Parallel tracking for Google Ads display campaigns to become mandatory

RelatedArticles

Google introduces recommendations on Google Ads’ manager account level

2020-08-01

Google launches Trust Token API, part of Privacy Sandbox, to identify bots and real users

2020-08-01

Google’s ad revenues to drop in the US affected by the travel industry collapse, eMarketer forecasts

2020-06-29

Google: News publishers are getting 80% of the ad revenue via programmatic

2020-06-23

Google last week announced that parallel tracking in Google Ads was expanded to Display, this month. Parallel tracking for display campaigns will become mandatory on July 31st, 2019.

Google started to introduce parallel tracking on Google Ads in 2018, first on the search. Parallel tracking makes the internet faster to users as tracking runs in the background.

Google says that parallel tracking for video campaigns was postponed until later this year.