Explaining canvas fingerprinting
Canvas fingerprinting identifies a device by how it renders a hidden image, producing a stable ID that survives cookie deletion. How it works and who uses it.
PPC Land
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AI agents buy like TV buyers: 86% fewer auctions, DataBeat finds
Agentic demand cleared $6.13 against $6.95 for conventional buyers, thinning yield. Rivals now wrap fixed-price deals at 1% fees. Is per-impression buying over?
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ChatGPT referrals to B2B sites gain 303% in a year, Demandbase finds
Monthly visits rose from 645,000 to 2.6 million across 1,584 Demandbase tenants, inflecting in May 2026. CTV spend doubled. What are marketers hedging against?
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Viant loses $1.8m in record quarter as revenue gains 34% to $104.3m
Access carried over 80% of CTV spend, up from just above 50% in the first quarter, squeezing SSPs. Guidance points to $110.5m and 29% margins in Q3.
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Explaining Iterable
Iterable is a cross-channel customer engagement platform that stores behavioural data as user profiles, then triggers email, SMS, push and in-app messaging.
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Explaining Braze
Braze is a cloud customer engagement platform that ingests behavioural data in real time and orchestrates messaging across push, email, SMS and paid audiences.
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Explaining Klaviyo
Klaviyo is a B2C customer relationship management platform that turns first-party shopper data into email, SMS, and AI-driven marketing for 205,000 brands.
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Explaining baked-in
Baked-in describes an advertisement recorded permanently into a media file, identical for every listener and unchangeable without re-editing the episode audio.
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Explaining host read
Host read: a podcast or radio ad voiced by the show's own presenter rather than supplied as finished audio, sold as endorsement and priced above produced spots.
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Apple forces 12+ rating in Korea on apps with infrequent profanity
Developers with a GRAC classification number can now override Korea ratings to All, 12+, 15+ or 19+. Two descriptors shift tier in October, resetting labels.
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Explaining mid-roll
Mid-roll is an advertising break inserted inside video or audio content, after it starts and before it ends. How the format is signalled, sold and measured.
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DoubleVerify gains brand suitability data on TikTok Pangle in 48 markets
Pangle reaches more than 400,000 apps, per TikTok, and buyers had no independent read on that inventory. Coverage arrives one week after the Nielsen buyout.
