ShowHeroes brings Whale TV homescreen ads to programmatic in 9 markets
Nine European and Latin American markets gain automated buying access to Whale TV's homescreen inventory across 47.5 million connected TV households worldwide.
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Brazil bans paid ads for deepfakes in final 72 hours before elections
New ANPD study documents deepfake advertising fraud using Gisele Bundchen's image that moved R$20 million before arrests. Global labeling rules now converge.
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MCP forces ad tech to rebuild agent servers as sessions disappear
Six proposals strip sessions from every protocol call, ending sticky routing MCP servers relied on since 2024, forcing ad tech builders into a migration window.
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Amazon Alexa dodges 'made in USA' queries, Khan-linked report finds
Amazon and Walmart bots dodge origin data even after FTC scrutiny. A Khan-founded policy center tested both agents on July 30, finding inconsistent answers.
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Prime Video gains exclusive NHL Wednesday nights for 12 years in Canada
Sportsnet keeps over 500 national games yearly while Prime absorbs at least 26, reshaping how Canadian broadcasters split NHL streaming rights through 2038.
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IAB Polska guide forces 3-way split on political ad duties in Poland
Publishers, agencies and ad-tech vendors now get a three-role classification map under Regulation 2024/900. Pending EDPB targeting rules could still reshape it.
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SISTRIX finds ChatGPT text scores drop to 37.7 as prompts sway quality most
ChatGPT texts average 37.7 points on Wortliga's scale, trailing Claude's 47.7, across 2,112 B2B documents. Can better prompts close the gap models alone cannot?
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Google drops 2007 rule requiring blocked internal search pages
Site search pages no longer breach Search Essentials, Mueller told Splitt, though server strain and hacked-content risks still favor robots.txt blocking today.
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Microsoft kills Predictive Matching, shifts Search ads to AI Max
Only advertisers using conversion-based auto-bidding strategies had access, and Microsoft has not confirmed when the Search term matching switch takes effect.
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AI slop got a gold star while Meta, Amazon and Microsoft got records
AI slop cleared premium quality checks and charged more for it, Meta, Amazon and Microsoft posted records, and the crawlers finally got sorted into four boxes.
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Amazon advertising gains 26% to $19.8 billion as sports inventory sells out
Sponsored prompts convert shoppers 48% more often and Ads Agent trims acquisition costs 6%, per the earnings call. Prime Day's shift into Q2 clouds the pace.
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Reddit ad revenue hits $762 million as stock drops 12.5% on search fears
Advertiser count grew over 70% and scaled-channel revenue doubled, but Q3 guidance implies ad growth slowing to 48% as search referral traffic turns choppy.
