Meta sells brands 3 to 24 hour ad windows that shut out category rivals
Ads Super Burst test flights reached a median 34 million people, Meta says, about 14% of US adults online. The research behind those lift claims is unpublished.
PPC Land
Posts
Previous Posts-
-
Meta's new terms let it crawl business websites to train AI from Oct 30
Clause covers sites tied to any Facebook or Instagram business account and adds AI training rights. Meta says it is about product data. Does the text agree?
-
Safari cuts server-set cookies to 7 days on cloaked tracking subdomains
Tracking subdomains whose IPv4 address shares under 16 leading bits with the main site lose cookie life. Does moving tracking to a path on the site fix it?
-
AdSense drops TCF error report as consent errors move to Policy center
Consent string errors from EEA, UK and Swiss ad requests now sit under Regulatory issue. Will error codes and seven-day counts survive the Policy center move?
-
Google's Universal Cart reaches US shoppers as Meta flips browsing on
Google's Universal Cart went live in US Search and Gemini, while Meta set in-app product browsing to switch on by default in existing ads on October 28, 2026.
-
ECN office screens earn 3.4x the attention of comparable DOOH, Lumen finds
Study of 603 office workers in the UK, France and Germany puts the gap at 8.3x against transport screens. What does the 44% recall lift rest on, and who paid?
-
Black Friday searches drop 36% in UK since 2019, Marketing Signals finds
Deal-term searches fell 40% and retailer sale queries 68% across 19 UK terms. Is a festive ad budget built on one weekend chasing demand that has now moved?
-
49% of marketers plan to deprioritize SEO, Typeface survey finds
62% of 500+ US and UK marketing leaders say brands trade content quality for AI citations. Many run AEO tactics they call overhyped. What does sameness cost?
-
Skai adds Uber ads in eight markets, but not the US
Canada, Mexico, Chile, UK, France, Japan, Taiwan and Australia are covered for eligible brands. Which ad formats, at what cost and how measured goes unanswered.
-
OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023
Eight buy-side interviews and three years of US transactions back the vendor's claim. CTV use grew 500%, but how much of it comes from OpenX's own products?
-
Meta will turn on product browsing in existing ads on October 28
Taps on running Facebook and Instagram ads may open in-app product pages, backed by Meta's own test of 117,700 advertisers. What does its 3% figure leave out?
-
California bans AI-only firing decisions from July 2027
Employers must have a human corroborate any discipline or firing driven mainly by an ADS, or pay $500 per violation. What did SB 947 drop from the vetoed SB 7?
