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  • Ahrefs's Letaido claims a 40-hour audit now takes 60 minutes 12 min read

    Ahrefs's Letaido claims a 40-hour audit now takes 60 minutes

    Foundation's CEO says the AI workspace cut a full workweek of research to an hour. Ahrefs built it on 170 trillion pages and 439 million monthly AI prompts.

  • WP Engine drops hosting requirement for Smart Search AI plugin 14 min read

    WP Engine drops hosting requirement for Smart Search AI plugin

    Once locked to WP Engine's own paying customers only, Smart Search AI now runs on any WordPress site as agencies weigh search tools against AI answer engines.

  • Intentsify adds QuantumDemand to score B2B buying groups over leads 11 min read

    Intentsify adds QuantumDemand to score B2B buying groups over leads

    The Westwood, Massachusetts vendor pairs it with the Quantum Index, a purchase-readiness score replacing marketing qualified leads for enterprise sales teams.

  • Automation took the trading desk's job, not its words 10 min read

    Automation took the trading desk's job, not its words

    Sixteen terms, four groups of four. Most of this grid comes from the machinery of a media buy, and one group has been hiding in plain sight for years.

  • Explaining canvas fingerprinting 11 min read

    Explaining canvas fingerprinting

    Canvas fingerprinting identifies a device by how it renders a hidden image, producing a stable ID that survives cookie deletion. How it works and who uses it.

  • AI agents buy like TV buyers: 86% fewer auctions, DataBeat finds 12 min read

    AI agents buy like TV buyers: 86% fewer auctions, DataBeat finds

    Agentic demand cleared $6.13 against $6.95 for conventional buyers, thinning yield. Rivals now wrap fixed-price deals at 1% fees. Is per-impression buying over?

  • ChatGPT referrals to B2B sites gain 303% in a year, Demandbase finds 12 min read

    ChatGPT referrals to B2B sites gain 303% in a year, Demandbase finds

    Monthly visits rose from 645,000 to 2.6 million across 1,584 Demandbase tenants, inflecting in May 2026. CTV spend doubled. What are marketers hedging against?

  • Viant loses $1.8m in record quarter as revenue gains 34% to $104.3m 15 min read

    Viant loses $1.8m in record quarter as revenue gains 34% to $104.3m

    Access carried over 80% of CTV spend, up from just above 50% in the first quarter, squeezing SSPs. Guidance points to $110.5m and 29% margins in Q3.

  • Explaining Iterable 9 min read

    Explaining Iterable

    Iterable is a cross-channel customer engagement platform that stores behavioural data as user profiles, then triggers email, SMS, push and in-app messaging.

  • Explaining Braze 10 min read

    Explaining Braze

    Braze is a cloud customer engagement platform that ingests behavioural data in real time and orchestrates messaging across push, email, SMS and paid audiences.

  • Explaining Klaviyo 8 min read

    Explaining Klaviyo

    Klaviyo is a B2C customer relationship management platform that turns first-party shopper data into email, SMS, and AI-driven marketing for 205,000 brands.

  • Explaining baked-in 8 min read

    Explaining baked-in

    Baked-in describes an advertisement recorded permanently into a media file, identical for every listener and unchangeable without re-editing the episode audio.

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