Data Looker Studio enhances reporting with Gemini AI-Powered features New Gemini AI capabilities in Looker Studio streamline data analysis and presentation for Pro users.
Data IAS and Pinterest launch Total Media Quality measurement for advertisers New partnership brings brand safety, suitability, viewability, and invalid traffic measurement to Pinterest advertising.
Display Featured Mediavine terminates publisher accounts over AI-generated content concerns Mediavine takes action against publishers using AI-generated content, sparking debate on content quality and monetization.
Search Featured Google's August 2024 Core Update: small publishers in the spotlight Google's latest core update aims to better reward high-quality content from small, independent publishers. Learn about the impact and implications.
Data Google announces major reporting updates for DV360 and CM360 Google unveils significant changes to Display & Video 360 and Campaign Manager 360 reporting, set to roll out from September 2024.
Video Featured Google to phase out YouTube Video Action campaigns in favor of Demand Gen Google announces transition from Video Action Campaigns to Demand Gen line items, set to complete by early 2025.
Display Featured Google expands Demand Gen campaigns to DV360 Google introduces Demand Gen campaigns to Display & Video 360, offering expanded reach and multi-format storytelling.
Video Featured YouTube enhances Promotion Tools with new website visits goal YouTube Studio now offers a website visits goal for promotions, aiding creators in driving traffic to their external sites.
Social Featured New Mexico AG sues Snap over child safety concerns on Snapchat Attorney General Raúl Torrez files lawsuit against Snap Inc., alleging Snapchat facilitates sexual exploitation of minors.
Display Morphixx malvertising scam resurfaces with new tactics, targets UK and Germany Security researchers uncover sophisticated malvertising campaign exploiting popular JavaScript libraries to evade detection.
Data Google Flights data reveals 2024 holiday travel trends New data unveils top holiday destinations and optimal flight booking times for U.S. travelers in 2024.
Data Magnite enhances Control Center with Audience Targeting and Premium Ad Tools Magnite introduces new features in Control Center to help publishers improve audience strategies and monetization.
Data IAB Tech Lab launches Privacy Taxonomy to standardize data management New framework aims to simplify data privacy compliance for businesses in the digital advertising industry.
Data Cloudflare unveils new dashboard for tracking TCP connection anomalies Cloudflare launches a real-time dashboard on Radar to monitor TCP resets and timeouts, offering insights into network behaviors.
Display Zeta Global raises Q3 2024 guidance, expects 35% revenue growth AI-Powered Marketing Cloud firm Zeta Global announces increased Q3 2024 guidance, projecting revenue of $255 million and 35% growth.
Search Google halts locksmith ads in Spain Google announces a significant change to its Local Services Policy, affecting locksmith advertisements in Spain starting November 4th.
Video Featured LG's Screensaver Ads boost Brand Awareness 2.5x in study New research reveals LG Smart TV idle screen ads significantly increase brand recall and consideration across demographics.
Data DoubleVerify launches AI-powered brand safety tool for Meta advertisers New Inflammatory Politics and News category helps brands avoid controversial content on Meta platforms using AI analysis.
Social Featured Telegram Premium hits 10M subscribers, adds Star Giveaways Telegram reaches 10M Premium users, introduces Star Giveaways and enhances Instant View, boosting user engagement.
Data HUMAN and Opera Ads join forces to combat CTV Ad Fraud HUMAN Security integrates pre-bid detection into Opera Ads, enhancing CTV advertising security and integrity at scale.
Retail PayPal debuts 5% Cashback Program and Apple Wallet integration PayPal launches new rewards system with 5% cashback categories and adds Apple Wallet support for in-store payments.
Retail Walmart Marketplace unveils major expansion and new features for sellers Walmart announces category expansion, multichannel fulfillment, and innovative seller solutions at its 2024 Marketplace Summit.
Social Brazil bans X: Court order sparks mass migration to Bluesky, including President Lula Supreme Court suspends X in Brazil, leading to 2.6 million Bluesky sign-ups. President Lula joins the platform amid the shift.
Video Featured Google's Video Action campaigns to merge with Demand Gen Google announces major upgrade for Video Action Campaigns, merging with Demand Gen to offer expanded reach and features.
Display DoubleClick's 2007 Sales Pitch to Google revealed: a $2.8 Billion opportunity Newly uncovered deck shows DoubleClick's strategic vision for ad tech dominance, predicting massive revenue potential for buyers.
