Google says letting publishers skip AI Overviews is a huge engineering challenge
Google admits opting out of AI Overviews without losing search visibility is a massive engineering task, as the FT signs a new AI content licensing deal.
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Google quietly kills parked domain ads from Search Partner Network
Google removed parked domains (AFD) from Search Partner Network on February 10, 2026, permanently ending a legacy ad surface known for poor conversion rates.
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Spain's data regulator warns World's iris-scan operator over GDPR risks
Spain's AEPD formally warns Tools for Humanity over potential GDPR violations as World Network prepares its February 2026 Barcelona iris-scanning relaunch.
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Apple's HLS video podcast gambit could reshape the advertising landscape
Apple today introduced HTTP Live Streaming video podcasts with dynamic ad insertion capabilities, enabling creators to control content while unlocking video advertising markets.
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UK beauty retailer opens its customer data to programmatic buyers
THG Beauty Media partners with The Trade Desk to offer Cult Beauty and LOOKFANTASTIC data access, marking first UK retail beauty data available on self-serve basis.
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Gucci breaks new ground with first luxury AI lens on Snapchat
Luxury house launches generative AI-powered sponsored lens transforming users into La Famiglia characters across France, UK, UAE and Saudi Arabia on February 9, 2026.
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Why your YouTube subscriber count keeps dropping (and it's normal)
YouTube clarifies subscriber fluctuations are routine maintenance, removing inactive accounts while updating counts daily based on subscriptions and unsubscribes.
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Google tightens grip on screen time as Shorts timer hits zero
Google announces parental controls for YouTube Shorts including zero-minute timers and School time mode for Android devices on Safer Internet Day 2026.
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Roku reaches profitability milestone with $1.22B platform revenue in Q4
Streaming platform posts record free cash flow and net income while projecting 18% platform growth for 2026.
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Google's new bidding trick calculates what first-time buyers are actually worth
Google Ads tests ROAS-driven tool that suggests conversion values for new customers, moving beyond manual estimates advertisers have relied on for years.
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UC Berkeley unveils framework as AI agents threaten to outrun oversight
UC Berkeley's Center for Long-Term Cybersecurity releases first comprehensive risk-management profile for autonomous AI agents, establishing governance controls for systems that can independently execute decisions, use tools, and pursue goals with minimal human intervention.
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OpenAI exec wants advertisers to ditch agencies and just prompt ChatGPT for ads
OpenAI monetization head envisions future where small businesses create campaigns through prompts instead of hiring performance marketers to run ChatGPT ads.
