Data Nielsen and Adelaide integrate attention metrics with reach data Nielsen and Adelaide announced October 7, 2025, integration combining AU attention metric with reach data in Outcomes Marketplace. New efficiency metrics gauge both reach and attention.
Data Scope3 aligns emissions model with GMSF v1.2 framework Scope3 updated its emissions measurement platform to align with GMSF v1.2 on October 1, 2025, offering three framework options for advertisers.
Retail Admetrics releases 150-page Black Friday playbook after record 2024 sales Admetrics announced a comprehensive 150-page Black Friday and Cyber Monday 2025 playbook on October 9, featuring strategies for Meta, Google, and TikTok ads.
Retail September retail spending dips 0.49% as consumers pause before holiday season Core retail sales declined month-over-month while year-over-year growth remained strong at 5.72%, signaling strategic consumer behavior ahead of critical fourth quarter spending period.
Data IAB unveils incrementality framework for commerce media budgets Advertising industry groups release measurement guidance as sector spending approaches $150 billion across US and European markets.
Retail European retail media spending reaches €13.7 billion with 21.1% growth IAB Europe reveals retail media now accounts for one-fifth of digital advertising as standardization challenges persist across 31 markets.
Retail IAB Europe opens public comment on commerce media standards IAB Europe seeks industry feedback on updated Commerce Media Measurement Standards V2 and new flexible ad size guidelines for retail media networks until November 14.
AI Adobe releases AI agents targeting B2B sales and marketing workflows Adobe announced three B2B AI agents on October 9, 2025, designed to streamline complex purchasing cycles through automated audience building and journey optimization.
Display The Trade Desk CEO unveils OpenAds to combat supply chain manipulation Trade Desk CEO Jeff Green announced OpenAds on October 2, 2025, responding to Prebid transaction ID changes with forked code and enterprise auction platform.
AI Claude launches file creation for professional documents Anthropic introduces document generation capabilities for Excel, PowerPoint, Word, and PDF formats across paid subscriptions.
Retail TTD enables programmatic retail media buying through Koddi partnership The Trade Desk integrates Koddi's commerce platform for programmatic onsite retail inventory access. Gopuff launches as first partner October 2025.
AI Google faces publisher backlash over AI search control limitations Google executive Robby Stein confronted on publisher controls for AI search features, revealing gaps in opt-out options as content creators demand choice.
Retail Amazon introduces seller challenge feature for enforcement appeals Account Health Assurance sellers gain new appeal mechanism with 48-hour response timeframe and structured review process for disputed policy decisions.
Search CMA designates Google with Strategic Market Status following investigation UK regulator officially designates Google with Strategic Market Status after nine-month investigation, finding the company holds substantial market power in search.
Video YouTube launches pilot program for terminated creators YouTube begins testing a program allowing some terminated creators to request new channels after one year, excluding copyright and severe policy violations.
AI Public trust in AI-generated news remains low despite rising usage New research from Oxford University reveals 90% awareness of AI tools with weekly use doubling to 34%, while trust in AI-generated news content stays low at 50%
AI Brave browser reaches 100 million monthly users Brave browser hit 101 million monthly active users on September 30, 2025, with search platform processing nearly 20 billion annual queries.
Data Acxiom partners with Client Command for automotive shopper tracking Partnership announced October 2 grants Acxiom access to Active Shopper Network, analyzing 60 billion webpages monthly across 250 million consumer profiles.
Social LinkedIn limits competitor analytics access to single free tracking slot Starting October 15, 2025, company pages track only one competitor without premium subscription. The shift reduces free analytics from nine to one monitored account.
Social Meta blocks political ads in EU as TTPA regulation takes effect Meta prohibited social issues, elections and politics ads in the EU on October 6, 2025, citing operational challenges with the TTPA regulation that creates complexity.
Display Amazon DSP integrates Microsoft Monetize SSP as preferred partner Microsoft Monetize joins Amazon's Certified Supply Exchange program while Amazon DSP becomes migration path for Microsoft Invest users before February 2026 shutdown.
Display AdSense adds support for Global Privacy Protocol National v2 Google AdSense now supports GPP National v2 strings while maintaining v1 compatibility, enabling publishers to comply with U.S. state privacy laws through IAB's framework.
Display Google AdSense replaces ad networks control with authorized buyers Google AdSense will remove its ad networks blocking control on November 6, 2025, replacing it with a new authorized buyers system that excludes inactive networks.
Video YouTube launches specialized activation partners program Four vetted companies join YouTube Activation Partners program offering campaign management expertise for advertisers seeking specialized platform support.
Display Google restricts election ads in Chile starting October 2025 Google announced on October 6, 2025, new restrictions for election ads in Chile, requiring compliance with local electoral laws and silence periods.
