Video Featured Google Ads introduces Cross-Media Reach measurement Google yesterday launched a new tool in Google Ads called Cross-Media Reach Measurement that helps advertisers understand how many people saw their video ads and how often across YouTube and traditional TV (in some regions).
Search Featured New AdSense for Search consent requirements for Switzerland New requirements for publishers using Google AdSense for Search to comply with user consent regulations in Switzerland.
Search Featured Google clarifies when to fix 404 errors Focus on User Experience, Not All Errors Require Fixing.
Catena Media navigates Google changes, forecasts revenue decline Organic Search Policy Update Impacts Affiliate Marketing Partnerships.
Video Featured Disney+ gears up for Ads in Latin America Disney's Audience Graph, Clean Room Tech, and BridgeID Debut in First Region Outside US.
Data Signal IQ: Amazon's response for cookieless future As cookies disappear, Amazon Ads offers solutions for a privacy-focused future. Ad Relevance targets ads using browsing behavior & AI, while Signal IQ helps publishers measure ad identifier performance.
Search Google Search to launch Public Review Profiles Google will launch public Search Review Profiles for all users next Monday.
Data Featured IVT: LinkedIn Ads integrates HUMAN HUMAN has identified less than 1% of impressions on LinkedIn and its publisher network (including CTV) as invalid traffic.
Video Dispute erupts between TTD and Yahoo over video ad inventory Dispute erupts between The Trade Desk & Yahoo over video ad labeling. The Trade Desk restricts Yahoo video ads for some advertisers citing IAB guidelines. Negotiations ongoing.
Audio Featured Spotify introduces new Basic Tier The new Spotify Basic tier is priced at $10.99 per month in the United States, a slight discount compared to the standard Premium plan, which currently costs $11.99 per month following a recent price increase.
Search Google updates Hreflang documentation Clarifying How to Specify Alternate Page Versions. The update seems to be a response to a common confusion among website owners.
Video Featured YouTube tests Notes feature to add video context Pilot Program Allows Viewers to Provide Contextual Information
Data GA4: sending reports with schedule email and recipient lists Updated Functionality for Distributing Reports to Teams
Audio Featured Sports podcast listeners show strong loyalty to athletes, new study reveals Edison research report highlights growing podcast consumption among younger demographics.
Video YouTube for iOS to ask users for permission to track activity for personalized ads Changes Align with Apple's App Tracking Transparency (ATT) Policy, launched in 2021.
Video Featured Cloudflare Stream introduces automatic captions powered by AI Effortless caption generation for on-demand videos and live stream recordings.
Audio New entrants shake up podcast charts iHeart audience network debuts, popular shows remain strong.
Social Consumers demand high quality, engaging creative across marketing funnel New study unveils generational preferences for digital advertising.
Search Featured Google rolls out new Spam Update Google today rolled out its latest spam update. This update aims to further improve search quality by identifying and penalizing websites that violate Google's spam policies.
Social Featured Reddit tests new ad placement between comments Reddit this week announced it is testing a new and potentially more disruptive ad placement. These ads would appear directly between individual comments within a conversation.
Social Reddit unveils revamped Conversation Ads at Cannes Lions 2024 The centerpiece of this update is the revamped Conversation Ads format, designed to integrate seamlessly within ongoing discussions on the platform.
Data Shailin Dhar examines Ad Fraud Research He explores the mechanics, economics, and processes behind opaque practices within the media, technology, and telecommunications sectors.
Data MFA Sites: Understanding the problem and protecting your ad spend These websites prioritize ad revenue over user experience, often employing low-quality content and intrusive advertising tactics.
Video Featured Titan OS launches Titan Ads: A new marketplace for CTV Advertising European tech company creates platform combining smart TV inventory with retail data targeting.
Data Amazon invests 10 billion euros in Germany Amazon yesterday announced a significant investment of 10 billion euros in Germany to further expand its logistics network and cloud infrastructure in the country.
