Data Featured Criteo's testing of Google's Privacy Sandbox raises concerns about publisher revenue Criteo's market testing of Google's Privacy Sandbox raises concerns about its effectiveness due to potential publisher revenue decline and a competitive advantage for Google.
Data Adform now supports Global Privacy Control Signals in Browsers Adform, an advertising technology company, now supports Global Privacy Control (GPC) signals, allowing users to opt out of data tracking and sharing across websites.
Data Featured Report: Social media Invalid Traffic (IVT) on the rise A new report suggests social media platforms like Facebook and TikTok may be struggling with invalid traffic, potentially impacting advertisers.
Audio Featured This Echo Spot Just Got a Makeover Amazon launches a new Echo Spot with a customizable display and improved audio quality.
Social TikTok unveils new Privacy Controls and Ad Transparency features TikTok introduces enhanced privacy settings and ad controls, including restrictions on teen targeting and AI-generated content disclosure tools.
Retail Featured Amazon launches Sponsored Ads in South Africa Amazon introduces Sponsored Ads and Stores in South Africa, tapping into a growing market of online shoppers and offering new opportunities for sellers.
Data Featured Google unveils new chrome extension to simplify enhanced conversions setup Google's new Chrome extension, EC Assist, helps advertisers troubleshoot and optimize their Enhanced Conversions setup for better Google Ads performance.
Data Featured AudienceProject pioneers YouTube Cross-Media Measurement AudienceProject integrates with Google's Ads Data Hub, offering unprecedented YouTube campaign measurement across devices.
Data Azerion and Captify Partner to Boost Search Intelligence in France and Italy Digital advertising giants Azerion and Captify join forces to enhance cookieless audience targeting in European markets.
Video Google unveils Updates to DV360 for enhanced advertising Google announces significant changes to Display & Video 360, including new reporting features and privacy measures for select US states.
Retail Google Merchant Center unveils advanced data management tools Google Merchant Center's new data management tools let businesses automate error fixes, add richer product details, and manage product data more easily.
Retail Google Merchant Center Expands Conversion Data Tracking Google Merchant Center will soon track all website conversions, allowing for more comprehensive data but raising privacy concerns for some businesses.
Search Featured Google Search Console experiencing latency issues with Search Performance Reports Google Search Console's Search Performance reports are experiencing latency issues, causing delays in data updates.
Video Featured Fubo to stream NBCUniversal's extensive coverage of 2024 Paris Olympics Fubo subscribers gain access to NBCU's multi-platform coverage of the Paris Olympics, including live events and primetime shows.
Search Featured New Study Reveals Declining Organic Clicks from Google Search Results SparkToro's 2024 study shows a significant decrease in organic clicks from Google searches, impacting web traffic patterns.
Data DoubleVerify unveils trends in Made for Advertising sites content patterns New research reveals MFA sites focus on evergreen content, avoiding time-sensitive topics like news and sports.
Audio Acast expands into Japanese podcast market through Otonal partnership Acast enters Japanese market through partnership with Otonal, opening up global podcast advertising opportunities for local brands.
Data Cloudflare reveals extensive AI bot activity across the internet New data shows widespread AI crawler presence, with Bytespider leading in requests and website access among major AI bots.
Data Similarweb acquires 42matters, hoosting app intelligence capabilities Similarweb yesterday announced the acquisition of 42matters, a prominent app intelligence provider based in Zurich, Switzerland.
Search Google strengthens political ad transparency with synthetic content disclosure Starting July 2024, Google requires political ads to disclose the use of synthetic content to enhance viewer awareness.
Search Google Ads expands Lottery Courier advertising in the US (Except California) Google Ads will allow licensed lottery courier services in 40 US states (except California) to advertise their services starting July 15, 2024.
Data Featured Grindr fined 65 million kroner for sharing sensitive user data A Norwegian court upheld a $7 million fine against Grindr for illegally sharing users' sensitive data with advertisers.
Data Zeta launches AI-powered economic index to track US consumer trends Zeta Global launched an AI-powered economic index, the ZEI, that tracks US consumer trends to measure economic health and stability.
Search Featured Microsoft Advertising launches Property Center and expands lodging campaigns globally Microsoft Advertising launched Property Center, a central hub for managing Lodging Campaigns, which simplifies hotel and vacation rental property advertising.
Display Featured What is Performance+ and How Does it Work? Performance+ is a new predictive campaign type in Amazon DSP combining exclusive Amazon signals, advertiser signals, machine learning, and automation to maximize performance for the advertiser.
