PPC Land (Page 285)

Sizmek Advertising Suite receives MRC Accreditation

Sizmek yesterday announced that the company has received accreditation from the Media Rating Council (MRC) for the Sizmek Advertising Suite (SAS). The accreditation covers impressions across display, video, mobile web and mobile in-app, for viewability across display, plus unique desktop. "We are very excited about accreditation for the Sizmek

Marketing News

Merkle launches an automated bidding solution for Amazon Sponsored Brand Ads

Merkle today launched an automated bidding solution for Amazon Sponsored Brand Ads. Merkle uses its API integration with Amazon in order to calculate and apply bids. “We’re excited to launch one of the first-to-market automated bidding capabilities for Sponsored Brands across all Amazon advertisers and tech providers. Before this

Marketing News

DoubleVerify now able to measure videos in Facebook Stories

DoubleVerify today announced its expanded integration with Facebook – providing advertisers with third-party measurement of viewability and fraud/SIVT across Facebook Stories video ad inventory. DoubleVerify says this partnership with Facebook is timely, as Stories continues to gain prominence within the Facebook ecosystem. More than 300 million people use Facebook Stories

Marketing News

IAB Tech Lab launches a Podcast Measurement Compliance Program

IAB Tech Lab yesterday launched the Podcast Measurement Compliance Program. NPR and Rawvoice/Blubrry were the first to earn the seals of compliance. IAB Tech Lab says the Compliance Program for Podcast Measurement certifies that companies are adhering to the IAB Podcast Measurement Technical Guidelines, released in December 2017. These

Marketing News

NeverBounce surpasses 100,000 users worldwide

NeverBounce today announced it has surpassed 100,000 users worldwide. This happens after 50 new integrations and the introduction of a new subscription model. "It's incredible to see how much NeverBounce has grown in 2018. This time last year, we were celebrating 50,000 users. In the

Marketing News

Alphonso launches a product suite with TV-to-digital retargeting, local TV ad insights, and closed-loop attribution

Alphonso today launched Alphonso Local, a suite of TV audience extension and ad analytics software and services for local broadcasters and station groups. Alphonso Local consists of 3 core offerings: local TV-to-digital retargeting, so brands can amplify and optimize their TV spend across the web and mobile devices; local TV

Marketing News

Petco names Anomaly as its creative agency of record

Petco today announced it has selected Anomaly as its creative agency partner. The New York-based Anomaly was selected through a review process initiated in Fall 2018 and managed by MediaLink. "The Anomaly team has demonstrated tremendous passion for our brand, a deep understanding of our consumer, and the strategic

Marketing News

OpenX is laying off around 100 employees

OpenX is laying off around 100 employees, the company confirmed to WSJ last Tuesday. OpenX is consolidating its engineering hubs into Pasadena, California, and Krakow, Poland. The office in Santa Clara, California will close. According to AdExchanger, it will also sunset its ad server by the end of the year.

Marketing News

Placed launches a new interface for attribution reporting

Placed this month launched a new interface for attribution reporting. Placed says the effort represents months of collaboration between Placed and its partners to provide a better view into the role of foot traffic in advertising campaigns. “We believe that self-service and the accelerated adoption of location-based attribution go hand

Marketing News

Millions of ratings and reviews deleted from Google Play

Google this week announced that millions of ratings and reviews were deleted from Google Play. Fei Ye, Software Engineer and Kazushi Nagayama, Ninja Spamologist, at Google, says that thousands of bad apps were also identified due to suspicious reviews and rating activities on them. Google can take action on the

Marketing News

Real Estate: SmartZip Analytics now integrated within Contactually CRM

SmartZip's Pre-Mover Scores are now integrated within Contactually CRM. SmartZip Analytics says the integration enables agents to pinpoint which contacts within their sphere and/or leads database may turn into listings in the near future. This helps agents prioritize their prospecting efforts while reducing the number of systems

How To

How to remove the background from an image

It has never been so easy to remove a background from an image. Since 2 days ago it's possible to do it on the web for free, via an app built on python, ruby & deep learning. The website is remove.bg and contains an online tool to

Marketing News

Verizon rebrands Oath into Verizon Media Group

Oath yesterday announced that Verizon Media Group will replace the Oath brand, beginning January 8, 2019. Guru Gowrappan, CEO of Oath, now Verizon Media Group, wrote that this change represents a strong alignment as a core pillar of Verizon's business. Oath was launched on June 13, 2017. Oath

Marketing News

Newell Brands consolidates business with WPP

Newell Brands has selected WPP as its communications partner for its portfolio of brands globally following a review of some of its agency relationships, WPP announced yesterday. WPP says will launch a Team Newell, in January, helping the client to leverage its scale and bring a new focus to developing

Video

Switch Media expands to Asia, the Middle East, and Africa

Switch Media today announced the expansion to the Middle East and Africa, as global online video demand soars.

Marketing News

Beta: Google Docs, Sheets, and Slides available to edit for users without Google account

Users without Google accounts will be able to view, comment, suggest edits to, and edit Google Docs, Sheets, and Slides files. This is still part of a beta program and is available to all G Suite editions, but for now only on Google's invitation. G Suite admins can

Marketing News

Index Exchange adopts The Trade Desk unified ID solution and sees match rates reach 99 percent

The Trade Desk yesterday announced that Index Exchange’s marketplace has seen a significant lift in user coverage, or match rates, after adopting the unified ID solution. According to TTD, Index Exchange has seen match rates reach 99 percent, resulting in better audience reach for advertisers and more yield for

Marketing News

ChurnZero now available in HubSpot as Connect Beta Integrator

ChurnZero yesterday announced that it has joined HubSpot as a Connect Beta Integrator. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program. ChurnZero is a real-time Customer Success platform that helps subscription businesses fight customer churn, expand

Marketing News

DIVAN.TV launches an app on Roku TV and on Amazon Fire TV

DIVAN.TV this month launched an app on Roku TV and on Amazon Fire TV. DIVAN.TV is a global over-the-top (OTT) video streaming service with a content library of 200 channels and 50,000 movies, mainly in Ukrainian. DIVAN.TV is headquartered in Kiev, in Ukrain. DIVAN.TV has

Marketing News

Comscore and Scripps do a measurement partnership

Comscore today announced a groupwide agreement with The E.W. Scripps Company, one of the nation's largest independent TV station owners in the US. Comscore expanded its local market television measurement partnership across all Scripps television markets and stations. As part of this agreement, Scripps will also leverage

Marketing News

Attribution integrated on HubSpot as connect beta integrator

Attribution yesterday announced that has joined HubSpot as a Connect Beta Integrator. Connect Beta Integrators in HubSpot are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program. “Our customers want a complete understanding of how their marketing dollars are contributing to

Marketing News

Infinity launches Conversation Analytics in the UK

Infinity Tracking yesterday announced the launch of its Conversation Analytics suite in the UK. Infinity clients, using Conversation Analytics, are able to analyze the speech on every call they receive, and efficiently enable companies to act on these insights at scale. This allows companies to identify calls where payments were

Marketing News

Google Hudson Square: investment of $1 billion in NYC

The CFO of Google today announced an additional investment of over $1 billion in capital improvements to establish a new campus in New York, called Google Hudson Square. Earlier this year, Google announced the purchase of the Manhattan Chelsea Market ($2.4 billion) and shared plans to lease additional space

Marketing News

Dentsu acquires Videobeat, a media and content agency in Germany

Dentsu today announced the acquisition of Videobeat. Is not a full acquisition, but Dentsu Aegis Network will own 70% of the shares. Videobeat is a media and content agency headquartered in Hamburg, Germany, and led by Christoph Gaschler (CEO). In addition to the Hamburg headquarters, the agency has offices in

Marketing News

Cloudflare opens early access to Traffic Acceleration on Mobile SDK

Cloudflare last week began the early access for Traffic Acceleration, available for developers using Cloudflare Mobile SDK. Cloudflare Mobile SDK supports iOS and Android and uses novel transport algorithms built into the SDK to accelerate apps beyond the performance they would see with TCP, reducing latency, driving down network timeouts,