Adthena partners dentsu as UK ChatGPT CPCs swing 278% with no explanation
Three dentsu clients sit among the top nine UK ChatGPT advertisers, Adthena says, as a new Decision Intelligence product targets a costly auction blind spot.
PPC Land
Posts
Previous Posts-
-
Yahoo DSP gains Truthset audiences rated against 30-60% data waste
Independently scored AAA-B segments match Yahoo ConnectID on a 1:1 basis across CTV, mobile and open web. Can rated data close the accuracy gap buyers face?
-
The Athletic gains its first CTV home as Fubo opens 6 shows to sponsors
Six flagship shows including Rates & Barrels and NBA Daily reach living-room screens, with T Brand Studio branded video and home screen takeovers now in play.
-
Reddit and USA Today face Google exit as search traffic drops 28%
Reddit's 60 million dollar Google deal expires soon as Politico and Reuters both weigh crawler blocks. What breaks in search if premium publishers walk away?
-
Paramount forced to quit UIP within 13 months to win EU Warner clearance
Clearance covers 19 EEA countries and bars joint distribution with Universal or Disney for ten years. What changes now for CTV buyers and cinema operators.
-
Google weighs appeal, says 890 million euro EU fine kills Search
Walker calls it product degradation driven by self-serving complainants. Whether Search keeps instant pricing in Europe now rests on a September 21 deadline.
-
Reach halves dividend to 1.44p as Google referrals cut 55% of traffic
Publisher's on-platform page views fell 40% while RPM climbed 49%, cushioning the blow. Print still supplies 75% of revenue. Can subscriptions close the gap?
-
EU fines Google 890 million euros and gives it 60 days to fix search
Penalties split 460 million euros for search self-preferencing and 430 million for Google Play steering, with 5% of global daily turnover at stake in 60 days.
-
Microsoft Clarity beta cuts AI citation query sorting into ranked topics
Beta feature ranks each topic by citation count and share of authority, plus export support for publishers. Second Clarity AI visibility release in two weeks.
-
Norway crypto exchanges gain Google ad access after MiCA licensing rule
Iceland, Liechtenstein and Norway complete the 30-country EEA map for Google crypto ads. CASP licensing plus Google certification decide who runs from August.
-
Criteo wins Massmart retail media deal covering 280 stores in Africa
Sponsored Product Ads already run on Makro.co.za, with Onsite Display Ads to follow across Massmart digital properties. Which advertiser budgets shift next?
-
Five audio platforms gain Comscore transcript-level ad targeting
Weekly podcast listening hits 45% among 25-34s while Proximic classifiers reach Spotify, SiriusXM, Triton, Acast and Libsyn. Will audio ad budgets now follow?
