Google forces retailers to split product IDs by March 2026
Google Merchant Center will require separate product IDs for online versus in-store items starting March 2026, affecting Local Inventory Ads and feed management.
Google Merchant Center will require separate product IDs for online versus in-store items starting March 2026, affecting Local Inventory Ads and feed management.
Walmart introduces agentic advertising assistant and AI-powered creative tools on January 6, positioning retail media platform against rising competition from Amazon.
Basis and Mediaocean announce integration linking programmatic, search, social, and CTV advertising with enterprise planning, ordering, trafficking, measurement, and financial systems.
Google Ads will permit prediction market advertising starting January 21, 2026, exclusively for platforms authorized by CFTC as Designated Contract Markets or NFA-registered brokerages.
England implements sweeping restrictions on high fat, sugar and salt food marketing starting January 2026, drawing mixed reactions from industry stakeholders and health experts.
xAI's Grok triggered 16 requests from 12 IPs using spoofed user agents while legitimate AI crawlers adopt adversarial tactics to evade detection systems.
Meta's new value rules feature lets advertisers adjust bids by demographics and placement, but industry experts warn against rushing adoption without clear data.
Measurement company launches program-level reporting for linear and streaming with AWS-powered content unification, ending walled-off audience data on January 6, 2026.
Research analyzing 7,060 queries reveals Google's Gemini allocates fixed 2,000-word budget per search, with top-ranked content receiving twice the grounding share of fifth-ranked sources.
Reddit launches Max campaigns beta with AI-powered bidding delivering 17% lower CPA and 27% more conversions while opening automation insights.
PubMatic introduced AgenticOS on January 5, positioning the infrastructure as the first operating system built specifically for autonomous advertising execution across premium digital environments.
Monthly question volume plummets from 200,000 to below 50,000 since ChatGPT launch, threatening the platform's survival as programmers abandon community forums.