System1 tested Marmite's Love It. Hate It. Cook with it. outdoor campaign with a UK audience, finding 8% disgust - 8x the category average - and 27% happiness.
by Luis Rijo
OpenAI launches conversion-optimized ChatGPT campaigns June 5. GDPR turns eight with 40% of its EUR7.1B in fines erased or challenged.
Vistar Media's Science in Motion report finds 3D DOOH creative drives 67% higher top-of-mind brand awareness than static ads, drawing on 7,513 respondents.
DataBeat's May 2026 US programmatic report shows overall CPMs up 34% YoY, display rising 24%, video recovering, and CTV falling 25.8% amid supply growth.
Preferred Sources now badges links inside AI Overviews and AI Mode, a personalization tool that rewards established audiences while new publishers stay buried.
CNN filed a copyright and trademark lawsuit against Perplexity AI on May 28, alleging the AI search engine copied over 17,000 CNN stories, videos, and images.
YouTube Premium today launched auto speed playback, motion-triggered audio controls, 256kbps TV audio, and AI playlist generation for Android and TV users.
Carl Hendy challenges Google's AI Search preference claims, pointing to data gaps in the Google/Ipsos survey that the industry uses as its main source.
YouTube today launched a prompt-driven custom feed on the Home tab, letting signed-in U.S. viewers type what they want to watch and get a refreshing new feed.