Video Study reveals optimal CTV and linear TV investment balance for 2025 New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI.
Display LiveRamp powers first casino media network with Mohegan Mohegan launches media network to deliver personalized ads across 200 million monthly casino impressions.
Data Featured First-party data becomes crucial for business growth in 2025 New Google playbook highlights how businesses can leverage first-party data to drive profitable growth amidst privacy changes.
AI ChatGPT Tasks launches beta for automated task scheduling OpenAI releases ChatGPT Tasks in beta, enabling automated scheduling of prompts for Plus, Pro and Team plan users.
Social Meta begins advertising test program on Threads app Meta starts testing ads on Threads, targeting 300 million monthly active users by extending existing campaigns.
Video Netflix raises prices amid strong profits, low cancellation rates Analysis shows Netflix's fourth price increase since 2019 comes as viewing hours and profits surge, despite subscriber concerns.
Data UK data watchdog allows 'consent or pay' model for online publishers ICO guidance confirms publishers can charge users who reject personalized ads if they meet data protection standards.
Search Google's updated search quality guidelines add 11 pages about spam policies Search quality evaluator documentation expands to include additional guidance about low-quality content and user intent assessment.
Social Meta removes detailed targeting exclusions for ad accounts Meta announces the removal of detailed targeting exclusions, impacting ad campaigns and audience controls.
Data Meta simplifies Instagram and marketing API integrations Meta updates Instagram and Marketing APIs to streamline developer workflows and improve data clarity.
Data DV360: New tools for privacy-focused advertising Google’s Display & Video 360 introduces PAIR and AI tools to enhance privacy and audience targeting in digital advertising.
Social New option to add WhatsApp to Meta’s accounts center Meta introduces a new option to link WhatsApp to its accounts center, enabling cross-posting and single sign-on.
Video TCL and PubMatic partner to enhance live sports advertising TCL and PubMatic collaborate to improve ad targeting and efficiency in live sports streaming.
Data EU-US data deal faces uncertainty as Trump administration takes action The future of transatlantic data transfers is in question after recent developments in the US oversight mechanisms..
Retail Valentine's Day shopping trends and regional preferences in 2024 Insights into Valentine's Day shopping patterns, regional preferences, and emerging trends in 2024.
Data Major privacy breakthrough transforms digital advertising data sharing IAB Tech Lab's PAIR protocol enables secure audience matching while protecting user privacy, marking new era in advertising.
Social Meta and FADA partnership transforms auto retail with 10,000 digitally enabled dealers Meta's collaboration with Indian auto dealers surpasses targets as digital tools drive 32% boost in lead generation efficiency.
Video Google tightens advertising rules to protect minors across its platforms Recent policy changes consolidate Google's advertising protections for children and teens, affecting advertisers starting January 2025.
Display Equativ's Maestro platform aims to solve digital advertising data loss New platform features aim to address data loss and targeting challenges in programmatic advertising, with focus on SSP-level solutions.
Video Featured X unveils dedicated video tab to capture short-form creators New immersive video experience launches in the US, as platform seeks to attract creators and advertisers in short-form space.
Data Modern charts and enhanced data controls transform Looker Studio's visualization power Latest Looker Studio update introduces pivotal modern charting features and improved controls for data presentation.
Social New AR creator challenge offers $10,000 prize pool to fuel humor innovation Snap launches Challenge Tags with first humor-focused competition, while introducing student discounts for Spectacles program.
Video Comcast unveils $70 sports package New streaming bundle brings together live sports, news and Peacock offering cord-cutters more choice in entertainment options.
Video Automotive advertisers gain deeper insights into TV ad performance Effectv and Clarivoy partner to measure multiscreen TV advertising impact on car sales, combining viewership data and shopping behavior.
Retail Apple unveils new commerce API to simplify large-scale app transactions Tech giant introduces Advanced Commerce API to help developers manage extensive catalogs and subscription models in the App Store.
