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Marketing funnel showing 25% wasted spend with AI tools outweighing basics on a balance scale.
Data

Performance marketing basics remain challenging despite AI advances

Digital marketing fundamentals continue to be overlooked while new technologies gain attention.
Mar 27, 2025 3 min read
Scope3's brand safety model builder showing customization for child-friendly content filtering on Meta platforms.
Social

Meta taps Scope3 to deliver AI-powered brand safety shield

New partnership deploys custom AI agents for precision content blocking across Facebook and Instagram feeds
Mar 27, 2025 4 min read
Flow diagram showing the GDPR enforcement process with WhatsApp, Irish DPC, EDPB, and the legal challenge question.
Data

Advocate General sides with WhatsApp in landmark EDPB accountability case

Crucial ruling could reshape how data protection decisions can be challenged across the EU.
Mar 27, 2025 5 min read
Zürich bans digital advertising displays with narrow 58-57 vote, restricting commercial signs in public spaces.
DOOH Featured

Zürich parliament votes to restrict advertising in public spaces

Digital screens to be banned and commercial advertising reduced in move that divides city's politicians and businesses.
Mar 27, 2025 4 min read
The image showcases Proton VPN and Vivaldi logos representing their European privacy partnership with key benefits listed below.
Data

Proton VPN and Vivaldi browser form strategic privacy partnership

Collaboration between European tech companies aims to provide users with enhanced digital privacy tools in an increasingly surveillance-based online environment.
Mar 27, 2025 4 min read
Key quotes from Google's Head of Search revealing the company's vision for an ambient search future
Search

Google's shift away from web traffic

Major changes in search reshape the digital landscape as AI transforms user experience.
Mar 27, 2025 4 min read
Google AI Overviews
Search

Google expands AI Overviews to more European markets

Google's AI-generated search results now available in nine European countries.
Mar 27, 2025 5 min read
Digital ad libraries addresses industry transparency demands
Display

Digital ad libraries addresses industry transparency demands

Major platforms provide centralized repositories as advertising oversight intensifies.
Mar 27, 2025 7 min read
Stacked packages in a logistics center highlight Otto's dual role with Temu deliveries amid e-commerce growth.
Retail

Otto Group's dual role with Temu deliveries amid e-commerce challenges

The German retail giant criticizes Chinese competitors while its logistics subsidiary benefits from their growth.
Mar 27, 2025 4 min read
Partnership logos showcasing Adobe, iq digital and GroupM collaboration on privacy-first advertising solution
Data

Utiq's Adobe integration enhances advertising performance across browsers

Data-driven advertising solution delivers significant improvements in non-Chrome environments.
Mar 27, 2025 5 min read
Google's CMP
Data

Google's CMP launches support for consent mode

New integration enables user consent choices to flow across Google's product ecosystem.
Mar 27, 2025 4 min read
Firefox Thought-provoking stories in New Tab
Search

Mozilla updates Pocket integration in Firefox

Firefox's seamless Pocket integration offers content discovery while maintaining user privacy and customization options.
Mar 25, 2025 4 min read
The Effectiveness Equation report
Data

Marketing effectiveness research shows equal impact in months 5-24

New study reveals how brands underestimate long-term marketing returns and pricing power effects.
Mar 18, 2025 5 min read
Stock chart showing Reddit (RDDT) shares spiking to $142 before plunging on March 17 after false new Google partnership news.
Search

Misinformation triggers Reddit stock chaos in AI partnership confusion

Erroneous report exposes market vulnerability to tech partnership news and AI influence.
Mar 18, 2025 4 min read
Radar chart comparing strengths of marketing measurement methods: MMM, experiments, and attribution across 8 key dimensions.
Data

Marketing measurement methods: Combining approaches for optimal results

Advanced analytics can help marketers navigate fragmented data landscapes.
Mar 18, 2025 5 min read
The JSON file showing IPv6 prefixes used by Google's crawlers, updated daily to enhance security verification procedures.
Data

Google updates crawler verification processes with daily IP range refreshes

Enhanced security measures help website owners identify legitimate Google web crawlers and protect against potential imposters.
Mar 18, 2025 4 min read
TikTok ban would increase ad prices and hurt small businesses
Social

TikTok ban would increase ad prices and hurt small businesses

Columbia researchers find Meta ad prices rose 10% during January outage.
Mar 17, 2025 3 min read
Ghost's social web beta interface displaying posts from Mastodon and Surf, demonstrating cross-platform social interaction.
Social

Ghost introduces social web integration

New feature enables cross-platform content distribution and interaction while maintaining creator independence.
Mar 17, 2025 4 min read
error message appears when restaurant owners disable Google's Assistant, blocking all reservations
Search

Google hijacks restaurant reservation systems, blocks customer bookings

Google Assistant replacement of third-party reservation platforms creates challenges for restaurants and diners.
Mar 17, 2025 5 min read
Adform FLOW
Data

Adform launches new campaign planning tool for digital advertisers

New platform aims to streamline workflow between planning and campaign activation.
Mar 17, 2025 5 min read
The Wheel of Time
Video

The Wheel of Time's third season now streaming on Prime Video

High fantasy adaptation adds Emmy-winning actress to expanding cast lineup.
Mar 17, 2025 3 min read
Google's structured data update with "returnPolicyCountry" parameter now required for merchant return policies
Search

Google updates return policy structured data requirements for merchant listings

Google adds returnPolicyCountry as mandatory field for merchant structured data, affecting e-commerce search visibility.
Mar 17, 2025 1 min read
Google's new CTV advertising approach showing IP address processing and privacy-enhancing technologies
Video

Google to leverage IP addresses for CTV advertising

How new policy changes will impact household targeting across connected TV platforms.
Mar 17, 2025 5 min read
interface mockup for Display & Video 360's GDN image inventory expansion coming to Demand Gen line items in April 2025
Display

DV360 to add GDN inventory support for Demand Gen line items

Platform expansion aims to increase advertising reach across GDN.
Mar 17, 2025 2 min read
SCL Deep Dive Asia Pacific 2025
Search

Google announces deeper, multi-day format for Search Central Live Asia Pacific 2025

Revamped event will feature extended technical sessions and hands-on workshops based on community feedback.
Mar 17, 2025 4 min read
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