OTTO Advertising grew retail media revenue 49% in fiscal 2025/26, after launching a proprietary DSP in October 2025 and keyword targeting delivering 120% ROAS gains.
by Luis Espada
Amazon's Sponsored Products and Sponsored Brands prompts exited beta on March 25, 2026, introducing CPC charges for AI-generated shopping conversations previously free since November 2025.
Germany's digital economy association BVDW published a 24-page email marketing guide on March 18, 2026, covering AI agents, KPIs, accessibility, and GDPR compliance.
YouTube expands its Shopping affiliate program to all YouTube Partner Program creators, including those with just 500 subscribers, opening product tagging and commissions to smaller channels across 12 countries.
Brave browser grew from 80M to 109M monthly active users while selling its own ads after blocking publishers' - Jean-Paul Schmetz explains the model in detail.
A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy.
Pinterest launches Promote a Pin on March 24, 2026, letting creators and small businesses boost content without advertising experience using AI targeting across 619 million users.
AdRoll's Q1 2026 report reveals retargeting CPMs surged 18% while prospecting dropped 11%, marking a structural budget shift toward CTV and DOOH ad channels.
Google yesterday introduced the Gemini advantage in Google Marketing Platform at NewFront 2026, launching live sports bidding, Confidential Publisher Match with Roku, and Ads Advisor for all users.