Display Google clarifies distinct roles of Performance Max and Demand Gen ad campaigns Analysis of Google's strategic approach to AI-powered advertising campaigns and their specialized use cases for marketers.
Display Google releases detailed Performance Max FAQ Google addresses transparency concerns in Performance Max campaigns with new reporting features and campaign optimization guidance.
Data Featured Google Chrome introduces IP address protection for private browsing Google Chrome will mask IP addresses in Incognito mode starting May 2025, limiting third-party tracking while preserving essential services.
Video Apple TV app arrives on Android devices Apple's streaming service becomes available on Android mobile devices, offering access to original content and sports.
Video YouTube's major redesign Global video platform announces new brand colors to address technical issues and refresh visual identity.
AI EU scraps privacy and AI liability rules as Commission unveils 2025 work plan The European Commission withdraws key digital policies while prioritizing AI development and economic competitiveness.
Data German regulator finds Apple's app tracking rules may violate competition law Bundeskartellamt says Apple's App Tracking Transparency Framework gives unfair advantage over third-party developers.
Data WetterOnline faces GDPR complaint over user data access denial Privacy group noyb files complaint against weather app provider for refusing to provide users access to their personal data.
Video M6 Group reports €1.3 billion revenue amid streaming transformation French broadcaster M6 Group maintains stable revenue while investing in new streaming platform M6+ and sports content.
Video YouTube and Paramount fail to reach deal, channels to go dark February 13 Contract dispute between tech and media giants leads to removal of CBS, MTV and other Paramount channels from YouTube services.
Social Threads expands sharing with new public feed options Meta's Threads platform introduces public feed sharing, enabling users to explore and connect through curated topic lists.
Display Triplelift joins Amazon's traffic engine to optimize ad requests Partnership aims to reduce unnecessary bid processing through advance demand signals from Amazon Ads.
Audio Spotify delivers record Q4 2024 with highest subscriber growth since 2019 Global streaming platform hits 675m monthly users and €4.2b revenue while achieving first full year of profitability.
Video IAB Tech Lab clarifies video placement definitions for digital advertising Latest guidelines provide detailed explanations of video placement attributes to improve digital ad implementation.
Data Google Analytics simplifies cost data import system for advertisers Google Analytics reduces required fields for cost data import to three core parameters, streamlining cross-platform ad reporting.
Retail Criteo reports record profits as retail media drives fourth quarter growth Fourth quarter results exceed expectations with retail media revenue reaching $250 million milestone in 2024.
Data Google sets new 540-day limit for Customer Match data retention Google announces changes to data retention policies for Customer Match lists, affecting Google Ads and Display & Video 360 platforms.
Data Google Ads requires conversion environment parameter in offline conversion uploads Changes to offline conversion import require new parameter for campaign attribution tracking by April 30, 2025.
Social Google search changes hit Reddit's Q4 growth Analysis of how Google's algorithm update affected Reddit's Q4 2024 performance and the company's strategic response.
Display AI-powered contextual targeting reshapes ad delivery without cookies New technical paper reveals how Amazon uses machine learning to match ads with relevant content in real-time without tracking.
AI US Copyright Office explores economic effects of AI on creative works New report examines intersection of artificial intelligence and copyright policy through economic research framework.
Display Mobile app development reaches new peaks in global user engagement Mobile apps show record growth in 2025 with users spending 5 hours daily, marking significant shifts in consumer behavior.
Data Piemme integrates ID5 and Trade Desk identity tech for digital advertising Italian media platform Piemme implements new identity technology to enhance digital advertising while maintaining GDPR compliance.
Display Google AdMob enhances ad controls with new high-engagement settings Advertisers gain expanded control over interstitial and rewarded ad formats through app-level monetization tools.
Search Yelp names Los Angeles seafood spot Holbox as top US restaurant for 2025 Mexican seafood restaurant Holbox leads Yelp's annual list of top US dining destinations, highlighting casual dining trends.
