LinkedIn now puts event ad viewership lift at 31x, not 31%
Members are 28% more likely to engage with later campaigns after an event ad, and one webinar can feed leads for 12 months. Which number survives an audit?
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US programmatic CPMs gain 51% year over year, DataBeat finds
App inventory repriced 50.4% higher in Q2 while AMP CPMs fell 17.2%, splitting publisher yield by format. CTV rose 20.7% monthly but sits 12.3% below 2025.
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Apple briefly drops Telegram from App Store after planted illegal content
Removal hit an app used by more than a billion people, and Apple made no contact first. Extortion crews now aim reports at app stores, not just at platforms.
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MNTN gains 1,205 CTV advertisers as revenue growth slows to 21%
Adjusted EBITDA rose 48% to $21.5 million while average revenue per customer fell 14%, and a $100 million buyback arrives as guidance implies reacceleration.
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Autoriteit Persoonsgegevens warns menstruation apps face possible probe
Nearly a quarter of Dutch women log cycle data, and a redacted ICO file shows 11 UK apps drew closure letters, not enforcement. Which regulator moves next?
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Mozilla rates Stardust 2 of 10 over symptom data sent to third parties
Euki scored 10 of 10 for keeping logs on the device, while Period Calendar fed AdMob and DoubleClick from the first open. What does that leave media buyers?
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Spotify ad revenue gains 1% as automated channels near 40% of total
Active advertisers reached 33,000, up 60%, while ad-supported users hit 494 million. Emerging-market friction now caps the free-tier reach buyers can access.
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Spotify opens paid remix tool to Merlin's 15% share of the music market
Merlin members across 70-plus countries get an opt-in route into a paid tool, with credit and compensation attached. Launch date and revenue split undisclosed.
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Brand marketers gain de-duplicated Meta measurement in LiveRamp clean room
Meta becomes a reporting source alongside CTV, programmatic, social and audio, with Hill's Pet Nutrition an early user. The Publicis deal now clouds neutrality.
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Snap ad prices gain 10% as advertising revenue rises just 9%
Buyers paid more per impression as subscriptions supplied $316 million and headcount fell to 4,723 full-time staff. Q3 guidance points to $1.70bn to $1.74bn.
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Teads warns Google could cut its revenue in retaliation for antitrust suit
Risk factor names service disruption, lost revenue and damaged publisher ties as the cost of suing. Second-quarter results land three days after the filing.
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Google's CodeMender agent fixed 72 open source flaws in six months
Roughly 10% of Alphabet staff wrote open source code in 2025, and 20,000 outside accounts committed to its projects. Ad tech runs on standards Google seeded.
