Google faces bipartisan brief urging tougher remedy over 21% AI model share
Filed August 4 in the D.C. Circuit, a 34-page brief says three firms hold 88% of AI model API revenue. At stake is whether Mehta's remedy survives the appeal.
PPC Land
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What did the first week of August change in digital advertising?
A $2.15 billion acquisition, a brutal earnings split, fresh lawsuits and forced automation reshaped digital advertising between August 3 and August 8, 2026.
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Amazon.de gains PayPal installments up to €10,000 at 11.49% APR
Terms run 3 to 48 months, with 36 and 48 exclusive to Amazon buyers, and more than 40 million PayPal accounts qualify. Does checkout data follow the credit?
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IAS blocks 800 Papyrus domains faking $1 million a month in ad traffic
Novel-reading apps hid browser windows that clicked and scrolled on their own, lifting eCPM roughly 4x and attention scores 13%. Optimization data now suspect.
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Prebid.js gains DevTools MCP module letting AI agents read live auctions
Merged after 19 commits and 109 passing checks, the module lets publishers query header bidding state from Chrome. Still experimental, still behind a flag.
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Meta faces $567 million abatement order over teen harm in New Mexico
Under-18 accounts get a 90-hour monthly ceiling across Facebook and Instagram, plus notification blackouts. Judge Biedscheid refused every algorithm remedy.
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Mediaset faces 30-day deadline after Italy bans Mentana deepfakes
Garante found on-screen disclaimers too weak for inattentive viewers, citing GDPR articles 5 and 25. No fine followed. Does satire still shield synthetic media?
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Google Ads gains View call report link inside phone conversion actions
Lead generation advertisers now reach call details in one click, opening a report where AI-written summaries have sat since April. How many knew it existed?
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Google Business Profile in Gemini now works for multi-location accounts
Workspace accounts remain unsupported, leaving agencies on personal Gmail logins. Every Gemini edit runs through official APIs and still needs owner sign-off.
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ChatGPT advertisers face 10 days to opt out of automatic advanced matching
Conversion-optimised CPC reaches product feed campaigns, plus URL macros and Triple Whale and Hightouch hooks. Brazil and Mexico follow; a carousel is in test.
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Ziff Davis writes off $54.8m on health media as ad revenue drops 6%
Gaming advertiser retention fell to 81.6% from 93.7%, and revenue per technology advertiser dropped 11% to $113,267. Buyers face a thinner premium supply pool.
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Yelp halts share buybacks to pay down $100 million credit facility
Restaurant and retail ad revenue fell 10% to $102 million while other revenue nearly doubled to $33 million. Repurchases resume in 2027, with $339 million left.
