Gemini Spark blocks EU and UK users as Google adds 160 countries
Spark's Chrome tool uses saved passwords for bookings, handing payment steps back. Four markets, including the EEA and UK, stay excluded from the wider rollout.
PPC Land
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Nielsen gains real-time view of 5.5 million brands with Ad Intel AI
Coverage spans 23 media types across more than 90 countries, turning static ad-spend reports into a conversational tool that tracks competitors in real time.
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Grocery TV gains 3,500 audience attributes via Esri data deal
Advertisers can build custom store lists across 6,700+ locations using behavioral data, matching how national brands already plan TV and digital campaigns.
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DoubleVerify: ad fraud drops 41% in North America, 45% in EMEA
AI bots generated ten times more clicks than humans in unprotected campaigns, DoubleVerify found, as marketers weigh growing risks from generative AI content.
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FOX ad impressions hit 142 billion as iSpot deepens measurement deal
A quick serve restaurant saw a 148% lift in location conversions, per iSpot data. The nine-year partnership now covers measurement across linear and streaming.
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Italy fines Lusha 2 million euros, orders erasure of Italian contact data
Adopted on July 14 and made public July 27, the order bans the US broker from Italian data entirely, and could reshape how sales teams source B2B contacts.
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JCDecaux gains 5.7% revenue growth as profit nearly doubles in H1
Free cash flow hit 26.2 million euros, up 91.1 million yoy, while programmatic sales reached 12.3% of digital revenue. New contracts may pressure Q3 margins.
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AAMP 2.3 blocks AI agents from inventing ad prices, IAB Tech Lab says
Pricing provenance now stops fabricated bid prices, while a vendor approval gate and audience embeddings prepare the framework for wider enterprise deployment.
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VAB names 9 vendors across 3 paths in new ad engagement guide
Nine named vendors covering biometric panels, lab studies and AI metrics appear in VAB's second 2026 guide on engagement, with three installments still due.
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Wella's Nioxin gains 70% listener action from AI audio ads
Azerion built 100 audio versions across 24 UK locations with Audiostack AI, lifting recall 21 points among hair-thinning sufferers, brand lift study shows.
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Yelp: only 43% of Gen Z trusts AI summaries for restaurants
Survey data covering 1,323 respondents shows 97% of Gen Z research restaurants before spending, while written reviews outrank influencer picks by 19 points.
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Amazon forces 14-day review window on AI-rewritten product titles
Brand owners now get 14 days to approve AI-rewritten titles, after Amazon logged 984 million title updates since June. Mobile display parity arrives August 10.
