Google to launch Customize attribution models on Floodlights

Google this month announced that is introducing customize attribution models for Floodlight and offline reports in Google Marketing Platform.

Google brings TrueView Extensions to DV360

Google this month announced that DV360 will support TrueView Extensions in the following weeks.

Data

DoubleVerify appoints Gian LaVecchia as SVP of Brand & Agency Partnerships for the Americas

DoubleVerify today announced the appointment of Gian LaVecchia as SVP of Brand & Agency Partnerships for the Americas.

Data

Digital Element: 20 years providing geolocation of users to advertisers

Digital Element, the Atlanta-based technology company that pioneered the geolocation and IP intelligence industry, is now 20 years old. Digital Element introduced in 1999 its NetAcuity technology, which enables advertisers to target geographically users by IP address.

Display

NYIAX partners with IPONWEB to introduce upfront buying in programmatic

NYIAX this week partnered with IPONWEB (BidSwitch Exchange) to provide upfront buying in programmatic delivery.

Data

Socialbakers now integrated with Salesforce

Socialbakers this week announced the product integration with Salesforce Sales Cloud and Service Cloud.

Search

Google Ads retires 3 portfolio bid strategies

Google this week announced that is retiring Enhanced CPC from portfolio bid strategies, after announcing in May that was also retiring Target Search Page Location and Target Outranking Share.

Data

Official: Amazon acquires Sizmek Ad Server

Mark Grether, CEO of Sizmek, yesterday announced that Amazon acquisition agreement has been approved by the bankruptcy court, is closed, and that “Amazon has officially acquired Sizmek Ad Server and Sizmek DCO.”

Retail

Google introduces landing page performances on Shopping campaigns

Google this week introduced a “Landing pages” page enabling advertisers to understand how landing pages are performing on Shopping campaigns in Google Ads.

Search

Negative keywords and responsive search ads added to Google Ads mobile app

Google this week added negative keywords and responsive search ads into Google Ads mobile app, in Android, and iOS version.

Display

Programmatic Guaranteed deals from DV360 now include Smart exchange

Smart this week announced that buyers are now able to buy their inventory via DV360 (Google’s DSP) using programmatic guaranteed deals.

Video

Brand Safety incidents on Mobile Apps almost doubled last year

DoubleVerify this month release the Global Insights Report, where explores global trends in brand safety, fraud, and viewability.

Display

Taboola launches Marketing Partners

Taboola this month launched Taboola Marketing Partners, a set of partner recommendations focused on content, localization, landing pages, tracking, and video.

Video

Adslot Media says it charges typically less than half for Programmatic Guaranteed

Adslot Media this month announced that PG (programmatic guaranteed) eliminates the need to work with a demand-side platform (DSP), in turn removing buy-side fees and technology setup for buyers.

Audio

Spotify gains dominance in Honduras, Slovakia, Hungary, Finland, and Indonesia

Spotify is consistently gaining dominance on new markets, threatening the worldwide dominance of Apple on audio listening. Spotify is already the leader in Spanish, and in the Portuguese market.

Data

Forrester: Salesforce is the leader DMP with the best offering

Forrrester this week released a study about 7 Data Management Platforms. Salesforce, and Adobe were considered market leaders DMPs, Neustar, Oracle, and Nielsen were considered strong performers, Lotame and The ADEX were classified as Contenders. The strongest current DMP offering is provided by Salesforce. The top DMPs by the current

Display

Adform launches a new bidding ready for first and second price auctions

Adform this week launched Dynamic CPM (dCPM), a new bidding that optimizes on hybrid auctioning environments such as first, second and hybrid auctions.

Data

Looker to join Google Cloud later this year

Google last week announced the acquisition of Looker, a platform for business intelligence, data applications, and embedded analytics.

Data

GumGum deploys White Ops in its entire inventory

The exchange GumGum this month announced that has deployed White Ops across its entire inventory.

Audio

Thai MCOT selects Triton Digital

MCOT Public Company Limited (MCOT), one of Thailand’s leading public radio and television broadcasters, this month selected Triton Digital for monetization of its digital audio and podcast content.

Audio

Podcast ad market to surpass $1 Billion in the US

IAB and PwC US this month released a study forecasting $1 Billion in revenue for the podcast ad market in 2021, in the US.

Data

Salesforce acquires Tableau for $15.7 billion

Salesforce (NYSE:CRM) will acquire Tableau in an all-stock transaction, pursuant to which each share of Tableau Class A and Class B common stock will be exchanged for 1.103 shares of Salesforce common stock, representing an enterprise value of $15.7 billion.

Video

Xandr launches Xandr Invest, a new programmatic platform for advertisers

Xandr today announced the launch of Xandr Invest, a new buying platform that offers programmatic guaranteed, enabling buyers to reserve access to supply with no manual tags to traffic or additional invoices to manage.

Display

Axel Springer increases participation in Purplebricks

Axel Springer this month is increasing its minority interest in Purplebricks from around 12.4 percent to approximately 26.6 percent.

Display

SAPO adopts AppNexus full stack, Adserver, SSP and DSP

AppNexus today announced that SAPO, one of the biggest online media companies in Portugal, will adopt AppNexus full suite of products, including AppNexus Publisher Ad Server, Supply Side Platform (SSP), and the Demand-Side Platform (DSP).