Announcement
Social   -   Jun 16, 2024 Pinterest unveils AI-Powered Ad Tools and Brand Safety updates
New Pinterest Ad Tool

Pinterest this month announced advancements in its advertising platform focused on artificial intelligence (AI) and brand safety.

by Luis Rijo
Search   -   Jun 16, 2024 Apple unveils details about Applebot
Applebot

Apple this month shed light on the inner workings of Applebot, the web crawler that fuels search functionalities across various Apple products like Safari, Spotlight, and Siri Suggestions.

by Luis Rijo
Display   -   Jun 13, 2024 Google updates Advertising Policy to address Opioid Painkillers
Google updates Advertising Policy to address Opioid Painkillers

The update aims to strike a balance between restricting the promotion and sale of these drugs while allowing for public health discussions on this critical issue.

by Luis Rijo
Data   -   Jun 13, 2024 UK consumers want Free Content but open to data-driven advertising
UK consumers want Free Content but open to data-driven advertising

The research, conducted in April 2024 among 1,500 UK adults, reveals a complex dynamic between the desire for free content and the willingness to accept advertising for continued access.

by Luis Rijo
Data   -   Jun 13, 2024 GA4 introduces Custom Event Data Import
GA4 introduces Custom Event Data Import

Google Analytics 4 (GA4) this week rolled out a new feature – custom event data import. This functionality empowers users to integrate valuable data collected outside of GA4 with their existing Analytics data.

by Luis Rijo
Data   -   Jun 13, 2024 GA4 adds Key Event Rate Metrics to User Acquisition and Traffic Acquisition Reports
Key event rate metrics in User acquisition and Traffic acquisition

The update introduces new metrics, "User key event rate" and "Session key event rate," to the User Acquisition and Traffic Acquisition reports.

by Luis Rijo
Data   -   Jun 13, 2024 Advertisers unprepared for the Cookieless future
Cookieless future

A new study by YouGov, commissioned by Taboola, sheds light on advertiser readiness for the upcoming demise of third-party cookies.

by Luis Rijo
Video   -   Jun 13, 2024 Roku launches Roku Exchange: a new platform for TV streaming advertising
Roku Exchange

Roku yesterday announced the launch of Roku Exchange, a new advertising technology solution designed specifically for the TV streaming industry.

by Luis Rijo
New Pinterest Ad Tool
Social   -   Jun 16, 2024 Pinterest unveils AI-Powered Ad Tools and Brand Safety updates

Pinterest this month announced advancements in its advertising platform focused on artificial intelligence (AI) and brand safety.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 9684 Articles
Social   -   Jun 16, 2024 Pinterest unveils AI-Powered Ad Tools and Brand Safety updates
New Pinterest Ad Tool

Pinterest this month announced advancements in its advertising platform focused on artificial intelligence (AI) and brand safety.

by Luis Rijo
Search   -   Jun 16, 2024 Apple unveils details about Applebot
Applebot

Apple this month shed light on the inner workings of Applebot, the web crawler that fuels search functionalities across various Apple products like Safari, Spotlight, and Siri Suggestions.

by Luis Rijo
Display   -   Jun 13, 2024 Google updates Advertising Policy to address Opioid Painkillers
Google updates Advertising Policy to address Opioid Painkillers

The update aims to strike a balance between restricting the promotion and sale of these drugs while allowing for public health discussions on this critical issue.

by Luis Rijo
Data   -   Jun 13, 2024 UK consumers want Free Content but open to data-driven advertising
UK consumers want Free Content but open to data-driven advertising

The research, conducted in April 2024 among 1,500 UK adults, reveals a complex dynamic between the desire for free content and the willingness to accept advertising for continued access.

by Luis Rijo
Data   -   Jun 13, 2024 GA4 introduces Custom Event Data Import
GA4 introduces Custom Event Data Import

Google Analytics 4 (GA4) this week rolled out a new feature – custom event data import. This functionality empowers users to integrate valuable data collected outside of GA4 with their existing Analytics data.

by Luis Rijo
Data   -   Jun 13, 2024 GA4 adds Key Event Rate Metrics to User Acquisition and Traffic Acquisition Reports
Key event rate metrics in User acquisition and Traffic acquisition

The update introduces new metrics, "User key event rate" and "Session key event rate," to the User Acquisition and Traffic Acquisition reports.

by Luis Rijo
Data   -   Jun 13, 2024 Advertisers unprepared for the Cookieless future
Cookieless future

A new study by YouGov, commissioned by Taboola, sheds light on advertiser readiness for the upcoming demise of third-party cookies.

by Luis Rijo
Video   -   Jun 13, 2024 Roku launches Roku Exchange: a new platform for TV streaming advertising
Roku Exchange

Roku yesterday announced the launch of Roku Exchange, a new advertising technology solution designed specifically for the TV streaming industry.

by Luis Rijo
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