Paul Archer, founder of brand advocacy platform Duel, argues AI automation will replace traditional influencer managers with "advocacy engineers" managing 100,000+ customer advocates.
by Luis Espada
IAB Europe's CTV Working Group says cross-device attribution and fragmented identifiers still block CTV's shift from brand to performance channel in 2026.
Jeff Green's $150M TTD stock purchase sparked rare candour on AI chat ads, agentic campaigns, retail media, and why Amazon's DSP may not last five years.
Google Ads product managers reveal smart bidding best practices for 2026, covering Smart Bidding Exploration, journey aware bidding, and campaign total budgets.
Google AdSense replaces the ad load slider with advanced settings for banner ads on April 16, 2026, giving publishers precise control over ad count and spacing.
Google engineers reveal Googlebot is a misnomer for a central SaaS crawling platform serving dozens of products, with a 15 MB default file size limit and geo-crawling constraints.
House of Lords urges UK to reject commercial text and data mining exceptions, mandate AI training transparency, and build a fair licensing market for creative industries.
IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications.
A federal judge today barred Perplexity AI from using its Comet browser's AI agents to access Amazon's password-protected accounts, in a ruling with sweeping implications for agentic AI.