Deezer this week integrated non-music audio content from podcasts and radio. The podcasts are available in a new tab called “Shows”. Deezer says “Shows” is a new feature that can be found on the main tab bar and helps audio fans discover podcasts, radio, and specialized talk content. Deezer “Shows”

Google this month announced that has included individual IDs for the individual Connected TV apps on DV360 reporting. Advertisers now know where they ran ads on Connected TV. The feature only supports the 7 connected TV app stores, that means Roku, Fire TV, Apple TV, Android TV, Xbox, Playstation, and

Google this month announced that by default when advertisers target a URL in DV360, the targeting will also include the corresponding mobile or connected TV app. According to Google, the only way to avoid the apps when targeting a URL is by changing the environment targeting, in this case excluding

MGID’s platform monthly audience reach has achieved 240 billion impressions in APAC, during the Q3, MGID today announced. The native ad platform received over 6000 new campaigns in Q3, including over 260 branded campaigns. MGID says that is now reaching 30% of the Internet Users in Asia-Pacific Region. “We

Cuebiq today announced a partnership with Targetspot to bring offline attribution capabilities to digital audio. The partnership will enable U.S. advertisers to measure whether a digital audio campaign was effective in driving traffic to brick-and-mortar locations and to identify and leverage actionable insights into the offline consumer journey. “At

IRI today announced the integration of BDS Analytics’ cannabis dispensary data within IRI Liquid Data® technology platform. The integration will provide retailers and CPG manufacturers with a view of the legal cannabis industry. IRI says that clients subscribing have access to cannabis retail tracking data and insights available from medicinal

Google yesterday announced the introduction of Google Shopping Ads on YouTube. Google says is making YouTube more shoppable by introducing Shopping ads on the YouTube home feed and YouTube search results. According to Google, nearly two-thirds of shoppers say online video has given them ideas and inspiration for their purchase,

Google yesterday announced the introduction of sitelink extensions in TrueView for Action Ads in the coming months. Nicky Rettke, Director Product Manager YouTube Ads at Google, said sitelinks will make it easy for viewers to navigate to additional landing pages like holiday catalogs or the store hours. Google did a

IAB today named Rick Berger to the role of Vice President, Membership Engagement. IAB says Rick Berger will be responsible for increasing member engagement and satisfaction, developing the trade group’s strategic partnership programs, and helping its member companies meet their business objectives. According to IAB, Rick Berger will report

Triton Digital and Nationaal Luister Onderzoek (NLO) today announced the upcoming launch of Podcast Reports in the Netherlands, powered by Triton Digital’s Podcast Metrics measurement service. Triton Digital says the reports will provide a ranking of the Top Networks as well as Top Podcasts and Audio on Demand in

Roku today released the third quarter 2019 results. In the letter to shareholders, Roku said that the “monetized video ad impressions again more than doubled YoY.” According to Roku, The Roku Channel contributed to this growth as impressions within the channel are growing faster than the impressions within the overall

Google this month announced that TrueView for Action campaigns in DV360 are now also running on Google Video Partners, which means ads have more reach outside YouTube websites and apps. TrueView for Action campaigns are video performance, where an action is defined by a user that views at least 10

Viant co-founders, Tim and Chris Vanderhook, are taking back control of the ad tech company Adelphic from Meredith Corporation, Viant announced this week. Financial terms were not disclosed. The transaction includes the 60% of Viant that Meredith Corporation acquired via the Time Inc. acquisition in January 2018. In addition, both

Google yesterday updated Google Ad Manager API into the version v201911. The new API adds the CMS_METADATA dimension and cmsMetadataKeyIds ReportQuery field, new error messages for some ReportQuery configuration issues, and removes the Sales Manager ReportQuery options: “includeZeroSalesRows” and “PROPOSAL_LOCAL enum value from timeZoneType.” On the reporting, publishers

Baidu last week announced that the Chinese website Haokan with short videos reached 110 million Monthly Active Users (MAUs). Baidu’s short video platform Haokan offers a mix of both user-generated and professionally-produced content. Baidu launched Haokan in 2017. According to Baidu, Haokan’s short videos have accumulated over 3

LinkedIn today launched Open for Business globally, a tool that enables small business owners and freelancers to add the services they offer to their LinkedIn profiles. Open for Business was originally launched in the US this summer and is now available to all LinkedIn members across 28 languages. Open for

Facebook this week announced that it will implement a limit on the number of ads each Page can run at the same time. The limit will be introduced in mid-2020 and Facebook says it affects “just a small percentage of advertisers.” Facebook justifies the introduction of limits saying that a

Google this week opened up de access to Site Kit, a new WordPress plugin that contains Google Search Console, Google Analytics, PageSpeed Insights, Optimize, Tag Manager, and AdSense. The plugin Site Kit was in beta since 2018. In 2017, Google sunset the official AdSense plugin (called Google Publisher Plugin). Site

AWS this week announced a new infrastructure region in Spain, consisting of 3 Availability Zones at launch. The Amazon Web Services’ region in Spain is expected to open in late 2022 or early 2023, following the opening of Milan, expected to launch early next year. Amazon will have 7 regions

Google Ad Manager researched the performance of 44 of its top TV-programmer partners across APAC, EMEA, LATAM, and North America, from Q4 2018 through Q1 2019, and found out that the share of programmatic is higher in EMEA. Justin Bradbury, Brand and Programs Manager at Google Ad Manager, wrote that

Roku today announced that the channel Apple TV+ is now available through the Apple TV app on the Roku platform. Users can subscribe the Apple TV+ for $4.99 per month. Roku says Apple TV+ will add new originals monthly. Apple TV+ includes original shows, movies, and documentaries starring the

The IAB Europe Virtual Programmatic Day H2 2019 will happen on Tuesday, November 19, 2019, from 1:00 PM until 5:00 PM GMT. IAB Europe says this edition will have the focus on the latest market trends including spend, drivers and barriers, key growth areas such as connected TV,

As of 1 December 2019, Renato Profico will take over as the new CEO of Doodle, Tamedia announced. Gabriele Ottino, the current CEO, has decided to leave the company. According to Tamedia, Gabriele Ottino has successfully driven the growth of paid premium services for business customers, during his 3-year tenure

Google this month announced that is reviewing the workflow in DV360 for the trafficking of Audio Ads. Advertisers will be able to directly upload the Companion Ads when they set up a new audio creative. Before this change, advertisers needed to upload beforehand an image or a non-responsive HTML5 companion