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Video   -   May 20, 2024 Independent agencies drive programmatic CTV growth: FreeWheel Report
Independent agencies drive programmatic CTV growth: FreeWheel Report

FreeWheel last week released a report titled The State of Programmatic Independent Demand. The report examines the growth of programmatic advertising within the Connected TV (CTV) market, particularly among independent agencies.

by Luis Rijo
Data   -   May 20, 2024 StackAdapt and Samba TV partner to offer measurement and targeting
StackAdapt and Samba TV partner to offer measurement and targeting

StackAdapt last week announced a collaboration with Samba TV, a provider of TV technology for audience data. This partnership aims to enhance programmatic advertising campaigns through improved reach measurement and audience targeting, particularly for Connected TV (CTV).

by Luis Rijo
Audio   -   May 20, 2024 Triton Digital reveals top Podcasts and Podcast Networks for April 2024
Triton Digital reveals top Podcasts and Podcast Networks for April 2024

Triton Digital last week released its U.S. Podcast Ranker for the reporting period of April 1, 2024, to April 28, 2024. The Ranker leverages data from Triton's Podcast Metrics service, which adheres to the IAB Podcast Technical Measurement Guidelines.

by Luis Rijo
Display   -   May 20, 2024 Google updates Advertising Policy for Bulgaria
Gambling Advertising Policy in Bulgaria

Google last week announced an update to its advertising policy for Bulgaria. This update aligns Google's advertising practices with recent changes in Bulgarian gambling laws.

by Luis Rijo
Data   -   May 20, 2024 Why Predictive Audiences in GA4 are important after Google sunsets Similar Audiences
Predictive Audiences in GA4

Predictive audiences in Google Analytics 4 (GA4) emerge as a potential replacement, leveraging machine learning for user behavior analysis and audience creation.

by Luis Rijo
Data   -   May 19, 2024 Google AdMob unveils new tools for App Publishers to leverage First-Party Data
AdMob User insight surveys

Google AdMob this week announced a new suite of features designed to help app publishers navigate the evolving landscape of digital privacy and data collection.

by Luis Rijo
Video   -   May 19, 2024 New sports streaming service Venu Sports announced
Venu Sports

Pete Distad, CEO of the forthcoming sports streaming service jointly owned by ESPN, Fox Corporation, and Warner Bros. Discovery, this week unveiled the official brand name and logo for the platform: Venu Sports.

by Luis Rijo
Search   -   May 19, 2024 Google Ads introduces new security feature
Google Ads introduces new security feature

This feature allows account administrators to request users to switch from personal email addresses (e.g., [email protected]) to business email addresses (e.g., [email protected]) for managing Google Ads accounts.

by Luis Rijo
Independent agencies drive programmatic CTV growth: FreeWheel Report
Video   -   May 20, 2024 Independent agencies drive programmatic CTV growth: FreeWheel Report

FreeWheel last week released a report titled The State of Programmatic Independent Demand. The report examines the growth of programmatic advertising within the Connected TV (CTV) market, particularly among independent agencies.

by Luis Rijo
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Video   -   May 20, 2024 Independent agencies drive programmatic CTV growth: FreeWheel Report
Independent agencies drive programmatic CTV growth: FreeWheel Report

FreeWheel last week released a report titled The State of Programmatic Independent Demand. The report examines the growth of programmatic advertising within the Connected TV (CTV) market, particularly among independent agencies.

by Luis Rijo
Data   -   May 20, 2024 StackAdapt and Samba TV partner to offer measurement and targeting
StackAdapt and Samba TV partner to offer measurement and targeting

StackAdapt last week announced a collaboration with Samba TV, a provider of TV technology for audience data. This partnership aims to enhance programmatic advertising campaigns through improved reach measurement and audience targeting, particularly for Connected TV (CTV).

by Luis Rijo
Audio   -   May 20, 2024 Triton Digital reveals top Podcasts and Podcast Networks for April 2024
Triton Digital reveals top Podcasts and Podcast Networks for April 2024

Triton Digital last week released its U.S. Podcast Ranker for the reporting period of April 1, 2024, to April 28, 2024. The Ranker leverages data from Triton's Podcast Metrics service, which adheres to the IAB Podcast Technical Measurement Guidelines.

by Luis Rijo
Display   -   May 20, 2024 Google updates Advertising Policy for Bulgaria
Gambling Advertising Policy in Bulgaria

Google last week announced an update to its advertising policy for Bulgaria. This update aligns Google's advertising practices with recent changes in Bulgarian gambling laws.

by Luis Rijo
Data   -   May 20, 2024 Why Predictive Audiences in GA4 are important after Google sunsets Similar Audiences
Predictive Audiences in GA4

Predictive audiences in Google Analytics 4 (GA4) emerge as a potential replacement, leveraging machine learning for user behavior analysis and audience creation.

by Luis Rijo
Data   -   May 19, 2024 Google AdMob unveils new tools for App Publishers to leverage First-Party Data
AdMob User insight surveys

Google AdMob this week announced a new suite of features designed to help app publishers navigate the evolving landscape of digital privacy and data collection.

by Luis Rijo
Video   -   May 19, 2024 New sports streaming service Venu Sports announced
Venu Sports

Pete Distad, CEO of the forthcoming sports streaming service jointly owned by ESPN, Fox Corporation, and Warner Bros. Discovery, this week unveiled the official brand name and logo for the platform: Venu Sports.

by Luis Rijo
Search   -   May 19, 2024 Google Ads introduces new security feature
Google Ads introduces new security feature

This feature allows account administrators to request users to switch from personal email addresses (e.g., [email protected]) to business email addresses (e.g., [email protected]) for managing Google Ads accounts.

by Luis Rijo
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