Panasonic and Amazon this week announced a global collaboration to bring Fire TV to new Panasonic smart TVs starting in 2024. This partnership will give customers around the world access to a Fire TV experience and Alexa integration, combined with Panasonic's best-in-class smart TVs.
Panasonic's new OLED TVs with Fire TV built in will seamlessly integrate your favorite streaming and live TV channels, apps, and tailored recommendations on one main home screen, making it easy to find what you love.
The new OLEDs are the first from Panasonic to feature far-field voice control with Alexa. You can use your voice to launch apps, play music, search for titles, control your smart home, and more—all from across the living room without reaching for the remote.
The Z95A and Z93A models feature a brand-new processor that elevates streaming picture clarity and supports Dolby Vision IQ Precision Detail for enhanced detail visibility.
These TVs are one of the world's first OLED TVs to deliver a 144Hz refresh rate, making them ideal for gamers who demand a competitive edge.
This partnership is a major win for advertisers, as it will give them access to a wider audience of consumers who are interested in using Fire TV and Alexa. Panasonic's new OLED TVs are expected to be popular among tech-savvy consumers, and the addition of Fire TV and Alexa will make them even more attractive to advertisers.
This partnership between Panasonic and Amazon is a significant development in the smart TV market. By bringing Fire TV to Panasonic's new OLED TVs, the companies are giving consumers a more seamless and integrated streaming experience. Advertisers should take note of this partnership and develop strategies to reach consumers on these new devices.