Announcement
Video   -   Jun 16, 2024 Amazon Ads unveils Supply Desk to simplify programmatic deal activation
Amazon Ads unveils Supply Desk to simplify programmatic deal activation

Amazon Ads this month announced the launch of Supply Desk, a new consultative service designed to streamline and scale programmatic deal activations for buyers utilizing Amazon DSP.

by Luis Rijo
Video   -   Jun 16, 2024 Magnite joins Amazon Ads' Certified Supply Exchange Program
Magnite

Magnite, a leading Sell-Side Platform (SSP), this month has become one of the first partners in Amazon Ads' Certified Supply Exchange Program.

by Luis Rijo
Video   -   Jun 16, 2024 CTV Ads: Generational divide on AI personalization
CTV Ads: Generational divide on AI personalization

A new study explores how consumers feel about AI-generated ads on connected TV. While nearly half can spot AI ads, many welcome personalization – but with concerns about regulation, especially for political campaigns.

by Luis Rijo
Data   -   Jun 16, 2024 Opera and GeoEdge renew partnership to enhance Ad Quality and User Safety
Opera Ads

This partnership focuses on improving ad quality, user safety, and overall transparency within the digital advertising ecosystem.

by Luis Rijo
Display   -   Jun 16, 2024 Ad Quality concerns rise as AI-Generated content drives surge in MFA sites
AI-Generated content

DoubleVerify (DV) this week released a preview of its annual Global Insights Report on June 14, 2024. The report raises concerns about the growing impact of "Made for Advertising" (MFA) websites and the potential negative effects of AI-generated content on media quality.

by Luis Rijo
Display   -   Jun 16, 2024 Independent Ad Tech Players Merge to Form Major Marketplace
Equativ and Sharethrough

Equativ and Sharethrough this week announced their merger. This move aims to create one of the world's largest independent ad marketplaces.

by Luis Rijo
Data   -   Jun 16, 2024 Looker Studio updates enhance Data Visualization
Looker Studio

Google this month announced updates to Looker Studio, its data visualization tool. These updates focus on improved data presentation and user experience.

by Luis Rijo
Data   -   Jun 16, 2024 Nielsen and LiveRamp partner for advanced audience measurement
Nielsen and LiveRamp partner for advanced audience measurement

Nielsen this month announced a collaboration with LiveRamp, a data collaboration platform. This partnership aims to enhance audience planning and measurement capabilities within Nielsen ONE, Nielsen's advertising suite.

by Luis Rijo
Amazon Ads unveils Supply Desk to simplify programmatic deal activation
Video   -   Jun 16, 2024 Amazon Ads unveils Supply Desk to simplify programmatic deal activation

Amazon Ads this month announced the launch of Supply Desk, a new consultative service designed to streamline and scale programmatic deal activations for buyers utilizing Amazon DSP.

by Luis Rijo
Featured Articles 8 Articles
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Video   -   Jun 16, 2024 Amazon Ads unveils Supply Desk to simplify programmatic deal activation
Amazon Ads unveils Supply Desk to simplify programmatic deal activation

Amazon Ads this month announced the launch of Supply Desk, a new consultative service designed to streamline and scale programmatic deal activations for buyers utilizing Amazon DSP.

by Luis Rijo
Video   -   Jun 16, 2024 Magnite joins Amazon Ads' Certified Supply Exchange Program
Magnite

Magnite, a leading Sell-Side Platform (SSP), this month has become one of the first partners in Amazon Ads' Certified Supply Exchange Program.

by Luis Rijo
Video   -   Jun 16, 2024 CTV Ads: Generational divide on AI personalization
CTV Ads: Generational divide on AI personalization

A new study explores how consumers feel about AI-generated ads on connected TV. While nearly half can spot AI ads, many welcome personalization – but with concerns about regulation, especially for political campaigns.

by Luis Rijo
Data   -   Jun 16, 2024 Opera and GeoEdge renew partnership to enhance Ad Quality and User Safety
Opera Ads

This partnership focuses on improving ad quality, user safety, and overall transparency within the digital advertising ecosystem.

by Luis Rijo
Display   -   Jun 16, 2024 Ad Quality concerns rise as AI-Generated content drives surge in MFA sites
AI-Generated content

DoubleVerify (DV) this week released a preview of its annual Global Insights Report on June 14, 2024. The report raises concerns about the growing impact of "Made for Advertising" (MFA) websites and the potential negative effects of AI-generated content on media quality.

by Luis Rijo
Display   -   Jun 16, 2024 Independent Ad Tech Players Merge to Form Major Marketplace
Equativ and Sharethrough

Equativ and Sharethrough this week announced their merger. This move aims to create one of the world's largest independent ad marketplaces.

by Luis Rijo
Data   -   Jun 16, 2024 Looker Studio updates enhance Data Visualization
Looker Studio

Google this month announced updates to Looker Studio, its data visualization tool. These updates focus on improved data presentation and user experience.

by Luis Rijo
Data   -   Jun 16, 2024 Nielsen and LiveRamp partner for advanced audience measurement
Nielsen and LiveRamp partner for advanced audience measurement

Nielsen this month announced a collaboration with LiveRamp, a data collaboration platform. This partnership aims to enhance audience planning and measurement capabilities within Nielsen ONE, Nielsen's advertising suite.

by Luis Rijo
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