Data Featured PayPal to build a new advertising platform PayPal yesterday announced two key leadership appointments aimed at driving innovation in both advertising and consumer product development.
Display Featured Taboola partners with Foundry Taboola today announced a new partnership with Foundry, the media and marketing technology division of IDG.
Search Featured Upgrading your Campaigns to Performance Max with Google Ads API Google Ads API team today announced a new guide to assist advertisers in upgrading existing campaigns to Performance Max campaigns. P
Data Featured Chrome introduces Minimized Custom Tabs for enhanced in-app browsing Google today announced the introduction of Minimized Custom Tabs in the latest Chrome release. This new feature aims to improve the multi-tasking experience within mobile apps that utilize Chrome Custom Tabs for in-app web browsing.
Data Independent Measurement arrives for Twitch Ads AudienceProject, a company specializing in independent audience measurement, today announced the launch of Twitch ad measurement within its AudienceReport platform.
Video Featured Understanding Engaged-View Conversions for YouTube Video Ads Engaged-view conversions is a metric used to measure the effectiveness of YouTube video ad campaigns within Google Analytics (GA4). How this metric differs from traditional click-based conversions? What are the benefits and limitations?
Video New option for advertisers: QR Codes in non-skippable YouTube Ads on CTV Google this week announced a new feature for advertisers using Display & Video 360's Instant Reserve function. This feature allows the inclusion of QR code call-to-action (CTA) overlays within non-skippable YouTube ads displayed on connected TV (CTV) devices.
Video Featured Longer non-skippable ads coming to YouTube Select and YouTube TV Google this week announced the introduction of 30- and 60-second non-skippable ads on YouTube Select and YouTube TV.
Data Featured Chromebook Plus: A comprehensive look at new features and updates Google this week announced a wave of updates for Chromebooks, with a particular focus on Chromebook Plus models. These updates include new built-in Google AI features, improved integration with other Google services, and several new Chromebook devices.
Search Featured News Media Alliance calls for FTC and DOJ Investigation of Google's Search Practices The News/Media Alliance, a non-profit organization representing news and magazine publishers in the United States, today sent a letter to the Federal Trade Commission (FTC) and the Department of Justice (DOJ).
Search Featured Leaked Google documents raise questions about Small Personal Sites flag SEO industry publication iPullRank this week published an article sub-titled Google May Be Torching Small Sites on Purpose.
Search Featured Google Business Profile Chat feature to sunset on July 31, 2024 Google today announced the discontinuation of the chat feature within Google Business Profile (GBP).
Search Featured Leaked Google documents spark scrutiny of search algorithm These posts, shared by SEO professionals such as Rand Fishkin, Garrett Sussman, and Nick LeRoy, allegedly contained information about Google's Content Warehouse API, a system used to store and process data for search.
Search Featured Google Ads: Search Campaigns vs. Performance Max This article explores the differences between Search campaigns and Performance Max campaigns, two popular options within Google Ads.
Data Landing Pages: A Crucial Element for PPC Success Simply driving traffic to a website isn't enough. To maximize the return on investment (ROI) from PPC campaigns, businesses need effective landing pages.
Search Featured Chrome Extension emerges as users seek control over Google search results However, concerns arose soon after regarding the accuracy of the information presented in these summaries.
Search Featured Google Search AI struggles with factual accuracy AI Overviews has been plagued by inaccurate and misleading information. This has raised concerns about the trustworthiness of Google's AI and the potential impact on users.
Search Featured Google Search now indexes EPUB Files: what Publishers and Readers need to know Google can now index the content of electronic publications or e-books saved in the EPUB (.epub) file format, according to the Google Search Central documentation.
Data European Data Protection Board scrutinizes data practices of Large Language Model ChatGPT The European Data Protection Board (EDPB) this week published a report by its ChatGPT taskforce. This taskforce was established to investigate the data collection and processing practices of ChatGPT, a large language model (LLM) chatbot developed by OpenAI.
Data Facial recognition in Airports: EDPB prioritizes user control over biometric data This decision comes amidst growing concerns around the world about the use of biometric data for passenger identification.
Data Featured Understanding Publisher Provided Signals in Google Ad Manager This functionality allows publishers to leverage their own first-party data and contextual information to enhance programmatic ad monetization.
Data Featured Microsoft Clarity vs. Google Analytics 4: a detailed comparison Microsoft this week published a blog post detailing the functionalities of Clarity as an alternative to Google Analytics 4 (GA4). This article explores the key features of Clarity, its potential benefits for website analysis, and how it compares to GA4.
Audio Featured Spotify to discontinue Car Thing device Car Thing, launched in 2021, was Spotify's first foray into hardware and allowed users to control Spotify playback through car speakers using voice recognition and preset buttons.
Social Featured Reddit launches SMB Micro-Certification for mastering Reddit Ads This program is designed to equip small and medium-sized businesses (SMBs) with the knowledge and skills necessary to run successful advertising campaigns on the Reddit platform.
Data Apple revamps Developer Forums to enhance support and community Apple this week announced a significant redesign of its Developer Forums, coinciding with the annual Worldwide Developers Conference (WWDC24).
