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DeepIntent launches HealthFirst Audio Package on Sept. 30, 2025, partnering with iHeartMedia and SiriusXM to target healthcare audiences through streaming audio.
by Luis Rijo
Businesses increase proxy usage by 1,770% ahead of EU Chat Control vote on October 14, 2025, with Denmark leading at 1,026% growth amid encryption concerns.
by Luis Rijo
SISTRIX modified its data collection after Google eliminated the num=100 parameter on September 14, 2025, impacting search result tracking across the industry.
by Luis Rijo
Description: Google's open-source Marketing Mix Model Meridian now includes non-media variables like pricing and promotions, channel-level contribution priors, and enhanced binomial adstock decay.
by Luis Rijo
YouTube expanded Premium Lite to India on September 29, 2025, at ₹89 monthly. The ad-free tier reaches Japan and Philippines, totaling 125 million global subscribers.
by Luis Rijo
DoubleVerify identifies a significant increase in malicious mobile apps using artificial intelligence to execute sophisticated ad fraud schemes targeting advertisers.
by Luis Rijo
Sprinklr announced AI-powered tools on September 29, 2025, including Sprinklr Copilot and AI Agents to automate customer experience workflows across channels.
by Luis RijoThe Trade Desk unveils Audience Unlimited with AI-powered data scoring and new pricing at 3.3% and 4.4% rates, launching late 2025 for select agencies.
by Luis Rijo
DeepIntent launches HealthFirst Audio Package on Sept. 30, 2025, partnering with iHeartMedia and SiriusXM to target healthcare audiences through streaming audio.
by Luis Rijo
Danny Sullivan last week republished his 1996 Webmaster's Guide to Search Engines, a 30-year milestone document that shaped modern SEO practices and terminology.
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
EU proposes requiring Alphabet to share Google Search query, click, ranking and view data with rival engines on FRAND terms in DMA specification proceedings.
Google kills Dynamic Search Ads in September, ChatGPT ad CPMs drop from $60 to $25, the IAB records $294.6B in 2025 digital ad revenue, and Amazon's billing crisis deepens.
Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.
Netflix Q1 2026 results beat forecasts, but the Nielsen Gauge methodology row is reshaping how investors and ad buyers price streaming vs linear television.
Google updated AI Mode in Chrome on April 16, 2026, to open publisher links side-by-side instead of replacing the AI interface, changing how users navigate.
Fastly Ad Tag Gateway launched April 8 with Google, routing tags through first-party domains and claiming 14% signal uplift for advertisers on Fastly's CDN.
DeepIntent launches HealthFirst Audio Package on Sept. 30, 2025, partnering with iHeartMedia and SiriusXM to target healthcare audiences through streaming audio.
by Luis Rijo
Businesses increase proxy usage by 1,770% ahead of EU Chat Control vote on October 14, 2025, with Denmark leading at 1,026% growth amid encryption concerns.
by Luis Rijo
SISTRIX modified its data collection after Google eliminated the num=100 parameter on September 14, 2025, impacting search result tracking across the industry.
by Luis Rijo
Description: Google's open-source Marketing Mix Model Meridian now includes non-media variables like pricing and promotions, channel-level contribution priors, and enhanced binomial adstock decay.
by Luis Rijo
YouTube expanded Premium Lite to India on September 29, 2025, at ₹89 monthly. The ad-free tier reaches Japan and Philippines, totaling 125 million global subscribers.
by Luis Rijo
DoubleVerify identifies a significant increase in malicious mobile apps using artificial intelligence to execute sophisticated ad fraud schemes targeting advertisers.
by Luis Rijo
Sprinklr announced AI-powered tools on September 29, 2025, including Sprinklr Copilot and AI Agents to automate customer experience workflows across channels.
by Luis RijoThe Trade Desk unveils Audience Unlimited with AI-powered data scoring and new pricing at 3.3% and 4.4% rates, launching late 2025 for select agencies.
by Luis Rijo