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  • VAB names 9 vendors across 3 paths in new ad engagement guide 13 min read

    VAB names 9 vendors across 3 paths in new ad engagement guide

    Nine named vendors covering biometric panels, lab studies and AI metrics appear in VAB's second 2026 guide on engagement, with three installments still due.

  • Wella's Nioxin gains 70% listener action from AI audio ads 10 min read

    Wella's Nioxin gains 70% listener action from AI audio ads

    Azerion built 100 audio versions across 24 UK locations with Audiostack AI, lifting recall 21 points among hair-thinning sufferers, brand lift study shows.

  • Yelp: only 43% of Gen Z trusts AI summaries for restaurants 10 min read

    Yelp: only 43% of Gen Z trusts AI summaries for restaurants

    Survey data covering 1,323 respondents shows 97% of Gen Z research restaurants before spending, while written reviews outrank influencer picks by 19 points.

  • Amazon forces 14-day review window on AI-rewritten product titles 9 min read

    Amazon forces 14-day review window on AI-rewritten product titles

    Brand owners now get 14 days to approve AI-rewritten titles, after Amazon logged 984 million title updates since June. Mobile display parity arrives August 10.

  • FreeWheel debuts series-level CTV tool for 7 publishers 12 min read

    FreeWheel debuts series-level CTV tool for 7 publishers

    Buyer Cloud clients access the tool at no extra cost, covering seven launch publishers including NBCUniversal, as CTV buyer trust gaps persist industry-wide.

  • HubSpot gains Snapchat lead sync, closing loop on ad spend proof 10 min read

    HubSpot gains Snapchat lead sync, closing loop on ad spend proof

    Native Lead Forms now sync straight into HubSpot contacts, skipping manual exports, while HubSpot sends deal outcomes back through Snapchat Conversions API.

  • Google Analytics forces currency field on every cost import 10 min read

    Google Analytics forces currency field on every cost import

    Cost uploads without a currency field now fail intake, while past imports keep the property's assumed rate. A mapping step awaits multi-currency advertisers.

  • Meta profit falls 8 percent as legal costs bite into ad gains 12 min read

    Meta profit falls 8 percent as legal costs bite into ad gains

    Meta profit fell 8 percent to 15.8 billion dollars as legal charges hit margins, while Microsoft earnings and an IAB Australia crawler guide reshaped ad tech.

  • AI cuts scam farm entry cost to $5,000, HUMAN Security research shows 12 min read

    AI cuts scam farm entry cost to $5,000, HUMAN Security research shows

    Satori researchers priced a working scam kit at $2,970 monthly, no hardware required. Fake-account creation now runs faster than ad platforms can detect it.

  • Roku cuts KPI rollout time from weeks to under 2 days 12 min read

    Roku cuts KPI rollout time from weeks to under 2 days

    Nine distinct analysis methods once required 3-4 duplicate tables per metric at Roku. Data scientists now write one SQL file, ending silent calculation drift.

  • IAB Australia forces every crawler into one of four verdicts 13 min read

    IAB Australia forces every crawler into one of four verdicts

    Just 2.6% of AI crawler traffic serves live queries versus 52% for training, IAB Australia finds, ahead of Cloudflare's default block starting in September.

  • dict.cc faces GDPR complaint over 1,741-partner consent click 10 min read

    dict.cc faces GDPR complaint over 1,741-partner consent click

    Reading all 1,741 partner privacy policies named in the banner would take 172 hours, noyb calculates, raising questions the Austrian regulator must answer.

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