Data Google Analytics updates BigQuery Export with enhanced traffic source analysis Learn about the latest Google Analytics BigQuery export enhancement adding session-scoped traffic source fields for deeper insights.
Video LG Ad Solutions joins Innovid's Harmony initiative to optimize CTV advertising Innovid expands its Harmony Initiative with LG Ad Solutions, promising increased efficiency and ROI in connected TV advertising.
Display Why SSPs are leading the programmatic market through supply path curation Analysis reveals how Supply-Side Platform curation drives value by reducing data loss and boosting efficient audience targeting.
Search Featured Google updates Favicon Requirements: new 8x8px minimum size Google's latest favicon documentation update reduces minimum size to 8x8 pixels while maintaining quality standards for search results.
Search PPC Meaning: The guide to pay-per-click advertising Learn what PPC means, how pay-per-click advertising works, pricing models, platforms, and current statistics in digital marketing.
Video FuboTV launches standalone Premium Sports streaming without base plan requirement FuboTV introduces standalone subscriptions for FanDuel Sports, NBA League Pass, and Paramount+ Without base plan requirement.
Video IAB Tech Lab launches CTV Ad format standardization initiative IAB Tech Lab's "Ad Format Idol" initiative aims to standardize Connected TV ad formats, addressing key industry challenges.
Display Microsoft Performance Max Ads show 4.2X more conversions with Copilot integration New Microsoft Advertising data reveals Performance Max campaigns deliver 13% higher CTR and 24% more impressions in Copilot tests.
Display UK publisher National World signs multi-year deal with Taboola Leading UK publisher implements Taboola's AI recommendations across 60+ news sites reaching 15 million monthly readers.
Search Featured Google algorithm shifts hit major publishers' affiliate sections, traffic plummets Forbes, CNN, WSJ see massive traffic drops in affiliate content as Google's new algorithm targets non-core site sections.
AI Google senior search analyst: AI integration essential for tech industry success Google's John Mueller addresses AI adoption concerns, emphasizing its permanence in tech while cautioning against industry hype.
Video Nielsen expands YouTube CTV ad measurement in India with cross-device analytics Nielsen launches deduplicated measurement for YouTube CTV ads across mobile and desktop devices in India, enhancing ad analytics.
Data Google and YouTube launch Election Tools for US Voters Google rolls out features to help voters access polling locations, candidate information, and combat AI-generated content ahead of November election.
Search Google expands travel feeds in search ads Google enhances Travel Feeds in Search Ads for hotels, showing 20% higher engagement, with plans to expand to car rentals and events.
Video Mexico streaming share drops to 21.5% in September, Nielsen reports Nielsen's latest TV viewing data shows streaming decline in Mexican households as traditional platforms maintain dominance.
Display Adsquare launches curation service New Curation service introduces ID-Precise, Geo-Contextual, and Incremental PMPs for enhanced programmatic media buying solutions.
Social LinkedIn Ireland faces €310 Million fine for GDPR violations in data processing Irish Data Protection Commission penalizes LinkedIn for unlawful processing of personal data and targeted advertising practices.
Data Featured Huawei launches HarmonyOS NEXT: A complete break from Android ecosystem in 2024 Huawei's HarmonyOS NEXT debuts with 15,000+ native apps, marking full Android independence and major ecosystem growth.
Search Google launches new Search Trends documentation to help content creators Google Search Central releases comprehensive guide on using Google Trends data for content strategy and market understanding.
Display Featured Google Performance Max adds AI asset testing and Video Enhancement features for 2025 Google introduces new Performance Max tools including asset experiments, AI video enhancements, and improved campaign management for 2025.
Data DV360 revamps reporting system with major November 2024 infrastructure update Google announces comprehensive changes to Display & Video 360 reporting, including faster loading times and enhanced statistical controls.
Audio Featured YouTube becomes Top Podcast Platform as 24M Gen Z listeners shape audio future New research reveals 47% of Gen Z are monthly podcast listeners, with YouTube emerging as their preferred platform for audio content.
Video Disney extends Magnite ad tech partnership, expands into Latin American markets Disney renews two-year partnership with Magnite for programmatic advertising, adding LATAM markets, live sports and podcast monetization.
Display Google Ads API launches AI budget recommendations for campaign optimization Google introduces machine learning budget recommendations in Ads API v18, improving campaign budget optimization for advertisers.
Data Adloox expands Brand Safety verification to Facebook and Instagram campaigns Adloox launches comprehensive brand safety and suitability measurement for Meta advertising, covering Facebook and Instagram Feed and Reels campaigns.
