Unqualified advertisers lose unlimited Google Ads impressions by 2028
Google's August 5 update pushes impression throttling from Search onto Gmail, Play Store and Discover. Seven account signals now decide who stays qualified.
PPC Land
Posts
Previous Posts-
-
80% of large-company managers kill profitable projects, Sutherland says
Ogilvy's vice chairman puts real green-premium payers at 8% against the 75% who claim it. Survey-led marketing teams now face a widening say-do evidence gap.
-
Omnicom's PHD gains just 10-20% productivity from AI in APAC
Practitioners scored their own AI maturity at six out of ten, with agents covering 15-20% of dentsu's APAC workload. Who pays the token bill stays unsettled.
-
YouTube opens Shopping affiliate program to UK creators with six retailers
Wayfair, Currys, Debenhams, Boots, M&S and Etsy are the launch merchants for a market that becomes the 15th. Commissions clear 60 to 120 days after purchase.
-
USA TODAY Co. loses 22 million monthly unique visitors in one quarter
Digital advertising fell 9.2% to $79.8m after a programmatic partner exited, squeezing publisher supply. Reed puts cutting Google off at 9 to 15 months out.
-
Teads halts 2026 guidance as direct response profit drops 30%
Adjusted EBITDA fell 74% to $7 million while premium publisher page views dropped 15-25%, squeezing open web ad supply. Where does that ad budget move next?
-
W3C sets September 3 deadline for feedback on DID Resolution v1
Five sections carry at-risk flags, among them DID URL dereferencing, which identity vendors build on. Two implementations must ship before the spec advances.
-
Amazon Pharmacy delivers GLP-1 drugs to Medicare patients for $50 a month
Same-day delivery covers 3,100 US cities and towns, expanding to nearly 4,500 by the end of 2026. The federal Bridge Program setting the price expires in 2027.
-
Microsoft lets advertisers block ads next to 1,000 page titles
Terms apply account-wide across Audience, Search, Shopping and Performance Max campaigns. Premium Streaming is unsupported, and rollout remains incomplete.
-
Prime Video sets Madden premiere for November 18, mid-NFL season
Cage biopic arrives on a service Amazon sized at 315 million ad-supported viewers, handing buyers a football title in November. Ad load remains undisclosed.
-
Meta and TikTok lose as judge finds minors' feeds are not protected speech
Ranking by predicted engagement is not editorial judgment, the court held. California can default teen feeds to one hour, with age rules due January 1, 2027.
-
Google Maps gains food ordering through Square and Toast
Ordering, hotel and event search stay US-only while transit and Gmail-linked answers go worldwide across 150 countries. Who pays for placement remains open.
