PPC Land (Page 271)

Sign in Subscribe

Digital ad spend

Digital ad spend surpasses $100 billion for the first time in the US

The U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion. This is the first time the ad spend exceeds the $100 billion mark.

The Trade Desk integrates Samba TV data in the Planner

The Trade Desk last week announced a partnership with Samba TV, that will power The Trade Desk’s Planner.

Media.net donates OpenRTB 3.0 converter code to IAB Tech Lab

Media.net donates OpenRTB 3.0 converter code to IAB Tech Lab

Media.net says the code will help IAB Tech Lab’s efforts to promote transparency and security in tech supply chains.

Triton, TripleLift, and Open8

Triton, TripleLift, and Open8 now supported in DV360

Google last month integrated Triton Digital (audio exchange), TripleLift (native exchange), and Open8 (a Japanese display exchange). This represents more inventory for advertisers using Google’s DSP.

Google to launch Gmail ads in DV360

Gmail ads are billed based on engagements and not on CPM.

Analytics cross-device conversions now available on Google Ads

Analytics cross-device conversions now available on Google Ads

Google this week announced the integration of the Google Analytics cross-device conversions into Google Ads. Advertisers can also include cross-device conversions in the bidding.

Digital reaches 53% of the total ad spend in Australia

Digital reaches 53% of the total ad spend in Australia

Digital advertising represented 53.2% of the total Australian Ad Market ($16.6 billion) in 2018, the Australian IAB/PwC Online Advertising Expenditure Report revealed.

AdMetv joins DPAA

DPAA this week announced AdMetv has joined its membership ranks. DPAA is a global, out-of-home marketing association.

Policy Center on AdMob

Google introduces a new App Policy Center on AdMob and Ad Manager

Google this week introduced a new App Policy Center on AdMob and Ad Manager, the 2 tools used by publishers to monetize their apps.

Google to support app-ads.txt on DV360

The new app-ads.txt standard supports apps running on mobile, connected TVs and other devices.

DV360 to buy ads.txt-only web inventory as default starting in August

Google says over 93 percent of the web inventory available in Display & Video 360 is authorized by ads.txt files.

Parallel tracking

Parallel tracking for Google Ads display campaigns to become mandatory

Google last week announced that parallel tracking in Google Ads was expanded to Display, this month. Parallel tracking for display campaigns will become mandatory on July 31st, 2019. Google started to introduce parallel tracking on Google Ads in 2018, first on the search. Parallel tracking makes the internet faster to

Keyword Planner

Google deprecates the old Keyword Planner

Google this week deprecated the old Keyword Planner and said that the new Google Ads keyword planner is now feature complete. The Google Ads plan overview changes based on: match types, locations, language, and search networks advertisers select. Jane Kim, Product Manager at Google Ads said Google simplified the navigation

Google Analytics for Firebase

Google Analytics for Firebase will have multiple filters on event reports

Google is rolling out multi filters in Google Analytics for Firebase over the next few weeks, the company announced this week. Until now users could use one filter only on event reports. Until now was only possible to have an event with one filter only, and Google announced that advertisers

Bing Ads rebranded to Microsoft Advertising

Microsoft today rebranded Bing Ads to Microsoft Advertising. Microsoft says the name change it’s a simple shift because clients and partners already know Bing Ads as Microsoft. Last year, Microsoft created Microsoft Audience Network, and now Bing Ads are rebranded into Microsoft Advertising. According to Microsoft, over the coming

Microsoft Audience Network will expand to the UK and Canada later this summer

Microsoft today announced the expansion to the UK and Canada of the Microsoft Audience Network, in the same day it announced the name change of Bing Ads to Microsoft Advertising. Microsoft Audience Network was launched last year with new native ads on MSN and Outlook. Microsoft says that viewable impressions,

Tamedia and AXA launch a platform to help people to choose a suitable vehicle

Insurer Axa, and publisher Tamedia, formed a joint venture that included 50/50 of the website auto.ricardo.ch, a leading auto classifieds website in Switzerland.

Spotify User Growth

Spotify reaches 100 million paid subscribers in 79 countries

In the first quarter of 2019, Spotify had 217 million monthly active users (MAUs) and 100 million paid subscribers.

OpenAP 2.0 goes live in this fall

OpenAP 2.0 goes live in this fall, FreeWheel announced. OpenAP 2.0 is a centralized premium video marketplace with workflow automation for national linear and long-form digital video. OpenAP was launched for the first time in 2017, as an advanced audience platform. According to FreeWheel, OpenAP was the TV

UK advertisers spend £13.44 billion on digital advertising in 2018

IAB UK this week revealed that UK advertisers spent £13.44billion on digital advertising in 2018. The total ad spend is a 15 percent year-on-year increase. IAB UK says it's a demonstration of the continued confidence in digital advertising.

Transparency and Consent Framework version 2.0 on public comment

IAB Europe this week launched its Transparency and Consent Framework (TCF) for public comment. According to IAB Europe, Transparency and Consent Framework helps digital advertising ecosystem to comply with obligations under the GDPR and ePrivacy Directive.

Google Fit launched on iOS and is compatible with Apple Watch or with Wear OS

Google this week launched Google Fit on iOS. Google Fit coaches people to have a healthier and active life.

Experiments on AMP pages

Experiments on AMP pages now available on Optimizely

Optimizely this month announced to be the first experimentation company to support AMP. With Optimizely, advertisers are now able to run a/b tests created in the Optimizely interface on any AMP pages. According to Optimizely, Action Network started to use Optimizely + AMP to test brand colors without needing a