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  • AppLovin revenue growth slows to 53% as Q3 margin guidance drops to 83% 12 min read

    AppLovin revenue growth slows to 53% as Q3 margin guidance drops to 83%

    Adjusted EBITDA hit $1.61bn at an 84% margin, yet research spending more than doubled and cash conversion weakened. Guidance implies 46% third-quarter growth.

  • TikTok creators gain Disney film assets in Disney+ content-sharing deal 11 min read

    TikTok creators gain Disney film assets in Disney+ content-sharing deal

    Opt-in creator videos will sit inside the Verts feed on Disney+, drawing on a daily pool of 6.5 million film and TV posts. Advertising terms were not disclosed.

  • Autio gains dashboard placement in five Ford and Lincoln models 11 min read

    Autio gains dashboard placement in five Ford and Lincoln models

    Explorer, Expedition, Aviator and Navigator owners get 12,000 US stories via Google Play. Paid connectivity gates entry, and no ad inventory has been disclosed.

  • BuzzFeed loses $11.8 million as ad revenue falls 23% in Q2 11 min read

    BuzzFeed loses $11.8 million as ad revenue falls 23% in Q2

    Allen Media Group now sells the publisher's inventory to brands and agencies, while commerce revenue fell 31.4%. Cost cuts have not yet landed in the results.

  • Nielsen ONE Ads gains all measurable CTV inventory in Japan 9 min read

    Nielsen ONE Ads gains all measurable CTV inventory in Japan

    Coverage reaches every measurable CTV publisher two months after Japan's YouTube-only June launch, with offline delivery first. What happens to reporting next?

  • IKEA gains 243,400 New Zealand shoppers in a month, Nielsen finds 12 min read

    IKEA gains 243,400 New Zealand shoppers in a month, Nielsen finds

    Almost half of the retailer's six-month ad spend landed in December, and 82% of its shoppers also visit Chemist Warehouse. Which rivals share that audience?

  • Palm Lake tops Australia retirement advertisers as spend gains 10.4% 9 min read

    Palm Lake tops Australia retirement advertisers as spend gains 10.4%

    Nielsen Ad Intel puts category investment at $53.6m for the year to June 2026, while 4.68 million Australians have already retired. Who reaches the next 3.09m?

  • Criteo cuts full-year guidance as Q2 revenue falls 11% to $428 million 29 min read

    Criteo cuts full-year guidance as Q2 revenue falls 11% to $428 million

    Contribution ex-TAC guided down as much as 12% for 2026, with $237m to $241m expected in Q3. Sarah Glickman leaves the CFO seat on August 10 after six years.

  • GreenBanana SEO founder prices 238-page AI search playbook at $1.99 10 min read

    GreenBanana SEO founder prices 238-page AI search playbook at $1.99

    Amazon lists June 26 publication; the press release says July 21. Ten reviews, all five-star. Does one more framework help where Google says none is needed?

  • Only 53% of marketers get meaningful ROI from AI, TransUnion finds 11 min read

    Only 53% of marketers get meaningful ROI from AI, TransUnion finds

    Survey of 100 US marketing leaders puts data and process readiness at 36% while 89% raise AI budgets. Fragmented data now shapes who scales AI and who stalls.

  • PubMatic guardrails block AI agents from unapproved ad inventory 12 min read

    PubMatic guardrails block AI agents from unapproved ad inventory

    Agents halt mid-flight when a required approval field is empty, and every action is logged for buyers. Rise piloted it. Can an audit trail win agentic spend?

  • New York Times digital ad revenue gains 20.7% to $114 million in Q2 33 min read

    New York Times digital ad revenue gains 20.7% to $114 million in Q2

    Marketer demand beat guidance again as print ads fell 11.1% to $35.2 million. Adjusted costs grew 10%. Q3 guidance points to slower mid-to-high-teens growth.

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