Beehiiv doubles ad sales team as newsletter monetization heats up
Newsletter platform Beehiiv expands advertising team with LiveIntent veteran Andrew MacMannis as ad demand accelerates across 30,000 publications.
PPC Land
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Netflix soundtrack dominates as YouTube charts reveal fragmented listening
Golden from KPop Demon Hunters leads US charts with 9.3M views while Peso Pluma and regional hits fragment the December 26-January 1 streaming landscape.
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Google adds one-click GCP deployment to tag gateway arsenal
Description: Google Tag Manager integrates Google Cloud Platform deployment for tag gateway, expanding beyond Cloudflare with automated External Application Load Balancer configuration.
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Magnite partners with deep learning firm to enrich programmatic bidstream
Magnite integrates Cognitiv's deep learning models into ClearLine on January 6, expanding real-time curation capabilities across premium video inventory and omnichannel campaigns.
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LiveRamp just turned its data marketplace into an AI model training hub
Data collaboration platform opens licensing infrastructure for training data, third-party models, and AI-powered applications starting January 6, 2026.
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Google Ads quietly buys ads on X
Google Display Network purchases X inventory programmatically through Search Partners and Video Partners extensions, exposing brands to platform they avoid.
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German court holds third-party cookie providers liable without consent
Frankfurt Higher Regional Court rules technology companies placing third-party cookies face direct liability even when website operators fail to obtain user consent, awarding €100 damages in December 2025 decision.
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DIRECTV makes its live TV network available for programmatic DOOH buying
DIRECTV enables programmatic access to its digital out-of-home inventory through Place Exchange, Basis, and The Trade Desk for the first time at CES 2026.
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VIOOH locks down 5,000 screens in US grocery stores and transit hubs
VIOOH partners with Dolphin OOH to provide programmatic access to over 5,000 digital screens generating 50 million monthly impressions across major US cities.
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Show-level transparency comes to streaming TV ads through Index Exchange
Index Exchange launches Gracenote-powered reporting for streaming ads, giving advertisers program-level data and brands proof of purchase on Spectrum Reach inventory.
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Google's $32 billion bet on cloud security faces February deadline
Description: European regulators must decide by February 10 whether to approve Google's largest-ever acquisition of cybersecurity firm Wiz amid warnings from researchers about vertical monopolization risks.
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YouTube's ad revenue dominance challenged despite dwarfing TV budgets
YouTube generates $36.1B annually while global TV advertising reaches $180B, yet TikTok gains momentum as YouTube's growth rate slows to 12.5% after years of decline.
