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New automated bid-based pricing model from AudioGO promises 20-25% increase in targeted audience impressions for the same budget.
by Luis Rijo
New Forrester data shows Europe-5 online retail growth will outpace traditional stores with 7.8% annual increase through 2029.
by Luis Rijo
Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults.
by Luis Rijo
Advertisers gain granular channel selection across YouTube, Discover, Gmail, and Display Network starting March 2025.
by Luis Rijo
Apple's revenue hit $124.3B in Q1 2025, with services reaching new highs while China market shows decline amid competition.
by Luis Rijo
Location intelligence platform expands measurement solution to track retail footfall and media attribution in DACH region.
by Luis Rijo
World Wide Web Consortium invites implementations of Controlled Identifiers protocol to enhance online identity management.
by Luis Rijo
Nielsen data shows shifting patterns in New Zealand's automotive advertising landscape, with Nissan emerging as a key player.
by Luis Rijo
New automated bid-based pricing model from AudioGO promises 20-25% increase in targeted audience impressions for the same budget.
by Luis Rijo
Google has brought its Gemini-powered Trends Explore page to mobile web, giving journalists and marketers real-time AI-assisted search trend research anywhere.
Vevo's 2026 upfront strategy triples Artist Franchise sales, expands Vevo Evolve audience tools, and opens music video inventory via YouTube Instant Reserve.
Paligo: 49% of harmful AI incidents involve software, not robots, in 1,406 cases - chatbots, recommendation engines and deepfakes dominate the incident record.
Google Ad Manager launched focused banner ads on March 9, 2026, a beta format that blurs article text mid-scroll until readers tap a button to resume reading.
Tests and antitrust filings reveal Google AI Mode draws from FastSearch - a cached, lighter index separate from the live web powering traditional Search results
Google expanded Ads Advisor with three agentic safety features: real-time policy reviews, 24/7 security monitoring, and instant certifications via Gemini.
Danny Sullivan last week republished his 1996 Webmaster's Guide to Search Engines, a 30-year milestone document that shaped modern SEO practices and terminology.
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
New automated bid-based pricing model from AudioGO promises 20-25% increase in targeted audience impressions for the same budget.
by Luis Rijo
New Forrester data shows Europe-5 online retail growth will outpace traditional stores with 7.8% annual increase through 2029.
by Luis Rijo
Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults.
by Luis Rijo
Advertisers gain granular channel selection across YouTube, Discover, Gmail, and Display Network starting March 2025.
by Luis Rijo
Apple's revenue hit $124.3B in Q1 2025, with services reaching new highs while China market shows decline amid competition.
by Luis Rijo
Location intelligence platform expands measurement solution to track retail footfall and media attribution in DACH region.
by Luis Rijo
World Wide Web Consortium invites implementations of Controlled Identifiers protocol to enhance online identity management.
by Luis Rijo
Nielsen data shows shifting patterns in New Zealand's automotive advertising landscape, with Nissan emerging as a key player.
by Luis Rijo