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Adelaide and Nielsen logos announcing October 2025 attention metrics integration partnership
Data

Nielsen and Adelaide integrate attention metrics with reach data

Nielsen and Adelaide announced October 7, 2025, integration combining AU attention metric with reach data in Outcomes Marketplace. New efficiency metrics gauge both reach and attention.
Oct 11, 2025 8 min read
Scope3 logo with text announcing alignment of emissions measurement with GMSF v1.2 framework
Data

Scope3 aligns emissions model with GMSF v1.2 framework

Scope3 updated its emissions measurement platform to align with GMSF v1.2 on October 1, 2025, offering three framework options for advertisers.
Oct 11, 2025 8 min read
Admetrics 2025 Black Friday Cyber Monday playbook cover for e-commerce marketing strategies
Retail

Admetrics releases 150-page Black Friday playbook after record 2024 sales

Admetrics announced a comprehensive 150-page Black Friday and Cyber Monday 2025 playbook on October 9, featuring strategies for Meta, Google, and TikTok ads.
Oct 11, 2025 7 min read
September 2025 retail sales chart showing -0.49% core decline after August growth
Retail

September retail spending dips 0.49% as consumers pause before holiday season

Core retail sales declined month-over-month while year-over-year growth remained strong at 5.72%, signaling strategic consumer behavior ahead of critical fourth quarter spending period.
Oct 11, 2025 8 min read
IAB framework distinguishes incrementality measurement from attribution, ROAS, and correlation methods.
Data

IAB unveils incrementality framework for commerce media budgets

Advertising industry groups release measurement guidance as sector spending approaches $150 billion across US and European markets.
Oct 11, 2025 7 min read
European retail media ad spend forecast 2021-2028 shows growth from €7.4bn to €28.8bn across markets.
Retail

European retail media spending reaches €13.7 billion with 21.1% growth

IAB Europe reveals retail media now accounts for one-fifth of digital advertising as standardization challenges persist across 31 markets.
Oct 11, 2025 8 min read
IAB Europe flexible ad format specifications showing device types, aspect ratios, and pixel dimensions.
Retail

IAB Europe opens public comment on commerce media standards

IAB Europe seeks industry feedback on updated Commerce Media Measurement Standards V2 and new flexible ad size guidelines for retail media networks until November 14.
Oct 11, 2025 6 min read
Adobe AI agents interface showing Explore, Create, and Optimize workflows for B2B buying groups.
AI

Adobe releases AI agents targeting B2B sales and marketing workflows

Adobe announced three B2B AI agents on October 9, 2025, designed to streamline complex purchasing cycles through automated audience building and journey optimization.
Oct 11, 2025 8 min read
Trade Desk CEO Jeff Green discusses OpenAds and supply chain transparency on AdTech AdTalk podcast
Display

The Trade Desk CEO unveils OpenAds to combat supply chain manipulation

Trade Desk CEO Jeff Green announced OpenAds on October 2, 2025, responding to Prebid transaction ID changes with forked code and enterprise auction platform.
Oct 11, 2025 10 min read
Claude file creation toggle in settings showing code execution and document generation capabilities enabled
AI

Claude launches file creation for professional documents

Anthropic introduces document generation capabilities for Excel, PowerPoint, Word, and PDF formats across paid subscriptions.
Oct 11, 2025 8 min read
Koddi commerce media platform logo for Trade Desk retail advertising integration announcement
Retail

TTD enables programmatic retail media buying through Koddi partnership

The Trade Desk integrates Koddi's commerce platform for programmatic onsite retail inventory access. Gopuff launches as first partner October 2025.
Oct 11, 2025 6 min read
Google VP Robby Stein discusses AI search controls on TBPN podcast, October 10, 2025.
AI

Google faces publisher backlash over AI search control limitations

Google executive Robby Stein confronted on publisher controls for AI search features, revealing gaps in opt-out options as content creators demand choice.
Oct 11, 2025 10 min read
Amazon Seller Challenge FAQ showing three initial challenges and 48-hour review process for AHA sellers.
Retail

Amazon introduces seller challenge feature for enforcement appeals

Account Health Assurance sellers gain new appeal mechanism with 48-hour response timeframe and structured review process for disputed policy decisions.
Oct 11, 2025 7 min read
CMA officially designates Google with Strategic Market Status following nine-month investigation.Retry
Search

CMA designates Google with Strategic Market Status following investigation

UK regulator officially designates Google with Strategic Market Status after nine-month investigation, finding the company holds substantial market power in search.
Oct 10, 2025 10 min read
YouTube
Video

YouTube launches pilot program for terminated creators

YouTube begins testing a program allowing some terminated creators to request new channels after one year, excluding copyright and severe policy violations.
Oct 10, 2025 6 min read
AI-generated visualization of global survey research on artificial intelligence adoption and news trust across six countries (AI-generated)
AI

Public trust in AI-generated news remains low despite rising usage

New research from Oxford University reveals 90% awareness of AI tools with weekly use doubling to 34%, while trust in AI-generated news content stays low at 50%
Oct 10, 2025 8 min read
Brave browser user growth chart showing climb from 2015 to 100 million users in 2025.
AI

Brave browser reaches 100 million monthly users

Brave browser hit 101 million monthly active users on September 30, 2025, with search platform processing nearly 20 billion annual queries.
Oct 10, 2025 7 min read
Data

Acxiom partners with Client Command for automotive shopper tracking

Partnership announced October 2 grants Acxiom access to Active Shopper Network, analyzing 60 billion webpages monthly across 250 million consumer profiles.
Oct 8, 2025 6 min read
LinkedIn competitor analytics dashboard showing PPC Land ranked third with 269 posts and 9.1% decline.
Social

LinkedIn limits competitor analytics access to single free tracking slot

Starting October 15, 2025, company pages track only one competitor without premium subscription. The shift reduces free analytics from nine to one monitored account.
Oct 8, 2025 6 min read
Meta's EU political ad ban affects Facebook, Instagram and WhatsApp users across 27 member states.
Social

Meta blocks political ads in EU as TTPA regulation takes effect

Meta prohibited social issues, elections and politics ads in the EU on October 6, 2025, citing operational challenges with the TTPA regulation that creates complexity.
Oct 8, 2025 7 min read
Amazon Ads and Microsoft Advertising logos announcing DSP partnership and SSP integration
Display

Amazon DSP integrates Microsoft Monetize SSP as preferred partner

Microsoft Monetize joins Amazon's Certified Supply Exchange program while Amazon DSP becomes migration path for Microsoft Invest users before February 2026 shutdown.
Oct 7, 2025 8 min read
Display

AdSense adds support for Global Privacy Protocol National v2

Google AdSense now supports GPP National v2 strings while maintaining v1 compatibility, enabling publishers to comply with U.S. state privacy laws through IAB's framework.
Oct 7, 2025 8 min read
Google AdSense Authorized Buyers blocking controls interface showing toggle switches for buyer management
Display

Google AdSense replaces ad networks control with authorized buyers

Google AdSense will remove its ad networks blocking control on November 6, 2025, replacing it with a new authorized buyers system that excludes inactive networks.
Oct 7, 2025 6 min read
YouTube Activation Partners badge with browser window illustration for campaign management program
Video

YouTube launches specialized activation partners program

Four vetted companies join YouTube Activation Partners program offering campaign management expertise for advertisers seeking specialized platform support.
Oct 6, 2025 4 min read
Google blocks Chile election ads during silence periods starting October 2025.
Display

Google restricts election ads in Chile starting October 2025

Google announced on October 6, 2025, new restrictions for election ads in Chile, requiring compliance with local electoral laws and silence periods.
Oct 6, 2025 7 min read
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