Data Apple Pay gains ground with rewards, installments, and wider browser support Apple this month announced a significant expansion of Apple Pay features coming this fall. Users can expect greater flexibility and choice when making online and in-app purchases with iPhone and iPad.
Video Featured Traditional TV loses ground to Streaming in Germany According to the study, 77% of Germans now use video streaming services weekly, a rise of 7 percentage points year-on-year and 13 percentage points over the past three years.
Display Adobe reports strong Q2 FY 2024 Results, raises annual targets The company reported record revenue of $5.31 billion, an increase of 10% year-over-year (11% in constant currency).
Data Amazon launches Amazon Publisher Cloud, a new clean room technology APC tackles the challenge of audience targeting amidst evolving privacy regulations by leveraging "clean room" technology.
Video Amazon Ads unveils Supply Desk to simplify programmatic deal activation Amazon Ads this month announced the launch of Supply Desk, a new consultative service designed to streamline and scale programmatic deal activations for buyers utilizing Amazon DSP.
Video Magnite joins Amazon Ads' Certified Supply Exchange Program Magnite, a leading Sell-Side Platform (SSP), this month has become one of the first partners in Amazon Ads' Certified Supply Exchange Program.
Video CTV Ads: Generational divide on AI personalization A new study explores how consumers feel about AI-generated ads on connected TV. While nearly half can spot AI ads, many welcome personalization – but with concerns about regulation, especially for political campaigns.
Data Opera and GeoEdge renew partnership to enhance Ad Quality and User Safety This partnership focuses on improving ad quality, user safety, and overall transparency within the digital advertising ecosystem.
Display Ad Quality concerns rise as AI-Generated content drives surge in MFA sites DoubleVerify (DV) this week released a preview of its annual Global Insights Report on June 14, 2024. The report raises concerns about the growing impact of "Made for Advertising" (MFA) websites and the potential negative effects of AI-generated content on media quality.
Display Featured Independent Ad Tech Players Merge to Form Major Marketplace Equativ and Sharethrough this week announced their merger. This move aims to create one of the world's largest independent ad marketplaces.
Data Looker Studio updates enhance Data Visualization Google this month announced updates to Looker Studio, its data visualization tool. These updates focus on improved data presentation and user experience.
Data Nielsen and LiveRamp partner for advanced audience measurement Nielsen this month announced a collaboration with LiveRamp, a data collaboration platform. This partnership aims to enhance audience planning and measurement capabilities within Nielsen ONE, Nielsen's advertising suite.
Social Featured Pinterest unveils AI-Powered Ad Tools and Brand Safety updates Pinterest this month announced advancements in its advertising platform focused on artificial intelligence (AI) and brand safety.
Search Featured Apple unveils details about Applebot Apple this month shed light on the inner workings of Applebot, the web crawler that fuels search functionalities across various Apple products like Safari, Spotlight, and Siri Suggestions.
Display Google updates Advertising Policy to address Opioid Painkillers The update aims to strike a balance between restricting the promotion and sale of these drugs while allowing for public health discussions on this critical issue.
Data Featured UK consumers want Free Content but open to data-driven advertising The research, conducted in April 2024 among 1,500 UK adults, reveals a complex dynamic between the desire for free content and the willingness to accept advertising for continued access.
Data GA4 introduces Custom Event Data Import Google Analytics 4 (GA4) this week rolled out a new feature – custom event data import. This functionality empowers users to integrate valuable data collected outside of GA4 with their existing Analytics data.
Data Featured GA4 adds Key Event Rate Metrics to User Acquisition and Traffic Acquisition Reports The update introduces new metrics, "User key event rate" and "Session key event rate," to the User Acquisition and Traffic Acquisition reports.
Data Advertisers unprepared for the Cookieless future A new study by YouGov, commissioned by Taboola, sheds light on advertiser readiness for the upcoming demise of third-party cookies.
Video Featured Roku launches Roku Exchange: a new platform for TV streaming advertising Roku yesterday announced the launch of Roku Exchange, a new advertising technology solution designed specifically for the TV streaming industry.
Display DV360 unveils new Insertion Order Objectives Google this week announced a new feature for Display & Video 360 (DV360): Insertion Order Objectives.
Data Google AdSense increases reporting thresholds for Custom Channels and Search Styles The update specifies that the minimum reporting thresholds will apply to ten specific click-derived metrics.
Data Featured Oracle exits advertising business after years of decline This marked a significant shift for the software giant, which had previously invested heavily in building an ad tech presence.
Social Featured DoubleVerify offers first-ever measurement and verification tools for Reddit Ads DoubleVerify's measurement solutions are now available for all Reddit ad formats, including image ads, video ads, free-form text ads, and carousel ads.
Data Safari 18 Beta enhances Web App experience on Mac This builds upon the foundation laid in macOS Sonoma (released in 2023), which introduced the ability to add any website to the Dock and launch it as a web app.
