Video

Sky invests in You.i TV, a video platform

Sky this month announced an investment in You.i TV, a privately held company with a platform that enables TV and media companies to deliver content on all platforms – mobile devices, set-top boxes, game consoles, and streaming devices – from a single code base.

Display

Google Ad Manager to discontinue existing price rules and to introduce more transparency

Google this month announced that the change to a unified auction will bring more transparency to publishers, and different pricing rules specific for the unified auction.

Video

Community: Xandr creates a video marketplace across devices and publishers

Xandr this week created a curated marketplace with video publishers called Community. Xandr says this is the first step for a convergence of linear TV and digital. Xandr’s marketplace Community includes WarnerMedia, Vice, Hearst Magazine, Newsy, Philo, Tubi, and Xumo inventory.

Data

Google introduces a new planning tool in Google Ads for performance campaigns

Google this week introduced a Performance Planner in Google Ads. The Performance Planner is a planning tool that identifies spend amounts to drive incremental conversions.

Display

Google introduces Discovery ads on Gmail, YouTube, and Discover

Google this week launched Discovery ads, a new format that is being rolled out globally later this year. Discovery ads will show in Discover (former Google feed), in YouTube home feed, and in the Gmail Promotions and Social tabs.

Display

Showcase Shopping ads will appear on Google Images, Discover and YouTube

Google this week announced that is bringing Showcase Shopping ads to Google Images, the feed on Discover, and soon YouTube.

Data

Microsoft to end HealthVault service by November 2019

Microsoft will shut down as of November 20, 2019. Microsoft says all data will be deleted by this date and users can now transfer the data.

Data

Chrome to restrict fingerprinting and to make it easier to block 3rd party cookies

Google yesterday announced plans to improve cookie controls on Chrome. Google says it will aggressively restrict fingerprinting across the web and will make it easier for users to block or clear cookies used in a third-party context.

Display

Google to launch a browser extension to inform users about the ads they see

Google yesterday announced that will launch a browser extension, working across different browsers, that will show information about the ads users are seeing from Google network.

Display

Google to launch tROAS bidding for app campaigns on Google Ads

Google today announced that will launch tROAS bidding on Google Ads. The new bidding will be available next month, for Google App campaigns on iOS and Android, globally.

Display

Google introduces image search, ad content ratings, and user metrics in AdMob

Google today announced the introduction of 3 new tools in AdMob. Sissie Hsiao, VP of Product, Mobile App Advertising at Google says these 3 new tools will help publishers to grow revenue and protect user experience more easily.

Display

Vendasta appoints Richard Cheung as CFO

Vendasta today announced the appointment of Richard Cheung as Chief Financial Officer CFO.

Data

OpenX launches OpenAudience challenging the walled gardens

OpenX last week launched OpenAudience, a platform that enables advertisers to plan and buy people-based marketing.

Display

Digital ad spend surpasses $100 billion for the first time in the US

The U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion. This is the first time the ad spend exceeds the $100 billion mark.

Social

Amazon Storywriter to be shut down in June 2019

Amazon Storywriter is a free tool that automatically formats the screenplay as users type.

Video

The Trade Desk integrates Samba TV data in the Planner

The Trade Desk last week announced a partnership with Samba TV, that will power The Trade Desk’s Planner.

Display

Media.net donates OpenRTB 3.0 converter code to IAB Tech Lab

Media.net says the code will help IAB Tech Lab’s efforts to promote transparency and security in tech supply chains.

Display

Triton, TripleLift, and Open8 now supported in DV360

Google last month integrated Triton Digital (audio exchange), TripleLift (native exchange), and Open8 (a Japanese display exchange). This represents more inventory for advertisers using Google’s DSP.

Display

Google to launch Gmail ads in DV360

Gmail ads are billed based on engagements and not on CPM.

Data

Analytics cross-device conversions now available on Google Ads

Google this week announced the integration of the Google Analytics cross-device conversions into Google Ads. Advertisers can also include cross-device conversions in the bidding.

Display

Digital reaches 53% of the total ad spend in Australia

Digital advertising represented 53.2% of the total Australian Ad Market ($16.6 billion) in 2018, the Australian IAB/PwC Online Advertising Expenditure Report revealed.

DOOH

AdMetv joins DPAA

DPAA this week announced AdMetv has joined its membership ranks. DPAA is a global, out-of-home marketing association.

Display

Google introduces a new App Policy Center on AdMob and Ad Manager

Google this week introduced a new App Policy Center on AdMob and Ad Manager, the 2 tools used by publishers to monetize their apps.

Display

Google to support app-ads.txt on DV360

The new app-ads.txt standard supports apps running on mobile, connected TVs and other devices.

Display

DV360 to buy ads.txt-only web inventory as default starting in August

Google says over 93 percent of the web inventory available in Display & Video 360 is authorized by ads.txt files.