By Luís Daniel Rijo — Oct 8, 2019

Pathmatics now includes Twitter advertising data

Pathmatics this month integrated Twitter advertising data into its Explorer platform. Pathmatics’ United States-based customers have now access to insights and analysis to paid Twitter advertising spend.

Pathmatics says this is the second social media platform expansion this year, the integration of Facebook ad insights.

“Today’s consumers are increasingly spending more time on digital platforms, and they often turn to social outlets such as Facebook, Twitter, and YouTube for updates from news outlets, friends and family, and even their favorite brands,” said Gabe Gottlieb, CEO and cofounder at Pathmatics. “Including Twitter data in Explorer will give brands, agencies, and companies the opportunity to understand, gain insight, and create the best strategies to reach their audiences on that platform.”

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email