EDPB puts EU-US data pact in doubt as FTC's five commissioners lose shield
Talus wrote to McGrath on 31 July 2026, citing Article 45(2)(b) GDPR and paragraphs 58-60. Ad tech firms moving EEA data west now await a Commission answer.
PPC Land
Posts
Previous Posts-
-
AI Office gains 5% daily penalty power over Google and Meta AI systems
Consolidated text dated 27 July 2026 also lets the Commission seal offices and recover its own enforcement costs. Which ad duties bite next, and when exactly?
-
Apple ads set June quarter record as services revenue gains 12% to $30.7bn
Advertising and cloud drove the segment, while App Store faces a Supreme Court test on link-out fees. Memory costs now threaten the margin that funds it all.
-
Deliveroo cuts local rate cards 20% as programmatic ads launch in four markets
Order Tracker screens get checked up to six times per order, according to internal Deliveroo Media data, with two more targeting tools due later this year.
-
Google Cloud faces 48% revenue reliance on OpenAI and Anthropic in 2027
OpenAI lost $20.9 billion in 2025 and cannot pay its bills from cash flow, Ed Zitron says. What happens to the ad platforms financing the record AI buildout?
-
Bots overtake humans
Meta, Amazon and Reddit posted record ad revenue while AI slop graded premium and outpriced real content, and EU AI labeling rules became applicable August 2.
-
Draft Digital cuts 12 MCP calls to one buyer agent to stop token burn
Twelve named platforms and five buying roles collapse into one agent layer. Postmus hit Claude usage limits building it. Do the specialists survive the change?
-
Magnite CEO warns of far fewer SSPs as PubMatic faces a $70m quarter
Barrett puts 2027 agentic spend at $600m to $700m industry-wide. Emerging AI revenue is 14% of PubMatic sales. August 6 now tests whether the pitch converts.
-
Magnite CEO caps 2027 agentic ad spend near $700m as AI cuts contractor tasks
Barrett places protocol-based buying in a discovery phase and expects far fewer SSPs to survive. Walmart moved data to the sell side. Does the 2030 math work?
-
Google Ads clicks lose paid attribution when GBRAID and gad_ get stripped
Stripped identifiers push paid sessions into (not set) or organic across GA4 reports, and any fix takes 24 to 48 hours to register. What sets the alert off?
-
Amazon ad revenue gains 26% as Prime Video stacks 19 August live games
Ten WNBA games, four Yankees dates and 60 catalogue titles land in August, days after Amazon said its NBA, WNBA and NASCAR inventory sold out. What sells next?
-
Snap blocks AI-only videos from Spotlight as contributors climb 120%
Content edited with Snapchat AI tools stays eligible and carries transparency indicators, sparing creators using assisted workflows. What counts as fully AI?
