DoubleVerify taps Tanzil Bukhari to lead revenue growth in Europe DoubleVerify yesterday announced the appointment of Tanzil Bukhari as Managing Director, EMEA.
Ezoic secures a new $33 million investment Ezoic today announced it has secured a $33 million investment.
Google introduces support for app-ads.txt in AdMob and Google Ad Manager Google today announced that it is introducing support for app-ads.txt in AdMob and Google Ad Manager.
Pinterest hits 300 million users, but ARPU outside the US is still $0.11 Pinterest last week disclosed the financial results for the second quarter of 2019.
Google Ads’ app campaigns now reach Discover inventory Google this week extended the inventory available on the app campaigns from Google Ads.
Google now shows app ads on YouTube search Google this week announced that it is now showing app promotion ads on the top slot of YouTube’s mobile search results.
Google launches AdMob Insights Google this week launched AdMob Insights, a new feature providing alerts to the AdMob dashboard when the system detects abnormal changes to the key metrics like eCPM, impressions and revenue.
Google launches app open ad format in AdMob Google this week introduced a new ad format in AdMob called App open ad format.
Google expands smart segmentation for rewarded ads in AdMob Google this week expanded smart segmentation to include rewarded ad units.
ChurnZero now available in Zoho Marketplace ChurnZero this week announced that is now available in the Zoho Marketplace for Zoho CRM and Zoho Desk.
Display Axel Springer to buy MeilleursAgents, a French real state website The AVIV Group, a subsidiary of Axel Springer, this week reached a deal to acquire 100 percent of website MeilleursAgents for EUR 200 million (cash/debt-free).
Display Index Exchange adopts sellers.json & SupplyChain Index Exchange this week announced it has implemented the IAB Tech Lab’s specifications for sellers.json and the SupplyChain object.
Display Which countries have more new app installs? India is by far the country with more app installs in the world.
Video Google launches TrueView extensions on DV360 Google this month introduced TrueView extensions on DV360.
OneSignal partners with Microsoft so app owners easily use their messaging solution OneSignal this week announced an integration with Microsoft Visual Studio App Center.
Video Bloomberg launches Bloomberg TV+, a new streaming video in HD Bloomberg this week launched Bloomberg TV+, a new streaming video that combines data and the TV programming.
Microsoft’s streaming platform Mixer is growing after the acquisition of a popular streamer Mixer is having a momentum of growth after the popular streamer Ninja ditch the streaming platform Twitch (Amazon) to join Mixer, from Microsoft.
DOOH Vector Media joins DPAA Vector Media’s current inventory of over 30,000 out-of-home faces includes public and private transit advertising, bulletins and street furniture.
Video Centro integrates FreeWheel’s Strata in Basis Centro last week form a partnership with FreeWheel to pair Centro’s Basis, a platform for buying digital media, with FreeWheel’s Strata, a platform for planning, activation, optimization and billing management.
Data Google introduces a unified app and web property in Google Analytics Google this week introduced a new way to measure apps and websites together for the first time in Google Analytics.
Google introduces website filtering and brand exclusions on Keyword Planner Google today updated Keyword Planner introducing 2 new features: website filtering and brand exclusions.
Search Google Ads Editor update include an image picker, dark mode, and IP exclusions Google is rolling out the Google Ads Editor v1.1 that includes image picker, dark mode, ip exclusions, and account management.
Uber to cut one third of the marketing workforce Uber this week is cutting 400 positions on the marketing teams worldwide.
Display NetMedia starts selling ads on Investing.com The partnership makes NetMedia to handle the sales of the ads space on Investing.com.
