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Agencies face talent gaps as privacy regulations and AI create demand for specialists understanding campaign execution and data quality frameworks.
by Luis Rijo
Prime Video has renewed UEFA Champions League broadcasting rights in the United Kingdom, Germany, and Italy for an additional four years through the 2030/31 season.
by Luis Rijo
September 2025 survey exposes critical gap: enterprises claim AI readiness yet lack data governance foundations needed for autonomous systems to succeed.
by Luis Rijo
IAB Austria's AdSuccess Handel 2025 report reveals retail advertising achieved 28.6% recall rates in November 2025, surpassing overall digital benchmarks.
by Luis Rijo
Two-thirds of Germans shop Black Friday for deals, yet only one-third use fixed lists as repair choices beat new purchases in consumer survey.
by Luis Rijo
The remedies trial concludes with testimony from publishers, advertisers, and executives describing potential impacts of forced divestiture.
by Luis Rijo
RTL Group reduced full-year adjusted EBITA guidance to €650 million from €780 million on November 18, 2025, as German and French TV advertising markets decline.
by Luis Rijo
TransUnion data shows 65% of millennials optimistic about finances while 58% of Americans plan to spend over $250 this holiday season, up from 56% last year.
by Luis Rijo
Agencies face talent gaps as privacy regulations and AI create demand for specialists understanding campaign execution and data quality frameworks.
by Luis Rijo
Spain's AEPD formally warns Tools for Humanity over potential GDPR violations as World Network prepares its February 2026 Barcelona iris-scanning relaunch.
THG Beauty Media partners with The Trade Desk to offer Cult Beauty and LOOKFANTASTIC data access, marking first UK retail beauty data available on self-serve basis.
OpenAI monetization head envisions future where small businesses create campaigns through prompts instead of hiring performance marketers to run ChatGPT ads.
Bad Bunny claims 380 million weekly views as DtMF and BAILE INOLVIDABLE crack top 10s across 8 territories, proving catalog depth beats viral moments.
Google's Brandon Ervin reveals why legacy campaign structures built around keywords are holding back AI-powered Search campaigns and shares the new consolidation framework.
Industry speculation points to June 23-26, 2026 timing for Prime Day as Amazon seeks to redistribute promotional revenue across fiscal quarters.
OpenAI begins testing ChatGPT ads at $60 CPM while Google launches AI Mode shopping ad formats, Discover gets a core update, and Spotify drops manual coding.
Penske Media filed opposition arguments February 12 accusing Google of shattering the fundamental exchange that sustained the open internet for decades.
Agencies face talent gaps as privacy regulations and AI create demand for specialists understanding campaign execution and data quality frameworks.
by Luis Rijo
Prime Video has renewed UEFA Champions League broadcasting rights in the United Kingdom, Germany, and Italy for an additional four years through the 2030/31 season.
by Luis Rijo
September 2025 survey exposes critical gap: enterprises claim AI readiness yet lack data governance foundations needed for autonomous systems to succeed.
by Luis Rijo
IAB Austria's AdSuccess Handel 2025 report reveals retail advertising achieved 28.6% recall rates in November 2025, surpassing overall digital benchmarks.
by Luis Rijo
Two-thirds of Germans shop Black Friday for deals, yet only one-third use fixed lists as repair choices beat new purchases in consumer survey.
by Luis Rijo
The remedies trial concludes with testimony from publishers, advertisers, and executives describing potential impacts of forced divestiture.
by Luis Rijo
RTL Group reduced full-year adjusted EBITA guidance to €650 million from €780 million on November 18, 2025, as German and French TV advertising markets decline.
by Luis Rijo
TransUnion data shows 65% of millennials optimistic about finances while 58% of Americans plan to spend over $250 this holiday season, up from 56% last year.
by Luis Rijo