Social Featured Meta unveils AI-Driven campaign optimization updates for advertisers Meta announces new features for customized ad campaigns, including Conversion Value Rules and analytics integrations, to boost advertiser performance.
Data Featured Google Ads API streamlines conversion adjustment process for advertisers Google announces immediate upload of conversion adjustments, eliminating 24-hour wait time for API users starting September 9, 2024.
Social Featured TikTok's 2024 Shopping Trend Report reveals consumers reshaping reality TikTok's latest report uncovers how shoppers are transforming their approach to spending amid economic uncertainty.
Retail TikTok and Amazon partner to enhance In-App Shopping experience TikTok introduces seamless Amazon product purchasing within its app, revolutionizing social commerce for users in the United States.
Video Featured Amazon enhances streaming TV ad transparency with show title reports Amazon expands content transparency reports for Streaming TV ads, now including show title breakdowns for Prime Video and Freevee.
Retail Amazon unveils Sponsored Brands Cost Control for Optimized Ad Performance Amazon introduces Sponsored Brands cost control, enabling advertisers to set performance-based parameters for campaign optimization.
Video Featured FuboTV: The Sports-Centric Streaming Service Challenging Industry Giants Explore FuboTV's extensive sports offerings, recent legal actions, and position in the competitive streaming landscape.
Data Microsoft unveils enhanced A/B testing tools for SEO with IndexNow integration Microsoft's latest update combines IndexNow with Clarity for improved A/B testing in SEO, offering faster indexing and deeper insights.
Data Featured Google Trends Tutorial: New insights into search behavior and topic comparison Google's latest tutorial unveils advanced features for comparing search terms and topics across platforms.
Video CTV emerges as key channel for engaging black American audiences, study shows New research reveals Connected TV's potential for personalized advertising to Black American viewers, driving engagement and action.
Data Featured IAB launches diligence platform to streamline digital ad privacy compliance New IAB Diligence Platform addresses growing privacy regulations in digital advertising, offering standardized compliance tools.
Display Demand Gen Ad Specs Explore the technical specifications for Demand Gen campaigns, covering image, video, and text requirements for effective ads.
Display Featured Understanding Demand Gen Placements Explore Demand Gen placements, Google's approach to serving visual ads across YouTube, Discover, and Gmail platforms.
Retail Featured FTC to combat fake reviews and testimonials New FTC rule prohibits fake reviews, undisclosed paid testimonials, and other deceptive practices involving consumer feedback.
Video Featured Google to implement Limited Ad Serving policy on YouTube starting September Google announces changes to its Limited Ad Serving policy, affecting YouTube advertisers from September 2024 to 2026.
Data Google unveils AI-Powered Pixel 9, Watch 3, and Buds Pro 2 at Made by Google 2024 Google announces new AI-driven devices including Pixel 9 phones, Pixel Watch 3, and Pixel Buds Pro 2 with enhanced Gemini integration.
Data Featured Microsoft Clarity unveils User Intent Metrics Clarity introduces User Intent feature, categorizing visitors to provide deeper insights into web traffic quality and engagement levels.
Display Google Ads API v15 sunset: Crucial deadline for developers to upgrade Google announces Sept 25 sunset for Ads API v15. Learn migration steps, timelines, and resources to ensure uninterrupted API access.
Data Featured IAB Europe unveils OpenGHG IAB Europe launches beta test of OpenGHG, a tool to estimate greenhouse gas emissions from digital advertising campaigns.
Audio US podcast rankings shift: NPR News Now maintains top spot in July 2024 Triton Digital's latest US Podcast Ranker reveals changes in podcast popularity and new entries for July 2024.
Video Go Addressable unveils research on addressable TV's Impact on Young Adults New study reveals 80% of adults 18-34 watch both linear and streaming TV, highlighting addressable TV's importance.
Video Featured YouTube expands fewer, longer ad breaks on CTVs for better viewing YouTube's updated ad strategy aims to reduce interruptions and increase viewer engagement on connected TVs.
Search Featured Google launches August 2024 Core Update to enhance search result quality Google's latest core update aims to improve search results by prioritizing useful content and addressing creator feedback.
Audio Featured AudioGo releases guide on optimizing audio advertising campaigns New guide offers strategies for improving audio ad performance across various marketing objectives.
Display Google updates political content policy for British Columbia elections Google's new policy restricts election advertising in British Columbia to comply with local laws.
