Paramount EyeQ integrates Amazon Publisher Direct
Amazon last month announced the integration of Amazon Publisher Direct in Paramount EyeQ streaming content. This includes the ad-supported streaming services Pluto TV, Paramount+, CBS News, CBS Sports HQ, Comedy Central, MTV, VH1, Paramount Network, BET, and ET Live.
“Amazon Publisher Direct is helping bring buyers and sellers closer together. We are excited Amazon Ads customers will benefit from expanded access to Paramount Global’s premium inventory across devices and in new locales. Through this expanded agreement, Paramount Global is providing advertisers on Amazon DSP a unified path to help reach their brands’ goals across a wide array of premium content,” said Bryan Quinn, director of streaming TV and audio, Amazon Ads.
Amazon Publisher Direct is Amazon’s SSP connected to Amazon DSP.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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