Data

sellers.json : IAB Tech Lab submits to public comment new technology to increase trust in programmatic

The IAB Technology Laboratory today released for public comment sellers.json and OpenRTB SupplyChain object, new technology to increase trust on the supply-side of real-time bidding and programmatic buying.

Social

Facebook introduces new brand safety controls for advertisers

Facebook yesterday introduced new brand safety controls for advertisers. There are 3 brand safety options available: Limited inventory, Standard inventory, and Full inventory.

Video

Prime Video to become available in TVision

Amazon and T-Mobile this week announced an agreement bringing Prime Video to TVision Home later this year. TVision Home is T-Mobile’s rebranded and upgraded version of Layer3 TV.

Data

WP Engine partners with HubSpot

WP Engine yesterday announced a partnership with HubSpot to provide WP Engine’s customers HubSpot’s services including marketing, sales, service, and customer relationship management (CRM) software for their WordPress sites.

Social

Pinterest launches conversion optimization campaigns

Pinterest today launched conversion optimization on their ad platform. Conversion optimization is a new campaign type that optimizes Promoted Pins for specific actions, rather than just clicks.

Data

IAB launches a two-day Media Sales Leadership Training program

IAB today launched a two-day Media Sales Leadership Training program to help digital media sellers retain and develop their top sales talent. The first two-day session will be held June 25 and 26, 2019 in New York City.

Display

ADYOULIKE launches Native Stories format

ADYOULIKE today announced the launch of Native Stories, a new mobile advertising format, in exclusive partnership with GMC Media, part of the Marie Claire Group.

Display

Outbrain completes Ligatus' acquisition

Outbrain this week announced the completion of the acquisition of Ligatus, one of the biggest European native advertising platforms, currently working with publishers such as RTL, Le Monde, and Stern.

Audio

Stingray taps Triton for audio monetization

Triton today announced Stingray selected to utilize Triton’s programmatic audio marketplace (a2x) and audio Sell-Side Platform (Yield-Op) to make its audio inventory available programmatically to media buyers around the world through open and private marketplace deals.

Display

IPONWEB's Optimal Price Discovery is reducing media costs by 15% to 30%

IPONWEB today announced that Optimal Price Discovery, IPONWEB's bid shading solution is helping programmatic buyers to reduce media costs by 15% to 30%. IPONWEB states bid shading solution is being helpful to buyers in the transition to first price auctions.

Audio

Amazon launches Alexa in Brazil later this year

Amazon today announced that Alexa will be launched later this year in Brazil. This is the first Portuguese market where Alexa will be made available.

Audio

People who have ever listened to a podcast passes 50% for the first time in the US

Among the U.S. population, people who have ever listened to a podcast passes 50% for the first time, reveals the 2019 Infinite Dial study by Edison Research and Triton Digital.

Retail

Groupon achieves 200 million app downloads

Groupon yesterday announced it has achieved 200 million app downloads across iOS and Android. Groupon says it is the third most visited retail app in the United States, behind only Amazon and Walmart.

Retail

Amazon introduces a minimum sales fee in Europe and changes seller fees

As of June 5, Amazon will change the % sales fees in Europe, and will introduce a minimum sales fee of 0.30 Euro, except for food and media. The main change on the sales fees will occur in jewelry and watches, where the fee reduction was 75% for jewelry.

Audio

Spotify rolls roll out new metrics on Ad Studio

Spotify yesterday announced the rollout of new metrics on Ad Studio, a Spotify self-serve ad platform that enables advertisers to reach listeners on Spotify.

Data

Marketo integrates LiveRamp's IdentityLink

LiveRamp last month announced a partnership with Marketo to leverage IdentityLink. According to LiveRamp, Marketo users can now connect their first-party customer data to the broader digital advertising ecosystem, enabling marketers to create more precise and secure target lists.

Data

Google Cloud opens new regions in Seoul and Salt Lake City

Google today announced two additions to the Google Cloud. The new regions are Seoul, South Korea and Salt Lake City, Utah, USA. Google will have 23 global regions in 2020.

Data

Accenture to acquire Cirruseo, a Google Cloud services provider

Accenture today announced that is into exclusive negotiations to acquire Cirruseo, a pure-play Google Cloud services provider in France. The terms of the transaction are not being disclosed.

Retail

Microsoft Advertising launches Sponsored Products beta

Sponsored Products is an ad type that enables manufacturers to boost visibility and drive more traffic for their top products in shopping campaigns.

Data

Buying ads.txt authorized sellers reduces the ad fraud in 19%

Buying ads.txt authorized sellers reduces the ad fraud in 19%, Pixalate revealed in a new research to highlight Q4 2018 trends around the IAB Tech Lab's ads.txt initiative.

Display

Axel Springer is suing again Adblock Plus, now for copyright violation

Axel Springer, one of the biggest publishers in Germany, filed a copyright lawsuit against the Eyeo, in Hamburg Regional Court, the Horizont reports. Eyeo main product is Adblock Plus.

Data

Accenture acquires Shackleton

Accenture has acquired the Spanish brand communications agency Shackleton, the company announced today. Shackleton is headquartered in Madrid with offices in Barcelona and Santiago, Chile.

Video

Gizmodo Media Group and The Onion acquired by a private equity firm

Great Hill Partners, a private equity firm, today announced it has acquired the Gizmodo Media Group and The Onion from Univision Communications Inc.

Video

Australian online advertising market hit $8.8bn in 2018

The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the IAB Australia Online Advertising Expenditure Report (OAER) published last month by PwC.

Data

Google Ad Manager with latency on the reports

Publishers using Google Ad Manager are seeing high latency when pulling reports. Google Ad Manager is used by publishers as an ad server or as an exchange.