Ahrefs's Letaido claims a 40-hour audit now takes 60 minutes
Foundation's CEO says the AI workspace cut a full workweek of research to an hour. Ahrefs built it on 170 trillion pages and 439 million monthly AI prompts.
PPC Land
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WP Engine drops hosting requirement for Smart Search AI plugin
Once locked to WP Engine's own paying customers only, Smart Search AI now runs on any WordPress site as agencies weigh search tools against AI answer engines.
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Intentsify adds QuantumDemand to score B2B buying groups over leads
The Westwood, Massachusetts vendor pairs it with the Quantum Index, a purchase-readiness score replacing marketing qualified leads for enterprise sales teams.
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Automation took the trading desk's job, not its words
Sixteen terms, four groups of four. Most of this grid comes from the machinery of a media buy, and one group has been hiding in plain sight for years.
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Explaining canvas fingerprinting
Canvas fingerprinting identifies a device by how it renders a hidden image, producing a stable ID that survives cookie deletion. How it works and who uses it.
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AI agents buy like TV buyers: 86% fewer auctions, DataBeat finds
Agentic demand cleared $6.13 against $6.95 for conventional buyers, thinning yield. Rivals now wrap fixed-price deals at 1% fees. Is per-impression buying over?
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ChatGPT referrals to B2B sites gain 303% in a year, Demandbase finds
Monthly visits rose from 645,000 to 2.6 million across 1,584 Demandbase tenants, inflecting in May 2026. CTV spend doubled. What are marketers hedging against?
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Viant loses $1.8m in record quarter as revenue gains 34% to $104.3m
Access carried over 80% of CTV spend, up from just above 50% in the first quarter, squeezing SSPs. Guidance points to $110.5m and 29% margins in Q3.
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Explaining Iterable
Iterable is a cross-channel customer engagement platform that stores behavioural data as user profiles, then triggers email, SMS, push and in-app messaging.
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Explaining Braze
Braze is a cloud customer engagement platform that ingests behavioural data in real time and orchestrates messaging across push, email, SMS and paid audiences.
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Explaining Klaviyo
Klaviyo is a B2C customer relationship management platform that turns first-party shopper data into email, SMS, and AI-driven marketing for 205,000 brands.
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Explaining baked-in
Baked-in describes an advertisement recorded permanently into a media file, identical for every listener and unchangeable without re-editing the episode audio.
