Nielsen acquires DoubleVerify for $2.15 billion in all-cash deal
Shareholders receive $13.60 a share, a 30% premium to the 60-day VWAP, as the verification firm leaves the NYSE. Combined pro-forma revenue tops $4 billion.
PPC Land
Posts
Previous Posts-
-
Prime Video gains 11 Baywatch seasons in Fremantle multi-territory deal
Twelve episodes reach Italy, Germany, Turkey and India in 2027, handing Amazon ad buyers a dormant franchise catalogue. Do all of those markets carry ads yet?
-
Magnite offers two ways to run partner AI models inside its auction
Chalice AI and inPowered AI describe embedding decisioning engines inside the SSP, alongside Omnicom Media and SWYM.ai. Which route suits which model type?
-
Google Ads AI Max auto-upgrade lands September 1. Will ads all look alike?
Google Ads confirms a September 1 AI Max auto-upgrade for broad match and automatically created assets, while advertisers ask if AI-built ads all look alike.
-
Grokipedia halts edits on April 24, leaving 13,002 suggestions stuck
Ahrefs counted 356,000 Grokipedia citations across AI systems in March. Marketers now face a reference source frozen since April with an unreliable edit log.
-
Microsoft Advertising lets advertisers appeal 5,000 disapproved ads at once
Bulk edit and appeal now covers text and image assets, though Performance Max sits out this version. Editorial reviews still take up to 48 hours to complete.
-
Google Ads broad match campaigns face AI Max auto-upgrade on September 1
Campaigns using automatically created assets are covered too, while DSA keeps its February 2027 reprieve. Opting out means turning the legacy features off.
-
Netflix returning seasons lose viewers 89% of the time, Simulmedia finds
Median returning season came back 28% smaller across 73 comparable Netflix series, Simulmedia found. Open programmatic access grows demand, not the audience.
-
Google's share of ad spend drops from 62% to 57%, Billy Grace finds
Median paid media investment rose 17.5% while cost per click fell 10.8% across a matched cohort of European advertisers. Can cheaper clicks hold through H2?
-
Instagram Reels posted at 3 a.m. gain 2.1 times the views of 9 p.m. posts
Full hourly data puts noon ET, the busiest slot at 9% of uploads, second on views at 20.7M. So does dodging the crowded window actually pay off for creators?
-
Google faces £5bn UK advertiser claim as tribunal certifies opt-out case
Advertisers that bought Google search ads in the UK between 2011 and 2025 are in by default. Costs already top £6.4m, and the tribunal wants them controlled.
-
Server-guided ad insertion faces legacy TV device limits, IAB Australia says
Belgian broadcaster RTBF ran the first documented deployment on 15 June 2026. BVOD is $500m of Australia's $5.4bn video market. Which model wins premium live?
