Video Disney launches certification for live streaming ads New program enables real-time bidding for live streaming inventory through partnerships with major ad tech platforms.
Social Reddit launches AMA Ads format for brand engagement Social platform introduces advertising format for Ask Me Anything sessions, aiming to streamline brand-community interactions.
Display Getty Images and Shutterstock to merge in $3.7 billion deal Historic merger combines two leading visual content companies with expected annual cost synergies of $150-200 million by year three.
AI World Economic Forum outlines opportunities and risks of autonomous AI agents New WEF report examines the evolution and implications of AI agent systems across industries and society.
AI ChatGPT leads US AI app market while facing global competition New data shows ChatGPT's dominance in US revenue and downloads, despite growing competition from Google Gemini globally.
Social Meta ends fact-checking program and shifts content moderation ahead of Trump return Meta announces major content moderation changes, including ending fact-checking and relocating safety teams as Trump prepares for office.
AI Generative AI skills position SEO professionals to lead technical implementation Analysis reveals how search engine optimization expertise aligns with generative AI systems and information retrieval advances.
Search Featured Google Merchant Center adds vehicle registration date field for European markets New mandatory date attribute helps dealers list used vehicles in Germany, France, Italy and Spain on Google Merchant Center.
Data Meta releases LTVision: A new approach to customer lifetime value prediction Open-source Python library aims to help businesses understand and predict customer value for more profitable growth.
Data Featured Building experimentation muscle strengthens marketing effectiveness, says Google Detailed guide reveals how systematic marketing experimentation creates compound value through improved measurement capabilities.
Search Google Ads metrics show rising costs across industries in 2024 New data reveals significant cost increases in Google Ads, with 86% of industries seeing higher click costs in 2024 compared to 2023.
AI Research warns against overusing copyright law to regulate AI systems New study argues expanding copyright control over AI training data could harm innovation and public interest.
AI Featured AI Agents: Google unveils framework for next-gen systems Technical analysis of Google's September 2024 whitepaper exploring foundational components and implementations of AI agent systems.
Retail Amazon faces lawsuit over liquidation program practices and alleged FBA seller fraud Xcess Limited files lawsuit against Amazon Services over claims of systemic overcharging in liquidation program and contract termination.
Data Surge in VPN sign-ups as states enforce age verification for adult websites Proton reports massive increase in VPN registrations from US states following new adult content verification requirements.
Search Google executives clarify stance on startup blogs amid shift in digital priorities Google's top officials share insights on whether startups need blogs in 2025, marking a notable change in digital content strategy.
Data Apple to pay $95 million settlement over unauthorized Siri recordings class action Users alleged that iPhones and other Apple devices recorded private conversations without consent between 2014-2024.
Retail Klarna expands WooCommerce partnership with default payment integration Klarna and WooCommerce forge strategic partnership to enable automatic payment options for new merchants, impacting 4M online stores.
Search Search fragmentation accelerates as consumers adopt diverse discovery platforms New research reveals major shift in consumer search behavior across platforms, impacting retail, social and streaming sectors.
Social Later expands social commerce capabilities with $250 million Mavely acquisition Social media management company Later acquires Mavely platform to enhance creator-driven sales tracking and attribution.
Retail Amazon limits product titles to 200 characters starting January 21 New ecommerce marketplace policy standardises product listings by restricting title length and special characters in early 2025.
Search Small dating site ends operations after Google search changes impact visibility Dating industry publisher Healthy Framework announces shutdown, citing Google search updates as key factor in traffic decline.
Retail Samsung integrates Instacart into smart refrigerators for automated grocery ordering Samsung's 2025 Bespoke refrigerators will feature direct Instacart integration, enabling AI-powered food recognition and ordering.
AI Marketing leaders seek adaptive AI solutions as industry shifts from potential to impact New survey reveals CMO priorities for 2024-2025, with dynamic creative engines and AI integration leading technology adoption.
Display Google introduces message-based lead conversion tracking in Google Ads Google launches beta feature for tracking leads from messages as conversion goals in Google Ads, expanding campaign measurement options.
