Latest Articles
9463 Articles
Roku crossed 100 million streaming households and disclosed for the first time a full financial breakdown of its advertising and subscription segment revenues.
by Luis Rijo
Moloco launched Performance CTV on April 15, bringing mobile-grade measurement and real-time AI optimisation to connected TV for app marketers across the globe.
by Luis Rijo
Magnite and AMC Global Media unify linear and streaming programmatic access under a single ClearLine entry point ahead of the 2026-27 upfront buying season.
by Luis Rijo
Fluency appoints Eric Picard as SVP of Product, bringing his RTB and programmatic curation expertise to its agentic AI advertising platform after a $40M Series A.
by Luis Rijo
Jomboy Media and Fubo launched a first-ever 24/7 creator-led sports channel on April 15, timed to baseball season, available to all FuboTV base plan subscribers
by Luis Rijo
Singular's 2026 ROI Index ranks mobile ad networks by performance across trillions of impressions, with AI and multi-touch attribution now shaping results.
by Luis Rijo
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
by Luis Rijo
Salesforce opens its entire platform as APIs, MCP tools, and CLI commands so AI agents can operate without a browser, shipping over 100 new developer tools.
by Luis Rijo
Roku crossed 100 million streaming households and disclosed for the first time a full financial breakdown of its advertising and subscription segment revenues.
by Luis Rijo
Google Ad Manager launched focused banner ads on March 9, 2026, a beta format that blurs article text mid-scroll until readers tap a button to resume reading.
Tests and antitrust filings reveal Google AI Mode draws from FastSearch - a cached, lighter index separate from the live web powering traditional Search results
Google expanded Ads Advisor with three agentic safety features: real-time policy reviews, 24/7 security monitoring, and instant certifications via Gemini.
Danny Sullivan last week republished his 1996 Webmaster's Guide to Search Engines, a 30-year milestone document that shaped modern SEO practices and terminology.
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
EU proposes requiring Alphabet to share Google Search query, click, ranking and view data with rival engines on FRAND terms in DMA specification proceedings.
Google kills Dynamic Search Ads in September, ChatGPT ad CPMs drop from $60 to $25, the IAB records $294.6B in 2025 digital ad revenue, and Amazon's billing crisis deepens.
Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.
Roku crossed 100 million streaming households and disclosed for the first time a full financial breakdown of its advertising and subscription segment revenues.
by Luis Rijo
Moloco launched Performance CTV on April 15, bringing mobile-grade measurement and real-time AI optimisation to connected TV for app marketers across the globe.
by Luis Rijo
Magnite and AMC Global Media unify linear and streaming programmatic access under a single ClearLine entry point ahead of the 2026-27 upfront buying season.
by Luis Rijo
Fluency appoints Eric Picard as SVP of Product, bringing his RTB and programmatic curation expertise to its agentic AI advertising platform after a $40M Series A.
by Luis Rijo
Jomboy Media and Fubo launched a first-ever 24/7 creator-led sports channel on April 15, timed to baseball season, available to all FuboTV base plan subscribers
by Luis Rijo
Singular's 2026 ROI Index ranks mobile ad networks by performance across trillions of impressions, with AI and multi-touch attribution now shaping results.
by Luis Rijo
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
by Luis Rijo
Salesforce opens its entire platform as APIs, MCP tools, and CLI commands so AI agents can operate without a browser, shipping over 100 new developer tools.
by Luis Rijo