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Display   -   May 16, 2026 The Google channel mix secret that doubled ROAS for 25 ecommerce brands
Bar chart: Demand Gen budget share vs Google ROAS - 10-20% allocation doubles ROAS vs 0-5%

Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel.

by Luis Rijo
Search   -   May 16, 2026 Google's new guide for AI search: what SEO really needs now
Google Search neural tree with content cards and AI pathways, generative AI guide 2026

Google published a new guide on May 15 to help website owners optimize for generative AI in Search, addressing AEO and GEO misconceptions directly for SEO.

by Luis Rijo
Data   -   May 16, 2026 DOJ demands Apple, Google and Amazon unmask 100,000+ car app users
Government hands crack open a smartphone vault, spilling user data into a federal briefcase.

The DOJ subpoenaed Apple, Google, Amazon and Walmart to identify over 100,000 users of EZ Lynk's car tuning app, raising Fourth Amendment privacy concerns.

by Luis Rijo
AI   -   May 16, 2026 Upfront week reshapes TV ad money as OpenAI bolts on custom audiences
Streaming giants and OpenAI converge on a glowing stage as upfront ad dollars reshape TV economics.

Amazon, Disney, Netflix, NBCU and Fox stage 2026 upfronts as OpenAI adds audience targeting, Google rewires Analytics, and CTV fraud climbs 140% year-on-year.

by Luis Rijo
Data   -   May 16, 2026 Google Tag Manager moves inside Google Ads Data Manager - what changes
Google Tag Manager listed under Data sources in Google Ads Data Manager interface

Google integrates Tag Manager into Google Ads Data Manager, letting advertisers manage tags without leaving the ads platform. Here is what changes technically.

by Luis Rijo
Video   -   May 16, 2026 YouTube's AI face shield now covers every creator 18 and over
Stylized face fragmenting into hexagonal shards, representing AI likeness detection on YouTube.

YouTube expands AI likeness detection beyond the Partner Program to all eligible creators aged 18+, enabling face scan requests and privacy removals in Studio.

by Luis Rijo
Data   -   May 16, 2026 Amazon Ads May 2026: benchmarks go global, MMM exits beta, GIA reaches GA
Amazon Ads benchmarks API global rollout across 18 markets with MMM and GIA data

Amazon Ads expands benchmarks, MMM, and geographic APIs globally in May 2026 - here is what changed in the reporting stack and why it matters for advertisers.

by Luis Rijo
Retail   -   May 16, 2026 Iberia's 2026 marketplace map: where Amazon meets Temu and Wallapop
Lengow 2026 map of Iberian e-commerce marketplaces by generalist, specialist, pure player, retailer

Lengow's 2026 Iberian marketplace map shows a hybrid e-commerce ecosystem where Amazon, AliExpress, Temu and Miravia clash with Wallapop, Worten and Carrefour.

by Luis Rijo
Bar chart: Demand Gen budget share vs Google ROAS - 10-20% allocation doubles ROAS vs 0-5%
Display   -   May 16, 2026 The Google channel mix secret that doubled ROAS for 25 ecommerce brands

Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 9854 Articles
Display   -   May 16, 2026 The Google channel mix secret that doubled ROAS for 25 ecommerce brands
Bar chart: Demand Gen budget share vs Google ROAS - 10-20% allocation doubles ROAS vs 0-5%

Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel.

by Luis Rijo
Search   -   May 16, 2026 Google's new guide for AI search: what SEO really needs now
Google Search neural tree with content cards and AI pathways, generative AI guide 2026

Google published a new guide on May 15 to help website owners optimize for generative AI in Search, addressing AEO and GEO misconceptions directly for SEO.

by Luis Rijo
Data   -   May 16, 2026 DOJ demands Apple, Google and Amazon unmask 100,000+ car app users
Government hands crack open a smartphone vault, spilling user data into a federal briefcase.

The DOJ subpoenaed Apple, Google, Amazon and Walmart to identify over 100,000 users of EZ Lynk's car tuning app, raising Fourth Amendment privacy concerns.

by Luis Rijo
AI   -   May 16, 2026 Upfront week reshapes TV ad money as OpenAI bolts on custom audiences
Streaming giants and OpenAI converge on a glowing stage as upfront ad dollars reshape TV economics.

Amazon, Disney, Netflix, NBCU and Fox stage 2026 upfronts as OpenAI adds audience targeting, Google rewires Analytics, and CTV fraud climbs 140% year-on-year.

by Luis Rijo
Data   -   May 16, 2026 Google Tag Manager moves inside Google Ads Data Manager - what changes
Google Tag Manager listed under Data sources in Google Ads Data Manager interface

Google integrates Tag Manager into Google Ads Data Manager, letting advertisers manage tags without leaving the ads platform. Here is what changes technically.

by Luis Rijo
Video   -   May 16, 2026 YouTube's AI face shield now covers every creator 18 and over
Stylized face fragmenting into hexagonal shards, representing AI likeness detection on YouTube.

YouTube expands AI likeness detection beyond the Partner Program to all eligible creators aged 18+, enabling face scan requests and privacy removals in Studio.

by Luis Rijo
Data   -   May 16, 2026 Amazon Ads May 2026: benchmarks go global, MMM exits beta, GIA reaches GA
Amazon Ads benchmarks API global rollout across 18 markets with MMM and GIA data

Amazon Ads expands benchmarks, MMM, and geographic APIs globally in May 2026 - here is what changed in the reporting stack and why it matters for advertisers.

by Luis Rijo
Retail   -   May 16, 2026 Iberia's 2026 marketplace map: where Amazon meets Temu and Wallapop
Lengow 2026 map of Iberian e-commerce marketplaces by generalist, specialist, pure player, retailer

Lengow's 2026 Iberian marketplace map shows a hybrid e-commerce ecosystem where Amazon, AliExpress, Temu and Miravia clash with Wallapop, Worten and Carrefour.

by Luis Rijo
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