Netflix's 2026 upfront reveals 250M ad viewers, AI-driven media buying agents, programmatic pause ads, and expansion to 15 new ad-supported markets in 2027.
by Luis Rijo
Amazon DSP shopping signals go live on Netflix inventory across EMEA on May 18.
YouTube rolls out conversational AI search, gaming title cards, family groups, and chapter navigation to smart TVs and gaming consoles in its Q1 2026 update.
Lily Ray warns on GEO spam, listicle manipulation, and the AI search optimization tactics that Google and Microsoft are now flagging as LLM poisoning here.
Future PLC's H1 2026 results show profit down 67% and at least 60% of revenue still linked to Google search traffic, as programmatic and ecommerce decline.
Microsoft Monetize SSP routes LinkedIn profile data into CTV ads, now activatable through Amazon DSP, The Trade Desk, and Microsoft Advertising platform itself.
A class action filed May 13 alleges ChatGPT secretly transmitted users' conversation topics and personal identifiers to Meta and Google without their consent.
Netflix's 2026 upfront reveals 250M ad viewers, AI-driven media buying agents, programmatic pause ads, and expansion to 15 new ad-supported markets in 2027.
OpenAI is adding custom audience targeting to ChatGPT ads - advertisers will upload hashed emails and phone numbers to filter or exclude users in campaigns.