Display Coronavirus pandemic and low CPMs related to a surge in malicious ad activity Clean.io this year saw a surge in malicious ad activity related with the COVID-19 pandemic. Matt Gillis, CEO of clean.io, wrote the lower CPMs and an increase in traffic have created the perfect storm for bad actors to disrupt end-user experiences and impair publisher monetization.
Retail Criteo’s revenue drops 10% year over year in the first quarter of 2020 Criteo this week announced the financial results for the first quarter ended on March 31. Criteo’s revenue decreased 10% year-over-year. Criteo’s revenue for the first quarter of 2020 was $503 million. Criteo’s revenue for the Q1 2019 was $558 million.
Data DeepCrawl lanches a testing tool for SEO DeepCrawl this week launched a testing tool for SEO. The Automator tool enables developers to test their code for SEO impact before pushing to production.
Video Pixalate earns MRC accreditation for multiple Connected TV/OTT, SSAI measurement metrics Pixalate this week announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics.
Data Google brings GA audiences, acquisition, and behavior data into Data Studio Google this week added Google Analytics audiences, acquisition, and behavior data into the reports in Data Studio.
Data Google integrates Google Maps in Data Studio Google this week added Google Maps into the reports in Data Studio. Google says Google Maps in Data Studio are highly customizable and integrate with any data source that contains valid geo fields. Until now, Data Studio only had static geo maps.
Video Google drops deadline to force parallel tracking on video campaigns Google last month dropped the deadline to force parallel tracking on video campaigns. The previous deadline was June 15, 2020. Before was March 31, 2020.
Search Google expands identity verification to all advertisers Google last month announced the expansion of identity verification to all advertisers. Identity verification was until now only for political advertisers. Identity verification was introduced in 2018.
Data Centro expands the certification programs with free virtual summits for clients Centro last month announced the expansion of the certification programs with free virtual summits for clients and partners.
Search Google blocks 2.7B bad ads in 2019 Google this week said it has blocked and removed 2.7 billion bad ads in 2019.
Data Peer39 integrates NewsGuard’s database enabling advertisers to avoid fake news Peer39 this month announced the integration of NewsGuard’s database of trust ratings for thousands of news and information websites.
Search Google adopts the SpecialAnnouncement markup for announcements on search results Google this month adopted the SpecialAnnouncement markup, a way that websites can use to highlight COVID-19 announcements on search results.
Retail Amazon introduces ad creative editing on Sponsored Brands Amazon this month announced that advertisers doing Sponsored Brands campaigns will now be able to edit the ad creative.
Retail Amazon DSP integrates DoubleVerify, Integral Ad Science, and Oracle Data Cloud Amazon this month announced the integration of DoubleVerify, Integral Ad Science, and Oracle Data Cloud.
Retail Amazon DSP now showing creative disapprovals on Google and Xandr Amazon this month introduced a new feature that enables advertisers to see if the creatives are disapproved in Google or Xandr (AppNexus) exchanges.
Social Snap daily active users grew 20% YOY last quarter Snap today announced the financial results for the quarter ended last month. Snap’s revenue increased 44% to $462 million in Q1 2020, compared to the prior year. The Daily Active User (DAU) growth accelerated to 20% year-over-year.
Retail Google opens the search results on the Google Shopping tab for free listings Google today announced that is introducing free listings on the search results on the Google Shopping tab. Free listings will appear in the U.S. before the end of April.
Display Apple expands App Store into new 20 countries; now available in 175 countries Apple today announced that is expanding App Store, Apple Arcade, Apple Music, Apple Podcasts, and iCloud into new 20 countries.
Data adsquare integrates ALC data in the Audience Management Platform (AMP) adsquare today announced a new partnership agreement with ALC. ALC segments will be available in adsquare’s Audience Management Platform (AMP), ready to be used on planning and programmatic media buying in the US.
Display TrafficGuard launches a free protection against click ad fraud TrafficGuard today announced the launch of a free pay-per-click (PPC) protection. The free plan is free up to $2,500 spend in Google Ads.
Search Searchmetrics appoints Ken Ogenbratt as new CFO Searchmetrics this week appointed Ken Ogenbratt as new CFO. Ken Ogenbratt has promoted from his role as VP Finance, and he replaces the outgoing CFO Dirk Wolf, who left in March 2020.
Video Tubi rolls out Tubi Kids on Android Tubi this week rolled out Tubi Kids on Android. Tubi Kids features a library of children’s content with over 1,200 movies and television shows or over 5,000 hours of content.
Display MNI Targeted Media launches CannabX, an ad exchange for the cannabis industry MNI Targeted Media this week launched CannabX, a cannabis-specific programmatic ad exchange within their programmatic offering, MNIx.
Social Quora renews the Ads Manager design Quora this week rolled out a new Quora Ads Manager design. According to Quora, the update contains improvements to the design of Ads Manager with the goal of making it easier to navigate and manage campaigns.
Video Google releases YouTube Video Builder in a free beta Google today announced that is releasing YouTube Video Builder in a free beta. YouTube Video Builder enables advertisers to animate static assets—images, text and logos—with music from Google’s library. Request access to the free beta here.
