Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel.
by Luis Rijo
A UC Davis study of 20 popular AI chatbots finds 17 transmit data to third parties, with three leaking plaintext prompts via Microsoft Clarity session replay.
Google Ads API v24.1 adds direct experiment statistics and five new test types, covering AI Max, broad match, video, and Performance Max asset optimization.
Google published a new guide on May 15 to help website owners optimize for generative AI in Search, addressing AEO and GEO misconceptions directly for SEO.
Amazon, Disney, Netflix, NBCU and Fox stage 2026 upfronts as OpenAI adds audience targeting, Google rewires Analytics, and CTV fraud climbs 140% year-on-year.
Google integrates Tag Manager into Google Ads Data Manager, letting advertisers manage tags without leaving the ads platform. Here is what changes technically.
After 4.5 years of speculation, Amazon MGM Studios confirmed on May 14, 2026 that James Bond auditions have begun, with Nina Gold tapped to find the new 007.
Amazon DSP shopping signals go live on Netflix inventory across EMEA on May 18.
YouTube rolls out conversational AI search, gaming title cards, family groups, and chapter navigation to smart TVs and gaming consoles in its Q1 2026 update.