Netflix expands its Ads Suite on March 4 with Amazon DSP audiences, Yahoo DSP behavioral signals, and a proprietary Conversion API tested by Tinuiti with 75%+ benchmark gains.
by Luis Rijo
Paramount CEO David Ellison confirmed Paramount+ and HBO Max will combine into a single streaming platform, creating a ~200 million subscriber rival to Netflix following the WBD acquisition.
Apple Music today launched Transparency Tags requiring labels to disclose AI-generated music, artwork, and videos - but only if they choose to declare it.
France's Conseil d'État upheld Criteo's €40M GDPR fine on March 4, 2026, covering 370M identifiers. Legal experts question the court's evidentiary reasoning on personal data.
Axel Springer agrees to acquire Telegraph Media Group for £575m, ending two years of ownership uncertainty at one of Britain's oldest newspapers, with digital subscriptions up 18% in 2024.
Netflix expands its Ads Suite on March 4 with Amazon DSP audiences, Yahoo DSP behavioral signals, and a proprietary Conversion API tested by Tinuiti with 75%+ benchmark gains.
CIMM and 4As today released a study of 197 marketers showing advertiser measurement confidence lags capability across TV and video, with 43% citing cross-platform gaps.
Google today notified AdSense for Search publishers of a 100 native style ID limit per account, effective June 3, 2026, with automated cleanup starting April 4.
WordStream analyzed 15,000+ Google Ads accounts and found average monthly waste of $1,127, with 29% recording zero conversions and negative keywords tripling conversion rates.