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Measurement company releases data validation tool addressing broken spend tracking, naming inconsistencies, and revenue gaps that derail marketing mix modeling.
by Luis Espada
Marketing strategists debate whether modern media environments have made advertising fundamentally harder—or if claims of secular stagnation miss the point entirely.
by Luis Espada
BBC strikes unprecedented YouTube deal to create platform-first programming as broadcaster loses audience share to Google's video service in UK viewing metrics.
by Luis Espada
Amazon announces AWS European Sovereign Cloud in Germany with €7.8 billion investment and expansion plans for Belgium, Netherlands, and Portugal.
by Luis Espada
Microsoft expands Performance Max campaigns with customer acquisition targeting while introducing automated assets to responsive search ads across most global markets.
by Luis Espada
KPop Demon Hunters' Golden accumulates 66.7M views while Bruno Mars debuts with I Just Might as regional markets fragment across 13 territories.
by Luis Espada
TikTok Shop sellers Meowant and PetPivot clash in court over allegedly false product reviews, raising questions about creator partnerships and advertising disclosure.
by Luis Espada
YouTube positions itself as the largest digital library of Sesame Street content as childhood icon expands streaming footprint beyond Max platform partnership.
by Luis Espada
Measurement company releases data validation tool addressing broken spend tracking, naming inconsistencies, and revenue gaps that derail marketing mix modeling.
by Luis Espada
Google Ads product managers reveal smart bidding best practices for 2026, covering Smart Bidding Exploration, journey aware bidding, and campaign total budgets.
Google AdSense replaces the ad load slider with advanced settings for banner ads on April 16, 2026, giving publishers precise control over ad count and spacing.
Google engineers reveal Googlebot is a misnomer for a central SaaS crawling platform serving dozens of products, with a 15 MB default file size limit and geo-crawling constraints.
House of Lords urges UK to reject commercial text and data mining exceptions, mandate AI training transparency, and build a fair licensing market for creative industries.
IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications.
A federal judge today barred Perplexity AI from using its Comet browser's AI agents to access Amazon's password-protected accounts, in a ruling with sweeping implications for agentic AI.
BLACKPINK's "GO" enters YouTube's Global Weekly Top Songs at #1 with 43M views, the group's first release in over three years. Full chart data across 15 territories.
IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026.
Measurement company releases data validation tool addressing broken spend tracking, naming inconsistencies, and revenue gaps that derail marketing mix modeling.
by Luis Espada
Marketing strategists debate whether modern media environments have made advertising fundamentally harder—or if claims of secular stagnation miss the point entirely.
by Luis Espada
BBC strikes unprecedented YouTube deal to create platform-first programming as broadcaster loses audience share to Google's video service in UK viewing metrics.
by Luis Espada
Amazon announces AWS European Sovereign Cloud in Germany with €7.8 billion investment and expansion plans for Belgium, Netherlands, and Portugal.
by Luis Espada
Microsoft expands Performance Max campaigns with customer acquisition targeting while introducing automated assets to responsive search ads across most global markets.
by Luis Espada
KPop Demon Hunters' Golden accumulates 66.7M views while Bruno Mars debuts with I Just Might as regional markets fragment across 13 territories.
by Luis Espada
TikTok Shop sellers Meowant and PetPivot clash in court over allegedly false product reviews, raising questions about creator partnerships and advertising disclosure.
by Luis Espada
YouTube positions itself as the largest digital library of Sesame Street content as childhood icon expands streaming footprint beyond Max platform partnership.
by Luis Espada