Meta's new value rules feature lets advertisers adjust bids by demographics and placement, but industry experts warn against rushing adoption without clear data.
by Luis Rijo
Google plans to upgrade Google tags into full GTM containers, add a no-code visual tagging tool, and redesign the Tag Manager interface for all advertisers.
epocrates and DeepIntent opened programmatic access to over one million active clinicians on May 26, 2026, in a first-of-its-kind point-of-care DSP partnership.
OpenAI launches conversion-optimized ChatGPT campaigns June 5. GDPR turns eight with 40% of its EUR7.1B in fines erased or challenged.
Vistar Media's Science in Motion report finds 3D DOOH creative drives 67% higher top-of-mind brand awareness than static ads, drawing on 7,513 respondents.
DataBeat's May 2026 US programmatic report shows overall CPMs up 34% YoY, display rising 24%, video recovering, and CTV falling 25.8% amid supply growth.
Preferred Sources now badges links inside AI Overviews and AI Mode, a personalization tool that rewards established audiences while new publishers stay buried.
CNN filed a copyright and trademark lawsuit against Perplexity AI on May 28, alleging the AI search engine copied over 17,000 CNN stories, videos, and images.
YouTube Premium today launched auto speed playback, motion-triggered audio controls, 256kbps TV audio, and AI playlist generation for Android and TV users.