Display

12% of all display ads served by Google are now AMP ads

Google today announced that as of January this year, 12% of all display ads served by Google are now AMPHTML ads. Last year the percentage was 1%.

Social

Reddit rolls out CPC bidding

Reddit today roll out CPC (cost per click) ads, the first performance-driven ad offering/bid type on Reddit Ads platform. Reddit says CPC Ads is the first major step in their effort to ramp up Reddit’s performance business.

Retail

Uber Eats was the food delivery app most downloaded in 2018

Uber beat the food delivery app competitors in 2018, when it comes to the number of downloads. According to app download estimates from Sensor Tower, Uber Eats was the food delivery app most downloaded in 2018 worldwide, but also in the US.

Data

Google redesigns Optimize

Google introduced a new streamlined experience page, a direct link to Google Analytics, and a simplified code installation.

Video

Sightly and Horizon Media score over 99% in IAS YouTube brand safety measurement beta

Sightly and Horizon Media today announced the results of a joint beta test using the newly released IAS YouTube Brand Safety and Suitability Solution.

Data

Carriers are only one source used by data aggregators, and this source is now in threat in the US

T-Mobile, Verizon, AT&T, and Sprint are reviewing how they sell location data of their customers, after Motherboard story on how easy is to buy location data from a specific user.

Data

Venezuela blocks Wikipedia amid presidential dispute

The NetBlocks internet observatory yesterday announced it has collected evidence of the blocking of all editions of Wikipedia in Venezuela. The restrictions are implemented by the largest telecommunications provider CANTV. Blocked users confirmed on Twitter.

Data

Google DNS follows Cloudflare and is now using the TLS protocol

Google says that now users can secure their connections to Google Public DNS with TLS, the same technology that protects their HTTPS web connections.

The standard MRC viewability on Display Ads

MRC viewability is the standard viewability for advertisers. MRC is the Media Rating Council, a US Industry-funded organization that establishes standards for rating operations. The requirements for Viewable Display Advertising Impressions were defined in 2014, and there are 2 requirements: * Pixel Requirement: Greater than or equal to 50% of the

Video

Roku adds premium subscriptions to The Roku Channel in addition to the free ad-supported movies

Roku yesterday announced it is expanding The Roku Channel to include “Premium Subscriptions.” Users will be able to watch both free ad-supported and paid premium entertainment in one interface, with personalized recommendations, where they can browse, trial and subscribe to popular services.

Data

How Google Brand Safety works

Google has 12 bots crawling the web and the apps. The crawlers are APIs-Google, AdSense, AdsBot Mobile Web Android, AdsBot Mobile Web, AdsBot, Googlebot Images, Googlebot News, Googlebot Video, Googlebot (Desktop), Googlebot (Smartphone), Mobile AdSense, Mobile Apps Android.

Audio advertising metrics

Know here the metrics advertisers use to report, when they buy digital audio ads programmatically: Audio eCPCA (Cost per Listen) The spent budget divided by the Completes. Completes The number of impressions for which an ad clip played to completion. Action According to IAB, this is the metric that indicates

Display

Geofencing Marketing

Geofencing Marketing is one of the main uses of Location Marketing. With Geofencing Marketing, advertisers are able to target users on a virtual defined area.

What is Marketing?

Marketing is the study of commercial activities from the needs and psychology of the consumer, originating the business of promoting products or services. Marketing tends to direct the products, adapting them, to their best market. Marketing focus is to bring the right consumers to the store or to the sales

Data

CPM

What is CPM in Marketing? CPM is the Cost Per Mille, also called cost per thousand (CPT). CPM is the most used pricing in digital advertising, and how ad business partners price the transactions between each other.

Data

Facebook takes a step forward to encrypt DNS end-to-end with Cloudflare

Facebook’s authoritative name servers are now using an encrypted connection with 1.1.1.1, the Cloudflare DNS Resolver.

Video

Switch Media expands to Asia, the Middle East, and Africa

Switch Media today announced the expansion to the Middle East and Africa, as global online video demand soars.

Display

Advertisers can now pay for conversions in Google Ads

Google yesterday introduced a new price model on Google Ads. Advertisers are now able to pay for conversions in display campaigns instead of paying for impressions or for clicks.

Audio

Deezer audio ads now available via Triton Digital

Deezer audio ads are now available via Triton's audio SSP, Yield-Op.

Social

Carsforsale.com now integrated on Facebook Marketplace

Carsforsale.com now enables dealerships to list their used car inventory on Facebook Marketplace, where millions of people are looking at used vehicles.

Search

Bing removes Ad group ID column from the Bing Ads billing statement reports

Bing Ads will remove the Ad group ID from the available columns of billing statement reports. Bing is making this change due to low usage of the column and to better align the reports with the billing statements and invoices.

Data

LinkedIn’s new privacy setting prevents users to export email addresses

LinkedIn introduced a new setting on Privacy that enables users to protect their email addresses. This was spotted first by TechCrunch.

Data

Nielsen has a new CEO, David Kenny

David Kenny was nominated last month as the new CEO of Nielsen. David Kenny will join Nielsen as Chief Executive Officer, effective on December 3, 2018. David Kenny joins Nielsen from IBM, where he led IBM’s Cognitive Solutions business.

Data

Digital Marketing Institute now provides content for HubSpot Academy

Digital Marketing Institute (DMI) this week announced it will provide exclusive content and digital assets for graphics design education to HubSpot’s official learning resource, HubSpot Academy.

Display

Taboola News just got bigger in Asia

Taboola last month announced is bringing content recommendations into vivo android smartphones. Taboola formed a partnership with vivo, the 5th largest smartphone manufacturer in the world, to boost the Taboola Newss audience in Asia.