Google weighs appeal, says 890 million euro EU fine kills Search
Walker calls it product degradation driven by self-serving complainants. Whether Search keeps instant pricing in Europe now rests on a September 21 deadline.
PPC Land
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Reach halves dividend to 1.44p as Google referrals cut 55% of traffic
Publisher's on-platform page views fell 40% while RPM climbed 49%, cushioning the blow. Print still supplies 75% of revenue. Can subscriptions close the gap?
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EU fines Google 890 million euros and gives it 60 days to fix search
Penalties split 460 million euros for search self-preferencing and 430 million for Google Play steering, with 5% of global daily turnover at stake in 60 days.
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Microsoft Clarity beta cuts AI citation query sorting into ranked topics
Beta feature ranks each topic by citation count and share of authority, plus export support for publishers. Second Clarity AI visibility release in two weeks.
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Norway crypto exchanges gain Google ad access after MiCA licensing rule
Iceland, Liechtenstein and Norway complete the 30-country EEA map for Google crypto ads. CASP licensing plus Google certification decide who runs from August.
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Criteo wins Massmart retail media deal covering 280 stores in Africa
Sponsored Product Ads already run on Makro.co.za, with Onsite Display Ads to follow across Massmart digital properties. Which advertiser budgets shift next?
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Five audio platforms gain Comscore transcript-level ad targeting
Weekly podcast listening hits 45% among 25-34s while Proximic classifiers reach Spotify, SiriusXM, Triton, Acast and Libsyn. Will audio ad budgets now follow?
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Google Search ads gain 17% to $63.3 billion while network drops 1%
Half a million advertisers now run AI Max campaigns reporting 15% more conversions, while capital spending guidance climbs to $205 billion for the AI buildout.
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The AI intelligence gap: 88% make more, 45% make it better
Generative AI lifted creative volume for 88% of marketers but quality for only 45%, as France, a US court and buyers all redraw the rules this week.
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ChatGPT loses web share to Gemini and Claude as ad penetration hits 26%
Similarweb puts AI Overviews in 43% of US searches, with gen AI web visits reaching 9.5 billion monthly, up 70% in one year. What happens to publishers now?
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Meta drops polling for webhooks as ads endpoint gains 88 notifications
Rate limits, not new features, drove the change. Five standalone webhooks plus one unified endpoint now push ad status data, and polling still works for now.
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Google Ads bans blurry image assets and cuts eligibility to 60-day accounts
Accounts need 60 days of history, active text ads and Search spend above zero. Sensitive verticals stay locked out, and AI labels now bypass the overlay ban.
