Google's expiry tag forces a re-crawl, and it won't fix 50% of 404 hits
Classifieds site cycles 10,000 listings monthly on 24-72 hour lifespans against 5,000 stable URLs. Half of Googlebot hits land on 404s. What the tag misses.
PPC Land
Posts
Previous Posts-
-
Demand Gen feed use hits 35% as PMax advertisers face Q4 overlap, smec
Uptake climbed from 16% in 2024 to 26% in 2025 among ecommerce merchants on Google Ads. Smec runs its Q4 playbook session today. Which campaign wins budget?
-
Amazon sellers face September 16 stock cutoff for an undated October event
Deal submissions close September 8, eight days before the inbound cutoff. Amazon confirmed the 2025 October dates only on September 16. Sellers commit blind.
-
All About Berlin loses 75% of traffic as zero-click searches hit 68%
Affiliate income stayed down 30% despite renegotiated commissions, and Time now routes AI crawlers to a stripped-down copy of its site. Who survives the shift?
-
Only 5.3% of marketers use IVT tools as 75.6% lose ad budget to bots, Lunio
Just 5.3% of the 131 marketers surveyed run a dedicated IVT platform, and 53.5% know little about them. Half say bidding now optimizes toward bots, not buyers.
-
Meta demotes Facebook Feed as free selfie badge rolls out today
Meta demotes Facebook Feed to a second tab and ships a free selfie badge on July 27, locking out Pages, as Google adds an AI attestation field before Aug. 2.
-
Google AI overview forces Anna Mae's Bakery to deny fake July 31 closing
Amanda Herrfort learned of the error from a wedding screenshot. Google blames thin web data. What happens when a summary invents a closing date
-
Amazon DSP gains Adsquare location segments in US, UK and 4 more markets
Berlin firm's ID-Precise segments now sit in the 3P Audience Hub, matched to Amazon IDs. Traders in six countries can activate them off the shelf from July 23.
-
Amazon kills single-deal STV buying in Brand+ as 10 AI features land
Ten capabilities hit Brand+ and Performance+ from July 22, with audio in 16 locales and free first-party signals. Default-on models test Amazon's control claim.
-
Amazon DSP gains talkSPORT and Times Radio ads across 15.5m UK listeners
Octave supply opens to Amazon DSP buyers on 24 July, covering Virgin Radio UK, Talk and Times Radio podcasts. Amazon's fourth audio inventory deal in a month.
-
CJEU blocks Sweden's GDPR exemption, reviving SEK 300,000 damages claim
Article 85 derogations now stop at journalism, hitting any firm that sells personal data behind a paywall. Does an editorial policy still buy an exemption?
-
Brave's $5 Search API wins AI answer test as Perplexity finishes last
Ask Brave posted 1169 Elo against Grok's 1157 in a test Brave ran and judged with Claude models. Calls cost $5 per 1,000. Who checks a vendor's own scorecard?
