PPC Land (Page 280)

DoubleVerify now able to manage Brand Safety on Facebook

DoubleVerify last week announced that it has been certified for Facebook’s Brand Safety capability within the Facebook Marketing Partners (FMP) program. DoubleVerify says the certification will expand and deepen DV’s brand safety protection across Facebook’s in-stream video inventory, Instant Articles and Audience Network. DV clients now benefit

Marketing News

TikTok takes over YouTube, WhatsApp, Instagram, Messenger worldwide on iOS

Sensor Tower last week announced that TikTok, the short-form video social networking app Beijing’s Bytedance, was the first most installed app on iOS during the year 2018. This is based on Sensor Tower’s Store Intelligence estimates: TikTok added 75 million new users worldwide across the App Store and

Marketing News

OpenX goes all-in into Google Cloud Platform to have global reach, speed, and scalability

OpenX today announced it will become the first major exchange to move all on-premises workloads fully into the cloud and become truly serverless. OpenX has chosen Google Cloud Platform (GCP) in a five-year technology collaboration that started last year. OpenX expects to complete the deployment to Google Cloud Platform (GCP)

Marketing News

MRC renews the accreditation of MRI syndicated measurement service

The Media Rating Council (MRC) has voted in favor of granting continued accreditation of MRI’s national syndicated measurement service, GfK announced. “We congratulate MRI on once again earning MRC accreditation,” said George W. Ivie, CEO and Executive Director of the MRC. “Since it was first accredited in 1998, MRI

Marketing News

Amazon tests autonomous delivery in Washington

Amazon Scout is an autonomous delivery device (in the picture), a delivery bot, and since yesterday a total of 6 Amazon Scouts are delivering packages in Snohomish County, Washington, United States. Sean Scott, vice president of Amazon Scout, wrote that the Amazon Scouts were designed to safely get packages to

Marketing News

Interest targeting on LinkedIn Campaign Manager launched over the next week

LinkedIn today announced interest targeting in Campaign Manager. Interest targeting will be available to all advertisers over the next week. Interest targeting lets advertisers reach members with relevant ads that match their professional interests — based on the content they share and engage on LinkedIn. Interest targeting has more than 200

Marketing News

Amazon launches new-to-brand metrics

Amazon last week introduced a new set of metrics, called new-to-brand. New-to-brand metrics determine whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time over the prior year. Amazon says that advertisers receive campaign performance metrics such

Marketing News

Adform launches a new self-service audience discovery on the Audience Marketplace

Adform yesterday announced the launch of a new self-service audience discovery on the Audience Marketplace. Advertisers will find an integrated way to navigate Data Providers and Audiences in a discovery-friendly format allowing discovery by data owner or by audience properties. Tabs for 1st, 2nd, and 3rd party data provide quick

Marketing News

15-second nonskippable YouTube ads now available for all advertisers

Google today announced that the 15-second nonskippable YouTube ads are now available for all advertisers using Google Ads or DV360, on auction campaigns. The format is also being extended across YouTube and Google video partners. Before today the 15-second nonskippable YouTube ads were only available via reservation on offerings like

Marketing News

Sharethrough integrates The Trade Desk’s unified ID solution

The native exchange Sharethrough has integrated The Trade Desk’s unified ID solution, The Trade Desk today announced. The Trade Desk says this collaboration is an effort to improve the digital match rates outside of walled gardens in the digital advertising ecosystem. Adoption of the free unified ID solution allows

Marketing News

Google introduces the ability to download messages as .EML in Gmail

Google today announced that users have now the ability to download messages as .EML in Gmail. This option is available by default in all G Suite editions, in a roll out that is taking place this week. According to Google, EML format is recognized by other email clients, allowing users

Marketing News

Codewise introduces ad fraud detection in Voluum, an ad analytics platform

Codewise today announced that it has enhanced its Voluum ad tracking platform with an Anti-Fraud Kit. Codewise says that is the only advertising analytics platform that includes a comprehensive solution for detecting ad fraud. The Anti-Fraud Kit enables digital marketers and media-buying professionals to protect their advertising budgets from invalid

Marketing News

BigCommerce migrates to Google Cloud Platform seeing 81% improvement in connection times

BigCommerce today announced the migration of its hosting infrastructure to Google Cloud Platform. More than 60,000 merchants are now using Google Cloud Platform via BigCommerce. BigCommerce says merchants that have been successfully migrated have seen, on average, an 81% improvement in connection times, which are now below 10 milliseconds,

Marketing News

NBC and Telemundo will use Comscore's linear TV currency

Comscore and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations) today announced a multi-year partnership. All NBC and Telemundo owned stations will use Comscore's linear TV currency, as well as its local mobile and desktop insights to enhance the way the stations measure their performance to better

Marketing News

AdsWizz launches an audio expert certification for agencies and trading desks

AdsWizz today announced its Digital Audio Expert Program for advertisers, with an expert program for publishers coming later this year. The certification program is available to agencies and trading desks worldwide. AdsWizz says that executives and managers nominate eligible team members, who are required to take a test to demonstrate

Marketing News

Marfeel partners with AppNexus and Rubicon implementing server-to-server header bidding

Marfeel today announced that is now working with AppNexus and Rubicon Project with the server-to-server header bidding. Marfeel is an ad tech platform that helps publishers to optimize and monetize mobile websites. Marfeel is now reaching more than 500 million mobile readers a month. Publishers include Dennis Publishing (US/UK)

Marketing News

GDPR: French regulator CNIL fines Google with 50 million euros

Commission Nationale de l'Informatique et des Libertés (CNIL) today fined Google under the GDPR. French regulator CNIL says is fining Google due to lack of transparency, unsatisfactory information and lack of valid consent for the personalization of advertising. CNIL says that on 25 and 28 May 2018, has

Marketing News

Merkle's recommendations to implement the People-Based Marketing

Merkle has released its seventh installment of the Marketing Imperatives, a guidebook for CMOs. The 2019 Marketing Imperatives prescribe the building blocks of an integrated, successful people-based marketing strategy. “Placing the customer at the center of the business strategy is a top priority for CMOs, but figuring out how to

Marketing News

Cloudflare launches One-Click DNSSEC, soon by default

Cloudflare last week announced the One-Click DNSSEC. Cloudflare users can now enable DNSSEC with a single click if their domain is registered with Cloudflare Registrar. Cloudflare says is working to support DNSSEC by default for sites on Cloudflare. To activate DNSSEC, users need to visit the DNS tab in the

Marketing News

Google increases G Suite prices starting on April 2019

Google last week announced that is increasing G Suite prices starting on April 2019. G Suite Basic Edition will increase by $1 (from $5 to $6 per user/month) and G Suite Business Edition will increase by $2 (from $10 to $12 per user/month). These increases will apply globally

Marketing News

Google: Android apps must be 64-bit in 2021

Google last week published the schedule for transition to 64-Bit Apps on Android. Starting August 1, 2019, all new apps and app updates that include native code are required to provide 64-bit versions in addition to 32-bit versions when publishing to Google Play. Google Play will continue to accept 32-bit

Marketing News

Amazon launches AWS Backup

Amazon Web Services last week launched AWS Backup, a fully-managed, centralized backup service that makes it faster for customers to back up their data across AWS services. Amazon says AWS Backup protects storage volumes, databases, and file systems with a single service. AWS Backup is integrated with Amazon DynamoDB, Amazon

Marketing News

IZEA launches IZEAx Discovery, a marketplace of influencer profiles

IZEA last week announced the official launch of IZEAx Discovery. The new platform provides marketers with access to search influencer profiles as well as access to VizSearch, IZEA’s content discovery engine. IZEAx Discovery is available as a standalone feature for $149 per month and marketers can sign up and

Marketing News

News Corp names Sean Giancola as publisher and CEO of New York Post

News Corp announced last week that Sean Giancola will become Publisher and CEO of the New York Post, replacing Jesse Angelo, who is departing the company. Founded in 1801 by Alexander Hamilton, the New York Post is the oldest continuously published daily newspaper in the United States. “Sean’s decades

Marketing News

Dentsu acquires Filter

Dentsu Aegis Network has acquired Seattle-based Filter, an experience design and digital marketing company serving Fortune 100 CPG and enterprise technology clients with embedded teams, on-site agencies, and fully outsourced solutions, Dentsu last week announced. Filter will join Merkle, Dentsu's global performance marketing agency. “The acquisition of Filter