n.

by Luis Rijo
Search   -   Nov 08, 2025 Lazy loading implementation causes 20% traffic drop despite PageSpeed gains
Lazy loading hero image drops traffic 20% despite PageSpeed boost from 65 to 92, LCP rises to 4.2s

SEO agency reports 20% traffic decline after applying lazy loading to all images, despite PageSpeed score jumping from 65 to 92, highlighting LCP optimization challenges.

by Luis Rijo
Search   -   Nov 08, 2025 Google releases guidance on effective technical SEO audit methodology
Google's Martin Splitt explains technical SEO audit methodology in Search Central Lightning Talks video

Google Search Central publishes November 6, 2025 video explaining technical audit approach emphasizing context over arbitrary scoring systems and tool limitations.

by Luis Rijo
AI   -   Nov 08, 2025 Google intensifies OpenAI competition with 18-month Gemini Pro offer in India
Google Gemini Pro vs Go comparison showing 18-month free offer features for Jio users in India

Google partners with Reliance Jio to provide 18 months of free Gemini Pro access to Indian users aged 18-25, valued at $396 (₹35,100), intensifying competition.

by Luis Rijo
Retail   -   Nov 08, 2025 Macy's integrates Amazon's retail advertising technology for sponsored products
Macy's Media Network logo

Macy's Media Network launches sponsored products through Amazon Retail Ad Service, enabling advertisers to reach millions of shoppers via familiar campaign tools.

by Luis Rijo
Data   -   Nov 08, 2025 This week: Courtroom showdowns and crumbling measurement
IP address network connections showing data matching failures in digital advertising infrastructure

Digital advertising faces measurement crisis as IP matching fails while legal battles reshape platforms and AI licensing emerges as publishers' new revenue frontier.

by Luis Rijo
DOOH   -   Nov 07, 2025 JCDecaux returns to Barcelona with 10-year street furniture contract
JCDecaux bus shelter in Barcelona displaying digital advertising with Sagrada Familia backdrop

JCDecaux secures exclusive 10-year Barcelona bus shelter and information panel contract, deploying 300 digital screens across Spain's second-largest city.

by Luis Rijo
Substack traffic chart showing sharp spike from X's prefetch implementation November 2025
Nov 08, 2025 X iOS update disables JavaScript during link prefetch, generating artificial traffic

X's November 5 iOS update automatically loads links before users click, creating invalid traffic that inflates publisher metrics and undermines advertising measurement standards.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 9539 Articles
Nov 08, 2025 X iOS update disables JavaScript during link prefetch, generating artificial traffic
Substack traffic chart showing sharp spike from X's prefetch implementation November 2025

X's November 5 iOS update automatically loads links before users click, creating invalid traffic that inflates publisher metrics and undermines advertising measurement standards.

by Luis Rijo
AI   -   Nov 08, 2025 Google expands no-code AI app builder Opal to 160+ countries
Google expands no-code AI app builder Opal to 160+ countries

Google's Opal no-code platform expansion to over 160 countries on November 6, 2025 intensifies competition with workflow automation tools like n8n.

by Luis Rijo
Search   -   Nov 08, 2025 Lazy loading implementation causes 20% traffic drop despite PageSpeed gains
Lazy loading hero image drops traffic 20% despite PageSpeed boost from 65 to 92, LCP rises to 4.2s

SEO agency reports 20% traffic decline after applying lazy loading to all images, despite PageSpeed score jumping from 65 to 92, highlighting LCP optimization challenges.

by Luis Rijo
Search   -   Nov 08, 2025 Google releases guidance on effective technical SEO audit methodology
Google's Martin Splitt explains technical SEO audit methodology in Search Central Lightning Talks video

Google Search Central publishes November 6, 2025 video explaining technical audit approach emphasizing context over arbitrary scoring systems and tool limitations.

by Luis Rijo
AI   -   Nov 08, 2025 Google intensifies OpenAI competition with 18-month Gemini Pro offer in India
Google Gemini Pro vs Go comparison showing 18-month free offer features for Jio users in India

Google partners with Reliance Jio to provide 18 months of free Gemini Pro access to Indian users aged 18-25, valued at $396 (₹35,100), intensifying competition.

by Luis Rijo
Retail   -   Nov 08, 2025 Macy's integrates Amazon's retail advertising technology for sponsored products
Macy's Media Network logo

Macy's Media Network launches sponsored products through Amazon Retail Ad Service, enabling advertisers to reach millions of shoppers via familiar campaign tools.

by Luis Rijo
Data   -   Nov 08, 2025 This week: Courtroom showdowns and crumbling measurement
IP address network connections showing data matching failures in digital advertising infrastructure

Digital advertising faces measurement crisis as IP matching fails while legal battles reshape platforms and AI licensing emerges as publishers' new revenue frontier.

by Luis Rijo
DOOH   -   Nov 07, 2025 JCDecaux returns to Barcelona with 10-year street furniture contract
JCDecaux bus shelter in Barcelona displaying digital advertising with Sagrada Familia backdrop

JCDecaux secures exclusive 10-year Barcelona bus shelter and information panel contract, deploying 300 digital screens across Spain's second-largest city.

by Luis Rijo
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