Among the U.S. population, people who have ever listened to a podcast passes 50% for the first time, reveals the 2019 Infinite Dial study by Edison Research and Triton Digital.
“This is a watershed moment for podcasting–a true milestone. With over half of Americans 12+ saying that they have ever listened to a podcast, the medium has firmly crossed into the mainstream,” noted Tom Webster, Senior Vice President at Edison Research.
According to Triton Digital, one-third of the population reported having listened to a podcast in the last month, representing 90 million monthly listeners.
Other findings include:
- More than half the U.S. population now reports having used YouTube specifically for music last week. This number is now 70% among 12-34-year-olds.
- The percentage of Americans who listen to online audio (defined as listening to AM/FM radio stations online and/or listening to streamed audio content available only on the internet) has doubled since 2012, growing from one-third of the population to two-thirds.
- Time spent listening to online audio has reached a record high this year, with weekly online audio listeners reporting an average of nearly 17 hours of listening in the last week.
How the study was conducted: A total of 1,500 persons were interviewed to explore Americans’ use of digital platforms and new media.