Data Kasasa partners with Acxiom to create an omnichannel customer view Acxiom last week announced a new multi-year partnership with Kasasa, a financial technology, and marketing provider committed to driving results for over 900 community banks and credit unions.
Data IAB Tech Lab completes its Data Transparency Standard The IAB Technology Laboratory last week announced the completion of version 1.0 of its Data Transparency Standard and the launch of an affiliated Data Transparency Standard Compliance Program.
Data Cuebiq launches a Consent Management tool Cuebiq last week launched its Consent Management and Data Provenance (CMDP) solution, which enables publishers and advertisers to provide verifiable proof of their compliance with GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).
Data IAB France publishes a guide of the traceability of the programmatic flows IAB France last month published its guide of the traceability of the programmatic flows. IAB France says this guide has the goal to promote the understanding of technical exchanges within the value chain.
Video Sky Media rolls out Sky Analytics opening-up access to their TV campaigns Sky Media, on 3rd July 2019, rollout Sky Analytics, a new online portal to plan, report and evaluate TV campaigns.
Dentsu to acquire Davanti Consulting in New Zealand Dentsu this week acquired Davanti Consulting Ltd, a 100% stake.
Dentsu to acquire Ambient Digital in Vietnam Dentsu this week has reached an agreement to acquire a 100% stake in Ambient Digital Advertising Service Company Limited.
Display Local Media Consortium and Centro partner to deliver automation for publishers Centro partnered with the Local Media Consortium to offer its members media automation solutions.
Audio 68% of UK advertisers will increase spend on audio in the next 12 months Recent research, sponsored by the audio exchange DAX, stated that seventy-eight percent of UK advertisers will increase spend across music and digital radio, while seventy-five percent said that they will increase investment in podcasts, in the next 12 months alone.
Video LiveRamp acquires Data Plus Math to integrate TV measurement LiveRamp this month completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with business outcomes.
Google project prepares the introduction of a native ad blocker in Chrome Google is about to introduce a native ad blocker in Chrome to block heavy ads.
Video IRIS.TV contextual solution for video now available in Telaria IRIS.TV last week announced the creation of a solution to access and analyze individual videos directly from publishers’ content management systems,
Audio iHeartMedia and WPP launch Project Listen iHeartMedia and WPP this month launched Project Listen to develop insights, planning and creative capabilities in audio.
Search Price Extensions now available on Microsoft Advertising Editor Microsoft is bringing Price Extensions to Microsoft Advertising Editor. Advertisers can now manage price extensions in bulk, and directly show potential customers the product or service.
Data Microsoft launches the first cloud datacenter regions in the Middle East Microsoft this month launched the first cloud datacenter regions in the Middle East, located in the United Arab Emirates (UAE).
Audio Castbox podcast platform now integrated in Waze Castbox this month announced its integration with Waze, the community-based navigation app owned by Google.
Data Mastercard and ING Turkey transform android phones in POS devices Mastercard and ING Turkey today announced a collaboration that is transforming android smart phones in POS devices.
Retail Amazon launches Counter pickup in the US Amazon Counter is a new network of staffed pickup points that gives Amazon customers the option to pick up their packages in-store at a partner location.
Video Romania launches first 5G commercial service in Bucharest Digi Romania is launching a first 5G commercial service in the busiest parts of Bucharest. Initial 5G services are offered via available spectrum within the 3.6 – 3.8 GHz band.
Video The 3 advises from Google to improve the viewability of video ads Google this week provided 3 advises for publishers to improve the viewability of video ads.
Google to launch Customize attribution models on Floodlights Google this month announced that is introducing customize attribution models for Floodlight and offline reports in Google Marketing Platform.
Google brings TrueView Extensions to DV360 Google this month announced that DV360 will support TrueView Extensions in the following weeks.
Data DoubleVerify appoints Gian LaVecchia as SVP of Brand & Agency Partnerships for the Americas DoubleVerify today announced the appointment of Gian LaVecchia as SVP of Brand & Agency Partnerships for the Americas.
Data Digital Element: 20 years providing geolocation of users to advertisers Digital Element, the Atlanta-based technology company that pioneered the geolocation and IP intelligence industry, is now 20 years old. Digital Element introduced in 1999 its NetAcuity technology, which enables advertisers to target geographically users by IP address.
Display NYIAX partners with IPONWEB to introduce upfront buying in programmatic NYIAX this week partnered with IPONWEB (BidSwitch Exchange) to provide upfront buying in programmatic delivery.
