PPC Land
  • AI
  • Audio
  • Data
  • Display
  • Mixed Reality
  • Retail Media
  • Search
  • Social
  • Video
Sign in Subscribe
UK unveils ambitious AI action plan to become global leader in artificial intelligence
AI

UK unveils ambitious AI action plan to become global leader in artificial intelligence

The UK government releases comprehensive strategy to expand AI infrastructure and adoption across public and private sectors.
Jan 18, 2025 2 min read
Silhouetted figures with smartphones amid data streams, symbolizing EU-China data privacy concerns
Data

Data privacy group files complaints against Chinese tech firms over EU data flows

Privacy advocacy group noyb challenges TikTok, AliExpress, SHEIN and others over alleged unlawful data transfers to China.
Jan 18, 2025 3 min read
Google faces security complaint over real-time bidding data practices
Data

Google faces security complaint over real-time bidding data practices

FTC urged to investigate Google's RTB system for sharing Americans' sensitive data with foreign adversaries under new law.
Jan 18, 2025 2 min read
Amazon's brand lift study reveals impact of combined video and display formats
Data

Amazon's brand lift study reveals impact of combined video and display formats

Meta-analysis of 3,000 ad campaigns shows emerging brands achieved 5.3x higher brand awareness through strategic media placement.
Jan 18, 2025 3 min read
Path to conversion
Data

Amazon introduces conversion tracking to measure advertising path effectiveness

New beta reporting tool reveals customer journey across Amazon ad formats, helping advertisers track 30-day conversion paths.
Jan 18, 2025 2 min read
CBP proposes new data requirements for low-value shipment imports
Retail

CBP proposes new data requirements for low-value shipment imports

U.S. Customs agency aims to strengthen oversight of duty-free imports under $800 through enhanced electronic filing system.
Jan 18, 2025 4 min read
Amazon DSP Inventory
Retail

Amazon consolidates first-party ad inventory across owned media properties

Digital advertising update brings unified inventory access across Amazon's websites and devices for display and video campaigns.
Jan 18, 2025 3 min read
Google's .channel domain launches in February 2025 with tiered pricing and early access starting February 4.
Search

Google Registry set to launch .channel domain with Dutch auction pricing model

New .channel domain enters early access on February 4, with general availability starting February 11, featuring tiered pricing.
Jan 18, 2025 2 min read
TikTok integrates generative AI into video editor for business advertisers
Video

TikTok integrates generative AI into video editor for business advertisers

TikTok's Video Editor tool receives AI capabilities, enabling automated translations and digital avatars for advertising content.
Jan 18, 2025 2 min read
Google adds requirement for review comments and author names in rating systems
Search

Google adds requirement for review comments and author names in rating systems

Search giant updates review snippet guidelines to mandate written feedback and attribution for improving user context.
Jan 18, 2025 3 min read
Google's new JavaScript requirement message showing browser warning for users with JavaScript disabled for search.
Search

Google mandates JavaScript for search, impacting tools and accessibility

Google's new JavaScript requirement for search aims to block bots and scrapers, raising concerns about user experience.
Jan 18, 2025 2 min read
EDPB's pseudonymisation guidelines
Data

European data regulators release updated pseudonymisation guidelines for 2025

New EDPB guidance outlines technical requirements for pseudonymisation in data processing while providing real-world examples.
Jan 18, 2025 2 min read
IAB Europe
Data

European trade groups defend consent or pay models in feedback to privacy regulators

Digital advertising associations submit detailed feedback on "consent or pay" models to EU privacy board, highlighting legal and economic factors
Jan 18, 2025 2 min read
Hawk DSP expands European CTV reach through smartclip SSP integration
Video

Hawk DSP expands European CTV reach through smartclip SSP integration

Integration between Hawk DSP and smartx SSP enhances access to premium CTV and audio inventory across European markets.
Jan 18, 2025 2 min read
Sincera
Data

TTD expands data analytics with $30m Sincera acquisition deal

Digital advertising platform acquires data company to enhance publisher quality assessment and campaign optimization capabilities.
Jan 18, 2025 2 min read
The United States Supreme Court
Social Featured

Supreme Court upholds TikTok ban legislation, setting January 19

US Supreme Court unanimously affirms law requiring TikTok to divest from ByteDance or face shutdown, citing national security concerns.
Jan 18, 2025 3 min read
SiriusXM expands golf content with live TGL broadcast partnership
Audio

SiriusXM expands golf content with live TGL broadcast partnership

SiriusXM to provide live coverage of tech-enhanced TGL golf league matches featuring Tiger Woods and PGA TOUR stars.
Jan 17, 2025 2 min read
Michael Komasinski
Retail

Criteo names former Dentsu executive as CEO amid retail media transformation

Michael Komasinski to lead Criteo starting February 15 as the adtech firm faces challenges in retail media and cookie deprecation.
Jan 16, 2025 3 min read
Travel blogger loses 40% traffic after Google changes spark industry crisis
Search

Travel blogger loses 40% traffic after Google changes spark industry crisis

Award-winning travel blogger Amanda Williams reveals how recent Google algorithm changes and AI adoption threaten independent digital publishing.
Jan 16, 2025 2 min read
Associated Press
AI

Artificial intelligence providers adopt contrasting news licensing strategies

Google partners with AP for real-time news while OpenAI faces lawsuit, highlighting divergent approaches to AI news integration.
Jan 16, 2025 2 min read
US patent office unveils comprehensive artificial intelligence strategy for 2025
AI

US patent office unveils comprehensive artificial intelligence strategy for 2025

The USPTO releases strategy focused on fostering AI innovation, leveraging technology responsibly, and empowering future development.
Jan 16, 2025 2 min read
Display

Swiss media watchdog warns of platform companies' growing power over democracy

Federal commission calls for new measures to address market dominance and opinion-shaping influence of tech platforms.
Jan 14, 2025 2 min read
Competition watchdog launches strategic investigation into Google Search dominance
Search

Competition watchdog launches strategic investigation into Google Search dominance

UK's CMA to assess Google Search market power and potential new rules under Digital Markets Act as search advertising hits £15bn.
Jan 14, 2025 3 min read
Universal Ads
Video

Comcast unveils cross-publisher advertising platform for premium video market

Major media companies join Comcast's Universal Ads platform to simplify premium video advertising for marketers of all sizes.
Jan 14, 2025 2 min read
AI

Legal experts warn AI terms of service may prove unenforceable in court

New research shows licensing restrictions on AI models face significant legal hurdles, casting doubt on tech firms' control.
Jan 14, 2025 2 min read
← Newer Posts Page 33 of 203 Older Posts →
PPC Land © 2025
  • Subscribe
  • Manage Subscription
  • RSS
  • Advertise
  • UTM Builder
  • About
  • Privacy
  • Contact
info@ppc.land