People who have ever listened to a podcast passes 50% for the first time in the US

Among the U.S. population, people who have ever listened to a podcast passes 50% for the first time, reveals the 2019 Infinite Dial study by Edison Research and Triton Digital.

Monthly Online Audio Listening 2019
Monthly Online Audio Listening 2019

Among the U.S. population, people who have ever listened to a podcast passes 50% for the first time, reveals the 2019 Infinite Dial study by Edison Research and Triton Digital.

“This is a watershed moment for podcasting--a true milestone. With over half of Americans 12+ saying that they have ever listened to a podcast, the medium has firmly crossed into the mainstream,” noted Tom Webster, Senior Vice President at Edison Research.

According to Triton Digital, one-third of the population reported having listened to a podcast in the last month, representing 90 million monthly listeners.

Other findings include:

  • More than half the U.S. population now reports having used YouTube specifically for music last week. This number is now 70% among 12-34-year-olds.
  • The percentage of Americans who listen to online audio (defined as listening to AM/FM radio stations online and/or listening to streamed audio content available only on the internet) has doubled since 2012, growing from one-third of the population to two-thirds.
  • Time spent listening to online audio has reached a record high this year, with weekly online audio listeners reporting an average of nearly 17 hours of listening in the last week.

How the study was conducted: A total of 1,500 persons were interviewed to explore Americans’ use of digital platforms and new media.

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